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Ma'adul Yaqien Makkarateng
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Program Studi Komunikasi dan Penyiaran Islam Fakultas Ushuluddin dan Dakwah Institut Agama Islam Negeri Bone Watampone - Sulawesi Selatan
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Palakka : Media and Islamic Coummunication
Published by Institut Agama Islam Negeri Bone
ISSN : 27464687     EISSN : 29619017     DOI : https://doi.org/10.30863/palakka
Core Subject : Religion, Humanities, Education, Art, Social,
Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Palakka: Media and Islamic Communication is published twice a year, June and December by the Communication and Islamic Broadcast Study Program at the Bone State Islamic Institute. This journal is a publication of scientific papers for academics and practitioners. This journal publishes articles from the results of field research (research reports) as well as library research (literature studies), conceptual study articles, scientific book references related to the actual problems and problems of media and Islamic communication. This journal focuses on the field of media and Islamic communication with the scope of mass communication / communication of social change and innovation / communication of Islam / popular culture and new media.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 106 Documents
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From Sacred to Shared: A Quantitative Study of Wedding Hashtag Use and the Transformation of Marriage Meaning Syahrul Hidayanto; Wa Ode Sitti Nurhaliza; Wichitra Yasya; Dinah Hernandez
Palakka : Media and Islamic Communication Vol. 7 No. 1 (2026): Media and Islamic Communication (Indonesia, Malaysia, Philippines, United Kingd
Publisher : State Islamic Institute of Bone, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/palakka.v7i1.11527

Abstract

The rise of social media has transformed how individuals represent significant life moments, including marriage. One emerging practice in the digital era is the use of personalized wedding hashtags, which serve not only as tools for digital archiving but also as symbols of identity, image, and social engagement. This transformation reflects a cultural shift in which marriage has evolved from a sacred and private ritual into a public and performative event shared in digital spaces. This study examines the relationship between the intensity of wedding hashtag usage and the shifting meaning of marriage in the social media era among married social media users in Indonesia. Using a quantitative approach, data were collected through an online survey involving 422 respondents who had experience using personalized wedding hashtags. The Pearson correlation test revealed a strong and significant relationship between the two variables (r = 0.656, p < 0.001), with a determination coefficient of 43.1%. These findings indicate that nearly half of the variance in the shifting meaning of marriage can be explained by hashtag usage intensity. Within the framework of Media System Dependency Theory (MSDT), the study concludes that individuals who depend on social media for orientation and social validation are more likely to reinterpret institutional values such as marriage.
Word of Mouth and Testimonial Practices in Digital Marketing: Integrating Islamic Ethics into MSME Promotion Nur Aisyah T.; Fitriany; Asri
Palakka : Media and Islamic Communication Vol. 7 No. 1 (2026): Media and Islamic Communication (Indonesia, Malaysia, Philippines, United Kingd
Publisher : State Islamic Institute of Bone, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/palakka.v7i1.11535

Abstract

Digital marketing is becoming more dangerous because of phony reviews and information manipulation. To keep community-based enterprises going, it is important to follow ethical procedures. This study examines customer testimonials and Word of Mouth (WOM) practices in the digital marketing of Jipangta” Micro, Small and Medium Enterprises (MSMEs, also referred to as UMKM), investigates their influence on consumer trust and explores the integration of Islamic ethical values in digital promotional activities. Utilizing a qualitative case study methodology, the research incorporated comprehensive interviews with the business owner, social media administrator and consumers, alongside the observation of digital marketing practices on Instagram and WhatsApp Business and the documentation of social media content. Data were examined through the interactive model of Miles, Huberman and Saldaña, utilizing Islamic ethical principles (ṣidq, amanah, al-'adl, tadlīs, gharar) as analytical frameworks. Jipangta” MSME uses customer reviews and word-of-mouth as their main digital marketing tools. Testimonials are a form of social proof that builds trust in customers by being real. Both digital (e-WOM) and conventional methods help WOM happen and the strong social ties in Bone Regency make it even stronger. Islamic ethical standards are applied in specific situations, such as honesty (ṣidq) in advertising and accountability (amanah) in customer service. However, it is still hard to keep up with the same level of openness all the time. This study enhances the digital marketing literature by including Islamic ethics as an empirical analytical framework into local MSME contexts, offering a contextual comprehension of value-based marketing strategies in religious groups.
Netizen Opinion on Corruption News in Social Media: Sentiment and Issue Framing in Indonesia Hastuti; Muhammad Iqbal Sultan; Syamsuddin Aziz
Palakka : Media and Islamic Communication Vol. 7 No. 1 (2026): Media and Islamic Communication (Indonesia, Malaysia, Philippines, United Kingd
Publisher : State Islamic Institute of Bone, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/palakka.v7i1.11602

Abstract

This study examines netizen opinion on corruption-related news in Indonesian social media, focusing on how sentiment, issue framing, and engagement patterns shape digital public discourse. The research aims to analyze how users respond to corruption narratives and to identify dominant patterns of opinion expression in online environments. Using a quantitative content analysis approach combined with computational sentiment analysis, the study analyzes 149 social media mentions collected through an automated analytics platform. The methodology integrates sentiment classification, keyword mapping, and engagement metrics to provide a comprehensive understanding of discourse dynamics. The results indicate that negative sentiment dominates the discourse, accounting for more than half of the total mentions, followed by neutral and positive sentiments. Keyword analysis reveals that discussions are primarily framed around legal and economic issues, including prosecution processes, state financial losses, and institutional accountability. Engagement patterns show that emotionally charged content, particularly negative narratives, tends to generate higher levels of interaction across platforms such as Instagram and TikTok. These findings suggest that social media functions as a hybrid public sphere where informational and affective elements interact to shape public opinion. The study highlights the importance of digital platforms in influencing public perceptions of corruption and institutional trust. By combining computational analysis with theoretical insights, this research contributes to a deeper understanding of digital public opinion formation and offers implications for media, policymakers, and scholars interested in corruption communication.
Syncretic Religious Communication: The Dialectic between Islamic Sharia and the Teachings of Aluk Todolo in the Rambu Solo Ceremony: A Communicative Ethnography Study Nurhakki; Muliati Sesady; Ahmad Sultra Rustan; Hayana; Mahyuddin
Palakka : Media and Islamic Communication Vol. 7 No. 1 (2026): Media and Islamic Communication (Indonesia, Malaysia, Philippines, United Kingd
Publisher : State Islamic Institute of Bone, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/palakka.v7i1.11646

Abstract

This study aims to analyse the process of religious communication and the dialectic between Islamic Sharia and Aluk Todolo in the Rambu solo Ma’tambun ritual in Tana Toraja. Religious communication theory (Jaco Beyers) and dialectic dialogue (Mikhail Bakhtin), employed as analytical tools alongside a communicative ethnographic approach, reveal that Ma’tambun operates through a dual dimension: (1) the dimension of transcendence, where the ritual serves as a space to reaffirm monotheism towards Allah SWT through the contextualisation of Puang Matua as Allah, and the implementation of Islamic Sharia by expediting the burial, recitation of the Qur’an, prayers, shalawat, and calligraphy amidst traditional symbols. (2) the horizontal dimension as communication maintaining kinship with the Ma’rapu Tallang through the processes of ma’kombongan ada’, ma’lalan ada’, and ada’ kaokkoran. The heteroglossia between the voice of Aluk Todolo and the voice of Islamic sharia does not lead to open conflict, but rather to a dynamic configuration. Traditional communicators act as guardians of horizontal relations, whilst religious communicators operate within the dimension of transcendence—namely, the implementation of Islamic sharia and the vertical relationship between humanity and Allah SWT. This research contributes by elucidating the symbolic dialectic between Aluk Todolo and Islam as a vital asset for the construction of social cohesion, whilst demonstrating that religious syncretism is not always stereotyped as a corruption of Islamic doctrine, but rather constitutes a meaningful dialogical context within the religious life of Muslim minority communities.
Digital Political Delegitimization in Indonesia: Framing the “Antek Asing” Narrative in Hybrid Media Harry Fajar Maulana; Muhammad Iqbal Sultan; Syamsuddin Aziz
Palakka : Media and Islamic Communication Vol. 7 No. 1 (2026): Media and Islamic Communication (Indonesia, Malaysia, Philippines, United Kingd
Publisher : State Islamic Institute of Bone, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/palakka.v7i1.11672

Abstract

This study examines how the antek asing (“foreign lackey”) narrative operates as a digital political delegitimization system in contemporary Indonesian political communication, focusing on discourse surrounding Prabowo Subianto. Using an integrated mixed-method design, the study combines framing analysis, social network analysis, and knowledge graph retrieval-augmented generation to analyze a multi-source corpus of 340 YouTube videos from 131 channels, 609 political discussion transcript segments, and seven web-based sources. The analysis examines narrative clusters, actor–claim relations, framing competition, and diffusion structures across Indonesia’s hybrid media ecosystem. The findings show that the antek asing discourse functions not as isolated rhetoric, but as a structured delegitimization repertoire organized through accusation escalation, symbolic enemy construction, and distributed amplification. Five framing types emerged: pro-narrative, critical, analytical, clarification, and neutral amplification. Neutral amplification dominated circulation volume, while analytical and clarification-oriented frames showed high engagement efficiency. The narrative also escalated from “foreign lackey” labeling toward betrayal frames, producing fragmented but interconnected communities of accusation and critique. The study contributes to debates on digital populism, information integrity, and political delegitimization by showing how foreign-threat rhetoric becomes a relational and platform-mediated system of contested legitimacy.
Paradigma Dakwah Digital: : Mengembalikan Otoritas Da’i Melalui Humanisme Islam di Era Artificial Intelligence Untung Famuji; Fahmi Irhamsyah; Noviyatul Badriyah; Nik Suhaida Nik Abdul Majid; Irhamil Muthoharoh
Palakka : Media and Islamic Communication Vol. 7 No. 1 (2026): Media and Islamic Communication (Indonesia, Malaysia, Philippines, United Kingd
Publisher : State Islamic Institute of Bone, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/palakka.v7i1.11674

Abstract

This paper explores the topic of dehumanization of digital da’wah, as well as the shift of religious authority from da’i to algorithms during the Age of Artificial Intelligence (AI). The transition of da’wah practices from conventional religious spaces to the digital world has led to algorithmic authority where visibility, virality, and engagement become more important than any other criterion in terms of religious legitimacy. In this way, the role of da’i as an authoritative spiritual figure is gradually transformed into the position of a content manager. For the purpose of the study, a qualitative research design has been used by applying Critical Discourse Analysis based on Norman Fairclough’s theory. Twenty-three articles from peer-reviewed journals and fifteen articles from NU Online and Republika have been selected and analyzed in this study for the period of 2020-2026. According to the analysis, the discourse of digital da’wah presents AI as an efficient and authoritative assistant; it normalizes the use of algorithms in da’wah practice, and it emphasizes religious popularity rather than sanad and scholarship. This research also reveals that da’wah using AI faces the danger of dehumanizing people since it tends to turn religious communication into mere machine-based dissemination of information without empathy, understanding, and spiritual companionship. The current study presents the “Human-AI Collaborative Da’wah Model” where AI plays a supportive role and the moral supremacy and interpretive power is restored to the da’i.

Page 11 of 11 | Total Record : 106

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