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Ida Ayu Sri Puspa Adi
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Journal of Hospitality Accommodation Management
Published by Politeknik Pariwisata Bali
ISSN : 2828447X     EISSN : 28284488     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
Journal of Hospitality Accommodation Management is a scientific journal that implements a blinded-peer-review process in handling manuscripts and aims to become a scientific medium for interdisciplinary researchers in the hospitality management sector to communicate their research to audiences including educators, learners, researchers, thinkers and field professionals. The considerations in determining scientific articles for publication are based on relevance, clarity, topic and originality, as well as the extent to which the articles can advance knowledge, understanding and application and its possible contribution in inspiring further development and research. Firstly published in 2022, the journal invites contribution in the following interdisciplinary scope: Accommodation Management Accommodation Marketing Human resources management in hospitality Hotel finance management Information and telecommunication technology in hospitality Hospitality Education Sustainability in Hospitality Hotel operation
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 91 Documents
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Transforming Culinary MSME Sales through E-Commerce to Strengthen Tourism Villages: A Case Study of Cibeber Village, Purwakarta Heny Ratnaningtyas; Alda Chairani; Pricilia Johani Sakti; Irfal; Eduard Rudolf Pangkerego
Journal of Hospitality Accommodation Management (JHAM) Vol. 5 No. 1 (2026): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v5i1.2188

Abstract

This study aims to analyze the use of e-commerce by culinary MSMEs in Cibeber Village, Purwakarta, to support the development of culinary-based tourism villages. The research focused on identifying barriers, opportunities, and strategic assistance needed to enable MSMEs to transform digitally. The research method used a qualitative approach with a case study design. Data were collected through semi-structured interviews, field observations, and documentation with key informants, culinary MSME owners who had been operating for at least two years. The results showed that most MSMEs still rely on traditional sales through local markets, consignment sales at stalls, and word-of-mouth promotion. Low digital literacy, limited internet infrastructure, and a culture of face-to-face transactions are the main factors inhibiting e-commerce adoption. Nevertheless, MSMEs expressed interest in utilizing the market if training, technical assistance, and better internet access were available. The study's conclusions confirm that digital transformation for culinary MSMEs in Cibeber Village is not merely a necessity but also a strategic opportunity to increase competitiveness and support the village's branding. Research recommendations include implementing ongoing digital literacy training, improving internet infrastructure, providing comprehensive transaction security education, and integrating mentoring based on collaboration among the government, academics, and the private sector

Page 10 of 10 | Total Record : 91

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