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Jurnal Entrepreneur dan Manajemen Sains
Published by Universitas Muhammadiyah Bengkulu
ISSN : -     EISSN : 27215415     DOI : https://doi.org/10.36085/jems.v3i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The scopes of the journal include, but not limited to, the following areas: corporate governance, human resource management, strategic management, entrepreneurship, marketing, e-business, services, information technology management, production & operations management, financial management, decision analysis, management research methods and managerial economics
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 257 Documents
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PENGARUH TINGKAT PENDIDIKAN DAN PENGALAMAN KERJA TERHADAP KINERJA KARYAWAN PT KARYA SAWITINDO MAS (KSM) Subandrio Subandrio; Asminawati Asminawati
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 1 (2022): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (163.631 KB) | DOI: 10.36085/jems.v3i1.2735

Abstract

This research was conducted at PT KSM (Karya Sawitindo Mas) Tanjung Alai Village, Lubuk Pinang District, Mukomuko Regency, Bengkulu Province. This research is a quantitative research in which the researcher proves by using numbers on a number of populations and samples that are considered worthy of research. This method is used to examine statistical data in order to be able to test a hypothesis obtained by the research field. Based on the results of hypothesis testing using the t test, the Education Level variable has a positive and significant effect on employee performance, this can be seen from the results of the t test which states the t value of sig < = 0.000 < 0.05). The results of t-test of work experience variable also show a positive and significant influence result on employee performance, this can be seen in the value of t-test result which states that t sig <α = 0.000 < 0.05). The results of the analysis above show that the level of education and work experience has an influence on employee performance, this can be seen in the f test which shows the value of t sig <α = 0.000 < 0.050), so it can be concluded that H_3 is accepted, meaning that simultaneously the variable of education level and work experience has an influence on employee performance at PT KSM (Karya Sawit Indomas) employees.  Keywords: Education Level, Work Experience and Employee Performance.
ANALISIS STRATEGI PENGEMBANGAN BISNIS DILIHAT DARI FAKTOR INTERNAL DAN EKSTERNAL PADA USAHA YOLANDA CATERING ARGAMAKMUR Anggun Witriani; Sri Ekowati
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 1 (2022): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (205.151 KB) | DOI: 10.36085/jems.v3i1.2737

Abstract

This study aims to determine the analysis of business development strategies from internal and external factors at Yolanda Catering Argamakmur business. This research was a field research with a qualitative descriptive approach. The informants of reseach were managers, employees, and consumers of Yolanda Catering. The results showed that the internal factors core was 3.43; the score was up the score of 4.0, which illustrated Yolanda Catering's position in strong position. Moreover, the score for external factors was 3.00. This score was almost close to a score of 4.0, this means that Yolanda Catering takes advantage of existing opportunities and is able to avoid existing threats. If viewed based on the IE matrix, the score of internal and external factors was in cell1, which indicated Yolanda Catering is carrying out a growth strategy, which its the growth of the Printing itself, through vertical integration, an activity expanded the Catering market by maximizing promotions and development at other location points. From the SWOT matrix, Yolanda Catering is on the SO Strategy, which can take advantage of all strengths to seize and take advantages of opportunities as possible. The strategy applied in this condition to support an aggressive growth policy (Growth Oriented Strategy), this can continue the growth and expanse to achieve maximum Catering progress. This way does to maintain its extension in the midst of business competition to use the power of it and overcome external threats. Yolanda Catering provides good service so that consumers were satisfied with the performance of Yolanda Catering and add bonuses to consumers who always subscribe to Yolanda Catering, they do not turn to other catering products. Furthermore, Yolanda Catering attempted to follow the times or trends where other catering businesses promotions through newspapers, advertisements, magazines and social media. Its he results of the promotion were not widely, only around Argamakmur Regencyy  Keywords: business, development, promotion, catering, Yolanda. 
MANAJEMEN STRATEGI DALAM MENGHADAPI PERSAINGAN BISNIS ( STUDI KASUS DEALER ASTRA HONDA MOTOR DI KOTA BENGKULU ) Endah Anggraini Mia Susanti; Sri Ekowati
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 1 (2022): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (150.227 KB) | DOI: 10.36085/jems.v3i1.2743

Abstract

Strategy is a managerial process to develop and maintain harmony between company goals, company resources, and market opportunities that are constantly changing, with the aim of shaping and adapting the company's business and products, so as to achieve profits and profitable growth rates. In addition to the use of strategy, the application of ethics is very important to avoid unfair competition between business people. The objectives of this study are: to analyze the management strategy that is suitable for use at PT Astra Honda Motor in the city of Bengkulu. The technique of this research is through field research techniques, and includes qualitative descriptive research. The results of the study indicate that: strategic management analysis is suitable for use by PT Astra Honda Motor in the city of Bengkulu in order to increase the number of sales: 1) Strength (strength) of the company, namely as a dealer in Bengkulu City which has complete facilities and infrastructure in the marketing and maintenance process of Honda motorcycles; 2) Weaknesses (weaknesses) of the company, namely the lack of promotion, integration of data and information between CV. Astra Honda Motor Bengkulu City and PT. Astra Honda Motor is inadequate to obtain information quickly and accurately; 3) Opportunities (opportunities) for the company, namely a large market share; 4) Threats (threats) for the company, namely the presence of new competitors such as Bajaj and Chinese motorcycles, the community paradigm in assessing product superiority based on certain events, rapidly changing community trends so that they prefer new products that appear on the market and the level of use of motorcycles the higher it also triggers the high number of accidents that occur on the highway so that people hesitate in determining the type of vehicle to be chosen; 5) Based on the results of the SWOT analysis, the strategies that can be carried out by the company are the Market Development Strategy, Product Development Strategy, and Brand Image Strategy. Keywords: Analysis, Strategic Management, Business Competition
PENGARUH DAYA TARIK, CITRA MEREK, KEAHLIAN DAN SELEBRITI ENDORSE TERHADAP MINAT BELI Hana Krisdayanti; Eti Arini
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 1 (2022): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (184.824 KB) | DOI: 10.36085/jems.v3i1.2744

Abstract

This study aimed to determine the effect of attractiveness, brand image, expertise and celebrity endorser toward purchasing interest of consumers on Fair and Lovely Advertising Version of Jessica Mila Agnesia. The population of this study were residents of the panoramic village, amounting to 95 people and sampling taken by using purposive sampling. The data collection technique of this study used questionnaire. The data was analysed by using instrument tests (test validity and reliability), multiple linear regression analysis, classical assumption test (multicollinearity normality and heteroscedasticity), coefficient of determination, t test and f test. Based on the results of multiple linear regression, the regression equation form Y= 12.711 + 0.392 (X1) + 0.243 (X2) + 0.278 (X3) + 0.797 (X4) This means that the variables of Attractiveness, Brand Image, Expertise and Celebrity Endorser have a positive effect toward toward purchasing interest of consumers on Fair and Lovely Advertising Version of Jessica Mila Agnesia. Meanwhile, from the hypothesis, the t-count value for Attractiveness (X1) is 2.746 with a significant level of 0.007, for Brand Image (X2) 1.995 with a significant 0.049, for Expertise (X3) 2.396 with a significant 0.019 and t-count for the Celebrity Endorser variable (X4) 6.675 with a significant 0.000. Thus, it means that the results of the t-test analysis state significant results for all variables and the hypothesis is accepted. The results of multiple regression analysis also show the coefficient of determination of 0.512, which means that the Attractiveness, Brand Image, Expertise and Celebrity Endorser variables effect toward purchasing interest of consumers by 51.2%, while 48.8% is influenced by other variables not observed in this study. Keywords: Attractiveness, Brand Image, Expertise, Celebrity Endorser and                    Consumer Buying Interest.
PENGARUH PERSEPSI HARGA, PROMOSI DUNIA MAYA DAN CYBERCRIME TERHADAP MINAT BELI (INDOMARET KECAMATAN GADING CEMPAKA KOTA BENGKULU) M.Tidi Battiar; Subandrio Subandrio
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 1 (2022): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (309.246 KB) | DOI: 10.36085/jems.v3i1.2754

Abstract

This study aims to determine the variables that affect buying interest in Indomaret kec. Gading Cempaka, Bengkulu City, either partially or simultaneously. There are several variables that will be discussed in this study, including price perception (X1), cyber promotion (X2), and cyber crime (X3). In this study the authors used the data collection method by means of observation, distributing questionnaires or questionnaires. The object in this study were consumers of Indomaret Kec. Gading Cempaka, Bengkulu City with a total of 90 respondents. And the determination of the sample used in this study used accidental sampling technique, namely taking respondents as a sample based on chance, that is, anyone who happens to meet the researcher can be used as a sample.            In this study, the authors used several data analysis techniques, namely instrument test, classical assumption test, respondent response analysis, classical assumption test, multiple linear regression analysis, determinant coefficient, and hypothesis testing. From the results of the tests that have been carried out, it can be concluded that Price Perception (X_1), Virtual World Promotion (X_2) and Cyber Crime (X3) on the dependent variable Buy Interest (Y), this can be seen in the F test which states the value of F_count> Ftable, namely (127,964> 3,102) and (sig α = 0.000 <0.050), it can be concluded that H_3 is accepted, meaning that simultaneously Knowledge (X_1), Product (X_2) and Promotion (X3) variables have a significant effect on Purchase Intention (Y ) in Indomaret Kec Gading Cempaka, Bengkulu City. Keywords: Price Perception, Cyber Promotion, Cyber Crime, and Buying Interest.
Pengaruh Motivasi Kerja, Disiplin Kerja dan Insentif Terhadap Kepuasan Kerja Karyawan Febrian Enriko Febrian Enriko; Tezar Arianto
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 1 (2022): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (265.821 KB) | DOI: 10.36085/jems.v3i1.2763

Abstract

This study aims to determine the effect of work motivation, work discipline, incentives on job satisfaction of employees of PT Citra Mitra Sehati Bengkulu. This type of research uses a causal associative method with a quantitative approach with a total sample of 75 employees. Data collection techniques used are observation, interviews, questionnaires. The data analysis method used is multiple linear regression, coefficient of determination, f test and t test.            The results of this study indicate that from the results of data management, it can be concluded that all independent variables, namely Work Motivation (X1), Work Discipline (X2) and Incentives (X3) variables simultaneously or jointly have a positive and significant effect on the dependent variable, namely Job Satisfaction. Employee (Y) at PT. Mitra Sehati image from the regression equation test results obtained are as follows: Y= 2.210 + 0.977 X1 + 0.406 X2 + 0.251 X Keywords : Work Motivation, Work Discipline, Incentives, Job Satisfaction
PENGARUH PRIVASI, KEAMANAN DAN KEPERCAYAAN TERHADAP NIAT BERTRANSAKSI ONLINE DI SITUS SHOPEE (Studi Kasus Pada Masyarakat Jl. Hibrida RT. 07 Kota Bengkulu) Bora Sanjaya; Sri Ekowati
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 2 (2022): Juli 2022
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.32 KB) | DOI: 10.36085/jems.v3i2.2847

Abstract

This study aims to determine the effect of privacy, security and trust on the intention to transact online on the Shopee site in Bengkulu City. This type of research is a type of quantitative descriptive research, the object of this research is the consumer on the Shopee site which is located in Bengkulu City. The sampling method used a non-probabilty technique, namely accidental sampling. The number of respondents in this study were 120 people. Methods of data collection using a questionnaire. The data analysis technique uses Multiple Linear Regression Analysis Test, and Hypothesis Testing, namely t-test and f-test.The results of this study can be concluded that the Privacy variable has a positive effect on Consumer Online Transaction Intentions, Security has a positive effect on Consumer Online Transaction Intentions, Trust has a positive effect on Consumer Online Transaction Intentions, and Privacy, Security and Trust together have a positive and significant effect on Consumer Online Transaction Intention. Keywords : Privacy, Security, Trust and Online Transaction Intention 
KEPUASAN KONSUMEN PADA RESTORAN ADEM RESTO KOTA BENGKULU Putril Hidayati Upik; Ratnawili Ratnawili
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 1 (2022): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.302 KB) | DOI: 10.36085/jems.v3i1.2855

Abstract

This study aimed to determine the effect of service quality, facilities,  prices toward customers’ satisfaction of Adem Resto Restaurant in Bengkulu City. This study used qualitative research method. The total sample of this research was 90 customers of Adem Resto Restauran in Bengkulu City that taken by using accindental sampling technique. The data was collected by using observation and questionnaire. The data was analyzed by using multiple regression analysis and coefficients of determination. The results of the research show that the regression equation analysis is Y= 0.761 + 0.335 (X1) + 1.237 (X2) + 0.683 (X3) The value (constant) of 0.761 means that if the variables of Service Quality (X1), Facilities (X2) and Price (X3), equal to zero, the variable satisfaction of the congregation (Y) will remain at 0.761. The regression coefficient of Service Quality (X1) of 0.335. It states that every one unit increase in the value of the Service Quality variable can increase the value of the variable satisfaction of pilgrims (Y) by 0.335 assuming that the Facility (X2) and Price (X3) variables are considered constant or = 0. The Facility regression coefficient (X2) of 1,237 states that every one unit increase in the value of the Facility variable can increase the value of the pilgrim satisfaction variable (Y) by 1.237, assuming that the variables of Service Quality (X1) and Price (X3) are considered constant or = 0. Price regression coefficient (X3) of -0.683 states that every one unit decrease in the value of the Price variable can increase the value of the variable satisfaction of pilgrims (Y) by 0.683, assuming that the variables of Service Quality (X1) and Facilities (X2) are considered constant or = 0.
ANALISIS PENERAPAN PAJAK PERTAMBAHAN NILAI PADA PERUM BULOG KANTOR WILAYAH BENGKULU Ummul Khair; Hernadianto Hernadianto; Anwar Junaidi; Muhammad Abdullah
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 1 (2022): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.022 KB) | DOI: 10.36085/jems.v3i1.2921

Abstract

Penelitian ini bertujuan untuk menganalisis kesesuaian penerapan Pajak Pertambahan Nilai pada Perum BULOG Kantor Wilayah Bengkulu dengan Undang-undang Perpajakan Republik Indonesia Nomor 42 Tahun 2009 tentang Pajak Pertambahan Nilai. Penelitian ini menggunakan metode kualitatif deskriptif  dimulai dari tahap pengumpulan data, reduksi dan kategorisasi data, displai data, dan penarikan kesimpulan. Hasil penelitian ini menunjukkan bahwa penerapan Pajak Pertambahan Nilai pada Perum BULOG Kantor Wilayah Bengkulu telah sesuai dengan UU Perpajakan Republik Indonesia dimana Perum BULOG Kantor Wilayah Bengkulu telah melakukan pemungutan pajak masukan, membuat faktur pajak keluaran, dan membayar pajak keluaran. Adapun dalam hal penghitungan, penyetoran, dan pelaporan Pajak Pertambahan Nilai di Perum BULOG Kantor Wilayah Bengkulu dilakukan langsung oleh BULOG Pusat sebagai tempat pajak terutang. Hal ini sesuai dengan Peraturan Direktur Jendral Pajak Nomor PER-10/PJ./2008 tentang tempat pajak terutang bagi pengusaha kena pajak. Kata Kunci          : Penerapan, Pajak Pertambahan Nilai, Undang-undangNomor 42 Tahun 2009.
The Effect of Managerial Talented on Work Experience in Post Office Managers in Regional IV Jakarta Agung Surya Dwianto; Pupung Purnamasari
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 1 (2022): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.055 KB) | DOI: 10.36085/jems.v3i1.2922

Abstract

Along with the Industrial Revolution, and now even entering the 5.0 Industrial Revolution, of course high creativity and innovation are required from each business entity. Organizations can no longer run a business as usual, every time and every time they are required to make various kinds of breakthroughs, so that they can remain relevant / survive the changes that occur. Likewise with what happened in the field of courier services, the industry in which PT. Pos Indonesia, whose conditions are currently getting tighter and fiercer. For this reason, a manager who has high work experience is needed in order to help the company win the existing competition. One way to get managers who have high work experience is to attract individuals who have good managerial talent to join the company. Managers who have good managerial skills tend to have high work experience, because these employees will always be prioritized when there is an empty position, or when there is a promotion in a department. This study aims to analyze the direct effect of managerial talented on work experience. This study uses a quantitative approach with a survey method by providing a list of questions to the respondent. The procedure used in testing, data processing and model development is structural equation modeling. Data were analyzed using AMOS statistical software tools. This method is used to facilitate the discovery of the effect (causal) of exogenous variables on endogenous variables. This research was conducted without any treatment from the researcher. The population in this study were all post office managers at PT. Pos Indonesia -Regional IV Jakarta, totaling 160 people. The results of this study prove that there is a positive direct effect of managerial talented on work experience.Keywords: Managerial Talented, Work Experience, Post Office.

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