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Jurnal Pariwisata Nusantara
Published by Universitas Islam Negeri Mataram
ISSN : -     EISSN : 28302850     DOI : https://doi.org/10.20414/juwita.v2i2
Core Subject : Social,
Social Sciences
Jurnal Pariwisata Nusantara (JUWITA) is designed to be accessible to both new and experienced researchers and practitioners on a global basis. The principal aims of the journal are to: encourage the full range of approaches that are available to the study of tourism; bring together researchers from different subject backgrounds for interdisciplinary and post-disciplinary debate; develop the theoretical base on which the study of tourism is built; provide a basis for the development of critical approaches to the study of tourism; disseminate new approaches, concepts, frameworks, methods, models, and practices which may be developed in the study of tourism; and promote new research.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 82 Documents
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Analysis of Tourism Object Potential in Tangerang Regency Based on WebGIS StoryMaps Az Zahra, Mariescha Mega; Ekayanti, Putri Desy; Aslamiyah , Mila; Meiliani, Adinda Putri; Azzahra , Difa; Sya , Ahman
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 1 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i1.15020

Abstract

Purpose: This study aims to assess the potential of tourist attractions in Tangerang Regency and present them through ArcGIS StoryMaps. Method: The research method used is quantitative descriptive with a spatial approach. The research data was obtained through literature studies, secondary spatial data collection, and visual interpretation using Google Earth and various online sources. The analysis stages were carried out by inventorying and grouping tourist attractions into categories of natural tourism, artificial tourism, and religious tourism, then presenting them spatially through WebGIS StoryMaps. Result: The results showed 14 tourist attractions with diverse characteristics. The presentation through StoryMaps, which combines interactive maps, narration, and visuals, was considered effective as both an analysis medium and a digital promotion tool. Contribution: This research is to provide integrated tourism information and serve as a consideration for local government in planning sustainable tourism development.
Monumen Juang 45 Banjarsari from a Tourism Perspective Pratama, Yogi
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 1 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i1.15106

Abstract

Tujuan: Penelitian ini dilaksanakan dengan tujuan utama untuk mengidentifikasi dan memahami daya tarik Monumen Juang 45 Banjarsari (Monjari) sebagai sebuah destinasi wisata. Selain itu, riset ini bertujuan untuk menganalisis bagaimana upaya Pemerintah Kota Surakarta dalam mengelola serta mengembangkan kawasan ini menjadi wisata sejarah, sekaligus memetakan berbagai faktor pendukung maupun penghambat yang memengaruhi peningkatan daya tarik Monjari di mata wisatawan. Metode: Metode yang diterapkan dalam penelitian ini adalah metode kualitatif dengan menggunakan pendekatan studi kasus. Teknik pengumpulan data dilakukan melalui gabungan antara observasi lapangan, wawancara, studi dokumen, serta studi pustaka. Adapun dalam proses pemilihan sumber data, peneliti menggunakan teknik purposive sampling dan time sampling Hasil: Hasil penelitian menunjukkan bahwa daya tarik utama Monjari terletak pada kombinasi nilai historisnya sebagai pengingat peristiwa Serangan Umum Empat Hari di Surakarta dan fungsi rekreasinya sebagai Ruang Terbuka Hijau (RTH) yang strategis. Dalam aspek pengelolaan, Dinas Lingkungan Hidup (DLH) sempat menghadapi kendala akibat alih fungsi lahan menjadi pasar darurat pasca-kebakaran Pasar Legi tahun 2018 dan keberadaan PKL, namun Pemkot Surakarta telah melakukan upaya pemulihan fungsi RTH melalui relokasi pedagang dan revitalisasi pada tahun 2015-2016. Pengembangan ini didukung oleh akses yang mudah, nilai sejarah kuat, dan status cagar budaya, namun masih terhambat oleh keterbatasan dana APBD, pengelolaan yang belum terintegrasi dengan DISBUDPAR, minimnya tenaga ahli sejarah, serta daya saing yang dianggap masih rendah dibanding destinasi lain. Kontribusi: Penelitian ini memberikan kontribusi berupa wawasan mendalam mengenai potensi serta tantangan yang dihadapi dalam mengembangkan Monjari sebagai destinasi wisata sejarah. Hasil temuan ini diharapkan dapat menjadi referensi berharga bagi para pengembang destinasi wisata dan pemerintah daerah dalam menyusun strategi pemanfaatan bangunan bersejarah, yang pada akhirnya dapat melengkapi dan memperkaya khazanah pariwisata di Kota Surakarta.
Entrepreneurship Challenges and Capacity Building Needs in Local Tourism Development (A Study of the Sumber Maron Tourism Area, Malang Regency, Indonesia) Rudianto; Arif Efendi; Bagus Pramudia Ananta; Kholid
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 1 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i1.15139

Abstract

Purpose: Community based tourism development requires the active participation of local communities as tourism entrepreneurs. However, in many natural tourist destinations, the entrepreneurial readiness of local communities is still limited. This study aims to analyze entrepreneurial challenges and capacity building needs and examine their impact on entrepreneurial readiness among prospective tourism entrepreneurs in the Sumber Maron tourist area, Pagelaran District, Malang Regency. Method: This study uses a quantitative approach with a survey of 85–100 prospective local tourism entrepreneurs. Data were collected through a structured questionnaire using a Likert scale and analyzed using descriptive statistics, correlation analysis, and multiple linear regression. Result: The results show that entrepreneurial challenges have a negative effect on entrepreneurial readiness, while capacity building needs have a positive and significant effect. These results highlight the importance of designing evidence-based and contextual entrepreneurship development programs to enhance sustainable local tourism development. Contribution: A contextually designed entrepreneurship development program is expected to comprehensively enhance the capacity of prospective tourism entrepreneurs, from business planning and operational management to marketing and tourism product innovation. With the right and sustainable approach, strengthening entrepreneurial readiness will not only encourage the growth of local tourism businesses but also contribute to the development of Sumber Maron as an inclusive and sustainable tourism destination
Evaluation of Destination Management at Governor’s Rapid, Quirino Province, Philippines: A Basis for Marketing Development Millan, Belman; Casillano, Babyjane; Elizab, Diana; Baltazar, Lery Jane A.
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 1 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i1.15323

Abstract

Purpose: This study investigates the decline in tourist arrivals at Governor’s Rapid in Quirino Province, Philippines, and evaluates the strategies employed by local stakeholders to promote and manage the site, with the goal of identifying pathways for sustainable ecotourism development. Method: A basic qualitative research design was employed. Data were collected through semi- structured interviews with tourism officers, community members, and visitors, selected via purposive sampling. Thematic analysis was used to identify recurring patterns and themes. Result: The study identified multiple interrelated factors contributing to the decline, including limited infrastructure, weak promotional efforts, environmental degradation, and poor coordination among agencies. Existing initiatives, such as community involvement and occasional tourism campaigns, were found to be fragmented and reactive. The COVID-19 pandemic further disrupted travel behaviors, exacerbating the decline. Contribution: Findings underscore the urgent need for innovative, inclusive, and locally driven tourism management strategies. Recommendations include enhancing destination branding, improving infrastructure and accessibility, fostering stronger stakeholder collaboration, and adopting a resilience-based tourism framework. The study contributes to the broader discourse on rural tourism recovery and offers practical guidance for local policy-making and sustainable tourism development in post-pandemic contexts.  
Integrating Maqasid Syariah into Sustainable Halal Tourism in Southeast Asia: A Systematic Literature Review Rohmatika, Fiya Ainur; Ridho, Zainur; Dzulpikar, Moch Malik; Sutopo, Joko; Mujtaba, Zidna Alaal; Kurniawan, Andhika Nur
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 1 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i1.15369

Abstract

Purpose: This study aims to develop an integrative conceptual framework linking Sharia objectives (maqasid al-sharia) with sustainable halal tourism in Southeast Asia through research landscape mapping, identification of key findings, and a comprehensive literature synthesis. Method: This study employs a mixed-methods approach integrating bibliometric analysis with a systematic literature review based on the PRISMA 2020 protocol. A total of 62 Scopus-indexed articles from 2019 to 2025 were analyzed using VOSviewer software to identify major thematic clusters. Result: The bibliometric analysis revealed five main thematic clusters: halal tourism and Islamic marketing; tourist satisfaction and loyalty; sustainable tourism; Muslim tourists and destination development; and religiosity and local wisdom. The findings indicate that maqasid al-sharia serves as an integrative axis capable of bridging fragmentation among these clusters. The dynamics of implementing sustainable halal tourism in Malaysia, Brunei Darussalam, and Indonesia reveal diverse approaches grounded in maqasid al-sharia principles. Contribution: This study demonstrates that maqasid al-sharia can serve as a normative foundation for developing halal tourism that is ecologically, socially, and economically sustainable. The resulting integrative conceptual framework offers practical implications for policymakers, destination managers, and industry stakeholders in building a tourism ecosystem that is not only Sharia-compliant but also resilient, while contributing new theoretical knowledge by bridging the gap between Sharia principles and the global sustainability agenda.
Social Dynamics and Tourist Experience at Wakila Peak, Muna Island: A Sociology of Tourism Perspective Obie, Muhammad
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 1 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i1.15381

Abstract

Purpose: This study aims to analyze the social dynamics and tourist experiences at Peak Wakila Peak, Muna Island, from a sociological perspective on tourism. Method: This study uses a qualitative case study design, with field observations, in-depth interviews with visitors and local actors, and documentation of tourism activities. Result: Wakila Peak serves not only as a recreational destination but also as a social space that facilitates interaction, collective identity formation, and the production of experiential tourism meaning. The tourist experience is shaped by a combination of natural landscapes, social practices, and symbolic interactions among visitors that strengthen the destination’s appeal. Contribution: Theoretically, this research contributes to the sociology of tourism by positioning the tourist experience as a dynamic social construction within the context of local destinations. The practical implication of this study is the importance of strengthening community-based tourism management that considers social and cultural aspects as integral to sustainable destination development.
Participation in the Development of MICE Tourism as a Destination Tourism Product in Lombok Putu Agung Prianta; Dinar Sukma Pramesti
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 1 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i1.15399

Abstract

Purpose: This study aims to analyze the role of participation in the development of MICE tourism in Lombok, identify the factors affecting its effectiveness, and formulate development strategies. Method: This study employed a qualitative approach through observation, interviews, and literature review, using descriptive analysis based on participation theory, stakeholder theory, and destination competitiveness theory. Result: The findings indicate that participation has involved various stakeholders; however, it has not been optimal and remains dominated by the government and private sector. Community participation tends to be in the form of tokenism and induced participation. The main barriers include power imbalances, limited access to information, low community capacity, weak coordination, and a top-down approach. Development strategies need to be implemented in an integrated manner through strengthening collaboration, inclusive participation, infrastructure improvement, and the utilization of technology to enhance destination competitiveness and sustainability. Contribution: This study contributes theoretically by strengthening the discourse on stakeholder participation in MICE tourism development, and practically by providing recommendations for collaborative, inclusive, and sustainable strategies to enhance the competitiveness of Lombok as a destination.
The Role of Digital Marketing in Increasing Brand Awareness of Klepon Legend Culinary Tourism in Gianyar Arianto, Herry Arianto; Pramesti, Dinar Sukma
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 1 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i1.15400

Abstract

Purpose: This research aims to examine how digital marketing, especially video content on social media, influences brand awareness of Klepon Legend Gianyar and to identify strategies used by the business to increase sales through social media presence. Method: This study uses a qualitative descriptive approach. Data were collected through literature review from journals, books, and online sources, as well as analysis of public comments and responses on social media platforms related to Klepon Legend Gianyar. Result: The findings show that digital marketing through video-based social media content is effective in increasing brand awareness. In addition, endorsements and content sharing help spread information widely through electronic word-of-mouth (e-WoM), which supports higher customer interest and sales growth. Contribution: This research highlights the importance of digital marketing for promoting traditional culinary products in the modern era. It contributes new knowledge on how small culinary businesses can use social media strategies to strengthen brand awareness, preserve local food culture, and improve competitiveness in the digital market.
Bridging the AI Skills Gap: A Training and Assessment Framework for Event Professionals in Indonesia Pratama, I Wayan Adi; Christianto, Jery
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 1 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i1.15401

Abstract

Purpose: This study examined the Artificial Intelligence (AI) skills gap among event professionals in Indonesia and aimed to develop a contextual training framework to address this issue. Method: A qualitative descriptive approach was employed through in-depth interviews and focus group discussions with event professionals in Bali and Jakarta. Result: The findings indicated that although AI was widely perceived as useful for improving efficiency, significant skill gaps remained at both operational levels (e.g., prompt engineering and content creation) and strategic levels (e.g., data analytics and AI integration). These gaps were primarily influenced by limited time, high workload, and resistance to technological change. Furthermore, existing training programs were often too generic and lacked practical relevance. Contribution: This study contributes theoretically to the AI skills gap literature and practically offers a structured, context-specific training framework that is flexible and application-oriented, incorporating micro-learning formats, case-based learning, and industry practitioner involvement to enhance workforce readiness in the event industry.
The Benefits of Daily Work Experience in Enhancing the Hospitality Skills of Students at Vocational High School Palembang Anton; Dewi, Margriet Puspa; Khudri, Akhmad
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 1 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i1.15404

Abstract

Purpose: This study aims to analyse the benefits of the Daily Worker program in enhancing hospitality students’ skills, particularly in terms of mental readiness, time management, and both technical and non-technical competencies. Method: This study employs a qualitative case study approach. Data were collected through in-depth interviews, direct observation, and documentation, and were analysed using thematic and discourse analysis to gain comprehensive insights into students’ experiences. Result: The findings reveal that the Daily Worker program significantly enhances students’ technical skills, such as guest service and the implementation of standard operating procedures, as well as non-technical skills, including communication, teamwork, discipline, responsibility, and mental readiness. The program also fosters professionalism and adaptability in dynamic work environments. Contribution: This study highlights the effectiveness of work-based learning through the Daily Worker program in bridging the gap between school-based learning and industry needs. It provides valuable insights for improving vocational education programs and strengthening collaboration between schools and the hospitality industry.

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