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Pusaka : Journal of Tourism, Hospitality, Travel and Business Event
Published by Politeknik Pariwisata Makassar
ISSN : 26561336     EISSN : 26561301     DOI : https://doi.org/10.33649/pusaka
Core Subject : Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Other
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event. ISSN: 2656-1336 (Print) | ISSN: 2656-1301 (Online) is an international open access and peer-reviewed journal, published by Politeknik Pariwisata Makassar, Indonesia. It is published two times a year in February-July and August-January. Pusaka: Journal of Tourism, Hospitality, Travel and Business Event is a journal publishes original research, review, and short communication (written by researchers, academicians, professional, and practitioners from all over the world) which utilizes research results, theoretical studies, theoretical applications, conceptual ideas, and book reviews relevant to the Tourism Discipline. Pusaka: Journal of Tourism, Hospitality, Travel and Business Event has been granted SINTA 2 Accreditation based on Decision of the Director General of Higher Education, Research, and Technology Number 72/E/KPT/2024
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 6, No 1 February (2024)" : 6 Documents clear
Implications of the Role of Green Jobs in the Development of Low-Carbon Tourism Angga Wijaya Holman Fasa; Mahardhika Berliandaldo; Muhammad Iqbal Rosyidi; Dini Andriani
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 6, No 1 February (2024)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i1.238

Abstract

Afterward, the tourism sector contributes to environmental impact. Accelerating the tourism sector’s role to achieve net zero carbon tourism activities for a higher quality experience is indispensable. Instead, there is a change in tourism trends that focus on developing sustainable tourism and implementing low carbon tourism within sustainable development, resulting in green job opportunities that positively impact economics, socio cultural, environment, and communities. Based on several previous studies, not much research has been found on the implications of the role of green jobs in developing the tourism sector in Indonesia. Qualitative literature methods such as journals, books, study reports, statistical reports, policy and regulations, and the acquisition of data and information are analyzed using the VRIO (value, rarity, imitability, and organization) approach. This will be done by identifying the issues related to low-carbon tourism and their impact on the value creation of green jobs as an enabler to support sustainable tourism, resource capacity, and competitiveness, as well as the results of the VRIO analysis to obtain strategic implications. Indonesia's low-carbon tourism sector has four key elements that can provide a sustainable competitive advantage: environmental innovation, investment in an environmentally friendly tourism industry, human resource capacity, and green skills.
Anti-fraud Strategy in Tourism Destination Organizations: The Role of Leader Integrity, Ethical Leadership and Trust in the Leader Anita Carolina; Anis Wulandari
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 6, No 1 February (2024)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i1.220

Abstract

Fraud has enormous negative consequences, not only for enterprises but also for stakeholders and society. The study of fraud prevention has increased in importance in determining how businesses' strategies can prevent fraud and what factors influence the effectiveness of fraud prevention strategies. Leaders in an organization that manages tourist attractions have a critical role in preventing fraud. Built on the social exchange theory, this research investigates the relationship between leader integrity, ethical leadership, trust in the leader, and anti-fraud strategy in the tourism sector in Madura Island, Indonesia. Multi-source data was collected from 193 group members aware of the importance of the tourism sector (Tourism Community) in 4 tourism destination organizations across Madura Island, Indonesia. Findings from structural equation modeling confirmed that leader integrity, ethical leadership, and trust in the leader all contribute to a successful anti-fraud strategy. It has also been proven that there is a positive association between leader integrity and ethical leadership, as well as a connection between leader integrity, ethical leadership, and trust in the leader. This research contributes significantly to tourist management by presenting a theoretical model that connects leadership and anti-fraud strategy elements
Voluntourism: Motivations of Gen Z Participants in Bali Ni Putu Evi Wijayanti; Ni Komang Anggy Septiani; Putu Ayu Aryasih; Laras Ayu Esty Nariswari
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 6, No 1 February (2024)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i1.295

Abstract

Voluntourism is becoming increasingly popular among Generation Z (Gen Z) in Indonesia. This study examines the motivations of Gen Z volunteer tourists who participate in voluntourism activities in Bali. This study used a qualitative descriptive approach. The informants comprised twenty-six Gen Z tourists in Indonesia, all selected through non-probability and snowball sampling. The result shows that Gen Z tourists are motivated by push and pull factors, including helping others, gaining new experiences, meeting new friends, personal development and growth, cultural interest, visiting Bali, and personal interest in specific volunteering activities. This study provides an in-depth insight into how Gen Z views voluntourism as a means to explore exotic destinations such as Bali and as an opportunity to contribute to the local community positively. The implications of these findings can provide valuable guidance for the tourism industry and volunteer organizations to develop more relevant and meaningful voluntourism programs for Gen Z.
Feasibility Study of Homestay Management in Rural Villages (Tebat Meringang Lame, South Sumatra) Wisanggeni Agus Priyanto; Andi Ade Zulkif; Hariman; Abdul Khaliq
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 6, No 1 February (2024)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i1.97

Abstract

This research aims to identify the current management conditions and assess the feasibility of developing homestays in Tebat Lereh Meringang Lame tourist village, South Sumatra. The research methodology involved interviews and observations with informants, including homestay managers and administrators of tourism awareness groups. The study revealed that only one person can manage each homestay in the tourist village. The same person may have multiple roles, such as receptionist, room attendant, and kitchen manager. The feasibility of developing homestays in the village depends on physical environmental conditions, such as landscape characteristics, cool air, and an authentic rural atmosphere, as well as the uniqueness of Ghumah Baghi architecture and the hospitality of Basemah Malay culture. It is recommended that the number of personnel in each homestay be increased according to workload standards. The required skills for this position include reception and room attendance, food management, and improving local literacy about Ghumah Baghi
Culinary Tourism in Kutawaringin (Bandung): Structural Relationship Between Food Quality, Tourist Perceptions, And Culinary Tourism Satisfaction Annisa Bintang Kusumawardhani; Awaludin Nugraha; Evi Novianti
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 6, No 1 February (2024)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i1.310

Abstract

This study assessed tourist satisfaction with culinary tourism in Kutawaringin District, Bandung Regency. A quantitative descriptive approach was used to reveal tourist perceptions and the impact of food quality on culinary tourism satisfaction in Kutawaringin District, Bandung Regency. Data was collected through interviews, observation, and documentation. A random sample of tourists completed the questionnaire. The study sample consisted of 50 individuals who participated in in-depth interviews. It is important to note that these evaluations are based solely on objective criteria and do not include subjective opinions. Lemon tea was found to be the most popular food item, while tourists rated the seller's service highest at 74%. Food hygiene received a rating of 71%; food tastes 60%; affordability of the seller's location 57%; food quality and promotion 46%; and food prices 40%, all with a fair assessment. Collaboration is necessary among tourism managers and stakeholders to make Kutawaringin a supporting factor for the Bandung Destination. This requires consideration of various factors, including food prices, packaging quality, and promotion
Loyalty the Customer: Profile of Customer Relationship Management (Hotel Case Study In West Bandung, Indonesia) Ananta Budhi Danurdara; Rudy Parlindungan Siahaan; Ammarn Sodawan
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 6, No 1 February (2024)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i1.285

Abstract

There have been many studies on customer relationship management, but those focusing on the history behind success are still minimal. This research aims to uncover customer relationship management in fostering the loyalty of Hotel X, West Bandung, West Java, Indonesia. The Bandung area, which includes Subang, has recently become a more popular tourist destination due to the construction of numerous nearby hotels. However, the rivalry is now more fierce than it was previously. In order to compare the topic under investigation with the actual conditions at Hotel X at West Bandung Regency, the researcher conducted a literature analysis on Customer Relationship Management and spoke with five managers about it. The three programs the researcher determined impacted CRM were the Partnering Program, Continuity Marketing, and One-to-One Marketing. The researcher has examined the program and connected it to theory through primary research employing qualitative approaches. While nearly every program has been implemented, Hotel X at the West Bandung Regency did not adopt a branding program, according to the results of the interview session. It is recommended that hotels conduct shortterm market and competitor research. As technology advances, so does the environment.

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