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Journal of Hospitality Accommodation Management
Published by Politeknik Pariwisata Bali
ISSN : 2828447X     EISSN : 28284488     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
Journal of Hospitality Accommodation Management is a scientific journal that implements a blinded-peer-review process in handling manuscripts and aims to become a scientific medium for interdisciplinary researchers in the hospitality management sector to communicate their research to audiences including educators, learners, researchers, thinkers and field professionals. The considerations in determining scientific articles for publication are based on relevance, clarity, topic and originality, as well as the extent to which the articles can advance knowledge, understanding and application and its possible contribution in inspiring further development and research. Firstly published in 2022, the journal invites contribution in the following interdisciplinary scope: Accommodation Management Accommodation Marketing Human resources management in hospitality Hotel finance management Information and telecommunication technology in hospitality Hospitality Education Sustainability in Hospitality Hotel operation
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 89 Documents
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TANTANGAN DAN PELUANG PEMASARAN DESA WISATA BEDULU DALAM KONSEP VIRTUAL TOUR 360o MENUJU ERA DIGITALISASI 5.0: KASUS DESTINASI WISATA CANDI TEBING TEGALLINGGAH, GIANYAR, BALI Yuda, Ida Bagus Nyoman Krisna Prawira; Patrinang, Emilia Eka; Rande, Florin Fatika Sari Pade; Mamulak, Maria Sonya Lotu
Journal of Hospitality Accommodation Management (JHAM) Vol. 4 No. 2 (2025): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v4i2.1815

Abstract

This study investigates the implementation of 360-degree virtual tours as a marketing promotion strategy for rural tourism destinations within the Industry 5.0 paradigm. Focusing on the Tegallinggah Cliff Temple in Bedulu Village, Gianyar, Bali, the research specifically explores the marketing strategies employed, alongside the concomitant challenges and opportunities arising in this advanced digital era. Adopting a qualitative methodology, data were collected through focus group discussions, observations, and document analysis. Findings indicate that the destination management employs several key strategies: collaboration with the Bali Tourism Directory website, provision of specialized training and development programs in digital tourism marketing, and strategic allocation of budgets for essential digital infrastructure. The study concludes that 360-degree virtual tour promotion significantly enhances destination visibility and appeal for both domestic and international tourists. Furthermore, the research identifies critical implications and provides actionable recommendations for tourism practitioners to optimize digital marketing management and strategic planning for the Tegallinggah Cliff Temple destination.
Sustainability in Hospitality: An Implementation of Green Practices in Housekeeping at Radisson Blu Bali Uluwatu Winanti, Ni Nyoman Marsya; Suastini, Ni Made; Dianasari, Dewa Ayu Made Lily
Journal of Hospitality Accommodation Management (JHAM) Vol. 4 No. 2 (2025): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v4i2.1859

Abstract

The implementation of green practices in housekeeping operations is a vital effort to support environmental sustainability in the hospitality industry. This study aims to investigate the application of green practices in the housekeeping operations at Radisson Blu Bali Uluwatu, identify the obstacles faced, and analyze the implications for the environment and surrounding communities. This research uses a descriptive qualitative method with data collection techniques including observations, in-depth interviews with hotel management, and validation through expert interviews. The results show that Radisson Blu Bali Uluwatu has implemented several green practice programs such as linen and towel reuse, the use of environmentally friendly products, waste separation, and energy efficiency. However, several challenges remain, including variations in staff understanding, limited recycling infrastructure, and low guest participation. The implementation of green practices has a positive impact by reducing resource consumption, improving waste management, empowering local SMEs, and strengthening Bali's image as a sustainable tourism destination. This study highlights that the success of green practice initiatives requires continuous support from both internal hotel operations and the surrounding community.
Comparative Study of Homestay Room Pricing in Munduk and Pinge Tourism Villages, Bali Wiryanata, I Gusti Ngurah Agung; Darmaputra, Putu Gde Eka; Suprastayasa, I Gusti Ngurah Agung; Sunarsa, I Wayan; Arnata, Rusdi
Journal of Hospitality Accommodation Management (JHAM) Vol. 4 No. 2 (2025): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v4i2.1872

Abstract

Homestays as the main form of accommodation in tourist villages have a strategic role in creating authentic experience for tourists while improving the welfare of the local community. In order to maximize the income and the sustainability of the business, pricing should be done in careful way taking into account all aspects such as room facilities, amenities and food and beverage served for breakfast. This study aims to compare the standard of room facilities, food and beverage standards for breakfast, and homestay pricing methods in Munduk and Pinge Tourism Villages, Bali. The research method used is a comparative study with a qualitative approach through observation, interviews, and documentation. The results of the study show that homestays in Munduk have more modern standards of facilities and breakfast with a more structured pricing method. Meanwhile, homestays in Pinge offer a local experience with simpler amenities and flexible pricing. These differences reflect different market segmentation and management approaches in each tourist village. This study recommends improving service standards, pricing transparency, and training for homestay managers to encourage sustainability and competitiveness of tourist villages.
ANALISIS SENSE, FEEL, THINK, ACT DAN PENGARUHNYA TERHADAP LOYALITAS PELANGGAN DI FRONT OFFICE HOTEL OPI INDAH, BANYUASIN Hariman; Permatasari, Mustika; Putri, Vania Okky; Anggarini, Meisya; Taslim, Taslim
Journal of Hospitality Accommodation Management (JHAM) Vol. 4 No. 2 (2025): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v4i2.1897

Abstract

This study investigates the influence of experiential marketing dimensions (sense, feel, think, and act) on customer loyalty at the front office service of Opi Indah Hotel Banyuasin, a mid-scale hotel in a non-metropolitan area of Indonesia. Motivated by the lack of empirical studies in local hotel contexts, this research applies a quantitative method using purposive sampling to survey 35 guests. Data were collected through Likert-scale questionnaires and brief interviews, and analyzed using multiple linear regression via SPSS. The findings reveal that all four experiential marketing dimensions significantly and positively affect customer loyalty, both partially and simultaneously. Among them, the think dimension emerged as the most influential, highlighting the importance of rational factors such as service speed, cleanliness, and price fairness. The model explains 95.1% of the variance in customer loyalty, supporting the validity of the Strategic Experiential Modules (SEM) framework in a local hospitality context. This research contributes to both theory and practice by expanding the geographical applicability of experiential marketing and providing insights for service strategy development in regional hotels.
The Influence of Work Environment and Organizational Commitment on Employee Performance at Alila Villas Uluwatu Istani, Ni Nyoman Pusti; Sulistyawati, Ni Luh Ketut Sri; Jata, I Wayan
Journal of Hospitality Accommodation Management (JHAM) Vol. 4 No. 2 (2025): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v4i2.1927

Abstract

Qualified human resources are the main asset in achieving organizational goals, especially in the highly competitive hospitality industry. Employee performance is a key indicator of organizational success and is influenced by various factors, including work environment and organizational commitment. A supportive work environment can enhance comfort and productivity, while strong organizational commitment encourages employee loyalty and dedication to the company. This study aims to determine the effect of work environment and organizational commitment on employee performance at Alila Villas Uluwatu. This research uses a quantitative approach with a population of 234 employees and a sample of 70 selected by purposive sampling. Data were collected through questionnaires that have been tested for validity and reliability, then analyzed using multiple linear regression, t-test, and F-test with the assistance of SPSS. The results show that work environment and organizational commitment partially have a positive and significant effect on employee performance, and simultaneously, both variables have a significant effect on employee performance with a coefficient of determination of 67%. This study concludes that improving the quality of the work environment and strengthening organizational commitment are effective strategies to encourage employee performance at Alila Villas Uluwatu.
Digital Interest in Nature-Based Accommodation: A Google Search Study of Glamping Popularity in Indonesia Koswara, Asep; Kurniawati, Neni
Journal of Hospitality Accommodation Management (JHAM) Vol. 4 No. 2 (2025): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v4i2.1941

Abstract

This study investigated digital interest in nature-based accommodation, particularly glamping, by analyzing Google Search data in Indonesia from 2019 to 2025. Glamping, a fusion of “glamorous” and “camping,” has emerged as a growing trend among urban travelers seeking comfort in natural environments. Using a descriptive observational approach, the research utilized Google Trends to assess search volume dynamics, popular queries, regional patterns, and seasonal spikes. The results revealed a steady increase in glamping-related searches, with notable peaks during holidays and weekends, indicating a strong connection between digital interest and domestic travel behavior. Popular destinations such as Bogor, Bandung, and Ciwidey dominated the search queries, while new keywords like “Bobocabin” and “Heha Ocean Glamping” indicated rising consumer preferences. Regional data showed that areas like Bali and Jakarta contributed most to glamping-related search activity. The findings highlight the value of Google Trends as a real-time tool for understanding tourism demand and consumer intent. This research provides valuable insights for tourism stakeholders to anticipate market shifts, optimize promotional strategies, and develop nature-based tourism offerings.
Implementation of Occupational Safety and Health to Facility Team Employees at Conrad Bali Hotel Jaya, Komang Antara; wulan, Anak Agung Istri Ratna Sari
Journal of Hospitality Accommodation Management (JHAM) Vol. 4 No. 2 (2025): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores the implementation of occupational safety and health practices for facility team employees at Conrad Bali Hotel. Using a qualitative descriptive method, data were collected through in-depth interviews with the Executive Housekeeper, Facility Supervisor, and facility team members, as well as document analysis. The analysis was guided by five ISO 45001:2018 indicators: policy and commitment, risk identification and assessment, training, risk control and use of personal protective equipment (PPE), and monitoring and evaluation. The findings indicate that occupational safety and health has been effectively implemented in terms of policy and commitment, risk identification and assessment, and training. However, risk control, PPE compliance, and monitoring and evaluation remain suboptimal, with inconsistencies in employee adherence and insufficient supervision. The study recommends the establishment of clearer written guidelines, stricter enforcement, and continuous evaluation to strengthen the overall occupational safety and health system. Improving these aspects will enhance employee safety, minimize occupational risks, and contribute to sustainable hotel operations.
Pengaruh Green Human Resource Management dan Green Organizational Culture terhadap Employee Green Behavior di InterContinental Bali Resort Mawarni, Kadek Dwi Putri; Rastitiati, Ni Kade Juli
Journal of Hospitality Accommodation Management (JHAM) Vol. 4 No. 2 (2025): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v4i2.1975

Abstract

This study aims to determine the influence of green human resource management and green organizational culture on employee green behavior. The sampling method used was purposive sampling with 87 respondents who were employees of ABC Bali Resort. Data collection was carried out using a questionnaire that had been tested for validity and reliability. The data analysis techniques used in this study were multiple linear regression, t-test, F-test, correlation coefficient, and coefficient of determination. The result shows that green human resource management has a positive and significant effect on employee green behavior, green organizational culture has a positive and significant effect on employee green behavior, and green human resource management and green organizational culture simultaneously have a significant effect on employee green behavior. The coefficient of determination indicates that both independent variables are able to explain 62.3% of the variation in employee green behavior, while the remaining 37.7% is influenced by other factors not examined in this study. Based on the results of the study, it shows that employee participation in programs that support environmental sustainability is still low. In addition, resources in operations, electricity and water have not been used efficiently and sustainably.
The Influence of Front Office Service Quality on Guest Satisfaction at Courtyard by Marriott Bali Nusa Dua Resort Agripina, Kadek Samanta; Kalpikawati, Ida Ayu; Sabudi, I Nyoman Sukana
Journal of Hospitality Accommodation Management (JHAM) Vol. 4 No. 2 (2025): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v4i2.1982

Abstract

Service quality plays a vital role in the hospitality industry as it directly influences guest satisfaction, customer loyalty, as well as the image and sustainability of a hotel. As the primary point of guest interaction, the front office is crucial in shaping first impressions and creating a pleasant and memorable stay experience. This study aims to examine the effect of front office employees’ service quality on guest satisfaction at Courtyard by Marriott Bali Nusa Dua Resort. A quantitative descriptive approach was employed, with data collected through questionnaires distributed to 120 hotel guests. Data analysis included validity and reliability testing, simple linear regression, and t-tests using SPSS version 26. Service quality was measured using the SERVQUAL dimensions: tangibles, reliability, responsiveness, assurance, and empathy. The findings reveal that the service quality of front office staff has a positive and significant impact on guest satisfaction. This suggests that responsive, courteous, and personalized service enhances guest comfort and overall stay experience. The study highlights the importance of continuous training and evaluation for front office employees to maintain consistent service quality and ensure that guest expectations are met.  
From Good To Great: Total Quality Management In The Housekeeping Department Of A Luxury Resort in Bali Tayana, Putu Diva Adhi; Indrayani, I Gusti Ayu Putu Wita; Iswarini, Ni Ketut
Journal of Hospitality Accommodation Management (JHAM) Vol. 4 No. 2 (2025): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v4i2.1983

Abstract

Total Quality Management (TQM) is a crucial managerial approach within the hospitality industry, essential for achieving consistent operational excellence and optimal, continuous customer satisfaction. This research specifically aims to assess the implementation of TQM within the Housekeeping Department of RB Luxury Hotel. Its primary focus is to deeply understand how key TQM dimensions such as continuous improvement, employee involvement, customer focus, and leadership are truly applied in the daily operations of the housekeeping department. The data analysis method employed is descriptive qualitative, involving in-depth interviews with both room attendants and housekeeping managers to gain perspectives from top and lower management. Additionally, a careful analysis of relevant documents is conducted. Initial findings indicate that TQM implementation in the housekeeping department remains varied; some areas have achieved optimal levels, while others clearly require further enhancement. Therefore, this study also provides practical and measurable recommendations to proactively improve service quality and guest satisfaction on an ongoing basis, ensuring that standards of excellence are consistently maintained for an exceptional and unforgettable stay experience.

Page 7 of 9 | Total Record : 89

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