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International Journal Administration, Business & Organization
Published by Asosiasi Ahli Administrasi Indonesia
ISSN : 27215652     EISSN : 27215652     DOI : https://doi.org/10.61242/ijabo.xx.xxx
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
International Journal Administration Business and Organization (IJABO) is an international peer-reviewed scientific journal with open access, publishing high quality conceptual and measure development articles in the areas of management, business administration, and related disciplines. IJABO publishing interesting articles in a highly readable format in English or Indonesian (bilingual). First published in 2020 for an online version and receive original research articles and any review papers. The aims of IJABO are disseminate research results and to improve the productivity of scientific publications for worldwide audience . IJABO is published four monthly (3 issues per year) with the scope and focus of the research areas that covers a wide variety of topics in management (but not limited to): Business Administration, Organization and Behavior, Marketing, Retail, Small Business, Entrepreneurship, Human Resources, Management Finance, Public Administration, Education Administration, Public Policy, and Organization.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 303 Documents
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The Influence of Brand Image and Customer Experience on Purchase Decision in Artisan Bakery Industry Ali, Alvin; Rachman, Adryan; Efawati, Yen
International Journal Administration, Business & Organization Vol 7 No 1 (2026): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.26.734

Abstract

This study examines the influence of brand image and customer experience on purchase decisions in the artisan bakery industry, with a case study of Rosella Bakehouse. The growing transformation of bakery products into lifestyle-oriented goods has intensified competition, requiring firms to strengthen both branding and experiential strategies. A quantitative approach was employed using survey data from 150 customers who had prior purchasing experience. Data were analyzed using multiple linear regression. The results reveal that both brand image and customer experience have a positive and significant effect on purchase decisions, with customer experience demonstrating a stronger influence. The model explains 51.8% of the variance in purchase decisions. These findings highlight the critical role of integrating brand positioning with experiential marketing strategies to enhance consumer engagement and purchasing behavior. This study contributes to the literature by providing empirical evidence from a developing market context, particularly within the premium bakery sector.
The Role of Entrepreneurial Cognition in the Internationalization of Small and Medium Enterprises: A Systematic Literature Review Mentari, Sriyani; Sudarmiatin; Pratikto, Heri
International Journal Administration, Business & Organization Vol 7 No 1 (2026): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.26.740

Abstract

This research utilizes a systematic literature review (SLR) to investigate the impact of entrepreneurial cognition on the international expansion of small and medium-sized enterprises (SMEs). While it is widely acknowledged that cognitive elements significantly affect how SMEs behave in foreign markets, current research remains scattered across diverse theoretical frameworks and constructs. This study analyzes 24 empirical papers from 2015 to 2025 sourced from Google Scholar and Scopus. The analysis reveals that entrepreneurial cognition is a multifaceted concept involving a global mindset, entrepreneurial orientation, managerial cognitive traits, and the ability to recognize opportunities. Furthermore, these cognitive processes are vital in driving internationalization by molding a firm's global perspective and helping leaders identify foreign market prospects. The findings also show that cognitive drivers impact international growth and export success, frequently through intermediate factors like learning orientation, innovation capacity, and decision-making frameworks. This research enhances the microfoundational perspective of SME expansion by focusing on the cognitive attributes of decision-makers rather than just structural factors.
Policy Analysis of the Jabar Saber Hoaks Program in Addressing the Spread of Hoaxes in West Java Hidayat, Hidayat; Wawan Gunawan; Dadan Kurnia; Zaenal Abidin AS
International Journal Administration, Business & Organization Vol 7 No 1 (2026): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.26.742

Abstract

The rapid advancement of digital technology has become a vehicle for the spread of hoaxes, negatively impacting the lives of the digital community in Indonesia, particularly in West Java. On the other hand, public awareness regarding how to distinguish hoaxes remains low; this situation is further exacerbated by the emergence of AI technology, making it extremely difficult for the public to determine whether a piece of news is a hoax or not. To address the spread of hoaxes, the West Java Provincial Government issued a policy through West Java Governor’s Decree No. 700.05/Kep.1261-Diskominfo/2018 regarding the establishment of the Jabar Saber Hoaks program. This program aims to protect the public from the negative impacts caused by hoaxes. This study aims to analyze the policies of the Jabar Saber Hoaks program. Using a literature review approach, the findings indicate that the Jabar Saber Hoaks program’s policies have not been implemented optimally in protecting the public from the negative impacts of hoaxes. One reason for this is that Jabar Saber Hoaks only verifies information of questionable accuracy circulating in digital media, while community empowerment programs aimed at improving digital literacy have not been widely implemented. Consequently, many people in West Java have been affected by hoaxes, resulting in both moral and material losses.
A Bibliometric Analysis of Sustainable Supply Chain Management Literature: Insights From the Web of Science Database ÖZKAN, Ahmet Murat; BAYRAKÇIL, Ali Oğuz
International Journal Administration, Business & Organization Vol 7 No 1 (2026): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.26.741

Abstract

This study presents a comprehensive bibliometric review of the open-access sustainable supply chain management (SSCM) literature, analyzing 5,866 articles indexed in the Web of Science. It aims to map the field’s intellectual structure, evolution, and emerging research trends using techniques such as performance analysis, co-citation analysis, keyword co-occurrence and thematic evolution analysis. The findings indicate a rapid expansion of SSCM research, particularly since 2010, driven by growing interest in integrating sustainability into supply chain practices. While early studies primarily emphasized environmental concerns under the green supply chain paradigm, recent research adopts a more holistic perspective that incorporates economic, environmental and social dimensions. Emerging themes include circular economy practices, digitalization and Industry 4.0, resilience and risk management and sustainable innovation. The analysis further identifies distinct developmental phases in the SSCM literature, from conceptual foundations to empirical and methodological advancement. Additionally, the results reveal a divergence between collaboration intensity and citation impact: although a core group of authors dominates publication output, highly cited work is often produced by more dispersed scholars. This suggests that scholarly influence in SSCM is largely driven by interdisciplinary and conceptually innovative contributions, offering important implications for future research and collaboration strategies.
Pengaruh Konten Marketing Shopee Affiliate Program terhadap Keputusan Pembelian Mahasiswa Salsabila Aulia
International Journal Administration, Business & Organization Vol 3 No 1 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.22.291

Abstract

The purpose of this study was to find out how the influence of marketing content on the Shopee Affiliate Program on student purchasing decisions. The method used in this study is a quantitative descriptive method. The population in this study were some of the Bandung State Polytechnic students with a total sample of 120 respondents. The analytical method used is simple regression analysis and validity test, reliability test, and normality test. Based on data processing using simple regression analysis, R square is obtained which shows a coefficient of determination of 30%. This means that the content of the Shopee affiliate program affects purchasing decisions by 30%.
Analisis Pengaruh Digital Presenter terhadap Penjualan pada E-commerce Rizal Eka Saputra N.
International Journal Administration, Business & Organization Vol 3 No 1 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.22.292

Abstract

The purpose of this study is to see the effect of live streaming hosts on online product sales in Bandung City and Regency. Respondents came from millennials from Bandung City and Regency who had made online purchases from e-commerce live streaming. This study uses descriptive quantitative methods, validity and reliability tests, normality tests, and data analysis using simple linear regression. The sample in this research is 100 respondents. Data collection was carried out by distributing questionnaires to respondents via the Google Form. The results of this study indicate that the role of the live streaming hosthas an effect on product sales in Bandung City and Regency.
Analisis Pengaruh Penggunaan Uang Elektronik terhadap Perilaku Konsumtif di Kalangan Mahasiswa Ajeng Ayu Pratiwi
International Journal Administration, Business & Organization Vol 3 No 1 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.22.295

Abstract

The purpose of this research is to find out and analyze the influence of the use of electronic money on the consumptive behavior of students. The research method used is descriptive quantitative. The population in this study were all active students at the Bandung State Polytechnic. The data collection technique was carried out by distributing questionnaires to 108 respondents. The analytical method used is simple regression analysis and validity test, reliability test, and normality test. The results of the study show that the use of electronic money influences consumptive attitudes among Bandung State Polytechnic students. The use of electronic money contributes 10.8% to the consumptive attitude of Bandung State Polytechnic students.
Pengaruh Fitur Live Streaming terhadap Keputusan Pembelian Produk Fashion pada TikTok Shop di Kalangan Mahasiswa Bandung Raya Sheila Destian Dwi Fasya
International Journal Administration, Business & Organization Vol 4 No 1 (2023): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.23.314

Abstract

The main aim of this study is to examine the influence of the live streaming feature on the purchasing decisions of fashion products on TikTok Shop among students in Bandung Raya, Indonesia. The research employs a quantitative descriptive method with a questionnaire as the data collection instrument. A total of 106 respondents, consisting of students from Bandung Raya, Indonesia with a history of purchasing fashion products on TikTok Shop, participated in this study. For data processing, this research utilizes frequency analysis, descriptive analysis, and simple regression. The research findings indicate that the live streaming feature significantly influences the purchasing decisions of fashion products on TikTok Shop among students in Bandung Raya, Indonesia by 74.3%, while the remaining 25.7% is influenced by other variables beyond the ones investigated
Analisis Pengaruh Shopee Video Terhadap Performa Penjualan Produk Faisal Adi Nugroho
International Journal Administration, Business & Organization Vol 3 No 1 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.22.316

Abstract

This research investigates the influence of Shopee Video on the sales performance of products among students in Bandung. Inspired by the rapidly evolving digital landscape, the study aims to explore how Shopee Video contributes to product sales performance in the student community. The research adopts a descriptive quantitative approach, employing data collection through a questionnaire. A total of 109 student respondents majoring at Bandung. Data analysis involves mean tests and regression analysis.The findings elucidate the impact of Shopee Video on product sales performance.
Pengaruh Strategi Pemasaran Shopee Live Streaming pada Industri Fesyen Terhadap Keputusan Pembelian Konsumen di Bandung Raya Rini Nur Halimah
International Journal Administration, Business & Organization Vol 3 No 1 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.22.317

Abstract

In the continuously evolving era of online commerce, E-commerce, especially Shopee, has become a favored platform for participants in the fashion industry. The innovative feature of Shopee Live Streaming allows sellers to interact directly with consumers, enhancing the online shopping experience. Recent data indicates that Shopee reached 161 million visitors in May 2023, reaffirming its crucial role in the market. The purpose of this study is to explore the impact of Shopee Live Streaming marketing strategies in the fashion industry on consumer purchasing decisions in Bandung Raya. The research sample involves 120 respondents, Shopee consumers in Bandung Raya, who have actively viewed Shopee Live Streaming. The analysis methods include descriptive analysis, correlation, and multiple regression. Data collection was conducted by distributing questionnaires via social media to respondents who met the criteria. The research results show that the influence Shopee Live Streaming has a positive and significant influence on purchasing decisions, with an R Square of 45.3%. However, 54.7% of the variation in purchasing decisions is influenced by other factors not examined in this study. These findings provide valuable insights into the dynamics of Shopee Live Streaming marketing strategies in influencing consumer preferences amid the rapid growth of online commerce.

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