cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Suwandi
Contact Email
lpkdgeneration2022@gmail.com
Phone
+6283108502368
Journal Mail Official
suwandi@prin.or.id
Editorial Address
Jl. Majapahit No.605, Pedurungan Kidul, Kec. Pedurungan, Semarang, Provinsi Jawa Tengah
Location
Kota semarang,
Jawa tengah
INDONESIA
CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis
Published by Pusat Riset dan Inovasi Nasional
ISSN : 29623596     EISSN : 29624797     DOI : https://doi.org/10.55606/cemerlang.v2i2
Core Subject : Economy,
Economics, Econometrics & Finance
CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis, berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Februari, Mei, Agustus dan November)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 349 Documents
 29   30   31   32   33 
Pengaruh Work-life Balance dan Stres Kerja terhadap Turnover Intention Karyawan Gen Z di Wilayah Kabupaten Bekasi Rizky Septianini
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i4.3260

Abstract

This research aims to determine the effect of work-life balance and work stress on turnover of Gen Z employees in the Bekasi Regency area. This research was conducted on Gen Z employees who live in Bekasi Regency with a sample of 60 respondents. This research is quantitative research. The data in this research was obtained using a questionnaire with Likert scale measurements using the purposive sampling method. Hypothesis testing uses IBM SPSS Windows version 29 software. The data analysis methods used are data quality testing, classical assumption testing, hypothesis testing and coefficient of determination analysis. Based on the results of the t test, it shows that work-life balance has a negative and significant effect on turnover with a value of -2.951 < 2.002 and a sign value of 0.005 < 0.05. Work stress has a positive and significant effect on turnover with a value of 2.324 > 2.002 and a sign value of 0.024 < 0.05. Based on the F test, work-life balance and work stress together have a significant influence on Gen Z employee turnover in the Bekasi Regency area with a value of 5,530 > 4.01 and a sig value of 0.006 < 0.05.
Pengaruh Corporate Social Responsibility dan Iklan Islami terhadap Reputasi Perusahaan dengan Kepuasan Pelanggan Sebagai Variabel Interverning dalam Perspektif Bisnis Islam: (Studi Pada Pengguna Shopeefood Di Kota Bandar Lampung) A. Zuliansyah; Nurhayati Nurhayati; Della Amelya
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i4.3261

Abstract

This study aims to examine the effect of Corporate Social Responsibility and Islamic Advertising on Corporate Reputation with Customer Satisfaction as an intervening variable on Shopeefood application users in Bandar Lampung City from an Islamic business perspective. This study uses a quantitative approach, data collection is carried out through a survey with a questionnaire in the form of a google form. The population in this study are Shopeefood application users and domiciled in Bandar Lampung City. The sample of this study was 100 respondents using a non-probability sampling method with a purposive sampling technique, and using SEM analysis tools using PLS and the results of data processing obtained using smartpls. The results showed that the variables of Corporate Social Responsibility and Islamic Advertising have a positive and significant effect on Corporate Reputation. Customer Satisfaction has a positive and significant effect on Corporate Reputation. The Customer Satisfaction variable mediates the influence of Corporate Social Responsibility on Corporate Reputation. Meanwhile, Customer Satisfaction is unable to mediate the influence of Islamic Advertising on Corporate Reputation.
Analisis Sektor Basis dan Tipologi Sektoral Menggunakan Pendekatan Location Quotient dan Tipologi Klassen di Kabupaten Kebumen Radite Ranggi Ananta; Aura Aulia
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i4.3265

Abstract

Regional economic development is significant in improving the community's standard of living. The success of this development depends on formulating and implementing policies that prioritize sectors with substantial competitive advantages. This research aims to analyze the base and non-base sectors that comprise the economy and the typology of leading sectors to be developed further in Kebumen Regency. The method used in this research is quantitative descriptive to describe the characteristics of Kebumen Regency's economic sectors systematically. The data used is secondary data obtained from the Central Bureau of Statistics (BPS) in the form of Gross Regional Domestic Product (GRDP) data for Kebumen Regency and Central Java Province in 2023. Three analytical tools are used to analyze the leading sectors: Location Quotient (LQ), Dynamic Location Quotient, and Sectoral Klassen Typology. The research results show that five leading sectors in Kebumen Regency are classified as base and prospective sectors, namely (1) Agriculture, Forestry, and Fisheries, (2) Wholesale and Retail Trade, (3) Transportation and Warehousing, (4) Government Administration, Defense, and Mandatory Social Security, and (5) Health Services and Social Activities.
Pengaruh Kualitas Produk dan Ekuitas Merek Terhadap Kepuasan Konsumen PT. Sinar Sosro Pamanukan Fahrizal Nurzaman
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 2 No. 1 (2022): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v2i1.3267

Abstract

Sinar Sosro is a company that produces various beverage products. Product quality and brand equity in this company have been carried out well, in line with the development of market share and strong competition to always develop in making products that are attractive to consumers so that consumer satisfaction will always be well maintained.This type of research is a quantitative research. Collecting data in this study using the method of observation, interviews and questionnaires. The population of this study was 110, sampling used a combination technique of accidental sampling and purposive sampling, using the Slovin formula to get a sample of 88 respondents. The analysis uses multiple regression with the help of SPSS 22 software.Based on the results of this study there is a partial influence between the variable Product Quality (X1) on Consumer Satisfaction (Y) which is significant. we can conclude that t count, 5.292 > t table 1.988 and the significance value of the product quality variable is 0.000 < 0.05. This means that product quality (X1) partially influences consumer satisfaction (Y), so the hypothesis H0 is rejected. H1 is accepted. Based on the results of this study, there is a partial effect between Brand Equity (X2) and Consumer Satisfaction (Y). which is significant. We can conclude that t count is 4.251 > t table 1.988 and the significance value of Brand Equity is 0.000 <0.05. This means that Brand Equity (X2) partially influences Consumer Satisfaction (Y), so the hypothesis H0 is rejected and H2 is accepted. Based on the results of the study, there is a simultaneous (simultaneous) effect between the variables Product Quality (X1) and Brand Equity (X2) on Consumer satisfaction (Y). Statistical data analysis shows. The simultaneous significance value of Product Quality and Brand Equity is 0.000 < 0.05 and the calculated F value is 57.997 > F table 3.101. This means that Product Quality (X1) and Brand Equity (X2) simultaneously affect Consumer Satisfaction (Y), then the hypothesis H0 is rejected and H3 is accepted. Based on the output results of SPSS 22, there is a coefficient of determination or R square of 0.577 or 57.7% . This shows that the independent variables studied (product quality and brand equity) have a positive influence on consumer satisfaction by 57.7%. while the rest is influenced by other variables not studied.
Kebijakan Import saat Kondisi Inflasi Nonius Apriliano; Hannaan Nabih Krisna; Zahra Radhina; Anna Charlita Lay
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i4.3273

Abstract

Inflation is a complex economic phenomenon and has a broad impact, including on a country's import policy. When inflation occurs, domestic prices of goods and services increase, thereby increasing production and consumption costs. As a result, producers must increase product prices to maintain profit margins, which can reduce domestic demand and increase demand for imports because local prices become more expensive than imported goods. In addition, inflation also weakens the value of a country's currency, increases the demand for foreign exchange to pay for imports, and worsens the exchange rate. Countries with high inflation rates often experience trade deficits due to a surge in imports and a decline in exports, which in turn depletes foreign exchange reserves because they are needed to pay foreign debt and import goods that are needed but can no longer be exported. To overcome inflation, countries can adjust their strategies. import with more effective measures. Several steps that can be taken include: (1) Optimizing the Import List, namely prioritizing essential goods that are difficult to re-export; (2) Negotiation of Import Tariffs, with the aim of reducing import costs and increasing trade flexibility; and (3) Investment in the Local Manufacturing Sector, in order to reduce dependence on imports and increase domestic competitiveness. With this strategy, import policies can be anticipated and prepared proactively to be more effective in dealing with inflationary conditions. This abstract discusses the impact of inflation on import policies and strategies to deal with it, such as optimizing import lists, negotiating import tariffs, and investing in the local manufacturing sector.
Analisis Harga Pokok Penjualan terhadap Perubahan Laba Kotor di Masa Covid-19 pada Apotek Pelangi Farma Subang Tahun 2018-2020 Agus Sumitra; Fajar Adhi Purwaningrum; Adine Setya Wardhani
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 2 No. 4 (2022): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v2i4.3274

Abstract

This research was conducted at Apotek Pelangi Farma Subang, because during the Covid-19 period pharmacies became a very vital business field and were the spearhead between the interests of pharmaceutical supply and the interests of the community to obtain medicines or all kinds of needs to support health. The purpose of this study is to determine the determination of Cost of Goods Sold (COGS) and how much gross profit is obtained, and whether the profit is optimal. This research uses Descriptive Analysis method by calculating quantitative data and analyzing financial statements and expressed with qualitative data to interpret the results of data calculations. The results of this study indicate that gross profit is a change in deduction from sales minus cost of goods sold. While the cost of goods sold is a calculation of the initial inventory plus purchases minus the final inventory, so that the cost of goods sold from 2018 to 2020 has increased and the profit obtained is optimal.
Penerapan E-Commerce Bagi UMKM Sebagai Pemasaran Digital dalam Menghadapi Revolusi Industri 4.0 Ketut Sumardana; Sussanti Sussanti; Veronica Krini Damayanti
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i4.3277

Abstract

The digital industrial revolution 4.0 has had a significant impact on various sectors in Indonesia, including the business sector. Currently, one of the digital marketing strategies that UMKM can adopt to promote their products and develop their businesses is the use of e-commerce. This scientific article was written to reveal the importance of digital marketing in facing the challenges of the digital industrial era 4.0, especially for UMKM. The method used in writing this article is qualitative descriptive research, with data collection through literature study. Data collection was carried out by referring to books, journals and online sources, which were then cited as the theoretical basis for writing. The research results show that digital marketing is a relevant strategy to be implemented in the current digital era, especially for UMKM. By implementing digital marketing, UMKM have a great opportunity to develop their business and expand their market reach. E-commerce as a form of digital marketing needs to be implemented by UMKM because it makes it easier to market their products.
Penerapan Pemasaran Digital Sebagai Media Promosi Sussanti Sussanti; Veronica Krisni Damayanti; Mulyadi Amin
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i4.3278

Abstract

Digital marketing as a promotional strategy emerged as a response to developments in information technology. The use of digital marketing is not only limited to new companies or start-ups, but is also applied by companies that have been around for a long time. PT. XYZ, which functions as a motor vehicle distributor and retailer, is also required to adopt digital marketing even though it already has a strong brand from its parent company. In this research, which uses a case study of PT. XYZ, data obtained through observation and interviews. The research results show that PT. XYZ uses three media in implementing digital marketing, namely websites, social media and applications. Of the three media, social media such as Instagram and Facebook show the best results, because both are used to provide information and build engagement with consumers.
Analisis Penggunaan E-Commerce Terhadap Bisnis Usaha Mikro, Kecil, dan Menengah Veronica Krisni Damayanti; Mulyadi Amin; Deden Sunandar
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i4.3279

Abstract

Currently, e-commerce is increasingly in demand by various business groups, both large and small scale. This is due to the ease of promotion through online media or digital marketing, which makes it easier for business people to reach consumers to introduce or sell their products. This research aims to understand the impact of using e-commerce for MSME business actors. Data was collected through semi-structured interviews with MSME players who have used e-commerce to market their products. Data from these interviews were analyzed using the *thematic analysis* method which aims to identify patterns and find themes based on the data collected (Braun and Clarke, 2006). The research results show several categories related to the use of e-commerce by MSMEs, including individual abilities, reasons for not switching to other e-commerce platforms, as well as obstacles experienced such as infrastructure, technology, promotions, and unpleasant experiences faced by MSMEs when using e-commerce. commerce.
Pengaruh Jam Kerja dan Tenaga Kerja terhadap Upah Kerja dengan Loyalitas Sebagai Variabel Intervening : (Studi Kasus Penjahit Konveksi di Kota Medan) Muhammad Yusril; Sri Ramadhani; Nuri Aslami
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i4.3283

Abstract

This study aims to determine the effect of working hours and labor on wages with loyalty as an intervening variable (Case Study of Convection Tailors in Medan City). The research method used is a survey method by distributing questionnaires to respondents consisting of several convections in Medan City. This research uses quantitative methods, primary data collection techniques by distributing questionnaires. The population and sample were 85 respondents and used a saturated total sampling technique. This research uses SPSS statistical tools. The data was analyzed using multiple regression analysis methods. The results of this study indicate that Working Hours have a significant effect on Wages. This is evidenced by because the tcount for the Working Hours variable (2.314) is greater than the ttable (1.989) and the sig value is 0.014 <0.05. Labor has a significant effect on wages. This is evidenced by because the tcount for the Labor variable (3.609) is greater than the ttable (1.989) and the sig value is 0.001 <0.05. Loyalty cannot mediate the effect of working hours on wages. This is evidenced by because the tcount for the indirect effect of the Working Hours variable (0.007) is smaller than the ttable (1.989). Loyalty can mediate the effect of Labor on Wages. This is evidenced by because the tcount for the indirect effect of the Working Hours variable (2.025) is greater than the ttable (1.989). As well as Working Hours and Labor have a simultaneous and significant effect on Wages. This is evidenced by because the Fcount of (6.518) is greater than the Ftable (3.11) and the sig value of 0.002 <0.05.

Page 31 of 35 | Total Record : 349

 29   30   31   32   33 

Filter by Year

2021 2025


Reset
Filter By Issues
All Issue Vol. 5 No. 1 (2025): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 3 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 2 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 1 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 4 (2023): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 3 (2023): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 2 (2023): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 1 (2023): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 2 No. 4 (2022): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 2 No. 3 (2022): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 2 No. 2 (2022): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 2 No. 1 (2022): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 1 No. 4 (2021): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 1 No. 3 (2021): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 1 No. 2 (2021): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 1 No. 1 (2021): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis More Issue