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Journal of Hospitality Accommodation Management
Published by Politeknik Pariwisata Bali
ISSN : 2828447X     EISSN : 28284488     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
Journal of Hospitality Accommodation Management is a scientific journal that implements a blinded-peer-review process in handling manuscripts and aims to become a scientific medium for interdisciplinary researchers in the hospitality management sector to communicate their research to audiences including educators, learners, researchers, thinkers and field professionals. The considerations in determining scientific articles for publication are based on relevance, clarity, topic and originality, as well as the extent to which the articles can advance knowledge, understanding and application and its possible contribution in inspiring further development and research. Firstly published in 2022, the journal invites contribution in the following interdisciplinary scope: Accommodation Management Accommodation Marketing Human resources management in hospitality Hotel finance management Information and telecommunication technology in hospitality Hospitality Education Sustainability in Hospitality Hotel operation
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 89 Documents
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Pengaruh Motivasi Kerja dan Penghargaan Terhadap Loyalitas Karyawan di XYZ Hotel Bali Uluwatu Chandra, Agnes; Rastitiati, Ni Kade Juli; Kalpikawati, Ida Ayu
Journal of Hospitality Accommodation Management (JHAM) Vol. 3 No. 1 (2024): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v3i1.1352

Abstract

The aim of this research is to analyze the influence of the work motivation and recognition on employee loyalty at XYZ Hotel Bali Uluwatu. The data was collected through the distribution of questionnaires to 63 respondents from various departmentsat XYZ Hotel Bali Uluwatu. The data analysis technique employed include a classical assumption test, a multiple linear regression analysis, determination analysis, correlation analysist, t-test, and F test. The data analysis tool used is the SPSS version 25 program for windows. The result of this research showed that work motivation had a positive and significant effect on employee loyalty with significance value of 0,003 < 0,05. Similarly, the provision of recognition has a positive and significant effect on employee loyalty with significance value of 0,009 < 0,05. Work motivation and recognition simultaneously have a positive and significant effect on employee loyalty with significance value of 0,000 < 0,05 and R2 value of 52,6%. Based on the research findings, it is recommended that XYZ Hotel Bali Uluwatu enhance work motivation and provide additional recognition such as extra wage, bonuses, carrier facilities and the like to increase employee loyalty and attachment at XYZ Hotel Bali Uluwatu.
Pelayanan Butler Hotel : Kreasi Nilai Melampaui Harapan Tamu di SBN Resort Wulantari, Putu; Indrayani, I Gusti Ayu Putu Wita; Arthini, Ni Nyoman Suci
Journal of Hospitality Accommodation Management (JHAM) Vol. 3 No. 2 (2024): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v3i2.1487

Abstract

Value creation as part of a holistic marketing framework is the ability of marketers to provide benefits to customers. Value creation aims to produce or make a service so needed and attractive in the eyes of consumers. Butlers have the potential to create value creation, because a butler is more be close to guests so that value creation will be easier to implement. This type of research is descriptive qualitative with an emphasis on data and information collected from interviews and documentation. The conclusion of research on value exploration services, a butler is able to understand guest preferences so that the butler can prepare guest needs according to guest expectations. In value creation, the butler creates value creation after understanding the guest's preferences, for example guests having birthdays, wedding anniversaries, honeymoons so that it can be added value in creating value creations to exceed guest expectations. In conveying value, the butler conveys the value that has been created to the guest in an effective and efficient way, for example when guests have a birthday / wedding anniversary / honeymoon prepared before the guest arrives, prepares a guest room with decorations so that the guest feels very satisfied.
Pengaruh Electronic Word of Mouth dan Influencer Marketing terhadap Keputusan Menginap di Adiwana Warnakali Resort Nusa Penida Negara, I Dewa Agung Anom Segening Putra; Sudiksa, I Nyoman; Pinaria, Ni Wayan Chintia
Journal of Hospitality Accommodation Management (JHAM) Vol. 3 No. 2 (2024): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v3i2.1490

Abstract

The aim of this research is to analyze the influence of electronic word of mouth and influencer marketing on the decision to stay at Adiwana Warnakali Resort. The number of samples in this study was 100 respondents using the Slovin formula. Data collection was carried out by distributing questionnaires to guests who had stayed at Adiwana Warnakali Resort. The data analysis techniques used in this research are the classical assumption test, multiple linear regression analysis, t-test, F test, and coefficient of determination with data analysis tools using the SPSS version 26 program. The results of this research show that electronic word of mouth has a positive effect and significant to the decision to stay overnight partially with the Sig value. 0.000 < 0.05, influencer marketing has a positive and significant effect on the decision to stay overnight partially with a Sig value. 0.000 < 0.05 and electronic word of mouth and influencer marketing have a positive and significant effect on the decision to stay overnight simultaneously with a Sig value. 0.000 < 0.05. Based on the results of this research, the advice that can be given is that Adiwana Warnakali Resort is expected to be able to manage online reviews well by providing feedback or replying to consumer reviews and conducting research on new trends so that the content that will be uploaded by influencer marketing is interesting and increases the decision to stay overnight at Adiwana Warnakali Resort.
Strategi Pemasaran Untuk Meningkatkan Kemampuan Bersaing Pada Spartyshop Bali Duwitayanti, NI Made Nita; Adi, Ida Ayu Sri Puspa; Iswarini, Ni Ketut
Journal of Hospitality Accommodation Management (JHAM) Vol. 3 No. 2 (2024): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v3i2.1491

Abstract

Spartyshop is a flower business in the Denpasar area that was founded in 2015. The large number of businesses that offer products and services similar to Spartyshop can be a threat to the development of their business. So a strategy is needed to maintain and develop the business, especially in social media. The purpose of this research is to find out the strategies that Spartyshop can use to maintain and develop its business through social media. So that it can be used as a reference by Spartyshop as a strategy for maintaining and developing business through social media. The research method used is interviews and documentation, then the data obtained can be analyzed using qualitative descriptive methods. Based on the SWOT analysis technique by combining internal factors such as strengths and weaknesses, and external factors such as opportunities and threats from the Spartyshop business. This analysis produces several strategies that can be carried out by Spartyshop, such as: maximizing social media reach to promote products, collaborating with influencers, creating interesting content, and improving the online shopping experience that supports delivery services. Promotion strategies via social media will continue to be carried out by Spartyshop Bali to maintain and increase sales.
Strategi Promosi Melalui Media Sosial Instagram Di Langgeng Florist Bali Wardani, Ni Made Rima Sri Darma; Sunarsa, I Wayan; Seniartha, I Wayan
Journal of Hospitality Accommodation Management (JHAM) Vol. 3 No. 2 (2024): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v3i2.1493

Abstract

Langgeng Florist Bali is one of the flower businesses in the Jimbaran area which was established in 2013 and has experienced very fast development. This development is supported by promotional strategies carried out on Instagram social media to introduce the products or services they have. The aim of this research is to determine the promotional strategy for Langgeng Florist Bali which is carried out through Instagram social media. Data collection techniques were carried out using interview and documentation methods. The data obtained was then analyzed using the SWOT analysis technique by combining internal and external factors. The research results show that the Instagram social media strategy implemented is as follows: (1) participating in events or exhibitions and posting these moments via Instagram stories. (2) working with influencers or popular accounts to collaborate to create interesting content about flowers, (3) creating interesting and creative visual content by utilizing Instagram features such as reels, guides, or shopping (4) carrying out product and service diversification strategies services such as wedding decorations, (5) identifying market segments and determining the market segments that best suit Langgeng Florist Bali's products and services.
Pengaruh Pelatihan Dan Motivasi Terhadap Produktivitas Kerja Karyawan Pada Departemen Front Office Di Mercure Bali Sanur Resort Sadjuni, Ni Luh Gde Sri; Andini, Ni Luh Made Putri; Jata, I Wayan
Journal of Hospitality Accommodation Management (JHAM) Vol. 3 No. 2 (2024): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v3i2.1494

Abstract

This research was conducted at Mercure Bali Sanur Resort. This study aims to determine the effect of training and motivation on employee productivity in the Front Office department at Mercure Bali Sanur Resort, which is analyzed using SPSS. Respondents in this study were 35 people who were determined using saturated sample technique. Data collection was carried out by distributing questionnaires using a 5-point Likert Scale. The analysis techniques used are classical assumption test, multiple linear regresssion, t-test, F-test, and coefficient of determination. The result of this stuudy indicate that training partially has a positive and significant effect with tcount value of 2,394 > 2,037 and a t test significance value of 0,023 < 0,05. Motivation partially have a positive and significant effect with a tcount value of 2,212 > 2,037 and a t test significance value of 0,034 < 0,05. Training and Motivation simultaneously  have a significant effect on employee productivity at Mercure Bali Sanur Resort which can be proven ny Fcount value of 32,37 > 2,90 and a significance value of 0,000 < 0,05. Training and motivation contribute to employee productivity by 66,9% obtained through the coefficient of determination analysis, while the remaining 33,1% is the influence of other variables not examined in this study
Pelayanan Akomodasi Vila di Pantai Tanjung Bayang Makassar Mayasari, Mayasari; Ab., Ahmad; Renold, Renold
Journal of Hospitality Accommodation Management (JHAM) Vol. 3 No. 2 (2024): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v3i2.1500

Abstract

This study aims to evaluate the cleanliness level and identify the facilities and services expected by guests at vila accommodations on Tanjung Bayang Beach, Makassar. The method used is a qualitative descriptive analysis with qualitative data collection techniques. The results show that cleanliness in the vilas needs to be improved to meet optimal standards. Recommendations include improving cleanliness in all vila areas and providing facilities that meet guests' expectations. The implementation of these findings is expected to increase guest satisfaction and the competitiveness of the vila accommodations
Analisis Kepuasan Wisatawan di Kaamala Resort Ubud Susila, I Made Gede Darma; Nugraha, I Wayan; Sutapa, I Ketut
Journal of Hospitality Accommodation Management (JHAM) Vol. 3 No. 2 (2024): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v3i2.1501

Abstract

Tourists’ response to expected services constitutes their satisfaction. If the outcome exceeds their expectations, tourists feel satisfied; conversely, they may not. The purpose of this research is to examine how service quality and facilities influence tourist satisfaction, identify key factors affecting it, and analyze the extent of their impact. The study population consists of tourists staying at Kaamala Resort Ubud. The sample, comprising 200 respondents, was selected using non-probabilistic accidental sampling. Data were collected through observation, questionnaires, interviews, and literature review. Quantitative descriptive analysis and multiple linear regression analysis were employed for data analysis. The research results indicate that service quality and facilities partially influence tourist satisfaction. Moreover, both factors have a positive simultaneous impact on tourist satisfaction. One variable, as indicated by the coefficient of determination test, significantly influences tourist satisfaction, accounting for 59%. Hotel management is advised to enhance customer satisfaction by prioritizing service quality and the availability of facilities.
Pengaruh Kepuasan kerja Terhadap Organizational Citizenship Behavior (OCB) Pada karyawan The Westin Resort & Spa Ubud Bali Sanjaya, Farisa Nurfitri; Sulistyawati, Ni Luh Ketut Sri; Kalpikawati, Ida Ayu
Journal of Hospitality Accommodation Management (JHAM) Vol. 3 No. 2 (2024): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v3i2.1509

Abstract

To increase competitiveness and achieve company goals, human resources must have additional behavior known as Organizational Citizenship Behavior. Various factors, such as employee satisfaction can influence the level of Organizational Citizenship Behavior in a company. This study aims to determine the effect of job satisfaction on Organizational Citizenship Behavior. The population uses employees who work at The Westin Resort & Spa Ubud, Bali as many as 120 employees using the saturated sample technique. The results of data analysis show that job satisfaction has a positive and significant effect on Organizational Citizenship Behavior, where the regression value is 0.607, The t-count value is 8.555> 1.981 and The significance value is 0.001 <0.05. The magnitude of the effect of job satisfaction on Organizational Citizenship Behavior is 38.3%. Researchers suggest that leaders of The Westin Resort & Spa Ubud, Bali improve employee cooperation through team building to strengThen interpersonal relationships and build trust, reward outstanding employees and conduct periodic evaluations.

Page 9 of 9 | Total Record : 89

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