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CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis
Published by Pusat Riset dan Inovasi Nasional
ISSN : 29623596     EISSN : 29624797     DOI : https://doi.org/10.55606/cemerlang.v2i2
Core Subject : Economy,
Economics, Econometrics & Finance
CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis, berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Februari, Mei, Agustus dan November)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 349 Documents
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Pengaruh Gaya Kepemimpinan, Kompensasi dan Lingkungan Kerja terhadap Kinerja dengan Motivasi Sebagai Variabel Intervening Rizki Reza Satria; Deden Mulyana; Asep Yusup Hanapiah
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i4.3228

Abstract

This study aims to examine the effect of leadership style, compensation and work environment on performance with motivation as an intervening variable. The study was conducted on employees at the Branch Collection Unit & Recovery Asset Sales of PT Bank Tabungan Negara, West Java Regional Office. Sampling was carried out using saturated sampling technique, with a total sample size of 123 samples, which were spread across 10 offices of PT. Bank Tabungan Negara, West Java Regional Office. The research instrument used was a questionnaire with a Likert scale. The analysis technique used structural equation modeling with the smartPLS application. The results of this study indicate that, leadership style, compensation, work environment, motivation and performance, in very good condition. Leadership style, compensation and work environment have a positive and significant effect on motivation. Leadership style, compensation and work environment have a positive and significant effect on performance. Motivation has a positive and significant effect on performance. Leadership style, compensation and work environment affect performance with motivation as an intervening variable.
Analisis Brand Image, Iklan dan Kualitas Produk dalam Menentukan Loyalitas Pelanggan dengan Brand Community Sebagai Variabel Intervening Ashyfa Agnia; Ade Komaludin; Yusuf Abdullah
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i4.3229

Abstract

This research aims to test the effect brand image, advertising and product quality on customer loyalty with brand community as an intervening variable. The study was conducted on AREI members outdoor community in East Priangan. Sampling is carried out using techniques propotioned stratified random sampling, with a sample size of 250, spread across store Tasikmalaya and Garut. The research instrument used was a questionnaire with a Likert scale. The analysis technique used is structural equation modeling with the smartPLS application. The results of this research show that 1) Brand image, advertising, products, brand community and customer loyalty, in excellent condition; 2) Brand image, advertising and product quality have a positive and significant effect on brand community; 3) Brand image, advertising and product quality have a positive and significant effect on customer loyalty; 4) Brand community positive and significant effect on customer loyalty; 5) Brand image, advertising and product quality influence customer loyalty through the brand community.
Pengaruh Work Life Balance dan Kepuasan Kerja Terhadap Kinerja Karyawan Pada PT. Kesawa Citra Integra Suci Ayu Hardiyanti; Martinus Wahyu Purnomo
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i4.3230

Abstract

Kesawa Citra Integra is a company engaged in the sale of electronic goods such as aviation equipment, CCTV cameras, solar PV systems and Minearc Safety Systems. Does not produce goods directly but is an official distributor in Indonesia. This research aims to investigate the influence of 1) Work life balance on employee performance, 2) Job satisfaction on employee performance, and 3) Work life balance and job satisfaction on employee performance. This research took place in South Jakarta City using employees as research respondents. Multiple regression analysis was used to analyze data and evaluate the relationship between the independent variables (work life balance and job satisfaction) and the dependent variable (employee performance). Proving the research hypothesis uses multiple regression analysis techniques. The results obtained in this research 1) The research results show that work life balance and job satisfaction have a significant positive effect on employee performance. Managerial implications and suggestions for further research are discussed based on the findings of this study.  
Pengaruh Lingkungan Kerja dan Stres Kerja terhadap Kinerja Karyawan Pada PT Cakra Transport Utama Fia Rosariya Rohmatun; Julinta Paulina; Arif Riyanto
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i4.3240

Abstract

This study aims to determine whether there is effect from the work environment and work stress partially and simultaneously on employee performance at PT Cakra Transport Utama. This study uses primary data by distributing questionnaires to employees. The population used in this study were 60 people. The sample used is Proportionate Random Sampling and obtained 52 people as respondents. This study used statistical tests and used several data analysis techniques, namely descriptive analysis, simple and multiple linear regression tests, correlation and determination coefficient tests, and hypothesis testing. Based on the research test simultaneously the results of the analysis of variables (XI) Work Environment, (X2) Work Stress and (Y) Performance seen from the fcount of 15.069 with a ftable of 3.187 or 15.069 > 3.187 and the resulting significant value is 0.000 <0.05. It can be stated that the variables of Work Environment and Work Stress have an effect on Employee Performance at PT Cakra Transport Utama. And based on the results of the analysis of the coefficient of determination, the R Square value is 0.381 or 38.1%. So it can be concluded that the work environment and work stress together have an effect of 38.1% on employee performance, while the remaining 69.1% is influenced by other factors not examined in this study.
Pengaruh Gaya Kepemimpinan dan Kerjasama Tim terhadap Kinerja Karyawan Pada Satuan Polisi Pamong Praja (Satpol PP) Kecamatan Cengkareng Kota Administrasi Jakarta Barat Debi Rahmawati; NFH Ginting; Nurlelasari Ginting
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i4.3241

Abstract

Impact of leadership style and teamwork on employee performance at Satuan Polisi Pamong Praja (Satpol PP) Subdistrit Cengkareng, West Jakarta. This is to find out about impact of the variabels for leadership style, teamwork and performance. The variables studied using questionnaire method from google form. Indirectly and the result managed by random sampling. The type of research used statistics test, data analysis test that using descriptive test, simple and multiple linear regression test, coefficient correlation and determination test. The next one, sample withdrawal technique that used is random sampling with 75 person of respondent. The results of this research showing that independence variabel have a positive impact and also significant for employees performance. Based on that, it shows us that leadership style (X1), teamwork (X2) and performance (Y) seems fcount 40,033 with 3,124 or 40,033 > 3,124 and the resulting of significant value is 0,000 < 0,05. It is conclude that leadrship style and teamwork having in employees performance at Satpol PP Subdistrit Cengkareng. Analysis result of multiple regression showing result value of coefficient determination in Adjusted Rsquare is 0,527 or 52,7%. It means leadership style and teamwork is simultaneously has an impact of 52,7% for performance, and 47,3% for the other factory which is not researched by this research.
Pengaruh Price Discount dan Konsep Diri terhadap Keputusan Pembelian Produk Skintific pada Tiktok Shop Inas Rahmania; Abdul Waris
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i4.3247

Abstract

Companies are competing to develop their products to be in demand by consumers amidst the rapid development of the beauty industry. One of them is by providing price discounts and adjusting the concept carried with the self-concept owned by consumers. This research aims to determine the effect of price discounts and self-concept on purchasing decisions for Skintific products on Tiktok Shop. The research used is quantitative research with variables of price discount, self-concept, and purchasing decisions. By using data collection techniques in the form of questionnaires and documentation and using purposive random sampling techniques with a total of 100 respondents who use Skintific products. Data analysis uses validity tests, reliability tests, descriptive analysis, classical assumption tests, and hypothesis tests. The results of this research explain that price discounts and self-concept have a positive and significant impact on purchasing decisions both partially and simultaneously. That way, Skintific can maintain price discounts by providing relatively the same discounts on its products. On the other hand, self-concept can be improved so that consumers feel interested in Skintific products
Pengaruh Kompensasi dan Pengembangan Karir terhadap Kinerja Karyawan di PT Inasentra Unisatya Yohana Dian Vanessa; Asep Dony Suhendra
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i4.3254

Abstract

Every company has a role for employees in carrying out all activities within a company. Employees are an important part that has a huge influence on the success of a company. Therefore, companies need to pay more attention to employee performance so that they are more active, especially in terms of compensation and career development. This research aims to determine the effect of compensation and career development on employee performance at PT. Inasentra Unisatya. The research method used is a quantitative approach. Data collection methods in this research are interviews, questionnaires and literature study. The population in this study were permanent employees of PT. Inasentra Unisatya in the field of personnel has 53 employees.. The sampling technique used was quota sampling with a sample size of 30 respondents. The data analysis techniques used are data quality testing, classical assumption testing, hypothesis testing, and coefficient of determination testing which are processed using the SPSS version 25.0 application.. The results of this research show that compensation partially has a positive and significant effect on employee performance. Career development partially has a positive and significant effect on employee performance. Simultaneously compensation and career development have a positive and significant effect on employee performance.
Service Quality dan Marketing Mic dalam Menunjang Keberhasilan UMKM Makanan di Kecamatan Coblong, Kota Bandung Annisa Azzahra
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i4.3255

Abstract

The growth of MSMEs in Indonesia, particularly in the culinary sector, holds substantial potential for bolstering the national economy, with Coblong District in Bandung City emerging as a rapidly developing hub; however, despite the fierce competition, the success of culinary MSMEs in this area is influenced not only by product quality but also by factors such as service quality and the marketing mix, prompting this study to investigate their contribution to the success of culinary MSMEs in Coblong District, using a quantitative approach where data from 36 MSMEs were collected via questionnaires, and although the results of multiple linear regression analysis reveal that neither service quality nor the marketing mix have a significant impact on the success of these MSMEs, both factors still play an essential role in supporting customer satisfaction and achieving business goals.
Pengaruh Pelatihan dan Pengembangan Karyawan terhadap Produktivitas Kerja Karyawan Pada CV Firjhi Karya Group Lia Indah Safitri
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i4.3258

Abstract

This research aims to determine the effect of training and development on employee work productivity at CV FIRJHI KARYA GROUP East Jakarta, both partially and simultaneously. This research uses a quantitative approach with associative methods. Data collection techniques use observation, questionnaires and literature study. The number of samples in this study was 30 respondents and the data was processed using the SPSS.21 application. Results Research shows that training has a partial positive effect and significant to employee work productivity, as evidenced by the T Test obtained from The calculated t value is 4.544 > greater than the t table 2.051 and the significance value is 0.000 < smaller than 0.05. And partial development has a positive effect significant impact on employee work productivity, as evidenced by the T Test results obtained from The calculated t value is 6.582 > greater than the t table 2.051 and the significance value is 0.001 < smaller than 0.05. Then Training and Development simultaneously have a positive and significant effect on employee work productivity. This is proven based on the F Test results obtained from the calculated f value of 103.510 > greater than f table 3.34 and a significance value of 0.000 < smaller than 0.05.
Pengaruh Product Quality dan Experiential Marketing Terhadap Repurchase Intention Pada Produk Skincare Narcisse Beauty Care di Kota Probolinggo Sindy Aliffiarantika; Abdul Waris
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i4.3259

Abstract

Product quality is able to influence consumers' perspective on the company. In addition, companies also need to pay attention to the company's image by focusing on the experience obtained by customers. This research intends to find out the impact of product quality and consumer experience on the interest in repurchasing Narcisse Beauty Care skincare porduk. This study is a quantitative research with variables of product quality, experiential marketing, and repurchase intention. Simple random sampling was used as a data collection technique using a questionnaire and as many as 100 people as respondents. The results of this research explain that product quality and experiential marketing have a partial or negative effect on repurchase intention in Narcisse Beauty Care skincare products in Probolinggo City. Narcisse Beauty Care is expected to improve product quality by providing a pleasant smell and making attractive packaging and conducting promotions to attract consumers to repurchase, on the other hand holding discounts to increase repurchase intention.

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