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Jurnal Pariwisata Nusantara
Published by Universitas Islam Negeri Mataram
ISSN : -     EISSN : 28302850     DOI : https://doi.org/10.20414/juwita.v2i2
Core Subject : Social,
Social Sciences
Jurnal Pariwisata Nusantara (JUWITA) is designed to be accessible to both new and experienced researchers and practitioners on a global basis. The principal aims of the journal are to: encourage the full range of approaches that are available to the study of tourism; bring together researchers from different subject backgrounds for interdisciplinary and post-disciplinary debate; develop the theoretical base on which the study of tourism is built; provide a basis for the development of critical approaches to the study of tourism; disseminate new approaches, concepts, frameworks, methods, models, and practices which may be developed in the study of tourism; and promote new research.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 64 Documents
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The Influence of Internal Communication and Work Motivation on Employee Performance at Central Events Kuta Bali Desak Made Dwi Krisna Suryani Suryani; I Nengah Wirata; I Gusti Ngurah Agung Suprastayasa
Jurnal Pariwisata Nusantara (JUWITA) Vol. 3 No. 2 (2024): Jurnal Pariwisata Nusantara (JUWITA)
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v3i2.11057

Abstract

Purpose: This study aims to determine the effect of internal communication and work motivation on improving employee performance at Central Events. Method: The method of this research is quantitative, analyzed using Statistical Program for Social Science (SPSS) 25, with data analysis techniques using simple linear regression and multiple linear regression. Data collection was obtained from 33 respondents using saturated sampling through the distribution of questionnaires and documentation studies. Result: The results of the research partially showed that the internal communication variable had no positive and significant effect on employee performance with a value of tcount 1.226 < ttable 2.042 and a significance value of 0.230 > 0.05, meanwhile the work motivation variable had a positive but not significant effect on employee performance with a value of tcount 2.475 > ttable 2.042 and a significance value of 0.019 > 0.05. The results of the research simultaneously showed that the variables of internal communication and work motivation had a positive and significant effect on the performance of Central Events employees with a value of fcount 24.360> ftable 3.316 and a significance value of 0.000 <0.05. Contribution: Suggestions for improvement that can be given are that leaders should regularly hold meetings, make new policies to provide training and development on a regular basis and make policies that regulate working hours and sanctions for employees to create harmonious relationships, improve discipline, quality and employee performance..
The Influence of the Tanah Lot Art and Food Festival on Tourist’ Visiting Interest Ni Kadek Intan Permata Putri Ni Kadek; I Nengah Wirata; Nyoman Reni Ariasri
Jurnal Pariwisata Nusantara (JUWITA) Vol. 3 No. 2 (2024): Jurnal Pariwisata Nusantara (JUWITA)
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v3i2.11066

Abstract

Purpose: This research aims to determine the influence of the Tanah Lot Art and Food Festival on tourists' interest in visiting Tanah Lot. Method: This research employs a quantitative approach at the Tanah Lot Tourist Attraction (DTW) in Beraban, Tabanan, over a five-month period (January - May 2024). Data was collected through questionnaires to examine the influence of the Tanah Lot Art and Food Festival on tourists' interest in visiting. Data analysis was conducted using simple linear regression with SPSS. Result: The results indicate that the Tanah Lot Art and Food Festival has a positive and significant impact on tourists' interest in visiting, both partially and simultaneously. Partially, the t-value (5.398) exceeds the t-table value (1.660), and the significance value (0.000) is less than 0.05. Simultaneously, the F-value (12.875) exceeds the F-table value (2.70), and the significance value (0.000) is less than 0.05. The festival contributes 35.2% to the tourists' interest in visiting, while 64.8% is influenced by other variables not examined in the study. Contribution: This research makes significant contributions in several areas. Theoretically, it enhances the literature on the impact of art and food festivals on tourist interest. Practically, the findings offer valuable insights to the management of Tanah Lot Tourist Attraction (DTW) and local government on strategies to boost tourist visits through event organization. Additionally, from a policy perspective, the empirical evidence provided can support the formulation of policies for the development and promotion of event-based tourism
Marketing Strategies of CV. Kopi Panas Event Organizer Bali in Enhancing Brand Awareness Komang Pandini Niken Absari Komang; I Gusti Ngurah Agung Suprastayasa; I Putu Esa Widaharthana
Jurnal Pariwisata Nusantara (JUWITA) Vol. 3 No. 2 (2024): Jurnal Pariwisata Nusantara (JUWITA)
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v3i2.11070

Abstract

Purpose: This study examines the 7P marketing strategies of CV. Kopi Panas Event Organizer Bali in enhancing brand awareness. The issues faced include intense competition and a lack of innovation in services and promotions. The objective is to identify and implement effective marketing strategies to boost brand awareness. Method: This study employs a qualitative approach through interviews with vendors, clients, and event organizers, as well as SWOT analysis. Data was collected and analyzed using thematic analysis and SWOT techniques. Result: The results of the study indicate that CV. Kopi Panas has implemented various marketing strategies, including product development, pricing review, diversification of event locations, promotion optimization, team skill development, process efficiency improvement, and physical facility maintenance. These strategies have helped the company enhance brand visibility and market competitiveness. However, further adjustments are needed in digital promotion and product innovation to achieve more optimal results. Contribution: This study contributes by evaluating the effectiveness of CV. Kopi Panas’s marketing strategies, which include product development, pricing review, diversification of event locations, promotion optimization, team skill development, process efficiency improvement, and physical facility maintenance. These strategies have enhanced the company’s brand visibility and market competitiveness. However, the findings also highlight the need for further adjustments in digital promotion and product innovation to achieve more optimal results.
The Influence of Pandawa Beach Festival on Tourists' Decisions to Revisit Pandawa Beach Anik Suryaningsih, Ni Kadek Anik Suryaningsih; I Gusti Agung Suprastayasa; Nyoman Reni Ariasri
Jurnal Pariwisata Nusantara (JUWITA) Vol. 3 No. 3 (2024): Jurnal Pariwisata Nusantara (JUWITA)
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v3i3.11106

Abstract

Purpose: The objective of this study is to identify and assess the impact of the Pandawa Beach Festival on tourists' decisions to revisit Pandawa Beach. Method: This research employed both quantitative and qualitative data collected from 100 respondents through questionnaires to evaluate the effect of the Pandawa Beach Festival on tourists' decisions to return to Pandawa Beach. The study was conducted at Pandawa Beach, Bali, and the data were analyzed using simple linear regression. Validity and reliability tests, classical assumption tests, and the coefficient of determination were utilized to ensure the accuracy and evaluation of the model. The results indicated that the Pandawa Beach Festival significantly influences tourists' decisions to revisit Pandawa Beach. Result: The findings of this study show that the Pandawa Beach Festival has a positive and significant impact on the decision to revisit, with a t-value of 13.28 > t-table value of 1.689. This indicates that the Pandawa Beach Festival (X) has a significant influence on the Decision to Revisit (Y). The coefficient of determination test results show that the dependent variable is explained by the independent variable by 64.3%, while the remaining 35.7% is influenced by other variables not included in this study. Contribution: These findings can serve as a foundation for tourism destination managers to design more effective marketing strategies and enhance the role of festival events in attracting tourist visits.
The Influence of Work Environment and Work Motivation on Employee Performance at X Resort Bali Leona, Ni Putu Leona Sukma Dewi; ⁠Ni Luh Gde Sri Sadjuni; ⁠Ni Luh Ketut Sri Sulistyawati
Jurnal Pariwisata Nusantara (JUWITA) Vol. 3 No. 3 (2024): Jurnal Pariwisata Nusantara (JUWITA)
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v3i3.11152

Abstract

Purpose: This study aims to determine the influence of the work environment and work motivation on employee performance at X Resort Bali Method: The research employs a quantitative approach. The study's population consists of 150 employees, with a sample of 60 respondents selected through nonprobability sampling. Data collection was conducted by distributing questionnaires using a 5-point Likert scale to measure 30 statement items. The data analysis techniques used include classical assumption tests, multiple linear regression, determination coefficient, t-tests, and F-tests, all aided by SPSS 26 software. Result: The results of this study indicate that the work environment (X1) has a positive and significant partial effect on employee performance at X Resort Bali, as evidenced by a t-value greater than the t-table value (3.271 > 1.671) with a significance value of less than alpha (0.002 < 0.050). Motivation also has a positive and significant partial effect on employee performance, as shown by a t-value greater than the t-table value (4.103 > 1.671) with a significance value of less than alpha (0 < 0.050). The work environment and work motivation simultaneously have a significant effect on employee performance at X Resort Bali, with an F-value greater than the F-table value (51.319 > 3.16) and a significance value of less than alpha (0.000 < 0.050). The work environment and motivation contribute 64.3% to employee performance, as determined through the analysis of the determination coefficient, while the remaining 36.6% is influenced by other variables not examined in this study. Contribution: This research contributes by demonstrating that the work environment and motivation significantly improve employee performance at X Resort Bali, providing valuable insights for management to focus on these factors in efforts to enhance productivity.
Implementation of Risk Management at Jatiluwih Space Venue in Jatiluwih Village, Tabanan, Bali (Case Study of Jatiluwih Cultural Week 2022) Anggita Dewi, Ni Wayan Anggita Dewi; Ariasri , Nyoman Reni; Widaharthana, I Putu Esa
Jurnal Pariwisata Nusantara (JUWITA) Vol. 3 No. 3 (2024): Jurnal Pariwisata Nusantara (JUWITA)
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v3i3.11158

Abstract

Purpose: This study aims to examine the implementation of risk management at the Jatiluwih Space venue, focusing on the case study of Jatiluwih Cultural Week 2022. Method: The research method used is qualitative, utilizing ISO 31000:2018 as a reference framework, which includes seven indicators: communication and consultation, context establishment, risk identification, risk analysis, risk evaluation, risk treatment, and monitoring and review. Data were collected through observations and in-depth interviews with seven informants. Result: The findings indicate that the organizers implemented risk management based on ISO 31000:2018 during the Jatiluwih Cultural Week 2022. This included discussions related to venue risks, the establishment of roles and responsibilities, the development of risk identification steps, and the determination of risk levels through the cross-multiplication of probability and impact ratings, resulting in the identification of two levels of risk: low and medium. Contribution: This research contributes by providing an example of ISO 31000:2018-based risk management implementation during the Jatiluwih Cultural Week 2022. The organizers successfully identified and assessed risks using appropriate methods, allowing them to manage risks at low to medium levels. These findings can serve as a practical reference for similar events in effectively implementing risk management.  
Analysis of Effective Promotional Media in Marketing Tour Package Products: A Case Study in Pangandaran Regency Adiguna, Rido; Nurhayati, Atikah; Suryana, Asep Agus Handaka; Pamungkas, Wahyuniar; Prihadi, Donny Juliandri
Jurnal Pariwisata Nusantara (JUWITA) Vol. 3 No. 3 (2024): Jurnal Pariwisata Nusantara (JUWITA)
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v3i3.11193

Abstract

Purpose: This study aims to analyze effective promotional media for marketing tour package products in Pangandaran Regency. Method: The method used in this research is descriptive quantitative. The data got through survey data collection methods distributed to 40 respondents with a purposive sampling technique. The respondents are 40 people who have bought tour packages for Pangandaran or who have visited Pangandaran.Then the data from the 40 respondents were processed using SPSS analysis tools with descriptive statistical analysis techniques. Result: Based on the results of data analysis got using the SPSS analysis tool, the effective promotional media in marketing tour package products in Pangandaran Regency is social media with an average score of 4.70 respondents' answers including in the very high category and the type of social media is the Instagram application with an average score of 4.83 respondents answers including in the very high category. Contribution: The results can be a reference for travel agents or the like in promoting tour package products.
Influencial factors of domestic tourists‘ intention to choose wellness-tourism destinations in Vietnam Vu, Huong Giang; Tran, Thu Phuong; Luong, Thanh Thao
Jurnal Pariwisata Nusantara (JUWITA) Vol. 3 No. 3 (2024): Jurnal Pariwisata Nusantara (JUWITA)
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v3i3.11463

Abstract

Purpose: Determine the impact of influencial factors on the intention to choose wellness tourism destination in Vietnam of domestic tourists. Method: The research used mixed methods which include quantity and quality methods. Desk research was firstly used to synthesize research background and develop research model. After that, a survey was implemented to collect data to test the hypothesis. Finally, focus group discussion was used to collect opinions of policy makers, tourism specialists on solutions to enhance domestic tourists’ intention to choose wellness tourism destination in Vietnam. Result: The result of the study shows that there are 4 factors affects the intention of domestic tourists’ in choosing wellness tourism destination in Vietnam: Attitude, subjective norms, perceived behavioral control and destination image. In which perceived behavioral control has the strongest impact and destination image is the only factor that has negative impact. Some solutions have been proposed to to optimize the impact factors, contributing to the promotion of sustainable development of wellness tourism in Vietnam. Contribution: The study makes contribution to clarifying the factors influencing domestic tourists' intention to choose wellness-tourism destinations in Vietnam which are attitude, subjective norms, perceived behavioral control and destination image. Based on the analysis results, some practical solutions to enhance domestic tourists' intention to choose wellness tourism destination in Vietnam were proposed: raising awareness of behavioral control by providing detailed information, developing flexible service packages, and improving infrastructure so that tourists feel autonomous and comfortable when deciding; enhancing subjective norms by encouraging sharing of travel experiences on social networks, cooperating with KOLs, and organizing group travel programs to take advantage of community influence; improving tourists' attitudes by diversifying and improving the quality of tourism products, building a positive environment at the destination, and promoting the benefits of wellness tourism; and improving the destination's image through strong communication campaigns, developing unique experience programs, and cooperating with international organizations to certify quality, create prestige, and attract tourists.
The Impact of Social Media on Tourists' Visits at Giong Siu Tourism Destination in Mataram City Khairunnisa, Arsila; Atmayanti, Tati
Jurnal Pariwisata Nusantara (JUWITA) Vol. 3 No. 3 (2024): Jurnal Pariwisata Nusantara (JUWITA)
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v3i3.11546

Abstract

Purpose: The rapid development of technology has had a significant impact on the economic cycle of society. This research aims to determine the impact of the use of social media on increasing the number of tourist visits to the Giong Siu tourist attraction. Method: This research uses descriptive qualitative methods with data collection techniques through observation and interviews. The technique for determining informants uses purposive sampling technique. Meanwhile, in analyzing the data, researchers used the Miles and Huberman analysis model. Then test the validity of the data in terms of credibility in the form of source triangulation. Results: The results of this research show that social media (Instagram and Facebook) have a positive impact on increasing the number of tourist visits to the Giong Siu tourist attraction. Promotion via social media is an alternative marketing strategy for introducing tourist attractions. Contribution: This research can be used as a reference in increasing efforts to develop tourist attractions in the region.
Analysis of Consumer Preferences for Souvenir Design Needs in Pangandaran Tourist Attractions Lesmana, Moh Wildan; Nurhayati, Atikah; Suryana, Asep Agus Handaka; Pamungkas, Wahyuniar; Prihadi, Donny Juliandri
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 1 (2025): Jurnal Pariwisata Nusantara (JUWITA)
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i1.11249

Abstract

Purpose: The purpose of this research is to analyze consumer preferences in choosing souvenirs and produce souvenir design recommendations that can improve the quality of consumer experience at Pangandaran tourist attractions. Method: The method used in this research uses a mix method between qualitative and quantitative. The data collected using the survey method by distributing questionnaires to 30 respondents with purposive sampling technique. Respondents are 30 people who have shopped for souvenirs in Pangandaran. Primary data obtained through the survey method is then processed using the SPSS analysis tool using variable and hypothesis test analysis techniques, validity and reliability tests, T tests, and finally the determination coefficient test. Result: Based on the data that has been processed using the SPSS software analysis tool with the T test analysis technique, it results that the hypothesis of natural and cultural beauty variables has significance to the need for souvenir design in Pangandaran because the Sig value. <0.05, which means Ho is rejected and Ha is accepted, while the variable pangandaran writing, simple design, and bright colors are not significant to the need for souvenir design in pangandaran because the Sig value> 0.05 which means Ho is accepted and Ha is rejected. In the coefficient of determination test, the correlation coefficient value is 0.769, indicating that the interpretation of the value is within the numbers 0.5 to 0.75. It can be concluded that the souvenir design variable has a strong relationship with souvenir design needs in Pangandaran. Contribution: This research is expected to be a reference for research that will be conducted in the tourism industry, especially on consumer preferences and contribute to the development of the local tourism industry by providing souvenir products that are unique and oriented to the needs of tourists.  

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