cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Surya Priyambudi
Contact Email
surya@uwp.ac.id
Phone
+6281216704774
Journal Mail Official
jurnalpps@uwp.ac.id
Editorial Address
Program Pascasarjana Universitas Wijaya Putra Surabaya Jl Raya Menganti Kramat 133 Wiyung – Surabaya
Location
Kota surabaya,
Jawa timur
INDONESIA
Jurnal Manajerial Bisnis
Published by Universitas Wijaya Putra Surabaya
ISSN : -     EISSN : 2597503X     DOI : https://doi.org/10.37504/mb.v3i3
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other
Tujuan dari Jurnal Manajerial Bisnis Program Pascasarjana Universitas Wijaya Putra Surabaya adalah untuk mendorong penyebaran yang lebih luas hasil-hasil penelitian ilmiah sistematis di bidang manajemen dan bisnis. Jurnal Manajerial Bisnis Program Pascasarjana Universitas Wijaya Putra Surabaya dimaksudkan untuk menjadi jurnal penerbitan artikel hasil penelitian manajemen baik artikel penelitian maupun artikel konseptual (non penelitian). Jurnal Manajerial Bisnis Program Pascasarjana Universitas Wijaya Putra Surabaya mengundang artikel-artikel hasil penelitian di bidang : Manajemen Pemasaran, Manajemen Keuangan, Manajemen Strategis, Manajemen Pendidikan, Manajemen Sumber Daya Manusia, Manajemen Operasional, Manajemen Kesehatan, e-Business Manajemen Kewirausahaan. Jurnal Manajerial Bisnis Program Pascasarjana Universitas Wijaya Putra Surabaya menerima artikel-artikel yang sesuai dengan subjek penelitian manajemen dan metodologi penelitian yang sesuai dengan standar yang ditetapkan untuk dipublikasikan dalam jurnal ini. Yang utama, namun tidak eksklusif, adalah akademisi, mahasiswa program pascasarjana, praktisi dan pihak-pihak lain yang tertarik dengan penelitian manajemen. Kriteria utama untuk publikasi di Jurnal Manajerial Bisnis Program Pascasarjana Universitas Wijaya Putra adalah pentingnya kontribusi sebuah artikel terhadap kekayaan literatur di bidang manajemen, ketelitian analisis dan penyajian artikel. Keputusan penerimaan artikel didasarkan pada proses review yang independen dengan evaluasi konstruktif dan cepat terhadap artikel yang diajukan oleh peneliti atau author. Frekuensi Publikasi Jurnal Manajerial Bisnis Program Pascasarjana Universitas Wijaya Putra Surabaya terbit dengan setiap tahun satu volume yang terdiri dari tiga kali terbitan, yakni setiap April, Agustus, dan Desember. Setiap terbitan mempublikasikan 7 artikel.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 161 Documents
 13   14   15   16   17 
PENGARUH PROMOSI DAN KUALITAS PRODUK KCA (KREDIT CEPAT AMAN) TERHADAP KEPUTUSAN NASABAH PADA PT PEGADAIAN (PERSERO) UNIT PANARUKAN DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING Rahayuk, Sri; Prasetyo, Indra; Sugiarno, Yuventius
Jurnal Manajerial Bisnis Vol 8 No 1 (2024): Jurnal Manajerial Bisnis
Publisher : Prodi Magister Manajemen Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37504/jmb.v8i1.642

Abstract

From time to time, public demand for credit increases. The PT Pegadaian (PERSERO) financial report stated that turnover and outstanding loans for each type of credit experienced growth from the previous year, thereby increasing capital rental income. This provides an opportunity for PT Pegadaian as an alternative to provide credit services to low-income groups of people who lack credit facilities from bank financial institutions. PT Pegadaian (Persero) provides credit very easily and quickly. One of the credit services provided to the public at pawnshops is a product called KCA. KCA is a superior product that is respected by the public. In general, the aim of this research is to describe, prove and analyze the influence of promotions and KCA product quality on customer decisions through customer satisfaction at PT Pegadaian (Persero) Panarukan Unit. The variables used are promotion, KCA product quality, satisfaction and customer decisions. The type of research is quantitative research. The research sample was collected using a purposive sampling method of 105 customers who had chosen more than one KCA product. The analysis tool used is path analysis. After conducting path analysis, it was found that promotion and product quality had a significant direct and indirect effect on customer decisions through satisfaction.
PENGARUH UKURAN, PERTUMBUHAN, DAN LEVERAGE TERHADAP NILAI PERUSAHAAN DENGAN VARIABEL INTERVENING HARGA SAHAM Rahayu, Septian Dwi
Jurnal Manajerial Bisnis Vol 8 No 1 (2024): Jurnal Manajerial Bisnis
Publisher : Prodi Magister Manajemen Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37504/jmb.v8i1.643

Abstract

This research aims to test and analyze the influence of size, growth and leverage on company value with the intervening variable stock price. The population in this research are food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange 2020-2022. Meanwhile, the sample in this study was 22 companies selected using the purposive sampling method. This research uses a quantitative research type and approach. The data collection method used in this research is secondary data obtained from the Indonesia Stock Exchange website, namely in the form of annual financial reports. The data analysis method used in this research is Descriptive Statistical Analysis, and Inferential Statistical Analysis. Data analysis was carried out using statistics with the SmartPLS version 4.0 tool. Based on the results of data analysis using hypothesis testing, it shows that company size and company growth have a significant effect on share prices, while leverage has no significant effect on share prices. Company size, leverage, and share price have a significant effect on company value, while company growth does not have a significant effect on company value. Company size and company growth have a significant effect on company value through share prices, while leverage does not have a significant effect on company value through share prices.
PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN CICIL EMAS DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING PADA NASABAH PT PEGADAIAN CABANG MADIUN Kasanah, Isrodiyatun
Jurnal Manajerial Bisnis Vol 8 No 1 (2024): Jurnal Manajerial Bisnis
Publisher : Prodi Magister Manajemen Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37504/jmb.v8i1.655

Abstract

This research examines the influence of price and promotion on purchasing decisions with purchase interest as an intervening variable at PT Pegadaian Madiun Branch.The data collection method is carried out using a questionnaire method which contains statements regarding each variable studied. The respondents of this research were gold installment customers of PT Pegadaian Madiun Branch using a sample of 40 respondents. Data analysis in this research used the SmartPLS 2.0 program. Hypothesis testing using the PLS approach is carried out in two stages, namely testing the outer model and inner model. The outer model test was carried out to prove the validity and reliability of all indicators for each variable. The inner model test was carried out to test the influence between variables according to the previously established hypothesis. The research results show that price and promotion have a significant influence on purchasing interest, price and promotion have a positive and significant influence on purchasing decisions, price and promotion have a significant influence on purchasing decisions through purchasing interest.
EFEKTIVITAS PROGRAM JAMINAN KESEHATAN NASIONAL (JKN) BPJS KESEHATAN DALAM MENINGKATKAN KUNJUNGAN PASIEN DAN PELAYANAN KESEHATAN DI KLINIK MATA PANDAAN Zainita, Ratri
Jurnal Manajerial Bisnis Vol 8 No 1 (2024): Jurnal Manajerial Bisnis
Publisher : Prodi Magister Manajemen Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37504/jmb.v8i1.657

Abstract

This study aims to analyze the effectiveness of the National Health Insurance (JKN) BPJS Kesehatan program in increasing patient visits and health services at Pandan Eye Clinic. The research method used is quantitative with a descriptive and analytical approach. Data was collected through documentation studies, interviews, and observations. The results of the study show that the JKN BPJS Kesehatan program has increased patient visits and the types of health services at Pandaan Eye Clinic. JKN BPJS Kesehatan patients are also satisfied with the health services they receive. In conclusion, the JKN BPJS Kesehatan program has been proven effective in increasing access to and quality of health services at Pandan Eye Clinic.
PENGARUH PROMOSI, HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN MAKANAN DI GRILL FOOD STEAK 1838 JAMBI DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Amin, Rahmat Febriansyah; Indrawati, Mei
Jurnal Manajerial Bisnis Vol 8 No 2 (2025): Jurnal Manajerial Bisnis
Publisher : Prodi Magister Manajemen Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37504/jmb.v8i2.689

Abstract

This research was conducted to examine the influence of promotion, price, and service quality on purchasing decisions at Grill Food Steak 1838 Jambi through the intervening variable of purchase satisfaction. The study utilized a quantitative method with an associative causal research design. The sample consisted of 50 individuals selected from a population of 250 using systematic random sampling technique. Hypothesis testing was performed using SEM PLS version 4.1. Data collection employed questionnaire dissemination technique. The findings indicate that promotion does not have a significant effect on purchasing decisions, while price and service quality exhibit significant influence on purchasing decisions. Promotion does not affect consumer satisfaction with purchases, nor does price influence consumer satisfaction. However, service quality has a significant impact on consumer satisfaction. Consumer satisfaction, in turn, does not affect purchasing decisions. Neither promotion nor price through consumer satisfaction affect purchasing decisions, although service quality through consumer satisfaction does not influence purchasing decisions.
PENGARUH LOAN AT RISK DAN NON-PERFORMING LOAN TERHADAP LABA USAHA MELALUI CADANGAN KERUGIAN PENURUNAN NILAI PADA PT. PEGADAIAN DI WILAYAH AREA SURABAYA 1 Mustofa, Mustofa
Jurnal Manajerial Bisnis Vol 8 No 2 (2025): Jurnal Manajerial Bisnis
Publisher : Prodi Magister Manajemen Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37504/jmb.v8i2.690

Abstract

This study aims to analyze the effect of Loan At Risk (LAR), Non-Performing Loan (NPL), and Allowance for Impairment Losses (CKPN) on operating profit performance, measured by Return on Assets (ROA). This study aims to analyze the effect of LAR, NPL, and CKPN on ROA of PT Pegadaian, and test whether CKPN is able to moderate the relationship between LAR, NPL, and ROA. This study uses secondary data from the financial statements of PT Pegadaian for the period 2019-2023 at 12 Pegadaian branch offices in Surabaya I Area. The data was analyzed using descriptive statistical analysis and multiple linear regression. The results showed that Loan At Risk (LaR) did not have a significant effect on either Operating Profit or CKPN, NPL did not have a significant effect on Operating Profit or CKPN, CKPN did not have a significant effect on Operating Profit, Loan At Risk (LaR) did not have a significant effect on Operating Profit through CKPN, and Non-Performing Loan (NPL) did not have a significant effect on Operating Profit through CKPN. The results of this study are expected to provide relevant information, especially regarding credit risk management strategies for PT Pegadaian.
PENGARUH DIGITAL MARKETING, VARIASI PRODUK, BRAND IMAGE TERHADAP LOYALITAS NASABAH MELALUI KEPUASAN NASABAH PT. PEGADAIAN AREA MALANG Aditya, I Nyoman
Jurnal Manajerial Bisnis Vol 8 No 2 (2025): Jurnal Manajerial Bisnis
Publisher : Prodi Magister Manajemen Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37504/jmb.v8i2.691

Abstract

Customer loyalty is very important for companies, because retaining means improving financial performance and company survival. Customer satisfaction is important to maintain and strengthen brand-customer relationships. This research aims to describe and determine the influence of Digital Marketing, Product Variations, Brand Image on Customer Loyalty Through Customer Satisfaction at PT Pegadaian Area Malang. The sample used in this research was 100 respondents using cluster sampling technique. This research uses quantitative data in the form of primary data sources with survey data collection techniques using questionnaires. The data collection method uses a five-point Likert Scale. This research uses two-way linear regression analysis with the help of SmartPLS. The results of simple linear regression analysis show that Digital Marketing has an indirect effect on customer loyalty through customer satisfaction, Product Variations product variations have an indirect effect on customer loyalty through customer satisfaction, Brand Image has an indirect effect on customer loyalty through customer satisfaction, while satisfaction customers have no influence on customer loyalty at PT Pegadaian Area Malang.
PENGARUH INOVASI PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN MELALUI LOYALITAS PELANGGAN DI PT PEGADAIAN KOTA MADIUN PROVINSI JAWA TIMUR Amongraga, Satria
Jurnal Manajerial Bisnis Vol 8 No 2 (2025): Jurnal Manajerial Bisnis
Publisher : Prodi Magister Manajemen Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37504/jmb.v8i2.692

Abstract

This study aims to analyze the impact of product innovation, brand image, and customer loyalty on the purchase decisions of customers at PT Pegadaian Kota Madiun. Product innovation and brand image are considered important factors influencing customer loyalty, which in turn affects purchase decisions. Data was collected through a survey of PT Pegadaian Kota Madiun customers using a questionnaire that has been tested for validity and reliability. Data analysis was conducted using path analysis to test the relationships between variables. The results indicate that product innovation has a positive and significant effect on customer loyalty. Brand image also has a positive and significant effect on customer loyalty. Customer loyalty, as an intervening variable, shows a positive and significant effect on purchase decisions. Product innovation and brand image also directly affect purchase decisions. These findings indicate that product innovation and brand image not only directly influence purchase decisions but also affect them through customer loyalty as an intervening variable. The practical implication of this research is that PT Pegadaian should continue to focus on product innovation and strengthening brand image to enhance customer loyalty and purchase decisions. This strategy can help the company retain existing customers and attract new ones, ultimately improving overall business performance.
ANALISIS PENGARUH BRAND AWARENESS DAN BAURAN KOMUNIKASI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN ULANG PRODUK GADAI KCA MELALUI LOYALITAS KONSUMEN SEBAGAI VARIABEL INTERVENING DI PT PEGADAIAN CABANG MADIUN Dwiningprihati, Restu Asih; Sugiarno, Yuventius
Jurnal Manajerial Bisnis Vol 8 No 2 (2025): Jurnal Manajerial Bisnis
Publisher : Prodi Magister Manajemen Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37504/jmb.v8i2.694

Abstract

This study aims to determine and analyze the effect of brand awareness and marketing communication mix on the decision to repurchase KCA pawn products through consumer loyalty as an intervening variable at PT Pegadaian Branch Madiun. The type of research used is quantitative research. The population used in this study were all customers who came to the Pegadaian Branch Madiun office who made KCA pawn transactions in April 2024. The sampling technique used in this study was multivariate technique with correlation or multiple regression. The data used in this study were obtained from questionnaires. Hypothesis testing uses descriptive statistics and data analysis using SmartPLS software, which is run on a computer. The results of this study indicate that Brand Awareness has a positive and significant effect on Repurchase Decisions and Consumer Loyalty, while Marketing Communication Mix has a positive and significant effect on Repurchase Decisions and Consumer Loyalty.
PENGARUH KUALITAS LAYANAN DAN CITRA MERK TERHADAP LOYALITAS MELALUI KEPUTUSAN PEMBELIAN NASABAH PEGADAIAN DI KANWIL XII SURABAYA Pisesha, Paramitha Agil
Jurnal Manajerial Bisnis Vol 8 No 2 (2025): Jurnal Manajerial Bisnis
Publisher : Prodi Magister Manajemen Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37504/jmb.v8i2.695

Abstract

The aim of this research is to test and analyze the influence of service quality and brand image on loyalty both directly and through purchasing decisions of Pegadaian customers at Kanwil XII Surabaya. The research method uses descriptive research with a quantitative approach. This research utilized Nonprobability Sampling sampling techniques with a total of 210 respondents and used data analysis with the SEM-PLS (Structural Equation Modeling- Partial Least Square) Outer Model and Inner Model techniques. The results of the research analysis show that 1) Service quality has a significant positive influence on purchasing decisions of Pegadaian customers. 2) Brand Image has a significant positive influence on Purchase Decisions of Pegadaian Customers. 3) Service quality has a significant positive influence on Pegadaian Customer Loyalty. 4) Brand Image has no influence on Pegadaian Customer Loyalty. 5) Purchasing decisions have a significant positive influence on Pegadaian customer loyalty. 6) Service quality has a significant positive influence on Pegadaian customer loyalty through purchasing decisions. 7) Brand image has a significant positive influence on Pegadaian customer loyalty through purchasing decisions.

Page 16 of 17 | Total Record : 161

 13   14   15   16   17 

Filter by Year

2017 2025


Reset
Filter By Issues
All Issue Vol 8 No 2 (2025): Jurnal Manajerial Bisnis Vol 8 No 1 (2024): Jurnal Manajerial Bisnis Vol 7 No 3 (2024): Jurnal Manajerial Bisnis Vol 7 No 2 (2024): Jurnal Manajerial Bisnis Vol 7 No 1 (2023): Jurnal Manajerial Bisnis Vol 6 No 3 (2023): Jurnal Manajerial Bisnis Vol 6 No 2 (2023): Jurnal Manajerial Bisnis Vol 6 No 1 (2022): Jurnal Manejerial Bisnis Vol 5 No 3 (2022): Jurnal Manejerial Bisnis Vol 5 No 2 (2022): Jurnal Manejerial Bisnis Vol 5 No 1 (2021): Jurnal Manajerial Bisnis Vol 4 No 3 (2021): Jurnal Manajerial Bisnis Vol 4 No 2 (2021): Jurnal Manajerial Bisnis Vol 4 No 1 (2020): Jurnal Manejerial Bisnis Vol 3 No 3 (2020): Jurnal Manajerial Bisnis Vol 3 No 2 (2020): Jurnal Manajerial Bisnis Vol 2 No 03 (2019): Jurnal Manajerial Bisnis Vol 2 No 02 (2019): Jurnal Manajerial Bisnis Vol 3 No 1 (2019): Jurnal Manajerial Bisnis Vol 2 No 01 (2018): Jurnal Manajerial Bisnis Vol 1 No 03 (2018): Jurnal Manajerial Bisnis Vol 1 No 02 (2017): Jurnal Manajerial Bisnis Vol 1 No 1 (2017): Jurnal Manajerial Bisnis More Issue