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Contact Name
Pelliyezer Karo Karo
Contact Email
pelliyezer@poltekpar-palembang.ac.id
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+628126000090
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hotspot@poltekpar-palembang.ac.id
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Jalan Sapta Pesona No. 10, Komplek Jakabaring Sports City, Palembang
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Kota palembang,
Sumatera selatan
INDONESIA
Journal Hotspot (jh)
Published by Politeknik Pariwisata Palembang
ISSN : -     EISSN : 27765237     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Environmental Science Social Sciences
Journal Hotspot (JH) is published twice a year in April and October, containing articles, results of thought, and research on general social, economic, and policy of tourism. This journal encompasses original research articles and reviews articles, including: Tourism: (1) Sustainable Tourism Development, (2) Community-based Tourism, (3) Nature-based Tourism, (4) Creative Tourism, (5) Tourism Marketing, (6) Smart Tourism, (7) Gastronomy. Destination: (1) Policy for Destination Planning, (2) Tour Industry, (3) Hospitality, (4) Destination Policy and Training
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 26 Documents
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VENUE LOCATION MATTERS: ITS IMPACT ON MUSIC CONCERT ATTENDANCE AT THE PALEMBANG SPORT AND CONVENTION CENTER Zahwa Humaira; Wisanggeni Agus Priyanto; Mulkan Setiawan
Journal Hotspot Vol. 3 No. 2 (2025): December
Publisher : Politeknik Pariwisata Palembang

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Abstract

This study aims to examine the influence of event venue location selection on visitors’ decisions to attend music concert events at the PSCC venue. The research employed a quantitative method with purposive sampling as the sampling technique. A total of 100 respondents were selected as the sample, consisting of visitors who had attended music concert events previously held at the PSCC venue. The sample size was determined based on Likert scale calculations as a representative portion of the population. Data were collected through questionnaires that had been tested for validity and reliability, followed by classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results of the analysis show that the selection of event venue location has an influence of 41.5% on visitors’ decisions to attend music concert events at the PSCC venue.
BEYOND DIRECTIONS: HOW TOUR GUIDES SHAPE CULTURAL INTERPRETATION AND VISITOR ENGAGEMENT AT CULINARY FESTIVALS Debi Rusmiati; Ahmad Kurniawan
Journal Hotspot Vol. 3 No. 2 (2025): December
Publisher : Politeknik Pariwisata Palembang

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Abstract

Culinary festivals have increasingly emerged as important platforms for cultural tourism, offering visitors opportunities to engage with local heritage through food-based experiences. However, limited attention has been given to the role of tour guides in shaping cultural interpretation and visitor engagement within culinary festival settings. This study aims to examine how tour guides influence visitors’ cultural understanding and engagement at the Festival Kuliner Legendaris Jakarta. Adopting a qualitative case study approach, data were collected through in-depth semi-structured interviews, participant observation, and document analysis involving tour guides, festival visitors, and event organizers. The data were analyzed using thematic analysis to identify patterns related to guiding practices and visitor experiences. The findings reveal that tour guides play a significant role as cultural interpreters, storytellers, and experience curators by contextualizing local culinary heritage through interpretive narratives and interactive communication. These practices enhance visitors’ cultural appreciation, emotional connection, and overall engagement with the festival experience. This study contributes to tourism and event management literature by extending the understanding of tour guides’ roles in culinary festival contexts and provides practical insights for festival organizers and destination managers in designing culturally meaningful and engaging culinary tourism experiences.
OPTIMALISASI PENGEMBANGAN DAYA TARIK WISATA (STUDI KASUS:KAMPUNG WISATA TUAN KENTANG PALEMBANG) Kaiman Kaiman; Elly Malihah; Rini Andari
Journal Hotspot Vol. 4 No. 1 (2026): May
Publisher : Politeknik Pariwisata Palembang

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Abstract

Rural tourism is a tourism activity where the tourist experience is related to various nature-based activities, agriculture, and lifestyle in the countryside. South Sumatra itself has at least 123 tourist villages spread across several districts and cities. There are many potential tourist villages in the city of Palembang, one of which is the tuan kentang village. Tuan kentang village is located on Jl. Aiptu a wahab kec. Seberang Ulu I kota Palembang.Tuan kentang is known as the "village of fabrics" because there are more than a hundred traditional fabric craftsmen living in this area. The focus of this research is to find out how to optimize the development of tourist attractions in the tuan kentang villages. The methodology used in this study is a qualitative method with a case study approach. Tuan kentang tourism village has considerable potential to become a tourist destination that has attraction and uniqueness. Of the many potentials in this village area, it is hoped that the government and the community can work together in improving and developing this area. The role of the community is needed to develop the potential in this village, especially in anticipating the existing obstacles, including the active role of the community in helping to promote this village and fostering a sense of ownership and awareness of this tourist village. Then it is hoped that the local government of Palembang city can support everything in an effort to optimize the development of tourist attractions in this Tuan kentang tourist village.
The Role of Social Media in Shaping Trendy Beverage Consumption in the Café Industry Meli Rista Angrraini Angrraini; Risckha Nurcahyani; Risnawati Risnawati
Journal Hotspot Vol. 4 No. 1 (2026): May
Publisher : Politeknik Pariwisata Palembang

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Abstract

This study aims to analyze the role of social media in shaping trendy beverage consumption in the café industry. This research employs a quantitative approach using correlation and regression analysis to examine the relationship between social media variables and consumption trends. The sample in this study consisted of 100 respondents who are consumers of The Well Belitung, OS Kongdjie, and Happy Resto. The theory applied in this study is the Diffusion of Innovations, which explains how an innovation can spread and be adopted by society through social media. The results indicate that social media has a positive and significant influence on trendy beverage consumption. The higher the intensity and quality of content presented on social media, the greater its impact on shaping consumer preferences and purchasing decisions. In conclusion, social media plays an important role in creating and strengthening consumption trends. Therefore, café business owners are encouraged to optimize social media as an effective marketing strategy that aligns with the characteristics of their target market, particularly Generation Z.
THE CHARM OF INDONESIAN IN LOCAL MENUS: A CASE STUDY OF THE USE OF INDONESIAN IN MENUS ON CONSUMER PURCHASE INTEREST AT THE MELIO ENIM HOTEL Nur Shabrina Reznani; Andhika Chandra Lesmana; Samuel Hamonangan
Journal Hotspot Vol. 4 No. 1 (2026): May
Publisher : Politeknik Pariwisata Palembang

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Abstract

This study aims to determine the extent of influence of the use of Indonesian in the food & beverage menu book on consumer purchasing interest at the Melio Hotel, Muara Enim Regency, Sumatra Province. This study uses a descriptive research method with a quantitative approach. The data were collected using questionnaires, observations, interviews, documentation and literature studies. The sample in the study amounted to 98 respondents who were consumers. Based on the results of data processing using SPSS, it was found that the use of Indonesian in the menu had a positive effect on purchasing interest, Indonesian language on menus still has strong existence and consumers respond well to menu information written in Indonesian. However, the use of foreign languages should be balanced with appreciation and preservation of Indonesian language as part of national identity
SERVICE READINESS TO WELCOME GROUP GUESTS AT KARAMUNTING HOTEL PALEMBANG: SERVICE READINESS TO WELCOME GROUP GUESTS AT KARAMUNTING HOTEL PALEMBANG Mustika Permatasari; M. Rian Ahdian Morena; Oneng Setya Harini
Journal Hotspot Vol. 4 No. 1 (2026): May
Publisher : Politeknik Pariwisata Palembang

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Abstract

Karamunting Hotel is a 4-star educational and practical hotel in Palembang. With 105 rooms, the hotel boasts a strategic location in the heart of the Palembang Tourism Polytechnic. This study aims to determine the receptionist's preparation for welcoming group guests, the service provided, and the factors that hinder welcoming group guests at Karamunting Hotel Palembang. The research method used is descriptive qualitative, and data was obtained from interviews with informants, as well as data on the number of group room reservations and standard operating procedures for welcoming guests. The conclusion is that welcoming group guests has not been implemented effectively because service standards, such as luggage handling, are still handled independently by group guests. Furthermore, it is necessary to review the procedures and steps, including standard operating procedures, for welcoming guests.

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