International Journal Administration, Business & Organization
International Journal Administration Business and Organization (IJABO) is an international peer-reviewed scientific journal with open access, publishing high quality conceptual and measure development articles in the areas of management, business administration, and related disciplines. IJABO publishing interesting articles in a highly readable format in English or Indonesian (bilingual). First published in 2020 for an online version and receive original research articles and any review papers. The aims of IJABO are disseminate research results and to improve the productivity of scientific publications for worldwide audience . IJABO is published four monthly (3 issues per year) with the scope and focus of the research areas that covers a wide variety of topics in management (but not limited to): Business Administration, Organization and Behavior, Marketing, Retail, Small Business, Entrepreneurship, Human Resources, Management Finance, Public Administration, Education Administration, Public Policy, and Organization.
Articles
303 Documents
<![CDATA[Analisis Kepuasan Pengguna E-Commerce terhadap Tingkat Loyalitas : Analysis of E-Commerce User Satisfaction on Student Loyalty Level ]]>
<![CDATA[Muhammad Ghazi Raiqal]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 3 No 1 (2022): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.22.318
<![CDATA[This study examines the relationship between e-commerce user satisfaction and the level of loyalty among Business Administration students at Bandung, Indonesia. Involving 100 respondents, the research employed a questionnaire to gather demographic data and variables related to user satisfaction and consumer loyalty. The results of the demographic analysis show a balanced distribution of respondents across various academic levels, study programs, genders, and income levels. The validity and reliability tests of the measurement instrument indicate that the research instrument is valid and reliable. Simple regression analysis yielded a coefficient of determination of 26%, indicating that e-commerce user satisfaction has a positive influence on student loyalty. The study provides insights into the factors influencing purchasing decisions among students and suggests enhanced marketing strategies to improve user satisfaction.]]>
<![CDATA[Pengaruh Sosial Media Marketing terhadap Keputusan Pembelian Konsumen di Industri Perhotelan di Kota Bandung ]]>
<![CDATA[Nisa Fakhira Atqiya]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 3 No 1 (2022): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.22.319
<![CDATA[The rapid development of social media helps the public to obtain relevant information related to the hotel industry and is expected to be able to make good use of social media in business activities. On this basis, the aim of this research is to determine the influence of social media on consumer purchasing decisions in the hotel industry in Bandung City. This research uses a quantitative descriptive method and uses a questionnaire for data collection. In this research, 105 respondents were involved who live outside/inside the city of Bandung, for data analysis using the mean test and regression analysis test. The research results explain that social media has a significant and positive influence on purchasing decisions in the hotel industry in the city of Bandung.]]>
<![CDATA[Pengaruh Sosial Media Petshop terhadap Keputusan Pembelian ]]>
<![CDATA[Lisha Adzanta Firmansyah]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 3 No 1 (2022): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.22.322
<![CDATA[This research aims to investigate and analyze the impact of pet shop social media on purchasing decisions in the city of Bandung. The research methodology employed is quantitative descriptive, involving the collection of primary data through the distribution of questionnaires to 110 respondents. The analysis utilizes descriptive, correlation, and simple regression approaches. The research findings indicate that the use of social media significantly influences customers purchasing decisions at pet shops, with a significance value of 0.001. These results demonstrate that the utilization of social media has a strong and positive impact on purchasing decisions.]]>
<![CDATA[Pengaruh Fitur Layanan Aplikasi Mobile Banking terhadap Kepuasan Pengguna ]]>
<![CDATA[Karmelia]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 3 No 1 (2022): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.22.326
<![CDATA[Mobile banking are digital platforms that provide fast and secure access to banking services to meet users' financial needs. Through innovative features, these financial apps offer convenience in managing personal finances easily and efficiently. This research aims to determine the influence of features in mobile banking applications on user satisfaction, particularly in BCA's m-banking. The research methodology employed in this study is quantitative descriptive, utilizing questionnaire-based data collection. A total of 102 vocational students were involved in this research. Subsequently, data analysis was conducted using descriptive and regression analyses. The research findings revealed that the features in mobile banking applications have a positive and significant impact on user satisfaction.]]>
<![CDATA[Analisis Pelayanan Digital Minimarket di Politeknik Negeri Bandung Terhadap Kepuasan Mahasiswa ]]>
<![CDATA[Yona Agustin]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 3 No 1 (2022): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.22.338
<![CDATA[The aim of this research is to investigate the impact of digital minimarket services on the satisfaction of students at the Bandung State Polytechnic, Indonesia. The study involves 112 respondents as participants. It employs a quantitative descriptive method with descriptive analysis and data analysis using correlation and regression methods. Data collection is conducted through questionnaires distributed via social media and face-to-face interactions with respondents. The research findings indicate that digital minimarket services at the Bandung State Polytechnic have a very strong influence on student satisfaction, suggesting that these services contribute significantly to enhancing student satisfaction.]]>
<![CDATA[Dampak Food Vlogger terhadap Minat Beli Konsumen di Kalangan Mahasiswa Bandung Raya, Indonesia ]]>
<![CDATA[Dewi Anggraeni]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 3 No 1 (2022): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.22.340
<![CDATA[The aim of this research is to conduct an analysis of the factors that play a role in influencing students' buying interest in the Greater Bandung area, Indonesia. In its implementation, this research involved a total of 100 respondents as research samples. The method used is a quantitative descriptive approach, and the data collected is then analyzed using statistical techniques such as regression, correlation and descriptive approaches. The results of this research explicitly show that the impact of the presence of food vloggers has a significant simultaneous influence on students' buying interest of 47.2%. Regression, correlation and descriptive analyzes help describe and understand the complex relationships between the variables involved in the context of student buying interest. Therefore, it can be concluded that the existence of food vloggers as a whole plays an important role in shaping the preferences and purchasing decisions of students in the Greater Bandung area.]]>
<![CDATA[Pengaruh Flash Sale terhadap Keputusan Pembelian Produk di Shopee (Studi Kasus Pada Mahasiswa Pengguna Shopee) ]]>
<![CDATA[Alnesa Oktriyani]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 1 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.23.341
<![CDATA[The purpose of this study is to find the effect of flash sales on the purchasing decisions of Bandung students who use Shopee. The sample used in this research was 106 respondents. This research uses quantitative descriptive methods with data analysis methods in the form of descriptive, correlation, regression and normality tests. The data collection technique uses a Google form in the form of a questionnaire distributed via social media and face to face. The results of the research obtained information that flash sales have a positive and significant impact on purchasing decisions.]]>
<![CDATA[Pengaruh Subsidi Harga Pada Keputusan Pembelian di Tiktok Shop (Studi kasus pada Mahasiswi Perguruan Tinggi): The Effect of Price Subsidies on Purchasing Decisions on Tiktok Shop (case study on College Students) ]]>
<![CDATA[Putri Sintawati]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 1 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.23.343
<![CDATA[The aim of this research is to determine and analyze the effect of price subsidies on purchasing decisions at Tiktokshop among college students in the city of Bandung, Indonesia. Using quantitative descriptive research methods, the sample used in this research consisted of 102 respondents who were university students in the city of Bandung who were active in distributing questionnaires. Next, data analysis uses descriptive, correlation and regression. The results of the research obtained information that price subsidies had a low influence on the purchasing decisions of Bandung city university students when purchasing at Tiktokshop.]]>
<![CDATA[Pengaruh Tipe Penjual di Shopee Terhadap Keputusan Pembelian ]]>
<![CDATA[Zahra Nur Azizah]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 1 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.23.347
<![CDATA[This study aims to investigate the influence of seller types on the Shopee e-commerce platform on consumer purchasing decisions. This research was conducted by collecting data through an online survey of a few respondents who actively shop at Shopee. Regression analysis was used to identify the relationship between the independent variable, seller type, and the dependent variable, consumer purchasing decisions. The results of this study are expected to provide a deeper understanding of consumer preferences regarding seller types in Shopee and provide valuable insights for sellers to improve their marketing strategies. The practical implications of the findings can support the future development of e-commerce businesses and online marketing.]]>
<![CDATA[The Influence of Alfagift Digital Services on Alfamart Customer Satisfaction (Study in communities throughout Greater Bandung) ]]>
<![CDATA[Indri Wulandari]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 1 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.23.348
<![CDATA[This research aims to find out whether there is an influence on Alfagift's digital services on Alfamart customer satisfaction. The respondents of this research are people throughout Greater Bandung Indonesia who use the Alfagift application from Alfamart. Data was collected using Google Form and a research sample of 120 respondents was obtained. This research uses quantitative descriptive analysis methods by testing variables using validity and reliability tests and data analysis using frequency, correlation and simple linear regression. The results of this research show a correlation value of 0.829 with a significance of 0.000, which is quite a high correlation. Simple linear regression analysis shows an R Square value of 0.688 with a significance of 0.000 < 0.05. Thus, the results of this research show that there is a positive and significant influence regarding Alfagift's digital services on Alfamart customer satisfaction in the community throughout Greater Bandung, Indonesia]]>
