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Yen Efawati
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INDONESIA
International Journal Administration, Business & Organization
Published by Asosiasi Ahli Administrasi Indonesia
ISSN : 27215652     EISSN : 27215652     DOI : https://doi.org/10.61242/ijabo.xx.xxx
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
International Journal Administration Business and Organization (IJABO) is an international peer-reviewed scientific journal with open access, publishing high quality conceptual and measure development articles in the areas of management, business administration, and related disciplines. IJABO publishing interesting articles in a highly readable format in English or Indonesian (bilingual). First published in 2020 for an online version and receive original research articles and any review papers. The aims of IJABO are disseminate research results and to improve the productivity of scientific publications for worldwide audience . IJABO is published four monthly (3 issues per year) with the scope and focus of the research areas that covers a wide variety of topics in management (but not limited to): Business Administration, Organization and Behavior, Marketing, Retail, Small Business, Entrepreneurship, Human Resources, Management Finance, Public Administration, Education Administration, Public Policy, and Organization.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 263 Documents
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The Influence of Brand Image and Customer Experience on Purchase Decision in Artisan Bakery Industry Ali, Alvin; Rachman, Adryan; Efawati, Yen
International Journal Administration, Business & Organization Vol 7 No 1 (2026): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.26.734

Abstract

This study examines the influence of brand image and customer experience on purchase decisions in the artisan bakery industry, with a case study of Rosella Bakehouse. The growing transformation of bakery products into lifestyle-oriented goods has intensified competition, requiring firms to strengthen both branding and experiential strategies. A quantitative approach was employed using survey data from 150 customers who had prior purchasing experience. Data were analyzed using multiple linear regression. The results reveal that both brand image and customer experience have a positive and significant effect on purchase decisions, with customer experience demonstrating a stronger influence. The model explains 51.8% of the variance in purchase decisions. These findings highlight the critical role of integrating brand positioning with experiential marketing strategies to enhance consumer engagement and purchasing behavior. This study contributes to the literature by providing empirical evidence from a developing market context, particularly within the premium bakery sector.
The Role of Entrepreneurial Cognition in the Internationalization of Small and Medium Enterprises: A Systematic Literature Review Mentari, Sriyani; Sudarmiatin; Pratikto, Heri
International Journal Administration, Business & Organization Vol 7 No 1 (2026): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.26.740

Abstract

This research utilizes a systematic literature review (SLR) to investigate the impact of entrepreneurial cognition on the international expansion of small and medium-sized enterprises (SMEs). While it is widely acknowledged that cognitive elements significantly affect how SMEs behave in foreign markets, current research remains scattered across diverse theoretical frameworks and constructs. This study analyzes 24 empirical papers from 2015 to 2025 sourced from Google Scholar and Scopus. The analysis reveals that entrepreneurial cognition is a multifaceted concept involving a global mindset, entrepreneurial orientation, managerial cognitive traits, and the ability to recognize opportunities. Furthermore, these cognitive processes are vital in driving internationalization by molding a firm's global perspective and helping leaders identify foreign market prospects. The findings also show that cognitive drivers impact international growth and export success, frequently through intermediate factors like learning orientation, innovation capacity, and decision-making frameworks. This research enhances the microfoundational perspective of SME expansion by focusing on the cognitive attributes of decision-makers rather than just structural factors.
Policy Analysis of the Jabar Saber Hoaks Program in Addressing the Spread of Hoaxes in West Java Hidayat, Hidayat; Wawan Gunawan; Dadan Kurnia; Zaenal Abidin AS
International Journal Administration, Business & Organization Vol 7 No 1 (2026): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.26.742

Abstract

The rapid advancement of digital technology has become a vehicle for the spread of hoaxes, negatively impacting the lives of the digital community in Indonesia, particularly in West Java. On the other hand, public awareness regarding how to distinguish hoaxes remains low; this situation is further exacerbated by the emergence of AI technology, making it extremely difficult for the public to determine whether a piece of news is a hoax or not. To address the spread of hoaxes, the West Java Provincial Government issued a policy through West Java Governor’s Decree No. 700.05/Kep.1261-Diskominfo/2018 regarding the establishment of the Jabar Saber Hoaks program. This program aims to protect the public from the negative impacts caused by hoaxes. This study aims to analyze the policies of the Jabar Saber Hoaks program. Using a literature review approach, the findings indicate that the Jabar Saber Hoaks program’s policies have not been implemented optimally in protecting the public from the negative impacts of hoaxes. One reason for this is that Jabar Saber Hoaks only verifies information of questionable accuracy circulating in digital media, while community empowerment programs aimed at improving digital literacy have not been widely implemented. Consequently, many people in West Java have been affected by hoaxes, resulting in both moral and material losses.

Page 27 of 27 | Total Record : 263

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