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INDONESIA
Jurnal Pariwisata Nusantara
Published by Universitas Islam Negeri Mataram
ISSN : -     EISSN : 28302850     DOI : https://doi.org/10.20414/juwita.v2i2
Core Subject : Social,
Social Sciences
Jurnal Pariwisata Nusantara (JUWITA) is designed to be accessible to both new and experienced researchers and practitioners on a global basis. The principal aims of the journal are to: encourage the full range of approaches that are available to the study of tourism; bring together researchers from different subject backgrounds for interdisciplinary and post-disciplinary debate; develop the theoretical base on which the study of tourism is built; provide a basis for the development of critical approaches to the study of tourism; disseminate new approaches, concepts, frameworks, methods, models, and practices which may be developed in the study of tourism; and promote new research.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 83 Documents
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The Role of E-Magazines in Promoting Marine Tourism Destination in Bali Island Devitra, Ilham Fayyadh; Sunarto; Prihadi, Donny Juliandri; Handaka , Asep Agus; Suryana; Nurhayati, Atikah
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 1 (2025): Jurnal Pariwisata Nusantara (JUWITA)
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i1.11337

Abstract

Purpose: This study aims to analyze the role of E-Magazine in promoting marine tourism destinations in Bali. Method: The method used in this research is descriptive qualitative, with data analysis following the Miles & Huberman approach. Data was collected using questionnaires administered to 30 respondents and surveys conducted with 40 tourist respondents using purposive sampling. The respondents were individuals who had read the e-magazine and had traveled to Bali. The data was processed through data reduction, data presentation, and conclusion drawing, using the 7P marketing mix approach. Result: Based on the data processed through data reduction using the 7P marketing mix approach, the Pelayaran Penuh Warna E-Magazine proved to be highly effective in promoting marine tourism destinations in Bali, with a respondent satisfaction rate of 92.5%. The e-magazine was also effective in delivering comprehensive and transparent information, with 93% of respondents finding the content in the e-magazine useful. Contribution: This study is expected to serve as a reference for travel agencies and similar businesses in building their corporate image by promoting marine tourism destinations.
Halal Trip Scheme: Implementation of Shariah Compliance in Indonesia Sayidah, Riska; Fitria, Zahra; Nurul Fuadah, Sintia; Faozi, Rizal; Jaenudin, Jaenudin; Attaubah Hidayat, Agi
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 1 (2025): Jurnal Pariwisata Nusantara (JUWITA)
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i1.11769

Abstract

Purpose: This study aims to analyze the implementation of the halal travel scheme in Indonesia and evaluate its compliance with sharia economic law, particularly focusing on standards set by DSN-MUI Fatwa No. 108/2016. Method: Using normative legal methods through a study of relevant legal regulations and literature, especially DSN-MUI Fatwa No. 108/2016. The study focuses on key sharia principles and assesses their application within the halal trip scheme, especially through innovations like the "Halal Tripnesian" platform. Result: The findings demonstrate that Indonesia's halal trip scheme largely aligns with sharia compliance standards, effectively incorporating critical elements such as halal-certified food, prayer facilities, and sharia-compliant accommodations. Despite facing challenges, including diverse interpretations of sharia law, a lack of unified global halal certification, and varying levels of halal literacy among stakeholders, the overall implementation has shown strong adherence to sharia principles. Technological innovations, particularly through digital platforms, have enhanced the accessibility and convenience of halal travel, supporting the growth of the sector and positioning Indonesia as a leading destination for Muslim-friendly tourism. Contribution: This study provides insights into the strengths and weaknesses of Indonesia’s halal travel scheme, highlighting the importance of regulatory support, digital innovation, and stakeholder education in ensuring sharia compliance. The research suggests that continued efforts in harmonizing halal standards and improving halal literacy are essential for sustaining growth and competitiveness in the global halal tourism market.
Tourism Marketing Communication Strategy For West Sumatra in Promoting Tourism Events to Increase Tourist Visits in 2023 Pratama putra, Yudha; Huda , Nurul
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 1 (2025): Jurnal Pariwisata Nusantara (JUWITA)
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i1.11816

Abstract

Purpose: The West Sumatra Provincial Government launched "Visit Beautiful West Sumatra 2023," a post-pandemic activation program aimed at increasing the number of tourist visits to West Sumatra by implementing events. This study aims to analyze and understand the tourism marketing communication strategy of the West Sumatra Government in promoting the "Visit Beautiful West Sumatra 2023" program to boost tourist visits to West Sumatra. Method: The research method used is descriptive qualitative with a case study approach. The results indicate that the strategy currently employed by the West Sumatra government has been quite successful in promoting tourism events. Result: This success is reflected in the 137 percent increase in tourist visits to West Sumatra during 2023, surpassing the target of 8.2 million visitors. This study concludes that the success of this marketing communication strategy can be measured by the high number of tourists visiting West Sumatra in 2023. Contribution: The marketing communication strategy of the West Sumatra Tourism Province can serve as an example and be applied by provinces, regencies, and cities in Indonesia to increase tourist visits.
Comparative Analysis of Bellman-Ford and Dijkstra Algorithms to Determine the Shortest Tourist Path in Central Lombok Wardhani, Krissinta Bulan; Karang, Gusti Yoga Nanda; Fajria, Septi; Al Paqih, Muhammad Imam; Hardi, Rida Akausar; Nugroho, M. Setyo; Romdhini, Mamika ujianita
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 1 (2025): Jurnal Pariwisata Nusantara (JUWITA)
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i1.13155

Abstract

Purpose: Central Lombok Regency has many tourist attractions spread out, which often makes it difficult for tourists to determine the best travel route to visit several locations at once. Choosing the shortest route is an important factor because it can save time, energy, and fuel costs, especially in tourist trips with unstructured schedules. Therefore, an effective method is needed to determine the shortest route to improve the efficiency of tourist trips. This study analyzes the shortest route to tourist attractions in Central Lombok Regency using two popular graph algorithms, including Dijkstra Algorithm and Bellman-Ford Algorithms Method: In this study, the data used are 6 tourist attractions in Central Lombok Regency. Tourist attractions are represented by points on the graph. Then the edge represents the road connecting the tourist attractions and the weight represents the distance to each tourist attraction from a starting point. Then to determine the minimum shortest distance of each tourist attraction based on the graph, Dijkstra and Bellman-Ford algorithms are used. Result: The shortest path to tourist attractions in Central Lombok Regency is obtained based on the Dijkstra and Bellman-Ford Algorithms. Contribution: Through this analysis, the advantages and disadvantages of the two algorithms in the context of determining tourist routes in Central Lombok can be identified.
Transformation of National Tourism in Blitar City: SOAR Approach in Realizing Smart Tourism City Firtanto, Natan Waskito; Poerwati, Titik; Samadhi, Tjokorda Nirarta; Desderius, Kevie; Hutabarat, Degihon Daud Martua; Sahadevi, Yoanda Alif Ya Rizqullah; Laraswati, Nadia Trikarlina
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 1 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i1.14279

Abstract

Purpose: This research aims to identify and formulate strategies for developing Blitar City's national tourism destinations through SOAR analysis and geomarketing approaches to support the realization of a smart tourism city that harmoniously integrates modern technology with strong local wisdom and national heritage values. Method: This study employs a qualitative design with a multidisciplinary approach, utilizing SOAR (Strengths, Opportunities, Aspirations, Results) analysis as the primary analytical framework. Data collection was conducted through field observations, in-depth interviews with key stakeholders including the Tourism Office, tourism business actors, and local communities, complemented by secondary data from government policies and previous studies. The research specifically focuses on national tourism destinations in Blitar City and applies geomarketing principles for strategic tourism route development. Result: The SOAR analysis revealed strategic priorities with the Opportunity-Result (OR) strategy scoring highest (9.36), followed by Opportunity-Aspiration (OA) strategy (9.05). Key findings include the identification of Blitar's strong national tourism identity centered on Bung Karno's heritage, strategic opportunities through smart tourism city trends and government support, and the formulation of a three-pillar Smart Tourism City framework encompassing smart infrastructure, smart tourist experience, and smart destination governance. The study proposes geomarketing-based integrated heritage tourism trails and dynamic visitor flow management systems. Contribution: This research advances smart tourism theory by demonstrating the successful integration of SOAR analysis with geomarketing approaches specifically for heritage tourism destinations. It contributes new knowledge by providing a contextually-adapted smart tourism city framework that preserves national identity while embracing technological innovation. The study offers practical value to policymakers, tourism managers, and stakeholders by delivering evidence-based strategies for transforming traditional heritage destinations into competitive smart tourism cities, serving as a replicable model for similar national heritage tourism destinations in Indonesia and globally.
Design of the Jokka Jokka Kemujan Tour E-Booklet as a Promotional Medium for Marine Ecotourism in Karimunjawa Yuratama, Teresa Shevi; Yuliadi, Lintang Permata Sari; Arief, R. Mochamad Candra Wirawan; Prihadi, Donny Juliandri; Kristiadhi, Fanny
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 1 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i1.14429

Abstract

Purpose: This study aims to design an effective promotional medium in the form of an e-booklet to share information about the Jokka Jokka Kemujan Tour as a marine ecotourism destination in Karimunjawa. It also seeks to examine how effective the e-booklet is in enhancing tourist interest and influencing their visit decisions using the EPIC Model approach. Method: The research applies a mixed-method design that combines qualitative and quantitative approaches. The e-booklet was developed using the design thinking framework. Qualitative data were collected through in-depth interviews with tour organizers and local guides to gather content input for the e-booklet, while quantitative data came from questionnaires distributed to potential tourists. The questionnaire used a Likert scale to measure each dimension of the EPIC Model: Empathy, Persuasion, Impact, and Communication. Result: The e-booklet created through the design thinking process provides complete and detailed information about tourist activities, locations, travel tips, and booking contacts. This design makes information distribution easier, faster, and better suited to the preferences of today’s digital travelers. Based on the EPIC Model assessment, the e-booklet proved to be highly effective as a digital promotional tool that strengthens emotional connection, builds a positive image, and increases tourist interest in visiting marine ecotourism destinations in Karimunjawa. Contribution: The study contributes to the development of digital promotion strategies for marine ecotourism that align with current tourism trends, especially in Karimunjawa. In addition, the e-booklet is expected to help attract more visitors to join the Jokka Jokka Kemujan Tour, and supporting tourist participation and the growth of the local tourism sector.
The Impact of Foreign Tourists on the Culture of the Sasak Community in Ende Tourism Village, Central Lombok Regency Pikrianto; Khalik, Wahyu; Johari, Muhamad
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 1 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i1.14448

Abstract

Purpose: This study aims to analyse The Impact of Foreign Tourists on the Culture of the Sasak Community in Ende Tourism Village, Central Lombok Regency. The focus of the study is on how tourist interactions influence traditional values, cultural practices, and the adaptation patterns of the Sasak community in facing the development of global tourism. Method: This study uses a qualitative method with a descriptive approach. Data were obtained through observation, unstructured interviews, and documentation. Research informants included community leaders, tourism village managers (POKDARWIS), and local communities directly involved in tourism activities. Data analysis used Miles and Huberman's interactive model, which includes the stages of reduction, presentation, and conclusion drawing. Result: The results of the study show that tourism has a positive impact on economic growth, job creation, and public awareness of the importance of preserving local culture. But the commodification of culture, like the conversion of Peresean and Gendang Beleq arts into tourist attractions, has changed the meaning of tradition. The Sasak community has demonstrated selective adaptation by preserving traditional architecture, social values, and local language, while also adopting elements of modernity through foreign language proficiency and creative economic innovation. Contribution: This study contributes to the development of culture-based tourism in Indonesia by emphasising the importance of balancing economic benefits and the preservation of local values. The results of this study also serve as a reference for local governments, tourism village managers, and academics in designing sustainable tourism management strategies that preserve the cultural identity of local communities.
Kano Bening Tourism Activities: The Role of TikTok as a Promotional Catalyst at the Turtle Conservation Community, Nipah Beach, Lombok Handayani, Putri Sri
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 1 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i1.14571

Abstract

Purpose:  This study aims to analyze the promotional strategies implemented through TikTok social media in introducing and increasing tourist visits to the Kano Bening tourism attraction at the Turtle Conservation Community (TCC) in Nipah, Lombok Method: This study employed a descriptive qualitative approach. Informants were selected using purposive sampling. The data sources consisted of both primary and secondary data, while data were collected through observation, interviews, and documentation. Result: The findings indicate that TikTok plays a highly significant role in increasing the number of tourist visits to the Kano Bening attraction. Through this interactive promotional medium, information about the Kano Bening tourism experience at TCC Nipah has reached a broader audience, both domestically and internationally. Contribution: This study offers an important contribution by demonstrating a significant shift in tourism marketing and promotional strategies. Marketing through TikTok social media serves as an effective catalyst in influencing tourists' visitation interest and shaping their travel behavior.
Analysis of the Influence of Digital Promotion and Physical Accessibility on Economic Sustainability of Tourism in Sambori Village Ratnah; ali, Ibrahim
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 1 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i1.14824

Abstract

Purpose: This study is intended to empirically examine the impact of digital promotion and physical accessibility on the sustainability of the tourism economy in Sambori Village, Lambitu District, Bima Regency. This study highlights how limited road infrastructure, lack of public transportation, and lack of coordination of digital strategies hinder the optimization of the natural and cultural potential of villages to strengthen the local community's economy. Method: The study applied a quantitative approach with a causal associative design to uncover the causal relationship between the variables of digital promotion, physical accessibility, and tourism economic sustainability. Data collection was carried out through a Likert scale-based questionnaire that captured respondents' perceptions of physical access conditions, the effectiveness of digital promotions, and its application to tourism economic activities. Data analysis uses multiple linear regression to show the significance of the model and the magnitude of the influence of each independent variable. Result: The findings of the study indicate that the regression model with two predictor variables showed very strong predictive power, with values R = 0.889 and R² = 0.790 at a significance level of p < 0.001. Partially, physical accessibility was the most dominant predictor of tourism economic sustainability (β = 0.584; p < 0.001), which underscores the crucial importance of road infrastructure, transportation, and supporting facilities. Digital promotion also has a significant impact, albeit with a lower magnitude (β = 0.353; p = 0.002), especially in expanding the exposure and attractiveness of tourist destinations. Contribution: This research contains conceptual and empirical insights for rural tourism development through the affirmation of integration, increasing physical accessibility and strengthening digital promotion. The results show that infrastructure development is a key foundation in driving the tourism economy, while promoting digital functions as a catalyst for destination visibility and competitiveness. Therefore, this research provides an empirical basis for developing competitive, inclusive, sustainable tourism development strategies and policies, and focuses on improving the welfare of local communities in Sambori Village.
Bibliometric Analysis: Development of Community Based Tourism (CBT) - Based Educational Tourism in the Scopus Database (2014-2025) Handoko, Sugeng
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 1 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i1.14991

Abstract

Purpose: This research aims to analyze the trends, intellectual structure and dynamics of the development of CBT-based educational tourism studies through a bibliometric analysis approach. Method: Data analysis was carried out using a bibliometric analysis approach by searching Use the "Insert Citation" button to add citations to this document. publications on the Scopus database for the 2014–2025 period using Harzing's Publish or Perish software. The data obtained was selected and cleaned, then analyzed descriptively to identify publication trends, source journals, and main authors. Next, keyword network mapping (co-occurrence) and author collaboration (co-authorship) was carried out using VOSviewer to reveal the thematic structure, dynamics of research development, and gaps in educational tourism studies based on Community Based Tourism (CBT). Result: The results of bibliometric analysis show that Community Based Tourism (CBT) educational tourism studies in the 2014–2025 period have experienced a significant increase, especially since 2019, with a peak in the number of publications in 2021. Citation analysis indicates the formation of core literature in the 2019–2022 period which has a high scientific impact, although publications in recent years have not shown large citations due to the time-lag effect. Keyword network mapping places community-based tourism as the main node that is strongly connected to the concepts of sustainability, sustainable development and community development, while educational tourism and rural tourism emerge as supporting themes that develop in an integrative manner. In addition, analysis of collaboration between countries shows a multipolar international network pattern with the dominance of the Asian region, especially Indonesia, as the center of research collaboration. Contribution: This study contributes by systematically mapping the development, intellectual structure, and thematic dynamics of educational tourism and Community-Based Tourism (CBT) research through a bibliometric approach based on Scopus data. The findings enrich the body of knowledge on sustainable tourism by affirming the role of educational tourism as a strategic instrument for strengthening community empowerment and fostering the development of rural tourism destinations. Furthermore, this study identifies research gaps in the areas of educational integration, community governance, and micro-level socio-economic impacts, which may serve as a foundation for future research agendas as well as for the formulation of policies and practices related to community-based educational tourism in Indonesia.

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