International Journal Administration, Business & Organization
International Journal Administration Business and Organization (IJABO) is an international peer-reviewed scientific journal with open access, publishing high quality conceptual and measure development articles in the areas of management, business administration, and related disciplines. IJABO publishing interesting articles in a highly readable format in English or Indonesian (bilingual). First published in 2020 for an online version and receive original research articles and any review papers. The aims of IJABO are disseminate research results and to improve the productivity of scientific publications for worldwide audience . IJABO is published four monthly (3 issues per year) with the scope and focus of the research areas that covers a wide variety of topics in management (but not limited to): Business Administration, Organization and Behavior, Marketing, Retail, Small Business, Entrepreneurship, Human Resources, Management Finance, Public Administration, Education Administration, Public Policy, and Organization.
Articles
199 Documents
<![CDATA[Pengaruh Loyalitas Konsumen Terhadap Minat Pembelian Ulang Pada Produk Winmilk di Kota Cimahi, Indonesia ]]>
<![CDATA[Lisana Sidqin Alya Amin]]>
<![CDATA[ International Journal Administration Business and Organization Vol 4 No 1 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.23.236
<![CDATA[This research article was prepared with the aim of finding out and analyzing the effect of consumer loyalty to make repeat purchases on Winmilk Products in Cimahi. The research method used is descriptive quantitative. The population in this study were all consumers of HIMAJAS. Data collection techniques were carried out by distributing questionnaires (gform) to 110 respondents. The analytical method used is Validity and Reliability Test, Normality, Simple Regression, and Hypothesis Testing. The results showed that consumer loyalty had a positive effect on consumer repurchase interest in Winmilk food products in Cimahi City. Consumer loyalty contributes 61% to consumer repurchase interest from this research.]]>
<![CDATA[Pengaruh Pemasaran Afiliasi E-Commerce pada Media Sosial Terhadap Minat Beli Mahasiswa Politeknik Negeri Bandung ]]>
<![CDATA[Rena Puspitasari]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 2 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.23.257
<![CDATA[The purpose of this study was to determine the effect of e-commerce affiliate marketing on social media on the buying interest of Bandung State Polytechnic students. The sample used in this study was 108 respondents who were Bandung State Polytechnic students who had or often saw e-commerce affiliate marketing content on social media. This research uses descriptive analysis method, validity test, reliability test, correlation analysis and simple regression analysis. Data collection was carried out through questionnaires distributed via social media to respondents who met the criteria. In this study, the results obtained were 66.7% of the influence of e-commerce affiliate marketing on purchase intention. Meanwhile, 33.3% is influenced by other variables not discussed in this study. The results of this study indicate that e-commerce affiliate marketing has influence and its influence is included in the low criteria.]]>
<![CDATA[Dampak Ketersediaan Pembayaran Digital terhadap Loyalitas Pelanggan (Studi Kasus pada Pelanggan Bakso di Kab. Bandung) ]]>
<![CDATA[Fadli Alamsyah]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 2 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.23.258
<![CDATA[Digital development in this era is very rapid, giving rise to several innovations that can alleviate and facilitate various human activities. One example is digital payments. This study aims to determine the impact of the availability of digital payments on customer loyalty, especially at meatball stalls located in Kab. Bandung. The research method used in this study is a quantitative descriptive measuring tool questionnaire. A total of 135 people from Bandung Regency were involved in this research. Furthermore, data analysis will use the IBM SPSS v.25 software by examining validity and reliability tests, and simple regression analysis tests. The results of the data analysis obtained are the impact of the Availability of Digital Paymenthasng a positive and significant impact on customer loyalty.]]>
<![CDATA[Literasi Digital dan dampaknya pada Intensi Berwirausaha: Studi Pada Mahasiswa Vokasi ]]>
<![CDATA[Suryani, Sri]]>;
<![CDATA[Chaniago, Harmon]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 2 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.23.261
<![CDATA[The rapid development of technology and information encourages students such as Generation Z to enter the world of digital literacy, which is expected to make good use of it, especially in entrepreneurship. Hence, this study aims to determine the effect of Digital literacy on the entrepreneurship intentions of students majoring in Business Administration at Bandung State Polytechnic. The research method used in this study is a descriptive qualitative questionnaire measuring instruments. The number of respondents involved in this study was 311 students majoring in Business Administration at Bandung State Polytechnic. Then, for data analysis using SPSS v.20 by examining the validity and reliability test, and a simple regression analysis test. The results of the data analysis explain that Digital literacy has a positive and significant influence on the entrepreneurial intentions of students majoring in Business Administration at Bandung State Polytechnic.]]>
<![CDATA[Pengaruh Online Customer Review terhadap Keputusan Pembelian pada Marketplace Shopee di Kalangan Mahasiswa Kota Bandung ]]>
<![CDATA[Kusuma, Ibnu Sastra Hadi]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 2 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.23.266
<![CDATA[This study aims to determine the effect of Online Customer Reviews on purchasing decisions at the Shopee Marketplace among Bandung City University Students. Respondents came from Bandung city students who had made purchases and viewed review pages on the Shopee Marketplace. This research uses descriptive quantitative methods, validity and reliability tests, normality tests, and data analysis using simple linear regression. The sample in this study were 125 respondents. Data collection was carried out by distributing questionnaires to respondents using Google Form. The results of the study show that online customer reviews have a very significant effect on purchasing decisions which means that online customer reviews can improve purchasing decisions.]]>
<![CDATA[Pengaruh Kemudahan Penggunaan Terhadap Keputusan Pembelian Online Food Delivery ShopeeFood ]]>
<![CDATA[Djakaria, Azka Zarkasya]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 2 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.23.267
<![CDATA[The purpose of this study is to determine the effect of ease of use on purchasing decisions for online food delivery through ShopeeFood for students majoring in Commercial Administration, Bandung State Polytechnic. This research uses a quantitative descriptive method. Data collection was carried out by distributing questionnaires through the Google Form. Respondents totaled 100 people who had made purchases using ShopeeFood. The analytical method used is simple linear regression analysis. The results show that ease of use has a positive effect on purchasing decisions by 54.8%.]]>
<![CDATA[Pengaruh Iklan Instagram Stories terhadap Keputusan Pembelian Mahasiswa Politeknik Negeri Bandung ]]>
<![CDATA[Slamet, Ditabi Pera]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 2 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.23.268
<![CDATA[The purpose of this study was to determine the effect of Instagram stories advertisements on the purchasing decisions of Bandung State Polytechnic students. The sample used in this study was 110 Instagram user respondents. This study uses a quantitative descriptive method with data analysis methods in the form of validity tests, reliability tests, correlation analysis, and simple regression analysis. The data collection technique uses a media questionnaire that is distributed through social media and directly face-to-face. In this study, the results obtained were 43.4% of the influence of Instagram stories advertisements on the purchasing decisions of Bandung State Polytechnic students, while 56.6% of the purchasing decisions of Bandung State Polytechnic students were influenced by other variables not tested in this study. The results of this study indicate that Instagram stories advertisements influence the purchasing decisions of Bandung State Polytechnic students, but the effect is included in the low criteria.]]>
<![CDATA[Pengaruh Corporate Social Responsibility Terhadap Citra Perusahaan PT Pertamina Geothermal Energy Area Kamojang (Studi Terhadap Masyarakat Daerah Kamojang) ]]>
<![CDATA[Amin, Fajar Fathul]]>;
<![CDATA[Rahmadi, Adi]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 2 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.23.305
<![CDATA[This study aims to find out how Corporate Social Responsibility (CSR) and the corporate image of PT Pertamina Geothermal Energy Area Kamojang are, and how much influence CSR has on the corporate image of PT Pertamina Geothermal Energy Area Kamojang. This study used an explanatory survey method with a sample of 177 which were analyzed using descriptive statistics and simple linear regression. The results of the study stated that the influence of Corporate Social Responsibility on corporate image was 19.6%, while the remaining 80.4% was influenced by other factors. This research can be improved again by adding other variables and increasing the sample size and involving more stakeholders such as company employees and managers.]]>
<![CDATA[Analisis Pengaruh Strategi Lini Produk terhadap Perilaku Konsumtif Mahasiswa Polban pada Transaksi Online ]]>
<![CDATA[Simanjuntak, Dina Yosephine Valentine]]>;
<![CDATA[Chaniago, Harmon]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 3 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.23.244
<![CDATA[This study analyzes the effect of product line strategy on consumptive behaviour. This research case study was conducted on active POLBAN students for the 2019-2022 class. The method used is a quantitative descriptive method where primary data is the source of this research. Primary data was collected from G-Forms questionnaire distribution data distributed to 110 respondents. Primary data has been obtained and analyzed using a data processing validity test, reliability test, normality test, hypothesis test, and correlation analysis. Data analysis was obtained by simple linear regression. This data processing was processed using SPSS 26 software. The results of this study indicate that the product line strategy has a 5.55% influence on consumptive behaviour in online transactions (e-commerce). The magnitude of the proportion is a positive and significant influence. The larger the strategic product line, the higher the consumptive behaviour.]]>
<![CDATA[Pengaruh Brand Ambassador Terhadap Keputusan Pembelian Haus! Bandung, Indonesia ]]>
<![CDATA[Sadewa, Akbar Maulana]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 3 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.23.269
<![CDATA[The purpose of this study was to determine the influence of brand ambassadors on Haus! Bandung. This study used a descriptive survey method by distributing questionnaires via g-form to 110 respondents who had purchased Haus! Bandung. Data processing was carried out using the normality test method, linearity test and simple linear regression analysis. From this processing, the results show that brand ambassadors have a positive and significant influence of 16.7% on purchasing decisions at Haus! Bandung. This value is obtained by looking at the R Square column or the coefficient of determination in the table of simple linear regression analysis results. In addition, there is a weak correlation between the two variables, with a correlation coefficient of 0.409. This value indicates the relationship between brand ambassadors and purchasing decisions is included in the weak category because it is in the range of 0.21-0.40.]]>
