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International Journal of Green Tourism Research and Applications
Published by Politeknik Negeri Bali
ISSN : -     EISSN : 2721463X     DOI : https://doi.org/10.31940/ijogtra
Core Subject : Social,
Social Sciences
International Journal of Green Tourism Research and Applications is focused on green tourism research and applications. Its scope covers philosophies, ideologies, theories, science and technology, practices, and applications of responsible, sustainable, and green tourism; eco-, natural, and village/rural tourism; cultural, religious, and alternative tourism; community-based tourism; all travel, tourism, and hospitality businesses and tourist activities which are or have to be ecologically/environmentally and socio-culturally friendly.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 66 Documents
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Development of Subak Lestari as a sustainable tourism attraction in Denpasar city Rusadi, Ni Wayan Purnami; Pitana, I Gde; Sunarta, I Nyoman; Arida, I Nyoman Sukma
International Journal of Green Tourism Research and Applications Vol. 5 No. 2 (2023): December 2023
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v5i2.114-128

Abstract

This research examines the management and development of Subak Lestari as a sustainable tourist attraction in Denpasar City. Subak Lestari consists of five pilot subaks namely Anggabaya Subak, Umadesa Subak, Umalayu Subak, Subak Intaran Barat and Subak Intaran Barat Timur. The purpose of this study is to analyze institutional management and formulate a strategy for developing Subak Lestari as a sustainable tourist attraction in Denpasar City. This study uses an interpretive qualitative analysis method. Data collection was carried out through literature study, observation, in-depth interviews, triangulation and focus group discussions (FGD) with key informants including Subak Lestari officials, Denpasar City Government Agencies, Expert Team from academics who designed Subak Lestari, the Government and Pokdarwis in the Village and local Villages, as well as tourism actors. The results of this study found that there is a need for special management that manages Subak Lestari as tourist attraction, comprehensive HR training and assistance from related agencies, construction of tourism support facilities that still pay attention to paddy field productivity, implementation of policies and giving strict sanctions for violations related to land conversion and outreach to the community regarding the benefits of subak development as a sustainable tourist attraction. The conclusions from the research results are (1) Krama Subak is expected to maintain awig-awig in preserving agricultural land and open up to the concept of developing Subak as a tourist attraction; (2) the government is responsible for determining policies and collaborating with various related parties; (3) Academics conduct studies on concepts that are suitable for development in Subak, especially as a tourist attraction; (4) The community participates in preserving the Subak environment which has been designated as a tourist attraction.
Exploring Critical Success Factors that Influence Tourism Success: a Qualitative Study in the Context of Diverse Tourism Destinations Sutrisno, Wahyudhi
International Journal of Green Tourism Research and Applications Vol. 6 No. 1 (2024): June 2024
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v6i1.33-43

Abstract

Tourism is an important industry that has a huge impact on the economy. This economic impact comes from the spending of tourists who visit a tourism destination. Therefore, tourism destinations must make the necessary arrangements to effectively receive and maximize this economic opportunity.  An important step in understanding and effectively managing the tourism industry is to identify the critical aspects that contribute to its success. Examining critical success factors in various tourism destinations, taking into account geographic, cultural, and economic variations, is essential to understanding the intricacies of the tourism sector as a whole. This research utilizes a qualitative research methodology, namely content analysis, which includes conducting a literature review and using triangulation. The purpose of this study was to identify the key factors that influence the success of the tourism industry in the context of diverse tourism destinations. The research findings show that various key factors significantly influence the success of various tourism destinations. These factors are uniqueness of location, attractiveness of tourist attractions, ease of access, government support, local community involvement, availability of facilities and infrastructure, quality of human resources, effectiveness of marketing and promotion efforts, and tourist motivation. Within the realm of green tourism, these findings underscore the imperative of incorporating sustainable practices into each of these elements. This includes advocating for environmentally friendly modes of transportation, endorsing local environmentally conscious enterprises, and ensuring that tourism development amplifies rather than exploits natural and cultural resources. This integration will not only adhere to the ideals of sustainable tourism but also have the ability to boost the economic advantages of the tourism industry by attracting environmentally aware travelers.
Augmented Reality Empowered Responsible Tourism: Leveraging Social Media Applications for Generation Z Tourists in the Yogyakarta Ramadhan, Shofyan Hadi
International Journal of Green Tourism Research and Applications Vol. 6 No. 1 (2024): June 2024
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v6i1.1-7

Abstract

This research delves into the integration of augmented reality (AR) technology through Instagram filters to enhance responsible tourism practices. With a specific focus on Generation Z tourists in the Yogyakarta Special District, we recognize the importance of collective action in shaping the future of tourism. Despite the government's continuous efforts, responsible tourism implementation faces challenges, leading to cultural and environmental issues due to the increasing number of tourists. Leveraging the preferences and influence of Generation Z, this study proposes the application of AR through Instagram filters as a solution to engage and educate tourists on responsible tourism principles. The methodology involves the construction of AR system models and Instagram filter user interfaces, followed by observation and interviews with Generation Z users. The results indicate that AR filters can effectively convey information about cultural and historical assets, facilitate digital map navigation, and encourage Generation Z tourists to actively contribute to responsible tourism practices. This research underscores the significance of embracing innovative technologies to foster responsible tourism in the Yogyakarta Special District and emphasizes the collaborative nature of this endeavor, requiring the active participation of the government, tourists, and digital artists for sustainable tourism development.
Experience Quality's Impact on Green Customer Satisfaction Mediated by Green Perceived Value in the Malang Ecotourism Landscape Fadhila, Wildan; Putra, Ketut Candra Pangestu
International Journal of Green Tourism Research and Applications Vol. 6 No. 1 (2024): June 2024
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v6i1.8-20

Abstract

This research, conducted using a quantitative-explanatory approach, aims to analyze the relationship between experience quality and customer green satisfaction, focusing on environmentally friendly tourist destinations in Malang City. The study collected data from 360 respondents through an online questionnaire and applied SEM-PLS for analysis. The respondents were selected purposively. The findings, which are of significant importance, indicate that experience quality significantly influences both customer green satisfaction and green perceived value, with the latter mediating the relationship between experience quality and customer green satisfaction. This reiteration of the findings underscores the importance of positive experiences and perceived environmental values in enhancing overall satisfaction at eco-friendly tourist destinations.
Green Tourism as a New Direction for Sustainable Tourism Development: Policy and Implementation in Angantelu Traditional Village (Bukit Batu Belah) Brahmandika, Pande Gede
International Journal of Green Tourism Research and Applications Vol. 6 No. 1 (2024): June 2024
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v6i1.44-50

Abstract

Angantelu Traditional Village, with its natural and cultural riches, has great potential to implement green tourism as a sustainable tourism development strategy. Bukit Batu Belah, as one of the tourist destinations in this village, offers beautiful natural panoramas and opportunities for various environmentally friendly activities such as jogging and hiking. This research aims to examine the concept and implementation of green tourism as a new direction for the development of sustainable tourism in the Angantelu Traditional Village. A qualitative approach is used to understand the context, meaning and experiences of research subjects holistically. Data collection was carried out through in-depth interviews, observation and documentation studies. Data analysis was carried out using a qualitative approach, such as narrative and thematic analysis. This result showed that the implementation of green tourism in the Angantelu Traditional Village, especially in Bukit Batu Belah, has shown various successes and challenges. The green tourism policies and programs implemented have succeeded in increasing environmental awareness and active participation of local communities. Conservation efforts and land use regulations have helped preserve local ecosystems, while environmental education programs strengthen public and tourist understanding of the importance of sustainable tourism. However, the main challenges faced include a lack of coordination between stakeholders, environmental awareness that still needs to be improved, and conflicts of interest between tourism actors and the community.
Innovative Strategy of Community Strengthening in Realizing Sustainable Tourism at Ciwidey's Dream Stop Yati; Siswanto, Romi; Kadarisman; Jaya, Fitra; Sucipto
International Journal of Green Tourism Research and Applications Vol. 6 No. 2 (2024): December 2024
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v6i2.51-58

Abstract

This study aims to address this gap by exploring innovative strategies to enhance community capacity, thereby promoting sustainable tourism that benefits both the environment and the local economy. Sustainable tourism has gained prominence in both academic research and industry practice over the past decade, particularly in regions like Ciwidey, West Java, where natural beauty attracts a growing number of tourists. This increase in tourism brings both economic opportunities and significant environmental and social challenges, creating a need to balance economic growth with environmental preservation and community welfare. While existing literature emphasizes the importance of sustainable tourism, there is a noticeable gap in understanding how to build community capacity to manage these challenges effectively. Previous studies have often treated economic, social, and environmental aspects separately, lacking a comprehensive approach that integrates all three dimensions in a local context like Ciwidey. Given the strain on Ciwidey’s natural resources and the uneven distribution of tourism benefits, it is urgent to develop strategies that ensure equitable and sustainable economic development. By focusing on these issues, the research seeks to provide practical solutions that empower local communities to actively participate in and benefit from sustainable tourism. The study found that despite a growing awareness of sustainable tourism, significant barriers remain, such as limited resources and a lack of education and training. The success of sustainable tourism initiatives in Ciwidey depends largely on the community’s ability to engage effectively and take full advantage of the opportunities presented by inclusive tourism. 
Green Action by Front Office Staff in Increasing Environmental Concern at the Sofitel Bali Nusa Dua Hotel Gunawan, Dani; Widiastini, Ni Made Ary; Dewi, Ni Luh Putu Triyanti Aristiana
International Journal of Green Tourism Research and Applications Vol. 6 No. 2 (2024): December 2024
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v6i2.66-74

Abstract

The hotel industry is increasingly under pressure to implement sustainable practices due to environmental concerns. This research explores the implementation of environmentally friendly actions carried out by front office staff at the Sofitel Bali Nusa Dua Hotel, which aims to increase environmental awareness among guests and employees. Using descriptive qualitative research methods, data was collected through interviews, observation and document analysis. These findings reveal a significant commitment to sustainability in front office operations, reflected in waste reduction, energy efficiency and guest engagement in environmentally friendly practices.  This research shows that the hotel's commitment to sustainability has fostered a culture of environmental awareness, leading to positive behavioral changes and increased guest satisfaction. The integration of environmentally friendly practices into hotel operations and the active participation of staff and guests in these initiatives have proven instrumental in advancing the hotel's sustainability agenda. This study contributes to understanding the practical application of environmental sustainability in the hospitality industry, highlighting the important role of front office staff in promoting environmentally friendly initiatives.
Implementation of Green Communication in the Front Office Department at New Sunari Lovina Beach Resort Candra, Ni Kadek Dwi; Andiani, Nyoman Dini; Rahmawati, Putu Indah
International Journal of Green Tourism Research and Applications Vol. 6 No. 2 (2024): December 2024
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v6i2.75-82

Abstract

Green communication is one of the crucial things in realizing an environmentally friendly concept in the hotel industry because the environmentally friendly concept is not only about the natural environment but also how humans communicate well and effectively to start ecologically friendly programs. This research explores the application of green communication. It was carried out by front office staff at New Sunari Lovina Bali Resort, which aims to make communication more effective in transmitting the work obtained and to impact how employees view environmentally friendly management. Data was collected through interviews, observation, and document analysis using descriptive qualitative research methods. These findings show that New Sunari Lovina Beach Resort has implemented green actions, starting with cooperation, coordination, communication, comfort, and problem-solving. Though, implementing green communication at the front office of New Sunari Lovina Bali Resort also faces several obstacles. Lack of staff awareness of sustainable principles, lack of clarity regarding concrete benefits, and operational constraints such as the availability of resources and technology are challenges that must be overcome. The results of this study provide an essential basis for developing effective, sustainable communication strategies in dealing with environmental issues.
Analysis of Service Quality and Customer Satisfaction at Spice Beach Club Lovina Arisanti, Ni Putu Hertina; Trianasari; Widiastini, Ni Made Ary
International Journal of Green Tourism Research and Applications Vol. 6 No. 2 (2024): December 2024
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v6i2.83-90

Abstract

This research is a descriptive qualitative study that aims to analyse service quality and customer satisfaction, especially at Spice Beach Club Lovina. The discussion of the research leads to an explanation related to factors that are important in service quality and customer satisfaction as well as the strategies used by Spice Beach Club to maintain service quality and customer satisfaction. This research was conducted for four months with data collection methods, namely observation, interviews, and documentation. The interview in this research were conducted with one person operational manager, one person restaurant manager and two employees of Spice Beach Club and using 50 guest comment card samples to determine guest reviews on service quality. The results of this research show that employees and facilities owned by Spice Beach Club are strategies used to maintain service quality and customer satisfaction as well as friendliness, politeness, always responsive to guests, provide assurance to the guests, and reliable employees are  important factors in service quality.
Implementation of Green Hotel at New Sunari Lovina Beach Resort in Increasing Staff’s Environmental Concern Adinata, Komang Ricky Wira; Widiastini, Ni Made Ary; Dewi, Luh Putu Triyanti Aristiana
International Journal of Green Tourism Research and Applications Vol. 6 No. 2 (2024): December 2024
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v6i2.59-65

Abstract

This research aims to analyze the implementation of the Green Hotel concept at New Sunari Lovina Beach Resort, Bali, and its impact on staff environmental awareness. Using qualitative descriptive methods, this research explores the practices implemented by efforts and eliminates factors influencing success and challenges in their implementation. This research shows that New Sunari Lovina Beach Resort has successfully integrated eco-friendly-friendly initiatives that increase environmental awareness among staff and optimize overall hotel operations. Practices such as energy efficiency, effective waste management, and ecological education for staff have been shown to play an essential role in promoting mortality. However, this research also identified challenges, including limited resources, the need for more comprehensive training, and difficulties in quantitatively measuring environmental impacts. Based on this analysis, the study recommends increasing investment in green technologies, developing more in-depth ecological training programs, and implementing more robust effectiveness measurement methods. The conclusion of this research is the commitment of New Sunari Lovina to maintaining tourism sustainability, including energy savings, effective waste management, and environmental education programs.

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