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Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Published by Universitas Muhammadiyah Surakarta
ISSN : 24773328     EISSN : 28077245     DOI : -
Core Subject : Health, Science, Education, Social, Engineering,
Computer Science & IT Engineering Medicine & Pharmacology Social Sciences Other
The International Summit on Science, Technology and Humanity (ISETH) is organised by Universitas Muhammadiyah Surakarta. This summit aims to provide a platform for researchers and academics to share their research findings with others and meet lecturers and researchers from other institutions and to strengthen the collaboration and networking amongst the participants.
Arjuna Subject : Umum - Umum
Articles 1,013 Documents
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Local Food Product Branding through Catalog Photos and Social Media Management Assistance Rachmawati, Aulia; Febriana, Poppy; Aesthetika, Nur Maghfirah; Rochmania, Ainur
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4607

Abstract

Purpose: The use of social media can also help complete work, especially advancing micro, small, and medium enterprises (MSMEs) in the Sidoarjo area. This community service activity is carried out to promote local products and also increase the knowledge and skills of micro, small, and medium enterprises (MSMEs) so that they are able to increase product sales and marketing using social media platforms, especially Instagram accounts. Methodology: This activity goes through three stages: observation carried out with discussion, preparation carried out by providing materials, and implementation carried out with assistance with product photos and social media management. Results: The result of this service is to provide benefits and knowledge regarding the importance of social media and product photos in increasing sales for MSMEs. Applications/Originality/Value: What was obtained after carrying out this activity was that Kupang Jaya MSMEs and Sustainable Kitchens had catalog photos and social media as a forum for promoting sales.
Roland Barthes Semiotic Analysis of the Interpretation of Body Shaming Issue in Tall Girl Movie Fatimah, Nofia Ayu; Wirawanda, Yudha
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4608

Abstract

Film is one of the media that is widely favored by the public, with visual art displayed by the public as if they can feel the continuity of the film with the reality of real life, as well as the action of body shaming in this film. Body shaming is an act of negatively commenting on body shape that can cause mental disorders and depression to the victim. One of the movies that discusses the action of body shaming is the movie "Tall Girl". This movie raises the issue of body shaming, in this case body shaming that occurs based on two factors, namely body shaming based on gender bias and body shaming based on physicality. The researcher examined the movie "Tall Girl" by using a descriptive qualitative method with semiotic theory from Roland Barthes in analyzing data about the impact and classification of body shaming actions. The purpose of this study is to provide an overview of how the issue of body shaming is interpreted, as well as to explain the impact and classification of body shaming actions. The results obtained are the issue of body shaming in this study are interpreted that this often happens but the perpetrators do not feel that they are doing body shaming themselves, they think that it is just a joke, the form of resistance to the action of body shaming in this film is to accept ourselves and not feel insecure about ourselves because everyone has advantages and disadvantages and no one is perfect.
Analysis of Celebrity Worship Behavior in the Lifestyle of K-POP Fans in the Seventeen Fandom in Yogyakarta Juwita, Rahmania; Nurnisya, Frizki Yulianti
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4609

Abstract

The phenomenon of Korean wave globalization is spreading South Korean culture worldwide. One of them is Indonesia, which entered through the broadcast of Korean dramas to attract attention from visuals, storylines, and interesting accompanying music called K-pop. Having great enthusiasm for K-pop gave rise to a group of fans of the K-pop boy band SEVENTEEN called CARAT. In providing support to SEVENTEEN, CARAT provides support by buying merchandise. K-pop fans' behavior shows their obsession or adoration towards their idols, often called celebrity worship. This type of research is qualitative research with phenomenological methods and an interpretive paradigm approach. Data collection techniques use interviews, documentation, and observation and analyze data through four activities: data collection, data reduction, data display, verification, and conclusion making. The results of this study indicate that the formation of celebrity worship behavior in fans refers to each component stage in celebrity worship, namely Entertainment-social, Intense-personal, and Borderline-pathological, with fantasy behavior that is not excessive. SEVENTEEN fans experience changes in lifestyle by paying more attention to personal appearance, changing mindsets, and strengthening social relationships.
Representation of Spouse Intimacy in Drake Doremus' Film Entitled Zoe Assyamsi, Kinasih Ahya Fauzi; Wirawanda, Yudha
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4610

Abstract

Artificial intelligence has become a significant factor in every aspect of life, including health, education, and being a life partner for people. Researchers wanted to know how humans and artificial intelligence interacted, particularly in intimate relationships. This discovery raises the topic of how to best depict the closeness between humans and artificially intelligent machines. This study uses the qualitative method and the interpretive critical paradigm to investigate the behaviors and attitudes of a cultural group. This research uses Vetere’s intimacy theory as a concept Hall’s representation analysis and Roland Barthes' semiotic analysis that explore denotation and connotation. Data validity is ensured through triangulation analysis, which merges data from various sources for comparison. Self-disclosure involves personal information sharing, trust is built through non-verbal interactions, and commitment is shown through long-term actions such as gift-giving, gratitude, extending an invitation for a holiday, sexual activities, reassurances, providing assistance, and attention to detail. In conclusion, AI can develop further, one of which is developing emotions to establish closer relationships with humans. This can be proven by several results that have been mentioned. Future studies should investigate how feelings of love or emotion may be programmed into robots or artificial intelligence to create romantic relationships with humans.
Trends in using Social Media as UMKM Marketing Zakiyah, Alfina Rizkyana; Rahmanto, Andre Noevi; Sudarmo, S
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4611

Abstract

Purpose: This research aims to find out how the use of social media used by MSMEs for media marketing has changed from 2018-2023. Methodology: This research uses a qualitative study methodology with data analysis, namely literature study. Results: The results of this research are that many MSMEs use social media as their marketing and the one that is often used is Instagram. They also use other social media such as Facebook, WhatsApp and e-commerce. From 2018 to 2023, Instagram was ranked first, however, some MSME owners still use WhatsApp and Facebook as promotional media.
The Commodification of Islam in Halal Cosmetics Advertising in Indonesia (Judith Williamson Semiotics Analysis) Mutiah, Isnaini Umi; Andreas, Rino; Mahardika, Dzikrina Aqsha; Setiawan, Azizah Nafabilla; Septiyanti, Nisa Dwi
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4612

Abstract

The purpose of this paper is to explain the commodification of Islam in the advertisement of Wardah cosmetic products through Judith Williamson's semiotic analysis. Advertising as a communicative medium aims to influence consumers by constructing the dominant discourse in Muslim society. One of them is seen in Wardah's beauty product advertisement by building Islamic discourse. This qualitative research uses the advertising semiotics method which examines the relation between signifier and signified in an object. The researcher analyzed the scenes in five Wardah advertisements. The results show that "Wardah TV commercial" embeds Islamic discourse through the concept of "halal'' cosmetics through text and audio-visual components. This Islamic discourse was built through language and then commodified as a product with a "halal" label attached to Wardah's commodities, namely using natural alcohol, not being contaminated with prohibited materials, and the production process in accordance with Islamic procedures. Furthermore, Wardah's advertisement featured multi-talented artists Dewi Sandra and Natasha Rizki, who were known as hijrah models, singers, and film actresses. Thus, Wardah succeeded in "borrowing" the meaning of popularity, Muslim youth, and achievement so that the product obtains a significant meaning based on the artist's reference system. The decommodification process looks at the ideology that is hidden and played by industrial interests in the segment of Muslim society in Indonesia.
Mimicry, Hybridity and Liminality in The Movie Avatar: The Way of Water (A Postcolonial Study) Andreas, Rino; Sanjaya, Candra Rahmat; Wihastiningrum, Zabrina Damayanti; Putra, Romi Iriandi
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4613

Abstract

Film is a medium that describes the relationship between "Western" and "Eastern" cultures. This study aims to examine the discourse of postcolonialism in the movie Avatar: The Way of Water (2022) from the perspective of Homi K. Bhabha regarding mimicry, hybridity and liminality. This qualitative research uses a content analysis method. As a result, the film Avatar displays a film plot that positions the people of Navi as an "eastern" group colonized by military forces from the "West". The characters in the film, namely Jake Sully and his family, are not trapped in the dichotomy between the colonizers and the colonized, but form and create a hybrid identity between humans and sailors. Thus the relationship between the characters in the movie Avatar is in the "space between" which is growing. a reading of postcolonialism in film.
The Level of Gratification in Using a Second Account Instagram for Self Disclosure Aliyani, Nafi Rahima; Purworini, Dian
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4614

Abstract

Purpose: This study aims to find out how much the level of gratification in using a second account Instagram for self-disclosure. Methodology: This study used descriptive quantitative methods. The population used in this study is late adolescents aged 18-22 years old at the Faculty of Communication and Informatics UMS, who have and actively use a second account Instagram. The sample is determined by purposive sampling, and the data analysis was carried out with a paired sample t-test. Results: The results of this study show that there is gratification in the use of a second account Instagram for self-disclosure, this is based on the results of the comparison of the total mean value of gratification sought (GS) of 66.22, which has lower results than the total mean value of gratification obtained (GO) of 67.39. So, the social media second account Instagram can provide a sense of gratification to the audiences. There is a significant difference between GS and GO in this study, which is the value from the Sig (2-tailed) result is 0.002<0.05. So, there is a significant difference between the variables. The hypothesis result of this study is H0 rejected and Ha accepted. Applications/Originality/Value: This study seeks to describe the level of gratification in using a second account Instagram for self-disclosure by using 4 indicator motives for media use, namely information, personal identity, integration and social interaction, and entertainment. The differences between this study with the other study lie in the population, research object, literature, and research results.
The Phenomenon of Catcalling as an Act of Sexual Harassment among Students Anhar, Tyko Abadi; Haryanti, Yanti
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4616

Abstract

Verbal sexual harassment (catcalling) is a type of symbolic sexual harassment that is still normalized or tolerated among the public or students. The public, especially students, still do not recognize catcalling as verbal sexual harassment, let alone those who encourage the perpetrators of verbal sexual harassment. Researchers obtain a problem formulation, namely. What are the factors that encourage perpetrators to carry out catcalling in the university environment? The aim of this research is to identify the factors behind catcalling on campus. The subjects of this research are divided into two, namely. informants as perpetrators and informants as victims. This research was structured based on qualitative methods with the aim of understanding a phenomenon that occurred in depth using a phenomenological approach and using the theory of Pierre Bourdieu and Verbal and Non-Verbal Communication. The aim of this approach is that researchers want to understand more about the experiences, perceptions, behavior, actions and motivations of informants. The data collection techniques used were observation, interviews and supporting documentation. The results of research in the field are from analysis of arena, habitus, power and capital as well as verbal and non-verbal messages resulting in field findings that the symbolic meaning of each informant does not just happen, there are similarities and differences according to the experience of each informant. Differences in communication methods, backgrounds, arenas and habitus are also factors that encourage verbal sexual harassment to occur in the university environment. The impact felt by each informant regarding catcalling included the positive impact felt by the informant as the perpetrator of catcalling, no impact whatsoever for some informants and the negative impact experienced by the informant as a victim of catcalling.
Hate Speech on Social Media: An Exploration Problem, Consequences and Recommendation Solution Indah, Tiara; Megantoro, Andrian Yohana; Putra, Romi Iriandi
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4617

Abstract

The purpose of this article is to explain some of the problems of hate speech carried out on social media; the author also tries to explain some recommendations that can potentially overcome hate speech carried out on social media. The data collection in this article was conducted through a literature study, and the result was that the current phenomenon is that social media users are more willing to express opinions or comment on other people who are not even known personally. The death of Sulli, a Korean idol, in October 2019 due to depression due to continuously receiving hate speech messages on her social media account became the most shocking case. In Indonesia, hate speech cases are dominated by defamation, harassment, slander, provocation, and threats against individuals and groups. There are at least four recommended solutions to this problem; the first is related to government regulations. Secondly, it is necessary to hold socialization, whether carried out by Digital Literacy activists, academics, or anyone who can influence the surrounding environment; socialization is not only carried out directly but is carried out on social media in the form of disseminating content. Third, the features of social media should be maximized because, currently, various types of social media have provided features to reduce negative comments, such as comment filters, spam reports, and several other features. And the last one is related to the ethics of interpersonal communication on social media.

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