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Jurnal Entrepreneur dan Manajemen Sains
Published by Universitas Muhammadiyah Bengkulu
ISSN : -     EISSN : 27215415     DOI : https://doi.org/10.36085/jems.v3i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The scopes of the journal include, but not limited to, the following areas: corporate governance, human resource management, strategic management, entrepreneurship, marketing, e-business, services, information technology management, production & operations management, financial management, decision analysis, management research methods and managerial economics
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 257 Documents
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PENGARUH HARGA, KEPERCAYAAN DAN ADVERTISING (IKLAN) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKOPEDIA Dwi Junita Anggila; Subandrio Subandrio
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 2 (2022): Juli 2022
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (404.829 KB) | DOI: 10.36085/jems.v3i2.3157

Abstract

This study aimed to determine the effect of price, trust and advertising toward purchasing decision consumers at Tokopedia. This study used descriptive research method with quantitative data analysis. The population of this study were all consumers in the community of the Selebar sub-district of Bengkulu City with a total of 80 respondents and sampling taken by using the accidental sampling technique. The data collection technique of this study used observation and questionnaire. The data analysis techniques used classical assumption test, multiple linear regression, coefficient of determination (R2), and hypothesis testing. The results of the study indicate multiple linear regression, the regression equation form Y = 2.480 + 0.746 (X_1) + 0.235 (X2) + 0.214 (X3). The results of the study and the hypothesis show that the price shows the value of t_hit>t_(α/2) (7.252 > 1.664) and (sig = 0.000 < 0.05), the confidence value shows the value of t_hit>t_(α/2) (2.718 > 1.664) and (sig = 0.000 < 0.05) and advertising shows the value of t_hit>t_(α/2) (2.031 > 1.664) and (sig = 0.000 < 0.05). Price (X1) is 7.252, trust variable (X2) is 2.718 and advertising variable is 2.031. The conclusion is based on the results of the research that has been done, there is a significant influence between the variables Price (X_1), Trust (X2) and Advertising (X3) together toward purchasing decisions of consumers on Tokopedia. Based on the finding above ca be concluded and suggested that consumers perceptions regarding the Price, Trust, Advertising factors from Tokopedia can be better and can be used as evaluation material and special concern from Tokopedia.in attemting to increase purchasig decision of their consumens. Keywords:       Price, Trust, Advertising and Purchasing Decision. Consumers.
PENGARUH PENGALAMAN KERJA, MOTIVASI, DAN PRESTASI KERJA TERHADAP PENGEMBANGAN KARIR KARYAWAN DI PT. LAUTAN BERLIAN CABANG BENGKULU Bemo Saputra; Tezar Arianto
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 2 (2022): Juli 2022
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (254.733 KB) | DOI: 10.36085/jems.v3i2.3158

Abstract

This study aimed to determine the effect of price, trust and advertising toward purchasing decision consumers at Tokopedia. This study used descriptive research method with quantitative data analysis. The population of this study were all consumers in the community of the Selebar sub-district of Bengkulu City with a total of 80 respondents and sampling taken by using the accidental sampling technique. The data collection technique of this study used observation and questionnaire. The data analysis techniques used classical assumption test, multiple linear regression, coefficient of determination (R2), and hypothesis testing. The results of the study indicate multiple linear regression, the regression equation form Y = 2.480 + 0.746 (X_1) + 0.235 (X2) + 0.214 (X3). The results of the study and the hypothesis show that the price shows the value of t_hit>t_(α/2) (7.252 > 1.664) and (sig = 0.000 < 0.05), the confidence value shows the value of t_hit>t_(α/2) (2.718 > 1.664) and (sig = 0.000 < 0.05) and advertising shows the value of t_hit>t_(α/2) (2.031 > 1.664) and (sig = 0.000 < 0.05). Price (X1) is 7.252, trust variable (X2) is 2.718 and advertising variable is 2.031. The conclusion is based on the results of the research that has been done, there is a significant influence between the variables Price (X_1), Trust (X2) and Advertising (X3) together toward purchasing decisions of consumers on Tokopedia. Based on the finding above ca be concluded and suggested that consumers perceptions regarding the Price, Trust, Advertising factors from Tokopedia can be better and can be used as evaluation material and special concern from Tokopedia.in attemting to increase purchasig decision of their consumens. Keywords:       Price, Trust, Advertising and Purchasing Decision. Consumers.
PENGARUH REWARD DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN CV. PUTRA MAS REJANG LEBONG Ika Laudia Sari; Subandrio Subandrio
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 2 (2022): Juli 2022
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (206.383 KB) | DOI: 10.36085/jems.v3i2.3177

Abstract

The purpose of this study was to determine the effect of rewards and work environment on the performance of employees of CV. Putra Mas Rejang Lebong.This research uses descriptive research method with quantitative data analysis. The population in this study were all employees at CV. Putra Mas Rejang Lebong.Based on the results of multiple linear regression, the form of regression equation is Y = 3.708 + 0.373 (X_1) + 0.644 (X_2). The results of the research and hypothesis show that the reward shows the value of t_hit> t_ (α / 2) (2,338> 2,026) and (sig α = 0.025 <0.050), the work environment shows the value of t_hit> t_ (α / 2) (6,138> 2,026) and (sig α = 0.000 <0.050). Reward (X1) is 2,338 and Work Environment variable (X2) is 6,138. Conclusion based on the results of research that has been done, there is a positive and significant influence between the variable Reward (X_1) and Work Environment (X_2) together have an effect on the Employee Performance of CV. Putra Mas Rejang Lebong. We recommend that the leader of CV. Putra Mas Rejang Lebong, where the company is expected that in the future the perception of these matters can be of special concern so that in the future employee perceptions of the rewards from the company can be better, after that the work environment is expected in the future this can be material for evaluation and special attention so that the work environment of the the company can increase as well as employee performance. Keywords : Reward, Work Environment, and Employee Performance
PENGARUH ENDORSEMENT FASHION, MEDIA SOSIAL INSTAGRAM DAN LOKASI TOKO TERHADAP MINAT BELI PAKAIAN REMAJA (Studi Kasus Toko Duta Tanah Abang Kota Bengkulu) Renaldi Adam Makna; Yulius Wahyu Setiadi
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 2 (2022): Juli 2022
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (265.224 KB) | DOI: 10.36085/jems.v3i2.3267

Abstract

This study aims to determine the Effect of Endorsement Fashion, Instagram Social Media and Store Locations on Teenagers' Interest in Buying Clothing. This type of research uses quantitative methods, the object of this research is the Consumers of Duta Tanah Abang Stores in Bengkulu City with a sampling method that is accidental sampling technique. The number of respondents in this study were 97 people. In this research, the author uses data collection methods by means of observation, interviews and distributing questionnaires or questionnaires. By using data analysis techniques using Instrument Test, namely Validity Test and Reliability Test, Classical Assumption Test, namely Multicollinearity Test, Normality Test. and Heteroscedasticity Test, Multiple Linear Regression Analysis Test, Coefficient of Determination (R2), and Hypothesis Testing, namely t-test and f-test. The results of this study can be concluded that the Endorsement Fashion variable has a partially significant effect on the Interest in Buying Teen Clothing at the Tanah Abang Store in Bengkulu City, Social Media Instagram has a partially significant effect on the Interest in Buying Teen Clothing at the Tanah Abang Store in Bengkulu City, the Store Location has a partially significant effect. on the Interest in Buying Teen Clothing at the Tanah Abang Store in Bengkulu City, and Endorsement Fashion, Instagram Social Media and Store Location have a significant simultaneous effect on the Interest in Buying Teen Clothing at the Tanah Abang Store in Bengkulu City. Keywords : Endorsement Fashion, Instagram Social Media and Store Location, Buying Interest
PENGARUH MUTU PELAYANAN, LOKASI DAN DESAIN INTERIOR TERHADAP KEPUTUSAN MENGINAP DI HOTEL LATANSA BENGKULU Aji Bio Sanjaya
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 2 (2022): Juli 2022
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.996 KB) | DOI: 10.36085/jems.v3i2.3397

Abstract

This study aims to 1) The effect of service quality on the decision to stay at the Latansa Hotel Bengkulu. 2) The influence of location on the decision to stay at the Latansa Hotel Bengkulu. 3) The influence of consumer interior design on the decision to stay at the Latansa Hotel Bengkulu. 4) The influence of service quality, location and consumer interior design on the decision to stay at the Latansa Hotel Bengkulu. This type of research is a quantitative approach. The method used in this study is a descriptive method. The population in this study were all consumers of Hotel Latansa Bengkulu. Based on the results of research on the influence of service quality, location and interior design on the decision to stay at the Latansa Hotel Bengkulu. The quality of service has a positive effect on the customer's decision to stay at the Latansa Bengkulu Hotel, thus the higher the service quality, the higher the customer's decision to stay at the Latansa Bengkulu Hotel. Location has a positive effect on the customer's decision to stay at Hotel Latansa Bengkulu, thus the higher the location, the higher the customer's decision to stay at Hotel Latansa Bengkulu. Interior design has a positive effect on customer stay decisions. Service quality, location and interior design together show the influence on customer stay decisions at Hotel Latansa Bengkulu Keywords: Service Quality, Location, Interior Design, Decision,
PENGARUH KETERLIBATAN KERJA DAN MOTIVASI KERJA TERHADAP KEPUASAN KERJA Andre Aldi Saputra
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 2 (2022): Juli 2022
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.576 KB) | DOI: 10.36085/jems.v3i2.3398

Abstract

The purpose of this study was to determine the effect of work involvement, work motivation on job satisfaction (Case Study of Employees of PT. Bukit Barisan Sandjaya Ulma).This study uses a causal associative research method using a quantitative approach. The population in this study were employees of PT. Bukit Barisan Sandjaya Ulma totaling 80 people with sampling using total sampling and data collection techniques using observation and questionnaires.Based on the research results and hypotheses, it shows that work involvement (X1) is t_hit>t_tabel(4.643 > 1.664) and (sig = 0.000 < 0.050), and work motivation (X2) is t_hit>t_tabel (2.092 > 1.664) and (sig = 0.040 < 0.050), Partially the two variables of work involvement and work motivation have a significant effect on job satisfaction. The results of the f test show that Fcount > Ftable (21,589 > 3,965) and (sig = 0.000 < 0.050), Simultaneously Significantly Affects Job Satisfaction. Keywords: Job Involvement, Work Motivation, Job Satisfaction
PENGARUH KOMPENSASI DAN KEPUASAN KERJA TERHADAP RETENSI KARYAWAN (Studi Kasus Pada PT. Interaktif Media Siber) Khairul Bahrun; Muhamat Yusuf
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 2 (2022): Juli 2022
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.694 KB) | DOI: 10.36085/jems.v3i2.3399

Abstract

This study entitled the effect of compensation and job satisfaction on employee retention at PT. Interaktif Media Siber.. The formulation of the problem in this study is hom the effect of compensation and job satisfaction on employee retention at PT. Interaktif Media Siber.. The purpose of this study is to determine the effect of compensation and job satisfaction on employee retention at PT. Interaktif Media Siber. This research was conducted for l month, starting on January 15, 2021 and completed on February 15, 2022. The population of this study wes all employees at PT. Cyber Media Interactive, totaling 40 people. The results showed that respondents’ perceptions of Compensation (X1) and Job Satisfaction (X2) had an effect on Employee Retention (Y) with multiple linear regression results with the following equation: Y = 3.782 + 0.406 (X1) + 0.724 (X2) And the coefficient of determination of R2 = 0.943 or approximately (94.3%) through hypothesis testing together (simultaneously) and individually (partial) in this study using the f-test and t test, Compensation (X1) and Job Satisfaction (X2) on Employee Retention (Y) that is = (308,712 > 2,249) and (sig = 0.000 < 0.050), Thus it can be concluded that H3 is accepted, meaning that simultaneously the Compensation (X1) and Job Satisfaction (X2) variables have a significant effect on Employee Retention (Y). Keywords: Compensation and Job Satisfaction on Employee Retention.
PENGARUH KEDEKATAN EMOSIONAL DAN KOMUNIKASI PEMASARAN TERHADAP LOYALITAS KONSUMEN MINIMARKET NAMORA KOTA BENGKULU Melda Yunita; Lia Kontesa
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 2 (2022): Juli 2022
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.429 KB) | DOI: 10.36085/jems.v3i2.3405

Abstract

This study aims 1). The effect of emotional closeness on consumer loyalty of Namora minimarket Bengkulu City, 2). The effect of marketing communication on consumer loyalty of Namora Bengkulu City minimarkets, 3). The influence of emotional closeness and marketing communication on consumer loyalty of Namora Bengkulu City minimarket. This study used a descriptive quantitative reseach method. The population of this study were all of customers of Namora minimarket in Bengkulu City. The sampel was 100 customers that taken by using accidental sampling tecnique. The data was processed by using the Classical Assumption Test Technique, Multiple Linear Regression Analysis Technique, Coefficient of Determination Analysis (R2), and Partial Test (t-test), Simultaneous Test (f-test). The results of this study indicate that partially the emotional closeness variable has a significant effect on the consumer’ loyalty variable, H1 is accepted and marketing communication has a significant effect on the consumer loyalty variable, H2 is accepted. Meanwhile, the f test of emotional closeness (X1) and marketing communication (X2) has a significant influence on consumer’ loyalty (Y) of Namora Minimarket in Bengkulu City, so that H3 is accepted. The overall significant level is (sig = 0.000 < 0.05) with a regression equation Y = 0.650 + 0.734 (X1) + 0.345 (X2), and the coefficient of determination (R2) R Square value is 0.761. The coefficient of determination means that together emotional closeness and marketing communication make a big contribution in consumer’ loyalty of Namora Minimarket in Bengkulu City. The most dominant factor with the largest regression coefficient value is the emotional closeness variable (X1) with a value of 0.734. Keywords : Emotional Closeness, Marketing Communication, Consumer Loyalty
PENGARUH KUALITAS LAYANAN DAN KEPERCAAN TERHADAP KEPUASAN PELANGGAN TERHADAP MITRA GRAB CABANG KOTA BENGKULU Deky Arisca Saputra
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 2 (2022): Juli 2022
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.902 KB) | DOI: 10.36085/jems.v3i2.3406

Abstract

This study was conducted to know the effect of service quality and trust on customer satisfaction toMitra Grab in Bengkulu City either partially or simultaneously. There are several factors discussed in this study, namely Service Quality (X1), and Trust (X2)on Mitra Grab in Bengkulu City (Y). The object of this research is 96 customers ofMitra Grab Bengkulu City. In this study the researcher used data collection methods by means of observation, interviews and questionnaires. With the methods using multiple linear regression analysis, it was obtained the results of the regression equation analysis: Y = 9.388 + 0.372 () + 0.301 (X2), and the results of hypothesis testing show that the quality of service resulted the value of t-count> t-table (7.756>1.98580) and (sig < = 0,000 < 0,050), and Trust shows the value of t-count> t-table (3.538>1.98580) and (sig < = 0,001 < 0,050). It can be concluded that Service Quality and Trust have a positive and significant effect oncustomer satisfaction. Keywords: Quality of Service, Trust and Customers.
PENGARUH KOMPENSASI DAN MOTIVASI TERHADAP KINERJA PERAWAT HONORER PADA RUMAH SAKIT UMUM DAERAH REJANG LEBONG Muhammad Dioba Sanjaya; Marliza Ade Fitri
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 2 (2022): Juli 2022
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.19 KB) | DOI: 10.36085/jems.v3i2.3417

Abstract

This study aims to determine the effect of compensation and motivation on the performance of honorary nurses at the Rejang Lebong Regional General Hospital. This type of research uses quantitative methods, the object of this research is the Honorary Nurse at the Rejang Lebong Regional General Hospital with the sampling method, namely the total sampling technique. The number of respondents in this study were 77 people. In this research, the author uses data collection methods by means of observation, interviews and distributing questionnaires or questionnaires. By using data analysis techniques using Instrument Test, namely Validity Test and Reliability Test, Classical Assumption Test, namely Multicollinearity Test, Normality Test. and Heteroscedasticity Test, Multiple Linear Regression Analysis Test, Coefficient of Determination (R2), and Hypothesis Testing, namely t-test and f-test. The results of this study can be concluded that the compensation variable has a partially significant effect on the Performance of Honorary Nurses at the Rejang Lebong Regional General Hospital, motivation has a partially significant effect on the Performance of Honorary Nurses at the Rejang Lebong Regional General Hospital, and compensation and motivation have a simultaneous significant effect on Performance of Honorary Nurses at the Rejang Lebong Regional General Hospital. Keywords: Compensation, Motivation, Nurse Performance

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