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Jurnal Dimamu
Published by Universitas Ma'soem
ISSN : -     EISSN : 28092228     DOI : 10.32627
Core Subject : Economy, Science, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Other
Jurnal ini berisi kajian tentang penelitian murni dan terapan pada bidang : Sistem Informasi Sistem Informasi Akuntansi Manajemen Informatika Digital Bisnis Perbankan Syariah Manajemen Bisnis Syariah Agribisnis Teknologi Pangan Bimbingan Konseling Pendidikan Bahasa Inggris
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 20 Documents
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Search results for , issue "Vol. 5 No. 1 (2025)" : 20 Documents clear
Pengaruh Influencer, Kualitas Produk & Impulse Buying terhadap Keputusan Pembelian Skincare Somethinc Khofiyyan, Nida Nur
Jurnal Dimamu Vol. 5 No. 1 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v5i1.1633

Abstract

Based on the results of research that is against the background of the rapid development of the times at this time, local brand skincare products are increasingly in demand by a wide audience, one of which is the local skincare brand Somethinc. This study aims to find out how influencers, product quality & impulse buying influence on Somethinc skincare purchase decisions. The object of this study is Somethinc product users who also know influencer Tasya Farasya on TikTok. The type of research is using quantitative methods with primary and secondary data types using data collection techniques in the form of distributing questionnaires. In this study, a Non-Probability Sampling technique was used with an unknown population and a sample of 100 people. The results of this study show that there is a significant influence between influencer variables on purchase decisions of 8.10%. There was a significant influence between product quality variables on purchase decisions by 18.3%. There was a significant influence between the impulse buying variable on the purchase decision by 10.2%. And simultaneously there was a significant influence between influencer variables, product quality, and impulse buying on purchase decisions by 126.9%.
Pengaruh Konsentrasi Ragi Roti Terhadap Karakteristik Virgin Coconut Oil Setia, Agung; Hendrawan, Hendrawan
Jurnal Dimamu Vol. 5 No. 1 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v5i1.1634

Abstract

Virgin Coconut Oil (VCO), or pure coconut oil, is obtained through a modified coconut oil production mechanism. This process aims to produce a product with very low water content, controlled free fatty acid levels, clear color, fragrant aroma, and the ability to last for more than a year. The purpose of this study was to determine how the concentration of baker's yeast (Saccharomyces cerevisiae) affects Virgin Coconut Oil (VCO). The method used was a randomized block design (RBD) with 6 treatments and 4 replicates. The VCO produced through fermentation with yeast concentrations of 0.5%, 0.8%, 1.1%, 1.4%, 1.7%, and 2% was analyzed for free fatty acid (FFA) content, moisture content, yield, and subjected to hedonic organoleptic testing (taste, aroma, color). The results showed that yeast concentration significantly affected ALB, yield, and organoleptic tests, but did not affect moisture content. Treatment with a yeast concentration of 0.5% produced VCO with the lowest ALB content (0.297%) and the highest hedonic scores for taste, aroma, and color. The highest VCO yield (20.72%) was obtained at a yeast concentration of 1.7%. Thus, a yeast concentration of 0.5% produced VCO with the best chemical and organoleptic quality, while a concentration of 1.7% provided the highest yield.
Analisis Usaha Arang Batok Kelapa pada UMKM Kamurang di Kabupaten Bandung Febriyanto, Feri
Jurnal Dimamu Vol. 5 No. 1 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v5i1.1635

Abstract

Coconut shell charcoal is a product derived from the processing of coconut shell residues that has financial value and is environmentally friendly. In addition to being used as an alternative fuel and planting medium, this charcoal is also a raw material for the production of activated carbon. The aim of this research is to analyze expenses, income, and profits; calculate the R/C ratio; and determine the break-even point for each production process in the coconut shell charcoal agroindustry at the Kamurang SMEs in Sukamulya Village, Rancaekek District, Bandung Regency. This study was conducted using a quantitative descriptive method with a case study approach. The data collection process was conducted through purposive direct question and answer sessions, observation of activities in the field, and forms given to business owners. From the data processing results, the total expenditure in the production process reached IDR 3,220,766.29 for one production cycle, with revenue of IDR 3,963,750 and profit of IDR 742,983.71. The R/C ratio is 1.23, which means that the business has a positive prospect for operation. The break-even point for revenue is IDR 174,636.1, the break-even price is IDR 6,134.79, and the break-even production points are 113.67 kg for large size, 193.24 kg for medium size, and 123.88 kg for small size. These findings indicate that coconut shell charcoal businesses have the potential to be developed as profitable and sustainable small-scale agro-industries.
Analisis Kelayakan Finansial Usahatani Stroberi (Fragaria × ananassa) Nur'Aisyah, Nur'Aisyah; Arifin, Samsul; pardani, cecep
Jurnal Dimamu Vol. 5 No. 1 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v5i1.1667

Abstract

Strawberry (Fragaria × ananassa) is a horticultural commodity widely developed in the form of agritourism, one example being Haifresh Strawberry Lembang, located in Cikahuripan Village, Lembang District, West Bandung Regency. This study aims to analyze the financial feasibility of strawberry farming. The research is a case study with a descriptive quantitative approach. Data were obtained through observation, structured interviews, and documentation. The analysis was carried out using five financial feasibility indicators, namely Net Present Value, Net Benefit Cost Ratio, Gross Benefit Cost Ratio, Internal Rate of Return, and Payback Period. The results show that strawberry farming at the research site is financially feasible. The NPV reached IDR 254,339,787.00 (> 0), Net B/C was 2.34 (> 0), Gross B/C was 1.42 (> 0), IRR was 65.56% (> 6%), and the Payback Period was 1 year 1 month 7 days of the business life span. This financial feasibility analysis indicates that strawberry farming activities at Haifresh Strawberry Lembang are economically profitable and have sustainable potential as a model of environmentally friendly agriculture.
Pengaruh Imbangan Tepung Umbi Ganyong dan Tepung Umbi Garut terhadap Karakteristik Cookies Gluten Free Adithiya, Afif Rizky; Herlinawati, Lina
Jurnal Dimamu Vol. 5 No. 1 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v5i1.1678

Abstract

The aim of this study was to determine the effect of the balance of arrowroot flour and ganyong tuber flour on the characteristics of gluten-free cookies, as well as the level of consumer preference for the resulting cookies. The research methodology used was a Randomized Block Design (RAK) consisting of five treatments and five replications. Analysis of variance (ANOVA) was used to examine the collected data, and if there were significant differences, continued with Duncan Multiple Range Test (DMRT) using a significance level of 5%. The results showed that the ratio of ganyong tuber flour and arrowroot flour had a significant effect on water content, fiber, carbohydrate, ash, color, texture but does not have a significant effect on taste and aroma. The balance with (100 Ganyong tuber flour : 0 Garut tuber flour) produces cookies with the best characteristics with a color preference value of 3.65 (neutral towards liking), taste 3.66 (neutral towards liking), aroma 3.73 (neutral towards liking), texture 3.49 (neutral towards liking), and water content of 1.90%, fiber 3.16%, carbohydrate 78.18%, and ash 1.37%. All balances have met SNI standards except fiber.
Pengaruh Kompensasi dan Kompetensi terhadap Produktivitas Kerja Karyawan Hendi, Aji Muhamad; Huda, Badriyatul
Jurnal Dimamu Vol. 5 No. 1 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v5i1.1697

Abstract

Based on the observation results, this research is motivated by fluctuations in the number of employees at Bank Syariah Indonesia East Bandung Branch Office which is influenced by the compensation and competencies provided by the company. This study aims to determine the effect of compensation and competence on employee productivity, both partially and simultaneously, at Bank Syariah Indonesia's East Bandung Branch Office. Type This associative quantitative study involved employees of Bank Syariah Indonesia at the Cinunuk and Rancaekek Sub-Branch Offices. Primary data was collected through observation, interviews, literature study, and questionnaires. Using a saturated sampling technique, all 31 employees were used as respondents. This study employed multiple correlation analysis, multiple regression analysis, and determination coefficient analysis, as well as t-tests and F-tests. The research results show that there is a significant effect of compensation on employee work productivity, with the t-test result showing t-count > t-table (3.881 > 70113) and a coefficient of determination of 33.4%. There is a significant effect of competence on employee work productivity, with the t-test result showing t-count > t-table (9.679 > 1.70113) and a coefficient of determination of 76.4%. Furthermore, simultaneously, there is a significant effect of both compensation and competence on employee work productivity, with the F-test result showing F-count > F-table (49.311 > 3.37) and a coefficient of determination of 77.9%.
Peran Literasi Keuangan dan E-Wallet dalam Mendorong Keputusan Investasi Generasi Z di Era Keuangan Digital Asbaruna, Latifah Wulandari
Jurnal Dimamu Vol. 5 No. 1 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid growth of financial technology has transformed how young generations manage and interact with their finances, particularly in investment decision-making. This study aims to analyze the role of financial literacy and e-wallet usage in encouraging investment decisions among Generation Z in Bandung City. A quantitative approach with an explanatory survey method was applied. Data were collected from 120 respondents aged 18–27 who actively use e-wallets and have investment experience. Multiple linear regression analysis was employed to examine the influence of each independent variable on investment decisions. The results reveal that financial literacy has a positive and significant effect on investment decisions, indicating that individuals with higher financial understanding tend to make more rational investment choices. Moreover, e-wallet usage positively influences investment decisions, implying that digital accessibility can foster greater participation of young people in investment activities. These findings highlight the importance of enhancing financial literacy among digital generations and developing e-wallet features that promote productive financial behavior.
Pengaruh Artificial Intelligence dan Social Media Marketing terhadap Minat Beli Generasi Z Kusnara, Hasti Pramesti; Pirous, Haekal; Fajri, Fallah Jihadil Fajri
Jurnal Dimamu Vol. 5 No. 1 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v5i1.1708

Abstract

The development of digital technology has encouraged companies to innovate in marketing strategies, especially through the use of Artificial Intelligence (AI) and social media. Generation Z, as the largest and most active digital users in Indonesia, including in Sumedang Regency, has unique characteristics in consumer behavior. This study examines the impact of Artificial Intelligence  and social media marketing on the purchase intention of consumers, specifically targeting Generation Z in Sumedang Regency. The findings reveal that the simultaneous application of AI (utilized for data analysis, content personalization, chatbots, and trend prediction) and social media marketing (employed for consumer outreach and interaction) yields a positive and significant effect on their willingness to buy. Data gathered from 100 Gen Z respondents through an online questionnaire were analyzed using the Structural Equation Modeling (SEM) method with Partial Least Squares (PLS). The analysis produced a strong R-Square value of 0.915, proving the model's high accuracy in explaining the variables that influence consumer purchase intention. Consequently, this research concludes that incorporating AI into social media marketing strategies is an effective way to boost purchase intention among the Gen Z demographic.
Analisis Penerapan Customer Relationship Management dalam Meningkatkan Pelanggan Suherman, Jajang; M Sarusu, Armansyah; Iin, Iin; Andika, Andika
Jurnal Dimamu Vol. 5 No. 1 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v5i1.1729

Abstract

Customer Relationship Management (CRM) has now become an important strategy for modern cafes to strengthen relationships with customers and increase loyalty. Social media-based CRM campaigns can boost brand awareness and customer purchase interest. Titik Awal Kopitiam Cafe offers high-quality food, highlighting the concept of a kopitiam or traditional coffee shop, providing various coffee menus and snacks such as toast, rujak cireng, otak-otak, grilled bananas, and others. The problem faced by Titik Awal Kopitiam Cafe is that the points or voucher program is not yet linked to customer IDs and is not yet connected to the marketing department. The use of social media, such as content calendars and message segmentation, which includes promotions, customer testimonials, and educational content, has not been implemented effectively. The purpose of this study is to analyze the number of customers and consumer loyalty, the use of social media, and to analyze growth at Kafe Titik Awal Kopitiam. The method used is applied with a descriptive quantitative approach, conducted directly to observe the implementation of CRM at Kafe Titik Awal Kopitiam, including observation, interviews, and document studies. From the research conducted at Kafe Titik Awal Kopitiam in Jatinangor, in the implementation of CRM and marketing activities, there was a measurable and gradual growth in the customer base, rather than a sudden spike. By placing customers as the main focus, it can maximize customer satisfaction and loyalty and establish strong long-term relationships with customers, while also improving business performance. To drive customer growth. Titik Awal Kopitiam Cafe combines a loyalty program with community activities that trigger word-of-mouth promotion. The community-based approach not only increases loyalty but also encourages existing customers to become brand ambassadors unconsciously. Activities on Instagram and listings on delivery platforms successfully expand reach and can attract new customers.
Pengaruh Penggunaan Digital payment dan Literasi Keuangan Syari'ah Terhadap Perilaku Konsumtif Ruhliandini, Putri Zafira; Mayanti, Yuni; Kamali, Ahmad Nurkamali; Maharani, Indah Maharani
Jurnal Dimamu Vol. 5 No. 1 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v5i1.1741

Abstract

The rapid development of financial technology and the massive penetration of digital payment among students raise concerns about the increase in consumptive behavior due to the transaction ease that reduces the "pain of paying". this study aims to analyze the partial and simultaneous effects of digital payment use  and sharia financial literacy on consumptive behavior in FEBI Universitas Ma’soem students. This explanatory quantitative descriptive research utilized 158 respondents selected through purposive sampling. Data analysis was performed using multiple linear regression, t-test, and F-test. The results indicate that, partially, digital payment use has a positive and significant effect on consumptive behavior, establishing it as the primary driving factor. Conversely, sharia financial literacy is partially correlated positively, significantly but weakly—a contradictory finding to sharia ethical principles. In the simultaneous model, although sharia financial literacy shows a negative direction (in line with theory), its influence is not statistically significant. Collectively, digital payment and sharia financial literacy affect consumptive behavior, contributing 39.3% of the observed variation. The main conclusion is that the dominant effect of digital payment cannot be effectively counterbalanced by sharia financial literacy knowledge alone; practical implementation of Sharia ethics is necessary to control student consumptive behavior.

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