cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Nur Shabrina Reznani
Contact Email
nur_shabrina@poltekpar-palembang.ac.id
Phone
+6282179564440
Journal Mail Official
jurnalhotspot@poltekpar-palembang.ac.id
Editorial Address
Jalan Sapta Pesona No. 10, Komplek Jakabaring Sports City, Palembang
Location
Kota palembang,
Sumatera selatan
INDONESIA
Journal Hotspot
Published by Politeknik Pariwisata Palembang
ISSN : -     EISSN : 27765237     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Environmental Science Social Sciences
Journal Hotspot (JH) is published twice a year in April and October, containing articles, results of thought, and research on general social, economic, and policy of tourism. This journal encompasses original research articles and reviews articles, including: Tourism: (1) Sustainable Tourism Development, (2) Community-based Tourism, (3) Nature-based Tourism, (4) Creative Tourism, (5) Tourism Marketing, (6) Smart Tourism, (7) Gastronomy. Destination: (1) Policy for Destination Planning, (2) Tour Industry, (3) Hospitality, (4) Destination Policy and Training
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 26 Documents
 1   2   3 
The Implementation of CHSE Program at Sibayak Berastagi Hotel to Increase Guest Trust Liyushiana; Chafizah; Citra Sinuraya; Esra Sibarani; Roel Dizastra
Journal Hotspot Vol. 2 No. 2 (2024): December
Publisher : Politeknik Pariwisata Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

CHSE certification is one of the strategic policies set nationally by the Ministry of Tourism and Creative Economy. One of the hotels that has been certified CHSE is Hotel Sibayak Berastagi. The various dynamics after this hotel has obtained CHSE certification need to be considered, for example how the hotel adopts the latest rules in accordance with CHSE policies. The big question is how the hotel will go further in implementing CHSE regarding the existing environmental conditions around it. So the purpose of this study is to analyze the steps for implementing CHSE including seeing how the adoption of related policies and environmental conditions; as well as to analyze the challenges and solutions made by the hotel in implementing CHSE. The method used is qualitative with an interactive approach, where data collection is carried out by observation and interviews with hotel management. The results showed that Hotel Sibayak Berastagi has consistently implemented CHSE and is adaptive to new rules in the application of health protocols. Even in terms of security, Hotel Sibayak Berastagi is also active in informing about the status of the Sinabung volcano through its website. Some of the challenges faced are ensuring employee discipline in the use of PPE and awareness of guests to use masks at this time. Various alternative solutions are offered, starting from improving the mechanism, providing quality PPE for employees to offering free masks for guests of the Sibayak Berastagi Hotel so that they are disciplined in maintaining health protocols.                                                                                              
The Influence of E-Marketing and Competitive Environment on Marketing Performance of MSME Products (Case Study of Product of Cireng as MSMEs in Jakarta) Meitolo Hulu; Axel Yunior San; Michelle
Journal Hotspot Vol. 2 No. 2 (2024): December
Publisher : Politeknik Pariwisata Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of e-marketing and competitive environment on marketing performance. In this study using a quantitative approach with purposive sampling technique. The number of samples selected was based on the capacity as a Cireng product business actor who experienced the sales process directly, and competition in marketing Cireng. The number of samples selected is thirty people who are Cireng business actors in Jakarta. The results show that e-marketing has a positive and significant effect of 21,3 % on marketing performance. Likewise, the competitive environment variable which has a positive and significant effect of 61,9 on marketing performance. Cireng business actors as a product of MSMEs need to pay attention to the competition that occurs around their business, in addition to increasing marketing on social media so that consumers can know and have more confidence in quality Cireng products.
TIKTOK CONTENT PATTERN: CONTENT SIMILARITY AS A STEP TO INCREASE THE ATTRACTIVENESS VISITS TOURIST DESTINATIONS Ahmad Kurniawan; Alba Romizal; Muhammad Iqbal Djohan
Journal Hotspot Vol. 2 No. 2 (2024): December
Publisher : Politeknik Pariwisata Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research on “TikTok Content Pattern: Content similarity as a step to increase the attractiveness visits tourist destinations” aims to understand and analyze the visual content patterns used by influencers on TikTok in the context of promoting nature tourism destinations. The main focus of the research is on five major themes, namely Visual Aesthetics, Visual Storytelling, Visual of Nature Awesome Beauty, Visual Interaction, and Visual Branding and Identity. Through a thematic analysis approach, this research delves deeper into the key elements contained within each theme, including how visual aesthetics create appeal, how visual storytelling builds a strong narrative, and how visual elements can motivate TikTok users to explore natural tourism destinations. The results of this study provide insight into effective strategies for using visual elements on the TikTok platform to increase user engagement and promote natural tourism destinations. The practical implications of this research can provide valuable guidelines for tourism and marketing practitioners to optimally utilize TikTok's potential to increase the attractiveness of customer visits to natural tourism destinations.
ANALYSIS OF COMMUNITY INVOLVEMENT IN ECOTOURISM DEVELOPMENT PLANNING FOR MOUNT GEULIS SUMEDANG, WEST JAVA. Annisa Lazuardina
Journal Hotspot Vol. 2 No. 2 (2024): December
Publisher : Politeknik Pariwisata Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to identify and analyze the model of involvement that can be realized by the community in managing the potential of the surrounding environment to be used as a tourist area. This study uses a qualitative approach, the population in this study are 8 (eight) villages around Mount Geulis, Sumedang, West Java. The tourism sector at this time continues to grow, one of which is nature-based tourism. Conventional tourism development carried out on natural tourist attractions certainly has a negative impact, especially on the surrounding environment both physically, culturally, and the community's economy. In an effort to minimize the negative impacts that may arise due to the development, a concept is needed that plans development to prioritize sustainability and environmental insight. One concept that can be used in running sustainable tourism is ecotourism. Various potentials found in this research can be packaged in an environmentally friendly tour. Various kinds of local wisdom that have been implemented and running need to be further improved so that they lead to improving regional welfare. The potential of human resources in each village around Mount Geulis has enough potential that can be developed as an area that can support the presence of ecotourism at Mount Geulis. This research uses descriptive qualitative methods by conducting in-depth interviews. This research will also find potential that may not have been realized by the government and local residents to be developed as tourism potential. The results of this research are a description of the main tasks and functions that already exist, which can be utilized as much as possible to support the existence of the Mount Geulis Geulis Tourism Area.
The Future of Smart Tourism: Integrating AI, IoT, and Big Data for Enhanced Travel Experiences Asep Koswara
Journal Hotspot Vol. 3 No. 1 (2025): March
Publisher : Politeknik Pariwisata Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid advancement of Artificial Intelligence (AI), the Internet of Things (IoT), and Big Data is transforming the tourism industry into a highly interconnected and intelligent ecosystem. This study, using a qualitative descriptive method, explores the contributions, benefits, challenges, and strategic implementation of these technologies in smart tourism. AI enhances personalization through chatbots, virtual assistants, and automated recommendations, while IoT enables seamless travel experiences through smart hotels and connected transportation. Big Data provides valuable insights for predictive analytics and demand forecasting, optimizing tourism management. Despite the advantages, challenges such as data privacy concerns, cybersecurity risks, and digital inequality remain significant barriers to adoption. Strategic implementation requires collaboration between governments, businesses, and technology providers, as well as investments in digital infrastructure and workforce training. By integrating these technologies effectively, the tourism industry can enhance visitor experiences, improve operational efficiency, and promote sustainable tourism development while ensuring an inclusive and secure smart tourism ecosystem.
OPTIMIZATION OF TOURIST ATTRACTION DEVELOPMENT (CASE STUDY: TUAN KENTANG TOURIST VILLAGE PALEMBANG) Kaiman; Elly Malihah; Rini Andari
Journal Hotspot Vol. 3 No. 1 (2025): March
Publisher : Politeknik Pariwisata Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Rural tourism is a tourism activity where the tourist experience is related to various nature-based activities, agriculture, and lifestyle in the countryside. South Sumatra itself has at least 123 tourist villages spread across several districts and cities. There are many potential tourist villages in the city of Palembang, one of which is the tuan kentang village. Tuan kentang village is located on Jl. Aiptu a wahab kec. Seberang Ulu I kota Palembang.Tuan kentang is known as the "village of fabrics" because there are more than a hundred traditional fabric craftsmen living in this area. The focus of this research is to find out how to optimize the development of tourist attractions in the tuan kentang villages. The methodology used in this study is a qualitative method with a case study approach. Tuan kentang tourism village has considerable potential to become a tourist destination that has attraction and uniqueness. Of the many potentials in this village area, it is hoped that the government and the community can work together in improving and developing this area. The role of the community is needed to develop the potential in this village, especially in anticipating the existing obstacles, including the active role of the community in helping to promote this village and fostering a sense of ownership and awareness of this tourist village. Then it is hoped that the local government of Palembang city can support everything in an effort to optimize the development of tourist attractions in this Tuan kentang tourist village.
THE ROLE OF GASTRONOMIC TOUR GUIDES IN ENHANCING CULINARY IDENTITY IN THE CITY OF BANDUNG Debi Rusmiati
Journal Hotspot Vol. 3 No. 1 (2025): March
Publisher : Politeknik Pariwisata Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Food is not only about taste, but also about identity which represents the social and cultural life of a society that reflects a long story in every ingredient, cooking method and serving method. Bandung City offers a variety of culinary delights, both traditional and the result of cultural acculturation that are not only delicious, but also full of philosophy. Looking back, Bandung City Culinary is influenced by several cultural acculturations, namely Chinese, indigenous and the result of acculturation from the Dutch who used to live in Bandung City. Culinary for Bandung City is an important part of tourism activities because it has its own appeal. This study aims to explore the role of gastronomic tour guides in enhancing culinary identity in Bandung City and to analyze tour guides in delivering culinary tours to tourists. This study uses a qualitative method with an ethnographic approach where researchers are directly involved in gastronomic tour activities. The results of this study indicate that tour guides have a role in enhancing culinary identity in Bandung City. This can be seen from the choice of information delivery method when conducting guidance.
POLICY CHALLENGES AND OPPORTUNITIES IN ANGKLUNG CONSERVATION: A PERSPECTIVE OF GENERATION Z AS A CULTURAL HERITAGE Fadillah Nur Islami; Anissa Aulia Rahmasari; Luthfi Ghani Faza; Ricky Hermayanto; Fitri Rahmafitria
Journal Hotspot Vol. 3 No. 1 (2025): March
Publisher : Politeknik Pariwisata Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Angklung, an intangible cultural heritage from West Java, plays an important role in building the cultural identity of the Indonesian nation. The preservation of traditional arts has been hindered by the challenges of globalization and the lack of interest of the younger generation, especially Generation Z, in traditional arts. The purpose of this study is to evaluate the challenges, opportunities, and effectiveness of angklung conservation policies, with a particular focus on the perspective of Generation Z in Bandung. Using a mix-method, this study involved 100 respondents through quantitative surveys, as well as in-depth interviews with members of the art community, such as Saung Angklung Udjo. Although 90,85% of respondents had a high awareness of angklung conservation, only 81.88% comprehended its supporting policies, such as the Bandung City Regional Regulation, according to the findings. Despite the introduction of the tagline 'AWI BITUNG', its effectiveness is still low (71.8%), which indicates the need for more innovative digital promotion. The use of digital technology by Generation Z has the potential to be a conservation agent, but only 84.2% feel the need to actively participate. Collaboration between the art community, the government, and Generation Z through. Technology-based branding and education strategies is the main opportunity for the preservation of angklung. The sustainability of angklung culture as a symbol of local and national pride is recommended by this study through an innovation-oriented cross-sector approach.
DEVELOPMENT STRATEGY FOR SATE MARANGGI GASTRONOMY TOURISM IN PURWAKARTA REGENCY Putra Hanifan Graha; Fanji Lesmana; Silvia Septiyani Koswara; Indah Kesuma Wardani Gafar
Journal Hotspot Vol. 3 No. 2 (2025): December
Publisher : Politeknik Pariwisata Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Gastronomy tourism is a sector with significant potential for enhancing tourist attraction and empowering the local economy. Sate Maranggi, a distinctive culinary dish from Purwakarta Regency, possesses unique cultural value and taste, making it a potential icon for gastronomy tourism. This research aims to examine the development strategy for Sate Maranggi gastronomy tourism, focusing on aspects of product quality, business actor empowerment, promotion, and multi-stakeholder collaboration. The research method uses a qualitative approach with data collection through in-depth interviews, field observations, and documentary studies. The research results indicate that the development of Sate Maranggi culinary tourism requires synergy between improving product quality, human resource training, digital marketing innovation, and support from government policies. This study concludes that an integrated strategy can enhance the competitiveness and sustainability of Sate Maranggi gastronomy tourism in Purwakarta.
REDESIGN OF WET CAKE PACKAGING BASED ON INTELLIGENT PACKAGING AS A SPECIAL SOUVENIRPALEMBANG: CASE STUDY OF BR CAKE SHOP Melati Pratama
Journal Hotspot Vol. 3 No. 2 (2025): December
Publisher : Politeknik Pariwisata Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

BR is a cake shop in Palembang city that produces wet cakes, where wet cakes have a short shelf life so it is necessary to re-design the packaging. The purpose of this research is to identify kansei elements for packaging design, redesign packaging based on intelligent packaging and test consumer references to redesign. The method used is a quantitative approach with two stages, namely by distributing questionnaires to 67 respondents in stage 1 and 50 respondents in stage 2. The results show that interesting kansei elements for packaging design are attractive colors, distinctive designs, thick packaging materials, easy to read and provide expiration information. Packaging label redesign results based on kansei elements. Design 1 has the most preference with the highest score compared to other designs. Respondents gave higher ratings to Design 1 in terms of packaging label color (3.89), distinctive design (3.95), font (4.28) and expiration information (3.72).

Page 2 of 3 | Total Record : 26

 1   2   3 

Filter by Year

2021 2026


Reset
Filter By Issues
All Issue Vol. 4 No. 1 (2026): May Vol. 3 No. 2 (2025): December Vol. 3 No. 1 (2025): March Vol. 2 No. 2 (2024): December Vol. 1 No. 2 (2021): October Vol. 1 No. 1 (2021): April