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Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Published by Universitas Muhammadiyah Surakarta
ISSN : 24773328     EISSN : 28077245     DOI : -
Core Subject : Health, Science, Education, Social, Engineering,
Computer Science & IT Engineering Medicine & Pharmacology Social Sciences Other
The International Summit on Science, Technology and Humanity (ISETH) is organised by Universitas Muhammadiyah Surakarta. This summit aims to provide a platform for researchers and academics to share their research findings with others and meet lecturers and researchers from other institutions and to strengthen the collaboration and networking amongst the participants.
Arjuna Subject : Umum - Umum
Articles 1,013 Documents
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Boosting Toean Watiman Visitor Interest in 2023 through Instagram Promotion by @toean_watiman Ekasaputri, Muthi Rabbani; Sari, Sovia Sitta
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4561

Abstract

This research aims to explore the use of Instagram social media by the Toean Watiman restaurant in increasing visitor interest. The restaurant uses the Instagram account @toean_watiman as a promotional tool to attract consumer attention. With the rapid growth of social media use in Indonesia, this research is relevant for understanding digital marketing strategies in the culinary industry. This research uses a qualitative description method with AISAS Attention model analysis. Consumers first see the product, followed by Interest, namely interest in the product, consumers look for information which is called Search, consumers make a purchase which is called Action, the information is shared with other people which is called Sharing. Data collection techniques use interview techniques, documentation techniques. The data analysis techniques used are data reduction, data presentation, and drawing conclusions. The results of this research show that the Toean Watiman restaurant uses Instagram as the main social media as a place to provide information, invite target consumers to buy products, and also provide warnings about holidays and new menus. This research is expected to provide deeper insight and insight into how the use of Instagram social media influences target consumers to buy products from Toean Watiman. This makes it possible to encourage the desire of target consumers to buy products from Toean Watiman, and is expected to persuade the local community as well. This research is expected to provide deeper insight and insight into how the use of Instagram social media influences the intended consumer target. By applying the concept of AISAS theory, it is hoped that it can increase the number of visitors that exceed the predetermined target each year. It is also hoped that this research can be a reference in utilizing promotions via Instagram social media.
Representation of Mental Health Disorders in Postpartum Women in the Film "Baby Blues" Mayang, Citra Sekar; Aziz, Zuhdan
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4562

Abstract

Purpose: The purpose of this research is to explain about how the representation of mental health disorders in postpartum women in the film "Baby Blues". Methodology: This research uses a qualitative approach and film analysis using the Roland Barthes semiotic method, with data collection techniques through documentation and literature study. Results: The results of this study by looking at denotation, connotation, and myth, then depicted in the film Baby Blues represent many women experiencing mental health disorders after childbirth. Furthermore, the results of the myth, this film presents many traditional views, namely gender stereotypes in society that can increase the risk of mental health disorders in postpartum women. This research is expected to make an important contribution to film studies, especially the influence of visual. Representation in films on people's perceptions and views related to mental health issues experienced by postpartum women through symbols, signs, and visual language to describe and communicate this issue. Applications/Originality/Value: This research seeks to make a film narrative more interesting in describing an issue so that it can be a guideline for filmmakers to produce more detailed and more accurate representations of mental health-related issues in future works.
Audience Reseption Analysis of Citra Advertisement Version "Ragam Cantik Indonesia Citra" Izzaty, Yusrina Amalia; Senja, Yustitia
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4563

Abstract

Advertisements for beauty products mostly feature women. Moreover, advertisements aired on television are dominated by beauty advertisements featuring slimming and whitening advertisements. Over time, the meaning of "beautiful" has slowly changed to be more inclusive. One of them is in the advertisement "Ragam Cantik Indonesia Citra". This research aims to find out how audiences capture and understand the messages conveyed in the advertisement. This research uses a qualitative research method with a reception analysis approach with Stuart Hall's encoding/decoding theory. In the process of interpretation, audiences are divided into three positions, namely dominant hegemony, negotiation, and opposition. This research shows different results from each informant. The results show that some informants have different positions. Differences in experience, beliefs, social background, economy, and status also color each position.
The Role of Gus and Yuk Tourism Ambassadors in The Promotion of Cultural Tourism in Mojokerto District Sukma, Devita Candra; Febriana, Poppy
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4564

Abstract

Mojokerto Regency in East Java is a developing area thanks in large part to investment in new transportation, other facilities and cultural tourism. As Tourism Ambassadors for the Mojokerto Regency Tourism and Creative Economy Office, Gus and Yuk play an important role in introducing and promoting the tourism potential of Mojokerto Regency to a wide audience. This research aims to study how tourism ambassadors can help improve tourism promotion in Mojokerto Regency. The research was conducted at the Mojokerto Regency Cultural Tourism Office. This article's research method was achieved through the use of descriptive qualitative analysis techniques. In which the author conducted an organized interview about the functions played by tourism ambassadors in the cultural tourism industry. The information used in this research comes from a variety of sources, including books and articles, as well as interviews with experts in the field who have direct knowledge of the problem under study.
The Effect of Exposure to Scientific Ads on TikTok on Buying Interest (Quantitative Study on Indonesian Scientific Followers) Jannah, Raihanil; Purworini, Dian
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4565

Abstract

Advertising has become one of the special forms of communication to solve marketing tasks. Advertising is more than just sharing information with the public. Many platforms can be used as advertising platforms, including TikTok. TikTok was originally a short video-sharing platform, specifically lip sync and dance videos, but over time, TikTok developed into a full-featured video service with various types of content. Scientific Indonesia is one of the brands that uses TikTok as its advertising platform. This research uses the S-O-R Theory. This study aims to determine the effect of exposure to Skintific ads on TikTok on buying interest. This study used a quantitative descriptive method. The population of this study was 535,200 followers of the scientific Indonesian TikTok account. The sample in this study amounted to 215 people using the Purposive Sampling method. Data collection techniques using questionnaires in the form of Google Forms. Test the data using IBM SPSS Statistics 23. the results of this study show that exposure to scientific on TikTok has a positive impact on being interested what the collection. This study achieved results showing that exposure to scientific ads on TikTok (X) has a positive effect on Buying Interest (Y). This research is useful in providing information to brands to improve marketing communication, especially advertising further because the result of this research is an advertisement that is very influential on product buying interest. One of them is scientific, where the correlation value (R) is 0.511, and the value of R square X to Y is 0.261. This means that the contribution of exposure to Indonesian scientific advertisements on the TikTok application to buying interest is 26.1%. In comparison, the remaining 74.9% is influenced by other variables that are not studied. In addition, the value of sig. 0.000 < 0.05, where the conclusion H0 is rejected and Ha is accepted.
Content Management of @akmil.id Instagram Account in Increasing Brand Engagement in 2023 Azi, Arya Dwi Saputro
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4566

Abstract

Purpose: Social media serves as a promotional tool to build brand engagement. Instagram is a social media that can present content effectively. The Military Academy is a military education institution that has a strategic role in shaping future leaders and soldiers of the Indonesian Army. The Military Academy has been using Instagram since 2017. This study aims to determine how the management of the @akmil.id Instagram account will increase Brand Engagement in 2023 because with proper management, the messages contained in the brand can be delivered on target and will be superior to its competitors. Methodology: The research method used in this research is descriptive qualitative. Data collection techniques with interviews and documentation. Result: The results of this study indicate that the media management of the @akmil.id Instagram account involves four main functions, namely planning, organizing, implementing, and monitoring. Planning is done to explain the content strategy by using Instagram features. Organizing involves the division of tasks and responsibilities within the team. Implementation is done to mobilize the concept that has been prepared. Supervision is done to ensure the achievement of previously conceptualized goals. In its implementation, followers on the @akmil.id Instagram account have increased since the last 30 days by 3.8% in December 2023.
Parasocial Interactions in Online Fan Applications (Qualitative Study on Nctzen use of the LYSN application) Muthaharah, Anisa Siti; Kusuma, Rina Sari
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4567

Abstract

The phenomenon of fanaticism towards the K-pop industry is increasingly widespread and easy to find. Compared to a few years ago when interacting with celebrities could only be mediated by sending letters at press conferences or opportunities to meet their idols. Now with online social media making it easier for fans to interact with their idols all over the world, this can lead to parasocial relationships being established. One platform that connects fans and their idols is the fandom application, namely the Lysn DearU Bubble application which is the focus of this research. This research also aims to determine the formation of parasocial relationships in a paid service application called LYSN DearU Bubble. With data analysis techniques in this research using in-depth interviews and documentation with fans who have Bubble accounts with a type of virtual ethnographic data collection. By using the attraction-addiction theory, this research shows that fans who subscribe to the LYSN fandom application tend to feel closer to their idols compared to fans who do not subscribe to LYSN, the content presented by the artist is what makes this application special and still used by fans even though this application is paid.
Existence of Cosplayers: A Study on Cosplayers Self-Disclosure through The Digital World of Instagram Zahra, Kintania Ayunada Az; Kusuma, Arif Surya
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4568

Abstract

Purpose: This research aims to analyze how cosplayers self-disclose via Instagram social media. This research is interesting to research because of the increasing popularity and openness of cosplayers holding their events in society where it used to be very rare to find cosplay events in the general public before Covid-19. Methodology: This research uses descriptive qualitative types and types with a positivism paradigm. Researchers used a purposive sampling technique to determine the data source. The informants used in this research were around 19 - 25 years old. The theory used is the self-disclosure theory of Joseph Luth and Harry Ingham (Johari Window). The data collection technique used in this research used observation and interviews. Data analysis refers to the Miles and Huberman model. The validity of the data uses triangulation from one information to another obtained through the interview. Results: The research results show that cosplayers' self-discovery through Instagram social media is divided into three categories, namely skills as self-expression, discomfort as social control and self-clarification. Applications/Originality/Value: This research seeks to find out how the self-disclosure process is analyzed using the quadrants of the Johari Window theory. The differences in this research include the object of research, the context used digital but using case studies instead of social, the recency of the place and research results.
Representation of Comfort Meaning in Blibli Home Youtube Ad "Discover Everything at Blibli Home 2022" Rosyid, Salman Abdul; Apriliani, Riski
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4569

Abstract

The growing number of Internet users continues to influence e-commerce companies like Blibli in maximizing the use of YouTube as an advertising platform, which is considered efficient and relevant to influence a wide audience's behavior in this era. The aim of this research is to understand how the "Discover Everything at Blibli Home" advertisement represents the meaning of comfort through the aspects of messages and visuals displayed in the ad, and how these elements are utilized to influence the audience on Blibli Home's YouTube ad. The method employed in this study is qualitative, using Roland Barthes' semiotic analysis. The results indicate four aspects representing the meaning of comfort: the physical aspect, the psychospiritual aspect, the environmental aspect, and the social aspect. According to Kotler's consumer behavior factor theory, this study demonstrates that, broadly speaking, the ad uses message and visual elements to represent the meaning of comfort, influencing audience behavior through psychological, personal, and sociocultural factors. "Discover Everything at Blibli Home" employs a postmodernism approach in delivering its message and content, shaping a simulation by utilizing symbolic elements such as color, slogans, product visualization, and intertextuality of popular culture to create hyperreality. This ad not only functions as a means of marketing a product but also as a symbolic construction that creates the desired reality for the audience.
Promotional Strategies using Instagram @baganjajanyuk to Boosting Customer in 2023 Saputra, Muhammad Firdaus; Rasyid, Haryadi Arief Nuur
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4570

Abstract

This research provides a comprehensive exploration into how Bagan Jajan Yuk cafe strategically utilizes its Instagram account @baganjajanyuk for promotional endeavors, navigating a landscape marked by a burgeoning cafe industry and intense competition. Employing a qualitative descriptive approach, the study employs the AISAS model to analyze the effectiveness of this strategy.The findings illuminate Instagram's pivotal role as a potent tool in not only attracting but also engaging potential customers. The linchpin of this success lies in the consistent generation of captivating content. The sustained use of @baganjajanyuk on Instagram significantly amplifies interaction with potential patrons, fostering a heightened interest in experiencing the cafe's offerings and even eliciting recommendations to a broader audience.This research underscores the undeniable effectiveness of promotional strategies through Instagram, particularly when coupled with a sustained commitment to content consistency. This approach proves instrumental in not just reaching but also retaining customers, particularly within the younger demographic. The broad spectrum of engagement and its appeal to potential customers reiterates the paramount importance of leveraging Instagram as a pertinent and triumphant promotional platform.This study provides valuable insights into the contemporary business landscape, highlighting the pivotal role of social media, specifically Instagram, in crafting and executing successful promotional strategies. It offers a nuanced understanding of how online platforms can be harnessed to not only navigate but also excel in the dynamic and competitive modern market.

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