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Jurnal Entrepreneur dan Manajemen Sains

jems
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Published by Universitas Muhammadiyah Bengkulu

ISSN : - EISSN : 27215415 DOI : https://doi.org/10.36085/jems.v3i2

Core Subject : Economy, Humanities, Science, Social,

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

The scopes of the journal include, but not limited to, the following areas: corporate governance, human resource management, strategic management, entrepreneurship, marketing, e-business, services, information technology management, production & operations management, financial management, decision analysis, management research methods and managerial economics

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 319 Documents

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PERSEPSI KEMUDAHAN PENGGUNAAN DAN KEPERCAYAAN TERHADAP MINAT NASABAH Sri Ekowati; Reka Septi Amelia
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 2 No. 2 (2021): Juli
Publisher : UM. Bengkulu

This study aims to determine the effect of perceived ease of use and trust in customer interest in using mobile banking (Case Study of BRI Unit Sukowati Customers, Rejang Lebong District), either partially or simultaneously. There are several factors that will be discussed in this study, including Perceived Ease Of Use and Trust. The object of this research is that customers use mobile banking (Case Study of BRI Unit Customers in Sukowati, Rejang Lebong Regency), totaling 50 people. In this research the authors use the method of data collection by means of observation, distributing questionnaires or questionnaires. Data analysis techniques used in this study, including by using instrument test, classical assumption test, respondent analysis analysis, multiple linear regression analysis, determinant coefficient, and hypothesis testing.The results showed that Perceived Ease Of Use had a positive effect on customer interest in using mobile banking at BRI Unit Sukowati customers, Kab. Rejang Lebong. This means that the convenience provided makes customers feel confident and confident about using mobile banking for every transaction. Then the trust variable has a positive effect on customer interest in using mobile banking at BRI Unit Sukowati customers, Kab. Rejang Lebong. This means that trust is very important in influencing customer interest in deciding whether or not to use the mobile banking application facility. So it can be concluded that Perceived Ease Of Use, and Trust partially and simultaneously affect the interest of customers using mobile banking (A Case Study of the BRI Unit Customer Sukowati, Rejang Lebong Regency)Keywords: Perceived Ease Of Use, Customer Trust and Interest.

PENGARUH MEDIA SOSIAL DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SAYUR HIDROPONIK (STUDI KASUS PADA CENTRAL HIDROPONIK KOTA BENGKULU) Weri Antika; Yulius Wahyu Setiadi
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 2 No. 2 (2021): Juli
Publisher : UM. Bengkulu

One of the vegetable products that are currently in demand by consumers is hydroponic vegetables.Â Therefore, researcher is interested in conducting a study entitled the effect of social media and brand image on hydraulic vegetable purchase decisions (Case Study on Central Hydroponics, Bengkulu City). This study aimed to ascertain or find out the effect of social media and brand image on purchasing decisions of hydroponic vegetables (a case study at the Central Hydroponics of Bengkulu City). This study employed a quantitative descriptive research method by transforming Likert scale data into interval scale data.The population in this study were all consumers of Central Hidroponik Bengkulu who visited or made transactions and took samples using the accidental sampling method.Based on the results of multiple linear regression, the form of regression equation is Y = 5.145 + 0.669 (X_1) + 0.260 (X_2). The study results and hypotheses indicate that Social Media (sig Î± = 0.000 <0.05), Brand Image (sig Î± = 0.002 <0.05).Simultaneously and significantly predisposed on purchasing decisions. Partially, the Social Media and Brand Image variables have a significant effect on purchasing decisions and it is better if the leaders of Bengkulu City Central Hydroponics can continue to maintain their existence and increase sales more effectively.Keywords: Social Media, Brand Image, And Purchase Decisions.

PENGARUH JAMINAN SOSIAL DAN INSENTIF TERHADAP KINERJA KARYAWAN Ade Tiara Yulinda; Vista Marsella
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 2 No. 2 (2021): Juli
Publisher : UM. Bengkulu

This study aims to determine what factors can affect the low performance of employees either partially or simultaneously. There are several factors that will be discussed in this study, including Social Security (X1) and Incentives (X2). The object of this research is all employees of PT. Matahari Department Store Tbk Bengkulu, amounting to 120 people. The sampling method in this research is Probability Sampling. In this study, the authors used data collection methods by means of observation, interviews, and questionnaires. There are several data analysis techniques used in this study, including by using instrument test, classical assumption test, respondent response analysis, multiple linear regression analysis, determinant coefficient, and hypothesis testing. From the results of the tests that have been carried out, it can be concluded that the variables of Social Security and Incentives have partially or simultaneously affected the performance of the employees of PT. Matahari Department Store Tbk Bengkulu.Keywords: Social Security, Incentives and Employee Performance.

PENGARUH KOMPETENSI DAN MOTIVASI TERHADAP KINERJA KARYAWAN RUMAH SAKIT DAERAH ARGAMAKMUR BENGKULU UTARA Trio Budi Setyawan; Sri Ekowati; Ratnawili Ratnawili; Ade Tiara Yulinda
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 2 No. 2 (2021): Juli
Publisher : UM. Bengkulu

This study aims to know the effect of competence and motivation on the performance of employees of ArgaMakmur Hospital, North Bengkulu. The object of this research is the employees of ArgaMakmur Hospital North Bengkulu, with the sampling method in this research is the total sampling method. The number of respondents in this study were 338 people. Data collection method in this study used questionnaires and observations. The data analysis technique used is multiple linear regression, the coefficient of determination (R2), and hypothesis testing. By using research test data analysis techniques, it can be concluded that competence (X1) and motivation (X2) have a positive effect on employee performance (Y) of ArgaMakmur Hospital North Bengkulu, this is proven by the multiple linear regression equation Y = 5.947 + 0.536 (X_1 ) + 0.261 (X2). In the results of multiple linear regression analysis, it shows the magnitude of the effect of the competency (X1) and motivation (X2) variables is positive on employee performance (Y) at ArgaMakmur Hospital, North Bengkulu, which is shown by the value of Adjusted R2 is 0.522. This means that the magnitude of the effect of the competency (X1) and motivation (X2) variables in this study is only able to affect the employee performance variable (Y) by 52.2% and 47.8% which is affected by other variables that are not included in this study. With the results of the hypothesis test, the competence has a significant effect on employee performance with the results of the t-test value of 0.000 <0.05.Work motivation has a significant effect on employee performance, with the results of the t-test show the value of t-sig is 0.000 <0.05, and the competence and motivation for employee performance simultaneously have a significant effect on employee performance. This is proven by the f-test which shows the F-sig value of 0.000 <0.05.Â Â Keywords: Motivation, Working Discipline, Employees, Performance.

PENGARUH REWARD DAN PUNISHMENT TERHADAP KINERJA KARYAWAN Tiara Puspa Sari; Sri Ekowati
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 1 (2022): Januari
Publisher : UM. Bengkulu

This study entitled The Effect of Rewards and Punishment on Employee Performance (Case Study at PT. Bukit Angkasa Makmur Bengkulu). The formulation of the problem in this study is whether the giving of rewards has a significant effect on employee performance at PT. Bukit Angkasa Makmur Bengkulu. Does the provision of punishment significantly influence the performance of employees at PT. Bukit Angkasa Makmur Bengkulu. Does the giving of reward and punishment simultaneously affect the performance of employees at PT. Bukit Angkasa Makmur Bengkulu. This research was conducted on employees of the Production Department of PT. Bukit Angkasa Makmur Bengkulu. While the time of this research was conducted for 1 month, namely on January 1, 2021 to February 1, 2021. The population of this study were employees at PT. Bukit Angkasa Makmur Bengkulu, while the sample of this study were employees of the Production Department of PT. Bukit Agkasa Makmur Bengkulu, amounting to 113 people. This means that the sample material uses quantitative methods. With the research test data analysis technique, the results of the study can be concluded that the respondent's perception of reward (X1), Punishment (X2) has an effect on performance (Y) with the results of multiple linear regression, the following equation is obtained: X2) 0.117 and the coefficient of determination R2 = 0.036 or approximately (3.6%) through hypothesis testing jointly (simultaneously) and individually (partially) in this study using the f test and t test, Reward (X1) , Punishment (X2) = 0.000, it means that the value of fsig <0.05 shows a concurrent and significant effect.

PENGARUH KOMPENSASI DAN KEPUASAN KERJA TERHADAP RETENSI KARYAWAN (Studi Kasus Pada PT. Selamat Group Kota Bengkulu) Lancha Durti Sumantri; Khairul Bahrun
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 1 (2022): Januari
Publisher : UM. Bengkulu

This study entitled the effect of compensation and job satisfaction on employee retention at PT. Congratulations Bengkulu City Group. The formulation of the problem in this study is whether the influence of compensation and job satisfaction on employee retention at PT. Congratulations Bengkulu City Group. The purpose of this study was to determine whether the influence of Compensation and Job Satisfaction on Employee Retention at PT. Bengkulu City Seamat Group. This research was conducted on employees of the Production Department of PT. Congratulations Bengkulu City Group. While the time of this research was conducted for 1 month, from January 20, 2021 to February 20, 2021. The population of this study were employees at PT. Selamat Group Kota Bengkulu, while the sample of this study were employees of the Production Department of PT. Congratulations Bengkulu City Group, amounting to 51 people. This means that the sample material uses quantitative methods. With the research test data analysis technique, the results of the study can be concluded that the respondents' perceptions of Compensation (X1) and Job Satisfaction (X2) have an effect on Employee Retention (Y) with multiple linear regression results obtained by the following equation: Y = 10,534 + 0.877 (X_1) + 1.261 (X_2) As well as the coefficient of determination R2 = 0.690 or approximately (690%) through hypothesis testing jointly (simultaneously) and individually (partially) in this study using the f test and t test, Compensation (X1) and Job Satisfaction (X2) on Employee Retention (Y), namely = (53,386> 2,195) and (sig Î± = 0.000 <0.050), so it can be concluded that H_3 is accepted, meaning that the variable compensation (X_1) and job satisfaction (X_2) are simultaneously accepted. ) has a significant effect on Employee Retention (Y).Â Keywords: Compensation and Job Satisfaction Against Employee Retention.

Pengaruh Kualitas Produk Dan Lokasi Terhadap Minat Beli Pada Mood Gallery Kepahiang (Studi Pada Masyarakat Kabupaten Kepahiang) Sulasteri Sulasteri
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 1 (2022): Januari
Publisher : UM. Bengkulu

The research aims to determinethe effect of product quality and location on buying interest at mood gallery kepahiang (Study On People Of Kepahiang regency). It is a quantitative study with the sample of 120 respondents, using accidental sampling. The data was collected using interview, observation and questionnaires. The data was analyzed using the classic assumption test, multiple linear regression, coefficient of determination (R2) and hypothesis testing. The results of this research can be seen from the multiple linear regression test using SPSS namely Y= 2,662 + 0,436 (X1) + 0,487 (X2). From the results of the hypothesis test that product quality (X1) has a positive effect on buying interest at mood gallery Kepahiang, with T test results showing a significance value ofÂ 0,005< 0,050. The location (X2) has a positive effect on buying interest at mood gallery Kepahiang, with T test results showing a significance value ofÂ 0,001< 0,050. It means that Ho was refused while Ha was accepted. In other words the quality product and location have a significant effect both partially and simultaneously on buying interest at mood gallery Kepahiang. It is evidenced by the F test showing a significance value of 0,000 < 0,050.Â Keywords : Quality Product, Location, Buying InterestÂ

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIANPRODUK WARDAH (Studi Kasus Pada Konsumen Wardah Kota Bengkulu) Lucky Ampriyanti; Sri Ekowati
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 1 (2022): Januari
Publisher : UM. Bengkulu

Â Â Â Â Â Â Â Â Â Â Â This study aims to determine the effect of product quality and price on wardah product purchasing decisions (a case study of Wardah consumers in Bengkulu City), either partially or simultaneously. There are several factors that will be discussed in this study, including Product Quality (X1) and Price (X2). The object of this research is the consumers of Wardah Bengkulu City, amounting to 96 people. In this research, the writer uses the method of data collection by means of observation, distributing questionnaires and interviews.Â Â Â Â Â Â Â Â Â Â Â There are several data analysis techniques used in this study, including by using instrument test, classical assumption test, respondent analysis analysis, multiple linear regression analysis, determinant coefficient, and hypothesis testing. From the results of the tests that have been carried out, it can be concluded that the variables of Product Quality (X1) and Price (X2) have partially or simultaneously affected Wardah Product Purchase Decisions (Case Study on Wardah Consumers, Bengkulu City). From the results of the multiple linear regression test, the regression equation is as follows: Y = 2.274 + 0.471 (X_1) + 0.416 (X2).Â Keywords: Product Quality, Price and Purchase Decision

PENGARUH CITA RASA, DESAIN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MINUMAN GELAS ALE-ALE Dwito Resky
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 1 (2022): Januari
Publisher : UM. Bengkulu

The title of this research is the Influence of Taste, Design and Promotion on Purchasing Decisions of Ale-Ale Glass Drinks in Padang Kapuk Village, Manna City District. This research is motivated by purchasing decisions which are always fluctuating and different for each individual. Purchasing decisions can be influenced by several factors. These factors are estimated to be Taste, Design and Promotion. This study aims to analyze the influence of taste, design and promotion on the decision to purchase ale-ale glass drinks in the village of Padang Kapuk, District of Manna City.The object of this research is the consumers of Ale-Ale glass drinks who live in Kelurahan Padang Kapuk, Kota Manna. The population in this study is not known with certainty, therefore the sampling method refers to the statement of Hair et al., (2010). So that the number of respondents or samples in this study were obtained as many as 100 samples. The data collection method uses a questionnaire with the help of Google Form.By using multiple linear regression data analysis techniques, the results of this study can be concluded that the Taste variable has a positive and significant effect on purchasing decisions, Design has a positive and significant effect on purchasing decisions and Promotion has a positive and significant effect on purchasing decisions for Ale-Ale glass drinks in the Kelurahan Padang Kapuk, Manna.Keywords: Taste, Design, Promotion and Purchase Decision

PENGARUH STRATEGI CUSTOMER BONDING TERHADAP LOYALITAS NASABAH PT. BANK SYARIAH ADAM KANTOR CABANG BENGKULU (STUDI PADA NASABAH PEMBIAYAAN MURABAHAH) Agef Setiawan; Eti Arini
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 1 (2022): Januari
Publisher : UM. Bengkulu

This study aims to determine the effect of customer bonding strategy on customer loyalty PT. Adam Syariah Bank Bengkulu Branch Office (Study on Murabahah Financing Customers). This type of research is a quantitative approach. The population in this study is the population in this study were 67 customers of the Adam Syariah Bank Bengkulu Branch. Incidental sampling technique. A good total sampling technique is used if the total population < 100. So the number of samples from this study is 67 customers. Based on the results of research on the Influence of Customer Bonding Strategy on Customer Loyalty of PT. Adam Syariah Bank Bengkulu Branch Office (Study on Murabahah Financing Customers). The simple regression equation is Y = 2.263 + 0.540X+ e. Constant value = 2.263. positive value means that if the value of the customer bonding strategy variable remains, then customer loyalty will increase or experience an increase of 2.263. The value of the variable coefficient (X) is 0.540. Positive value is 0.540, meaning that if the customer value increases by one unit, the value (X) will increase by 0.540. The following conclusions can be drawn: There is a positive effect of customer bonding strategy (X) on customer loyalty (Y) of PT. Adam Syariah Bank Bengkulu City Branch, meaning that the higher the customer bonding strategy, the higher the customer loyalty of PT. Adam Syariah Bank Bengkulu City Branch.Keywords: Customer Bonding Strategy and Customer Loyalty

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