International Journal Administration, Business & Organization
International Journal Administration Business and Organization (IJABO) is an international peer-reviewed scientific journal with open access, publishing high quality conceptual and measure development articles in the areas of management, business administration, and related disciplines. IJABO publishing interesting articles in a highly readable format in English or Indonesian (bilingual). First published in 2020 for an online version and receive original research articles and any review papers. The aims of IJABO are disseminate research results and to improve the productivity of scientific publications for worldwide audience . IJABO is published four monthly (3 issues per year) with the scope and focus of the research areas that covers a wide variety of topics in management (but not limited to): Business Administration, Organization and Behavior, Marketing, Retail, Small Business, Entrepreneurship, Human Resources, Management Finance, Public Administration, Education Administration, Public Policy, and Organization.
Articles
199 Documents
<![CDATA[Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Bakso Cuanki Serayu Bandung, Indonesia ]]>
<![CDATA[Putri Agustin Maimun]]>
<![CDATA[ International Journal Administration Business and Organization Vol 3 No 3 (2022): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.61242/ijabo.22.223
<![CDATA[In the current culinary business competition, Bakso Cuanki Serayu must be able to compete with its competitors to maintain its existence because competition in the culinary world is getting tighter and makes consumer expectations increase. This study aims to determine how the effect of product quality on consumer satisfaction Bakso Cuanki Serayu Bandung. The study used a descriptive method with a quantitative approach. Data were collected using a questionnaire with a sample of 108 respondents. The data analysis method used is reliability test, descriptive analysis test, correlation test, normality test, linearity test, simple linear regression test, and coefficient of determination test using SPSS v.27 application. The results of this study indicate that there is a positive effect of product quality on consumer satisfaction in Bakso Cuanki Serayu.]]>
<![CDATA[Kepuasan Konsumen pada Manajemen Harga yang Ditetapkan oleh UMKM Ayam Geprek 71 Bandung di saat Lonjakan Harga Bahan Pokok di Indonesia ]]>
<![CDATA[Nuhi Husnun Janan]]>;
<![CDATA[Endah Bellamia Fira]]>
<![CDATA[ International Journal Administration Business and Organization Vol 3 No 3 (2022): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.61242/ijabo.22.225
<![CDATA[Micro Small Medium Enterprises (MSMEs) are easily affected by every change. Thus, business people need to have a mature strategy in order to keep up with the changes. Ayam Geprek 71 MSME has a pretty good growth opportunity because it is located in a campus area with a clear target consumer. Consumers are one of the things that can affect the sustainability of a business. If the intended consumer's interest is not in accordance with the products offered, the strategy used needs to be re-evaluated. In addition, economic factors also greatly affect the price of basic commodities which affect the selling price of the product. The increase in the price of basic commodities such as cooking oil also affects the price increase offered by MSMEs Ayam Geprek 71. Even though the price offered by the MSME Ayam Geprek 71 has increased, it does not reduce consumer interest too much because it already has a value of trust in the MSME Ayam Geprek 71 product.]]>
<![CDATA[Analisis Kualitas Layanan Self-Service terhadap Kepuasan Pelanggan di Restoran All You Can Eat Kota Bandung, Indonesia ]]>
<![CDATA[Sundari Dwi Jayanti]]>
<![CDATA[ International Journal Administration Business and Organization Vol 3 No 3 (2022): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.61242/ijabo.22.226
<![CDATA[This study aims to determine the effect of self-service quality on customer satisfaction at All You Can eat restaurants in Bandung. The method used in this research is descriptive quantitative method by collecting questionnaire data using Google Form to 100 people. The sampling technique used in this research is purposive sampling. The results showed that the functional variables (X1), enjoyment (X2), assurance (X3), and convenience (X4) had a significant influence on customer satisfaction at the All You Can Eat Restaurant in Bandung City.]]>
<![CDATA[Pengaruh Influencer Marketing terhadap Keputusan Pembelian Baso Aci Akang Bandung, Indonesia ]]>
<![CDATA[Isna Amelia Nurhamidah]]>
<![CDATA[ International Journal Administration Business and Organization Vol 3 No 3 (2022): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.61242/ijabo.22.228
<![CDATA[The purpose of this study is to determine whether there is an influence from influencer marketing on consumer purchasing decisions for Baso Aci Akang Bandung and to find out how big the influence is. The study used a descriptive survey method, namely the research was conducted by distributing questionnaires through the g-form to the respondents. Respondents amounted to 100 people and had purchased meatballs from Bandung. Data processing was carried out using the normality test, linearity test and simple linear regression analysis. The results obtained indicate that influencer marketing has a positive and significant influence of 43.8% on purchasing decisions at Baso Aci Akang Bandung. This value is known by looking at the R Square column or the coefficient of determination in the table of simple linear regression analysis results. In addition, there is a strong correlation between the two variables. From the results of simple regression analysis obtained a correlation coefficient that can be seen from table R with a magnitude of 0.662. This value shows the relationship between influencer marketing and purchasing decisions is included in the strong category because it is in the range 0.41 – 0.70.]]>
<![CDATA[Analisis Pengaruh Display Produk Terhadap Keputusan Pembelian pada Usaha Mikro Kecil dan Menengah Donat Madu di Bandung, Indonesia ]]>
<![CDATA[Restu Shofina Hassa]]>
<![CDATA[ International Journal Administration Business and Organization Vol 4 No 1 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.61242/ijabo.23.229
<![CDATA[The purpose of this study was to determine the effect of product display on consumer purchasing decisions of Donat Madu in Bandung and find out how big the influence is. This study uses a quantitative descriptive method, with data collection through the distribution of questionnaires using google form to respondents. The number of respondents is 100 people, with the characteristics of the respondents that have bought Donat Madu products in the city of Bandung. Data processing was carried out using normality test and simple linear regression analysis. The results showed that product display had a positive effect of 31.8% on consumer purchasing decisions of Donat Madu in Bandung. This value is known from the value of R Square (coefficient of determination) in the table of simple linear regression analysis results. From the results of simple regression analysis as well, the correlation coefficient which can be seen from table R is 0.564 and this value is included in the strong category.]]>
<![CDATA[Pengaruh layout Toko Retail terhadap Kepuasan Pelanggan pada Homedecor Bandung, Indonesia ]]>
<![CDATA[Syifa Nur Anggraeni]]>
<![CDATA[ International Journal Administration Business and Organization Vol 4 No 1 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.61242/ijabo.23.230
<![CDATA[This study aims to determine the magnitude of the influence of the layout of the retail store at the Homedecor Bandung store on consumer satisfaction when shopping. The layout in the store will make consumers feel comfortable when shopping. Respondents obtained are consumers or people around the city of Bandung who have visited or shopped at Homedecor Bandung. In completing the research results, the research method chosen is a quantitative descriptive method with several validity, reliability, normality tests with data analysis using simple linear regression. The samples collected were 100 respondents. Technical data collection using a questionnaire distributed to respondents randomly. The results showed that the layout of retail stores, especially Homedecor Bandung, was very significant with consumer satisfaction. This shows that the layout of the retail store will affect the shopping satisfaction of its consumers. Keywords: retail store, layout, consumer satisfaction]]>
<![CDATA[Analisis Pengaruh Kualitas Produk terhadap Kepuasan Pelanggan Toko Fashion Mayoutfit Cabang Bandung, Indonesia ]]>
<![CDATA[Syifa Nur Febriani]]>
<![CDATA[ International Journal Administration Business and Organization Vol 4 No 1 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.61242/ijabo.23.231
<![CDATA[The purpose of this study is to determine the effect of product quality on customer satisfaction Mayoutfit Fashion Store Bandung Branch. Respondents in this study were consumers who had purchased Mayoutfit products at the Bandung branch at least once. The method used for this research is a descriptive quantitative method. The data processing is in the form of validity and reliability tests, normality tests, linearity tests and data analysis using simple linear regression assisted by SPSS v.27 software. The sample in this study were 102 respondents. The data collection is done by distributing questionnaires to respondents who meet the criteria. The results showed that product quality had a positive effect of 39.1% on customer satisfaction Mayoutfit Bandung Branch.]]>
<![CDATA[Analisis Kualitas Pelayanan terhadap Tingkat Kepuasan Pelanggan pada Warung Nasi SPG ]]>
<![CDATA[Indah Eva Saffanah]]>
<![CDATA[ International Journal Administration Business and Organization Vol 4 No 1 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.61242/ijabo.23.232
<![CDATA[This study aims to determine the effect of service quality on the customer satisfaction level at SMEs Warung Nasi SPG in Bandung. Respondents come from customers who have made purchases at Warung Nasi SPG directly. This study uses a quantitative explanatory method, using validity test, reliability test, and simple linear regression tests. The sample in this study were 105 respondents. Data was collected by distributing questionnaires to respondents who fit the criteria. The result of this study indicates that there is a significant influence between service quality and the customer satisfaction level at Warung Nasi SPG.]]>
<![CDATA[Pengaruh Motivasi Konsumen terhadap Keputusan Pembelian Konsumen di Warung Kopi Pancong Sarijadi, Indonesia ]]>
<![CDATA[Raysha Ramadhani]]>
<![CDATA[ International Journal Administration Business and Organization Vol 4 No 1 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.61242/ijabo.23.234
<![CDATA[The traditional coffee shop is still a favorite for the local community. Warkop which is known to be very simple is actually able to attract the attention of many people. This causes Warkop to always receive food or drink orders from consumers which are selling well. This is in line with the Warkop located in the Sarijadi area, namely the Warkop Pancong Sarijadi which has become the choice for many Polban students. Based on this, the researchers conducted research on what motivations influence the purchasing decisions of consumers (Polban students) at Warkop Pancong as their main choice for making purchases. This study uses a descriptive research method with a quantitative approach. Data collection was done through a questionnaire using Google Forms and a total sample is 101 respondents from active and passive Polban students. Data from the results of the distribution of this questionnaire were analyzed using frequency analysis, factor analysis, data normality analysis, and simple regression analysis using SPSS v.24 software. From this study, it was found that the result is consumer motivation had an effect on purchasing decisions.]]>
<![CDATA[Pengaruh Media Sosial terhadap Proses Pengambilan Keputusan Pembelian Pelanggan pada Usaha Kecil Sajodo Snack Bandung, Indonesia ]]>
<![CDATA[Amini, Dini Nasya]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 1 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.61242/ijabo.23.235
<![CDATA[The study aims to determine and analyze the effect of social media on the process of purchase decision making by customers purchase decision making in Small Enterprise Sajodo Snack. The quantitative descriptive research method, while the data used primary data collected through questionnaires to 110 respondents and analyzed using descriptive, correlation and regression. The research showed The results showed that the use of social media has a significant effect on the process of customer purchasing decisions in Small Enterprise Sajodo Snack significantly with Sig. 0.000. And the results show that the use of social media has a positive and strong effect on the purchasing decision-making process of 55,8%.]]>
