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<![CDATA[RANCANG BANGUN APLIKASI SISTEM INFORMASI PENJUALAN PABRIK GENTENG JATIWANGI ]]>
<![CDATA[Mumu Mukhlas]]>;
<![CDATA[Puji Juliana]]>
<![CDATA[ Prosiding Industrial Research Workshop and National Seminar Vol 9 (2018): Industrial Research Workshop and National Seminar ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/irwns.v9i0.1135
<![CDATA[Penjualan yang selama ini digunakan oleh pabrik genteng adalah dengan cara kerjasama dengan beberapa agenpenjual untuk memasarkan berbagai jenis genteng. Penjualan dengan cara ini membutuhkan waktu yang lamadalam proses penjualan produk tersebut maka sistem ini dinilai kurang efektif dan efisien. jika hanyamengandalkan cara tersebut maka pendapatan pabrik genteng tidak mengalami peningkatan yang signifikan.selain itu, perkembangan pabrik genteng terasa dinilai agak lambat. oleh karena itu, dirancang sistem informasipenjualan yang berbasis desktop dengan tujuan untuk meminimalkan waktu proses pengiriman dengan tujuandapat meningkatkan volume penjualan sehingga pendapatan pabrik genteng dapat meningkat. Sistem informasipenjualan pabrik genteng dirancang dengan bahasa pemrograman C dan C++ dengan menggunakan aplikasiNetbeans IDE dan XAMPP. Sistem informasi penjualan berbasis desktop menggunakan netbeans di pabrikgenteng dibangun sebagai media informasi yang dapat membantu dalam proses penjualan beserta pengiriman.]]>
<![CDATA[EXPERIENCE QUALITY, SATISFACTION, AND LOYALTY FOR HAIR AND BEAUTY SALON ]]>
<![CDATA[Dina Kamila]]>
<![CDATA[ Prosiding Industrial Research Workshop and National Seminar Vol 9 (2018): Industrial Research Workshop and National Seminar ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/irwns.v9i0.1136
<![CDATA[This study focused on hair and beauty salon consumption and aimed to investigate the relationship between experience quality, satisfaction, and customer loyalty. The research model investigates the relevant relationship among the construct by using Partial Least Square (PLS) method by computational assistance program WarpPLS. The findings of this study are based on the views of 406 respondent completed a survey conducted at various hair and beauty salon in Indonesia including Anata Hair and Beauty salon, Rudi Hadisuwarno, Johny Andrean, Martha Tilaar and other. The result will assist hair and beauty salon managers in developing and implementing a competitive customer experience strategy that can enhance customer satisfaction, customer loyalty, growth, and sustainability.]]>
<![CDATA[THE INFLUENCE OF MARQUEE PLAYER TOWARD PURCHASE INTENTION OF MERCHANDISE TEAM (CASE STUDY : MICHAEL ESSIEN WHO JOINED PERSIB BANDUNG) ]]>
<![CDATA[Mochamad Eri Nugraha]]>;
<![CDATA[Deddy Saefuloh]]>
<![CDATA[ Prosiding Industrial Research Workshop and National Seminar Vol 9 (2018): Industrial Research Workshop and National Seminar ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/irwns.v9i0.1137
<![CDATA[The development of a massive football, at first just ordinary game, developed into a commercial sport. This situation encourages every football team needs to have professional management. Now in Indonesia, every team strives to create a more optimal management. Financial conditions become a team success parameter. Therefore, various strategies create to maximize the financial condition, one of them with increasing sales of merchandising team. The phenomenon about contracting marquee player as one of the efforts to improve team performance and interest on purchasing merchandise. Michael Essien was one of those who joined the PERSIB Bandung. Joining ths player is able to attract the attention of Indonesian football, especially supporting PERSIB. In this study, the researchers wanted to find out whether there are significant influence Michael Essien who perform an indirect endorsement against purchase intention. Questionnaire and interview are the way to collecting primary data. Based on the results of data analysis presented to the respondent which is PERSIB supporter at 553 respondents and interview to the official merchanddise store. The results obtained, amounting to 23.2% any endorsement of Michael Essien to purchase intention. The dimension of power was the most influential dimension, followed by the dimension of credibility and aattractiveness.]]>
<![CDATA[The Perceived Value Analysis of Difference Income Levels Indonesia Customer in Joint Venture Life Insurance ]]>
<![CDATA[Shella Prasetyo]]>
<![CDATA[ Prosiding Industrial Research Workshop and National Seminar Vol 9 (2018): Industrial Research Workshop and National Seminar ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/irwns.v9i0.1138
<![CDATA[This research was conducted to examine income levels differences on perceived value variable of joint venture life insurance customers that operating in Indonesia. The test was measured using SPSS program by processing data as much as 243 respondents by testing hypotheses processed using Independent T-test. The research found the dimensions of emotional response, reputation, monetary price, and behavioral price have differences perceptions of the average value of income levels above five million betters than below. The dimension of quality shows opposite result that both of income levels not differences. This research lead agents or people in charge of prospects and clients to maximize service by paying attention to how to influence customers to feel worth the money, appropriate business paid with a sense of pleasure to buy and the reputation of the company must be maintained can show the credibility of the company.]]>
<![CDATA[Analysis Buying Motive in Indonesia Football Merchandise Store ]]>
<![CDATA[Andipa Galuh Noersyeha]]>;
<![CDATA[Adila Sosianika]]>
<![CDATA[ Prosiding Industrial Research Workshop and National Seminar Vol 9 (2018): Industrial Research Workshop and National Seminar ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/irwns.v9i0.1139
<![CDATA[Football has become a popular sport all over the world, even its popularity far superior to other sports such as basketball and volleyball. Things like that used by everyone to earn income from this field of football, including selling football merchandise from start selling clothes, scarves, jersey, and other accessories. The sale of a football merchandise in Europe has been an influential source of income for the life of a club. This phenomenon is being started by some clubs in Indonesia to earn more revenue than selling merchandise. With a fairly large football support base in Indonesia, researchers want to analyze a person's purchasing motifs from hedonic motifs and utilitarian motives that affect a person's drive to buy and visit merchandise football stores in Indonesia. This study aims to determine whether these two motives can affect the impulse purchase and which motives tend to stronger influence the impulse purchase of someone. The research method used is descriptive statistical analysis, regression, and ANOVA using SPSS 22 to determine the effect of both motives to impulse buying.]]>
<![CDATA[PENGARUH PROFITABILITAS, LEVERAGE, DAN UKURAN PERUSAHAAN TERHADAP PRAKTIK PERATAAN LABA (Studi Pada Perusahaan Keuangan Sub Sektor Perbankan Yang Terdaftar Di Bursa Efek Indonesia Periode 2015 – 2017) ]]>
<![CDATA[Rhomadon Adhitia Prakarsa]]>;
<![CDATA[Setiawan Setiawan]]>
<![CDATA[ Prosiding Industrial Research Workshop and National Seminar Vol 9 (2018): Industrial Research Workshop and National Seminar ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/irwns.v9i0.1141
<![CDATA[Income smoothing is an enterprise in manipulating the level of profit in the financial statements in accordance with what has been desired or the goal of a good profit.This study aimed to test the effect of profitability , financial leverage , and company size of the company on income smoothing in the sub sector banking listed on the stock exchange indonesia period 2015-2017 .In this study the methods of sampling is purposive sampling. In this study had a sample of 18 companies through the criteria that have been specified periode . From the results of the above conduions that financial leverage and company size had a negative effect on income smoothing while profitability variable does not negatively affect income smoothing in the sub sector banking listed on the stock exchange indonesia period 2015 - 2017.]]>
<![CDATA[Penurunan Persentase Kemiskinan Sebagai Dampak Kinerja Keuangan Organisasi Pengelola Zakat di Indonesia ]]>
<![CDATA[Ezza Aviyani Iman]]>;
<![CDATA[Dihapri Herli Setyowati]]>;
<![CDATA[Setiawan Setiawan]]>
<![CDATA[ Prosiding Industrial Research Workshop and National Seminar Vol 9 (2018): Industrial Research Workshop and National Seminar ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/irwns.v9i0.1142
<![CDATA[The purpose of this research is to analyze knowing the direct and indirect impact among financial performance of zakat management organization to poverty rate in Indonesia with zakat distribution as intervening variable. Financial performance of zakat management organization (OPZ) is proxied by Ritchie and Kolodinsky ratio (2003). They are Fiscal Performance, Public Support and Fundraising Efficiency. The object of this research is central level of Badan Amil Zakat Nasional (BAZNAS) in Jl. Kebon Sirih Raya No. 57. Jakarta Pusat 10340. The constitution of UU No.23 year 2011 is BAZNAS became the coordinator of the implementation of zakat in Indonesia. According to Perpres No.8 year 2001, the report of zakat management by BAZNAS is submitted directly to the president. This research shows the financial performance of BAZNAS has not significantly reduced poverty rate in Indonesia. The advantage of this research for giving the other poverty solution with financial performance of OPZ.]]>
<![CDATA[Optimalisasi Corporate Social Responsibility dalam Meningkatkan Brand Equity dan Brand Image Bank Syariah di Indonesia ]]>
<![CDATA[Wahyu Saputra]]>
<![CDATA[ Prosiding Industrial Research Workshop and National Seminar Vol 9 (2018): Industrial Research Workshop and National Seminar ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/irwns.v9i0.1143
<![CDATA[Perbankan syariah di Indonesia saat ini telah mengalami perkembangan yang pesat, dan persaingan usaha di bidang ini pun semakin ketat. Guna memenangkan persaingan tersebut, maka bank syariah perlu memperhatikan unsur 3P, yakni profit, people, dan planet. hingga tercapai kesinambungan usaha (corporate sustainable) jangka panjang di dalam persaingan bisnis. Keberlanjutan perusahaan (corporate sustainability) hanya terjamin apabila perusahaan memperhatikan dimensi sosial dan lingkungan hidup yang diimplementasikan melalui corporate social responsibility (CSR). Perusahaan yang telah menerapkan CSR dengan baik, akan berdampak pada meningkatkannya kinerja secara keseluruhan, termasuk goodwill bank, citra merek dan brand equity hingga ekspansi bisnis. Mengingat pentingnya tentang implementasi Corporate Social Responsibility, maka tujuan dari makalah ini adalah untuk menelaah bagaimana pengaruh optimalisasi Corporate Social Responsibilty terhadap peningkatan brand image dan brand equity perbankan syariah di Indonesia.]]>
<![CDATA[FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA KEUANGAN BANK SYARIAH DI INDONESIA: PERSPEKTIF MODAL INTELEKTUAL ]]>
<![CDATA[Aulia Aulia]]>
<![CDATA[ Prosiding Industrial Research Workshop and National Seminar Vol 9 (2018): Industrial Research Workshop and National Seminar ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/irwns.v9i0.1144
<![CDATA[Tujuan dari makalah ini adalah untuk mereview konsep tentang faktor-faktor yang memperngaruhi kinerja keuangan bank syariah berdasarkan perspektif modal intelektual atau Intellecual Capital (IC) yang diukur menggunakan Value Added Intellectual Coefficient (VAIC) yang terdiri atas komponen capital employed efficiency (CEE), human capital efficiency (HCE) dan structural capital efficiency (SCE). Secara umum dapat dikatakan bahwa adanya hubungan positif yang signifikan antara VAIC dan kinerja keuangan berdasarkan Return On Asset (ROA). Hasil lebih lanjut menunjukkan hubungan positif yang signifikan kinerja keuangan dan CEE and HCE, tetapi tidak ada hubungan yang signifikan berkaitan dengan SCE. Secara keseluruhan, hasil menunjukkan bahwa kemampuan penciptaan nilai dari Islamic financial institutions (IFIs) sangat dipengaruhi oleh HCE dan CEE dengan alat analisis regresi linier berganda. Maka dari itu diperlukan penelitian selanjutnya untuk mengetahui apakah factor-faktor yang mempengaruhi kinerja keuangan bank Syariah di Indonesia dengan perspektif modal intellectual untuk meningkatkan kualitas]]>
<![CDATA[Perbankan Digital , Pengalaman Pelanggan, dan Kinerja Keuangan Bank Syariah ]]>
<![CDATA[Vera Vebiana]]>
<![CDATA[ Prosiding Industrial Research Workshop and National Seminar Vol 9 (2018): Industrial Research Workshop and National Seminar ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/irwns.v9i0.1145
<![CDATA[Penelitian ini bertujuan untuk mengetahui persepsi pelanggan digital banking (DB), pengalaman pelanggan, kepuasan, loyalitas dan kinerja keuangan bank syariah di Indonesia yang berimplikasi pada pemasaran bank syariah. Penentu pengalaman pelanggan dalam digital banking dapat dillihat dalam kualitas pelayanan dan dapat dirasakan langsung kegunaan dan risikonya. Secara umun dapat dikatakan bahwa adanya hubungan antara pengalaman pelanggan, kepuasan pelanggan, dan loyalitas yang terkait kinerja keuangan bank. Penelitian ini berkonsentrasi pada nasabah- nasabah bank syariah dan menggunakan rasio keuangan sebagai variabel dependen. Sehingga penelitian ini menggunakan analisis jalur (path analysis) untuk melihat hubungan antara semua variabel]]>
