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Pusaka : Journal of Tourism, Hospitality, Travel and Business Event
Published by Politeknik Pariwisata Makassar
ISSN : 26561336     EISSN : 26561301     DOI : https://doi.org/10.33649/pusaka
Core Subject : Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Other
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event. ISSN: 2656-1336 (Print) | ISSN: 2656-1301 (Online) is an international open access and peer-reviewed journal, published by Politeknik Pariwisata Makassar, Indonesia. It is published two times a year in February-July and August-January. Pusaka: Journal of Tourism, Hospitality, Travel and Business Event is a journal publishes original research, review, and short communication (written by researchers, academicians, professional, and practitioners from all over the world) which utilizes research results, theoretical studies, theoretical applications, conceptual ideas, and book reviews relevant to the Tourism Discipline. Pusaka: Journal of Tourism, Hospitality, Travel and Business Event has been granted SINTA 2 Accreditation based on Decision of the Director General of Higher Education, Research, and Technology Number 72/E/KPT/2024
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 9 Documents
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Search results for , issue "Vol 2 No 2: Agustus – Januari 2020" : 9 Documents clear
Persuasi Instagram Terhadap Brand Awareness Terhadap Pangsa Pasar Millennial di Intercontinental Bali Resort Putu Diah Sastri Pitanatri; Putu Bella Ayu Virdani; Dewa Ketut Sujatha
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event Vol 2 No 2: Agustus – Januari 2020
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (321.038 KB) | DOI: 10.33649/pusaka.v2i2.23

Abstract

Social media merupakan salah satu media yang digunakan pihak hotel untuk memasarkan fasilitas dan produknya. Mengikuti tren tersebut, InterContinental Bali Resort menggunakan social media Instagram sebagai salah satu media untuk menjaga dan mengenalkan brand InterContinental Bali Resort. Dilihat dari data yang ingin dicapai pada tahun 2018 masih belum mencapai target, tetapi pengikut Instagram InterContinental Bali Resort dapat dikatakan sudah banyak jika dibandingkan pengikut dengan respon di Instagram masih sangat minim. Oleh karena itu, untuk mengetahui posisi brand awareness InterContinental Bali Resort diperlukan strategi social media khusus pada Instagramnya. Penelitian ini bertujuan untuk mengetahui posisi brand awareness melalui social media Instagram, sehingga dapat mengetahui strategi lanjutan apa yang cocok untuk diterapkan. Penelitian ini dilakukan dengan mengolah data 100 kuesioner dengan 4 indikator brand awareness. Responden kuesioner ini adalah generasi millennial pengguna aktif Instagram. Hasil kuesioner dianalisis dengan tingkatan untuk mengetahui posisi brand dan menentukan strategi lanjutannya. Hasil penelitian ini menunjukkan bahwa posisi brand awareness terhadap Instagram InterContinental Bali Resort terletak pada brand recall yang berarti Instagram InterContinental Bali Resort sudah dikenal tanpa harus mengingatkan kembali akan brand tersebut. Untuk meningkatkan posisi ke “top of mind” diperlukan beberapa strategi lanjutan seperti menjalin komunikasi, membuat konten-konten yang lebih kreatif dan mengatur waktu postingan yang disesuaikan dengan target market sehingga melalui Instagram InterContinental Bali Resort, produk dan fasilitas yang ditawarkan dapat diketahui dengan mudah. Keywords: Strategi, Social Media, Instagram, Brand Awareness
Analisis Pengaruh Experiential Marketing Terhadap Tingkat Kepuasan Peserta Sports Event Jakabaring Wonderful Run Palembang Pelliyezer Karo Karo
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event Vol 2 No 2: Agustus – Januari 2020
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (773.827 KB) | DOI: 10.33649/pusaka.v2i2.32

Abstract

Penelitian ini untuk mengetahui pengaruh experiential marketing terhadap tingkat kepuasan peserta sports event Jakabaring Wonderful Run di Palembang. Experiential marketing yang diteliti mencakup variabel sense, feel, think, act dan relate. Teknik pengumpulan data yang digunakan adalah wawancara, kuesioner, dan observasi. Model analisis data yang digunakan adalah analisis regresi linier berganda dengan pengujian hipotesis dilakukan secara simultan dan parsial. Penelitian terhadap 300 responden menunjukkan hasil bahwa variabel bebas yang terdiri dari sense, feel, think, act dan relate secara simultan memiliki pengaruh yang sangat kuat terhadap variabel terikat tingkat kepuasan peserta sports event. Sedangkan secara parsial, penelitian menunjukkan bahwa terdapat tiga variabel yaitu sense, feel, dan act memiliki pengaruh signifikan terhadap tingkat kepuasan peserta sports event, dimana variabel act merupakan variabel paling dominan.
Analisis Faktor-Faktor yang Menarik Minat Wisatawan Terhadap Keputusan Pemilihan Rumah Makan di Sumatera Selatan Mustika Permatasari; Abdu Rahman; Zulkifli Harahap; Rahmat Mandasini
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event Vol 2 No 2: Agustus – Januari 2020
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (424.484 KB) | DOI: 10.33649/pusaka.v2i2.49

Abstract

As one of the provinces that widely in culinary diversity, South Sumatera is start to be one of tourism destination. This research was conducted in South Sumatera and selected by purposive sampling. The population in this study is tourists visiting South Sumatera. Analysis of the data used is descriptive statistics and parametric inferential statistics for hypothesis testing using Multiple Linear Regression through a SPSS 22 computer program. Based on the t test results obtained smaller t value t table (-4,811 <1,985), this shows that the price variable food (X1) does not significantly influence the level of selection (Y) of Restaurants in South Sumatra. Based on the t test results obtained by t count greater t table (3.570> 1.985), this shows that the service quality variable (X2) has a significant effect on purchase decision (Y) of Restaurants in South Sumatra. Based on the t test results obtained t value is smaller than t table (3,464 <1,985), this shows that the accessibility variable (X3) has a significant effect on the level of selection (Y) of Restaurants in South Sumatra. Based on the t test results obtained by t count greater t table (6.766> 1.985), this shows that the food quality variable (X4) has a significant effect on purchase decision (Y) of Restaurants in South Sumatra.
Pesona Objek Wisata Sejarah di Kabupaten Sinjai Wahyudi Ishak; Ahmadin Ahmadin; Najamuddin Najamuddin
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event Vol 2 No 2: Agustus – Januari 2020
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (375.285 KB) | DOI: 10.33649/pusaka.v2i2.54

Abstract

This study aims to determine the potential of historical attractions in Sinjai Regency, the development of historical tourism in Sinjai Regency 2008-2016, and the impact of historical tourism on the communities around the site, the government and tourists. The method used in the research and writing of this thesis is a historical research method, which includes: heuristics, source criticism, interpretation and historiography. The techniques used in data collection are observation, interview and literature study techniques. The results of this study indicate that Sinjai as a Level II Region in South Sulawesi has tourism potential that is not inferior to other regions. The Batupake Gojeng Archaeological Park, the Karampuang Indigenous Area, and the Balangnipa Fort are one of the historical tourist destinations offered by Sinjai Regency. Although the Tourism and Culture Office of Sinjai Regency was only established in 2017, activities in the tourism sector will continue to be carried out in previous years. The three historical attractions have their respective developments both in terms of facilities and infrastructure to the number of visitors. The contribution of each element in the development of the historical tourism sector in Sinjai Regency is something that needs to be improved. Based on the results of this study it can be concluded that the historical attractions in Sinjai Regency have an impact on the socio-cultural, educational and economic sectors for the local government and the people who live around the site.
Analisis Pengelolaan Water Sport Event sebagai Destinasi Wisata Olahraga di Danau Ranau Kab. Oku Selatan Prov. Sumatera Selatan Muhammad Iqbal Djohan; Rhiza Eka Purwanto; Yayan Dian Fitriansyah
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event Vol 2 No 2: Agustus – Januari 2020
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (405.316 KB) | DOI: 10.33649/pusaka.v2i2.56

Abstract

ABSTRACT Analysis of the Management of Water Sports Events as a Sports Tourism Destination in Ranau Lake, South Oku Regency, South Sumatra Province. The focus of research is to discuss the formulation of the problem and the purpose of this study are: a) To study and analyze how to plan the implementation process and evaluation of the implementation of water sports events in Lake Ranau District. South OKU, South Sumatra Province. b) To study and analyze how the implementation of water sports events in the District. South OKU, South Sumatra Province. c) provide an alternative strategic policy that can be done to optimize the planning process to the implementation of water sports events in the Regency. South OKU, South Sumatra Province. With data collection techniques used are observation, interviews, and questionnaires. The data analysis model used is the SWOT analysis method (Strength, Weakness, Opportunity, Threats). This study population transferred 30 people consisting of the community and the organization in the Lake Ranau area. This research is expected to offer alternative strategies for optimizing, planning and implementing water sports events. KEY WORDS: Management, Water Sport Event (WSE), Destination Lake Ranau
Potensi Hutan Mangrove Sebagai Daya Tarik Wisata Syamsu Rijal; Faizal Akbar Zainal; Muh. Zainuddin Badollahi
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event Vol 2 No 2: Agustus – Januari 2020
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (566.647 KB) | DOI: 10.33649/pusaka.v2i2.59

Abstract

The Research of the potential of mangrove forests as an educational tourism is a survey research that focuses on the richness of mangrove forest ecosystems and its potential as an economic driver for the community through educational tourism activities. This research was conducted in the Idaman mangrove forest, Tarowang sub-district, Jeneponto South Sulawesi province. Data collection techniques used were through questionnaires, interviews, and documentation. The results showed that the characteristics of the Idaman mangrove forest consist of various species of mangrove plants, birds, and other mangrove ecosystems that are very potential as a tourist attraction. The potential of the mangrove forest has not been optimized by the communities around tourism area so that it has not yet optimally contributed as an economic source. The constraints in developing of the Idaman mangrove forest as a tourist attraction are the absence of a community-based tourism development and management model on the attractiveness of the Idaman mangrove forest, the low creativity and capacity of the community, as well as limited tourism support facilities. The recommended model for developing mangrove forests is educational tourism based through nursery activities and planting of mangrove forests for conservation, utilization and diversification of mangrove forest products as culinary and handicraft products.
Pemanfaatan Hutan Kota sebagai Destinasi Pendekatan Wisata Edukasi Muhammad Musawantoro; Ade Zulkifli; Masri ridwan
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event Vol 2 No 2: Agustus – Januari 2020
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1082.062 KB) | DOI: 10.33649/pusaka.v2i2.60

Abstract

ABSTRAK Unsur terpenting dari penelitian ini adalah informasi tentang potensi wisata yang dimiliki oleh kabupaten Jeneponto utamanya pada Kecamatan Binamu Kelurahan Balang, perihal hutan kota yang dapat dijadikan destinasi wisata perkotan yang sifatnya alami, pendekatan edukasi. dengan melalui methode survey, hasil tinjauan dilapangan menggambarkan bahwa potensi hutan kota ini dapat dijadikan alternatif lain dalam aktivitas wisata bagi wisatawan lokal maupun dari luar kota yang ingin melakukan aktivitas wisata alam, namun sebelumnya harus dilakukan penatan yang baik dengan berbagai upaya dan keterlibatan dari semua lini baik itu pemerintah daerah, masyarakat, komonitas, hingga infestor yang ingin membangun kawasan tersebut. Meskipun tidak mudah dalam perencanaannya karena dibutuhkan pemeikiran mendalam terhadap methode, bentuk, bahkan irama pengelolaannya kedepan, diharapkan dengan penelitian ini akan memberi sumbangan positif untuk pengkajian selanjutnya. Kata Kunci : Hutan Kota, Wisaata Edukasi ABSTRACT The most important element of this research is information about the tourism potential of the Jeneponto regency, especially in Binamu Subdistrict, Balang Village, regarding urban forest which can be used as a natural urban tourism destination, by the educational approach. by means of the survey method, the results of the field review illustrate that the potential of this urban forest can be used as an alternative in tourism activities for local and outside tourists who want to undertake natural tourism activities, but previously good management must be done with various efforts and involvement from all lines be it local governments, communities, urban, investors who want to develop the destination. Although it is not easy in its planning because it requires deep thought of the methods, models, and how come of its management going forward, it is hoped that this research will make a positive contribution to further studies. Keywords: Urban Forest, Educational Tourism
Dampak Pengembangan Pantai Kilo Lima pada Masyarakat Lokal di Kota Luwuk Kabupaten Banggai Anda Prasetyo Ery; Dharma Kuba; Ariesta Ariesta
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event Vol 2 No 2: Agustus – Januari 2020
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.444 KB) | DOI: 10.33649/pusaka.v2i2.61

Abstract

Tourism development often does not pay attention to the preservation of natural resources and local culture which are also affected by tourism development and considers that the tourism industry is an industry whose existence is interrelated. This research is descriptive research in the form of written or oral words from people and observable behavior and to be able to better identify the variables to be examined in relation to them and aims to present a structured, factual, and accurate description of the facts -fact and the relationship between the variables to be studied. From the results of the study there are positive and negative impacts that arise. Both environmental, socio-cultural, and economic impacts on local communities who are the main actors who feel the impact of tourism development. The community has felt the positive impact provided by the tourism sector. Although there are still negative impacts that are also felt.
Strategi Seni Pertunjukan dengan Segmentasi Pariwisata Damar Tri Afrianto; Muhajir Muhajir
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event Vol 2 No 2: Agustus – Januari 2020
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (540.041 KB) | DOI: 10.33649/pusaka.v2i2.64

Abstract

Art and tourism rarely become concerned in a study or research. Though it is allegedly both have the power of mutual influence and profitable. Efforts have been made to make the art as a medium to develop the world of tourism but sometimes have no strategy and formulation appropriately so that the art is just a patch or entertainment when melalkukan travel. Through the study and analysis of Tallu Cappa's performances by Makassar artists Muhajir can be formulated conceptual strategy or some strategic thinking related to performing arts and tourism. Among others, 1) presentation of Multi-disciplinary Art and Innovative Packaging, 2) Collaboration of art with the concept of tourism and 3) Excavation of local Wisdom as an effort to get the aesthetic experience for tourists. Performing works of artists Muhajir perceived successfully menyjiakan concept performances with tourism segmentation. So hopefully this strategy becomes the initial basis for the development of art as an effective, innovative and cultured tourism promotion media.

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