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Publikasi Riset Mahasiswa Manajemen
Published by Universitas Multi Data Palembang
ISSN : 27148475     EISSN : 27972933     DOI : https://doi.org/10.35957/prmm.v3i2.2313
Core Subject : Economy,
Economics, Econometrics & Finance
Pulikasi Riset Mahasiswa Manajemen (PRMM) adalah jurnal ilmiah untuk mempublikasikan hasil penelitian dan pengembangan gagasan para mahasiswa dalam bidang manajemen, ekonomi, dan kewirausahaan. Jurnal ini terbit 2 (dua) kali dalam setahun (April dan November) dan bertujuan untuk menyebarkan hasil-hasil penelitian terbaru dan gagasan dalam bidang manajemen, ekonomi, dan kewirausahaan kepada masyarakat ilmiah.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 111 Documents
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BOS-Q FISHING PARK Firhan, Firhan; Kasih, Yulizar
Publikasi Riset Mahasiswa Manajemen Vol 4 No 2 (2023): Publikasi Riset Mahasiswa Manajemen
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/prmm.v4i2.4296

Abstract

Fishing pond which will be called Bos-Q Fishing Park is a business idea with a fishing pond concept that is unique with Jumbo-sized Fish (Monster) from various species, both local and imported. Bos-Q Fishing Park will also have a Mega Aquatank and a conservation pond specifically for endemic fish native to Indonesia and Palembang which will be made as educational media for visitors to preserve nature, especially in terms of fisheries. For the establishment of this business, the author while the business owner requires an initial capital of Rp. 466,610.00, with 9 workers in it who have their respective job specifications. With the calculated calculations, the initial payback period or PP (Payback Period) of this business is 2 years 9 months 15 days, with an NPV (Net Present Value) of Rp 460,918,475,- and a PI (Profitability Index) index. of 1.99 which is greater than the number 1 makes this business feasible to establish. With an IRR (Internal Rate of Return) of 49% which is a percentage greater than the BI Rate of 3.50% and an ARR (Average Rate of Return) of 112%, it shows that the Bos-Q Fishing Park business is worthy to be established.
Analisis Rencana Usaha Mr.Style Barbershop Dengan Konsep Layanan Booking Appointment Berbasis Digital di Kota Palembang Jeffry, Jeffry; Artina, Nyimas
Publikasi Riset Mahasiswa Manajemen Vol 4 No 2 (2023): Publikasi Riset Mahasiswa Manajemen
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/prmm.v4i2.4307

Abstract

Mr.Style Barbershop adalah sebuah bisnis yang bergerak dibidang jasa yang menawarkan 2 layanan yaitu jasa home servis dan langsung ke tempat barbershop. Dengan spesialisasi pada jasa potong rambut, cukur dan pewarnaan rambut. Usaha ini berlokasi diJalan Musi Raya Barat No. 11 dalam bentuk ruko. Berdasarkan aspek kelayakan usaha, Mr.Style Barbershop dinyatakan layak untuk dijalankan dan memiliki prospek yang mengguntungkan di masa mendatang.
Pengaruh Current Ratio (CR) Dan Debt To Equity Ratio(DER) Terhadap Pertumbuhan Laba Pada Perusahaan Sektor Barang Konsumsi Yang Terdaftar Di Bursa Efek Indonesia Periode 2017-2021 Kristanti, Yulita; Meirisa, Faradila
Publikasi Riset Mahasiswa Manajemen Vol 4 No 2 (2023): Publikasi Riset Mahasiswa Manajemen
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/prmm.v4i2.4387

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Current Ratio (CR) dan Debt To Equity Ratio (DER) terhadap Pertumbuhan Laba secara parsial dan simultan. Populasi dalam penelitian ini adalah perusahaan Sektor Barang Konsumsi yang terdaftar di Bursa Efek Indonesia Periode 2017-2021. Sampel pada penelitian ini berjumlah 45 Perusahaan dengan menggunakan purposive sampling. Pengujian hipotesis dalam penelitian ini menggunakan metode analisis linear berganda dengan program SPSS 26. Hasil uji parsial menunjukkan bahwa variabel Current Ratio (CR) tidak berpengaruh Pertumbuhan Laba sedangkan Debt To Equity (DER) berpengaruh terhadap Pertumbuhan Laba. Berdasarkan hasil uji simultan menunjukkan bahwa variabel Current Ratio (CR) dan Debt To Equity Ratio (DER) tidak berpengaruh terhadap Pertumbuhan Laba.
The effect of price, service quality on user satisfaction for maxim users in city Palembang Febriyanti, Sania Eka; Widagdo, Herry
Publikasi Riset Mahasiswa Manajemen Vol 4 No 2 (2023): Publikasi Riset Mahasiswa Manajemen
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/prmm.v4i2.4404

Abstract

The purpose of the study is to analyze the effect of price, service quality,brand image and brand trust on user satisfaction for maxim users in PalembangCity. Another objective is to analyze the factors consisting of price, servicequality, brand image, and brand trust on user satisfaction for maxim users inPalembang city simultaneously and method used for data with 160 samples. Thetype of research used is descriptive quantitative research. And based on the resultof the price, service quality, brand image and brand trust has a significantinfluence on user satisfaction.
ANALISIS KEPUASAN PELANGGAN BENGKEL MOTOR YAMAHA SENTRAL PALEMBANG 2022-2023 Novita, Novita; Widagdo, Herry
Publikasi Riset Mahasiswa Manajemen Vol 4 No 2 (2023): Publikasi Riset Mahasiswa Manajemen
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/prmm.v4i2.4420

Abstract

This study aims to determine the effect of trust, service quality, facilities, and price perceptions both partially and simultaneously. The sample in this study were 160 respondents using the Roscoe sampling method. Based on the results of the study, the variables of trust, service quality, facilities, and price perceptions simultaneously influence customer satisfaction.
STRATEGI MENINGKATKAN KEPUASAN PELANGGAN PADA TOKO OBAT HASAN PALEMBANG Apriyanti, Berliana; Widagdo, Herry
Publikasi Riset Mahasiswa Manajemen Vol 4 No 2 (2023): Publikasi Riset Mahasiswa Manajemen
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/prmm.v4i2.4436

Abstract

This study aims to analyze the effect of Product Diversity, Location, Word of Mouth (WOM) and price on customer satisfaction of Hasan Drug Store in Palembang partially or simultaneously. In this study, the method used was quantitative, and the type of research used was descriptive analysis with data collection techniques with a total sample of 150 respondents. The results of the study obtained the results of a significant influence that has been carried out regarding the discussion of the influence of Product Diversity, Location, Word of Mouth (WOM) and price on customer satisfaction of Hasan Drug Store in Palembang which has been discussed in the previous section, the conclusion in this study is the results of the research variables Product Diversity, Location, Word of Mouth (WOM) and price simultaneously have a positive and significant effect on customer satisfaction of Hasan Drug Store in Palembang.
A ANALISIS PENGARUH PRICE EARNING RATIO (PER), CURRENT RATIO (CR) DAN TOTAL ASSETS TURNOVER (TAT) TERHADAP RETURN SAHAM (STUDI KASUS PADA SEKTOR PERTANIAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2017-2021 Sari, Lusi Pramita; Kardinal, Kardinal
Publikasi Riset Mahasiswa Manajemen Vol 4 No 2 (2023): Publikasi Riset Mahasiswa Manajemen
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/prmm.v4i2.4528

Abstract

Abstract : This study aims to determine the effect of Price Earning Ratio , Current Ratio and Total Asset Turnover On Stocks Return (Study On Agricultural Sector Listed On The Idx In 2017-2021. Sampling technique with purposive sampling technique. The sample used was 19 companies from 26 manufacturing companies listed on the Indonesia Stock Exchange (IDX), so that the data analyzed amounted to 95 which were then transformed into 89 data. The data analysis technique used is descriptive statistical analysis. Based on the results of this study indicate that Price earning ratio has a significant negative effect on stocks return, Current Ratio has a positive and no significant effect on stocks return, total asset turnover has a negative and no significant effect on stocks return. Price Earning Ratio , Current Ratio and Total Asset Turnover together influence stocks return.
PENGARUH PENGEMBANGAN KARIR DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI MELALUI MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING PADA KANTOR BPBD KABUPATEN AGAM Rahman, Montela Nove; Putra, Ramdhani Bayu; Ramadhan, Muhamad Fikri; Yulasmi, Yulasmi
Publikasi Riset Mahasiswa Manajemen Vol 4 No 2 (2023): Publikasi Riset Mahasiswa Manajemen
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/prmm.v4i2.4567

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh pengembangan karir dan disiplin kerja terhadap kinerja karyawan melalui motivasi kerja sebagai variabel intervening pada Kantor BPBD Kabupaten Agam. Metode yang digunakan adalah Structur Equation Modeling (SEM) dengan Partial Least Square (PLS) 3.0. Dengan mengedarkan kuesioner sebanyak 56 responden. Hasil analisis data menyimpulkan, terdapat pengaruh positif dan signifikan pengembangan karir terhadap motivasi kerja. Terdapat pengaruh positif dan tidak signifikan disiplin kerja terhadap motivasi kerja. Terdapat pengaruh positif dan signifikan pengembangan karir terhadap kinerja karyawan. Terdapat pengaruh positif dan tidak signifikan disiplin kerja terhadap kinerja karyawan. Terdapat pengaruh positif dan signifikan motivasi kerja terhadap kinerja karyawan. Terdapat pengaruh positif dan signifikan pengembangan karir terhadap kinerja karyawan melalui motivasi kerja. Terdapat pengaruh positif dan tidak signifikan disiplin kerja terhadap kinerja karyawan melalui motivasi kerja.
PENGARUH SELF LEADERSHIP DAN SELF EFFICACY TERHADAP KOMITMEN ORGANISASI DENGAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR SEBAGAI VARIABEL INTERVENING PADA DINAS PERIKANAN DAN KETAHANAN PANGAN KABUPATEN AGAM Rivaldi, Rivaldi; Putra, Ramdani Bayu; Dika, Riri Putri; Mulyani, Sitti Rizki; Putra, Rio Andhika
Publikasi Riset Mahasiswa Manajemen Vol 4 No 2 (2023): Publikasi Riset Mahasiswa Manajemen
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/prmm.v4i2.4591

Abstract

ABSTRAK: Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar signifikan Self Leadership dan Self Efficacy Terhadap Komitmen Organisasi dengan Organizational Citizenship Behavior Sebagai Variabel Intervening Pada Dinas Perikanan dan Ketahanan Pangan Kabupaten Agam.Penelitian ini terdiri dari 4 variabel Indenpenden yaitu Self Leadership dan Self Efficacy Terhadap Komitmen Organisasi dengan Organizational Citizenship Behavior Sebagai Variabel Intervening. Metode pengumpulan data mengunakan kuesioner dengan sampel sebanyak 37 responden.Metode yang digunakan adalah Metode Kuantitatif. Berdasarkan Hasil penelitian tersebut sejalan dengan penelitian yang dilakukan Dari hasil penelitian pengaruh self leadership dan self efficacy terhadap komitmen organisasi dengan organizational citizenship behavior sebagai variabel intervening pada pegawai Dinas Perikanan dan Ketahanan Pangan Kabupaten Agam dapat disimpulkan bahwa :1.Self leadership berpengaruh positif dan signifikan terhadap organizational citizenship behavior pada pegawai Dinas Perikanan dan Ketahanan Pangan Kabupaten Agam,2.Self efficacy berpengaruh positif dan singnifikan terhadap organizational citizenship behavior pada pegawai Dinas Perikanan dan Ketahanan Pangan Kabupaten Agam,3.Self leadership berpengaruh positif dan tidak signifikan terhadap komitmen organisasi pada pegawai Dinas Perikanan dan Ketahanan Pangan Kabupaten Agam,4.Self efficacy berpengaruh positif dan tidak signifikan terhadap komitmen organisasi pada Dinas Perikanan dan Ketahanan Pangan Kabupaten Agam,5.Organizational citizenship behavior berpengaruh positif dan signifikan terhadap komitmen organisasi pada pegawai Dinas Perikanan dan Ketahanan Pangan Kabupaten Agam,6.Self leadership berpengaruh positif dan signifikan terhadap komitmen organisasi melalui organizational citizenship behavior pada pegawai Dinas Perikanan dan Ketahanan Pangan Kabupaten Agam,7.Self efficacy berpengaruh positif dan signifikan terhadap komitmen organisasi melalui organizational citizenship behavior pada pegawai Dinas Perikanan dan Ketahanan Pangan Kabupaten Agam. Kata kunci: Self Leadership, Self Efficacy, Komitmen Organisasi, Organizational, Citizenship Behavior ABSTRACT : The purpose of this study was to find out how significant Self Leadership and Self Efficacy Towards Organizational Commitment with Organizational Citizenship Behavior as Intervening Variable at Dinas Perikanan dan Ketahanan Pangan Agam Regency.This research consists of 4 independent variables, namely Self Leadership and Self Efficacy on Organizational Commitment with Organizational Citizenship Behavior as Intervening Variables. Data collection method using a questionnaire with a sample of 37 respondents.The method used is the Quantitative Method. Based on the results of this study, it is in line with the research conducted. From the results of the research on the effect of self-leadership and self-efficacy on organizational commitment with organizational citizenship behavior as an intervening variable for employees of the Department of Fisheries and Food Security, Agam Regency, it can be concluded that: 1. Self-leadership has a positive and significant effect on organizational citizenship behavior on employees of the Department of Fisheries and Food Security of Agam Regency, 2. Self-efficacy has a positive and significant effect on organizational citizenship behavior on employees of the Department of Fisheries and Food Security of Agam Regency, 3. Self-leadership has a positive and insignificant effect on organizational commitment to Service employees Fisheries and Food Security in Agam Regency, 4. Self-efficacy has a positive and not significant effect on organizational commitment at the Fisheries and Food Security Service in Agam Regency, 5. Organizational citizenship behavior is important positive and significant influence on organizational commitment to employees of the Department of Fisheries and Food Security of Agam Regency, 6. Self-leadership has a positive and significant effect on organizational commitment through organizational citizenship behavior on employees of the Department of Fisheries and Food Security of Agam Regency, 7. Self-efficacy has a positive and significant effect on organizational commitment through organizational citizenship behavior on employees of the Department of Fisheries and Food Security in Agam Regency. Keywords: Self Leadership, Self Efficacy, Organizational Commitment, Organizational, Citizenship Behavior
Pengaruh Kualitas Produk dan Promosi terhadap Minat Beli Perumahan Kenten Resort Palembang Mutiara, Fatiah; Megawati, Megawati
Publikasi Riset Mahasiswa Manajemen Vol 4 No 2 (2023): Publikasi Riset Mahasiswa Manajemen
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/prmm.v4i2.4626

Abstract

Determinants of Buying Interest Factors are Product Quality, Brand, Price, and Promotion. This study aims to test whether product quality, brand, price, and promotion have a mutual effect on buying interest in Kenten Resort Palembang housing. Using causal quantitative methods and with a sample of 144 respondents. The data analysis method used no-probability sampling, as well as multiple regression with the SPSS ver- sion 26 statistical test tool. Based on the results of the study, it was shown that the vari- ables of Product Quality, Brand, Price, and Promotion had a significant and positive ef- fect on Buying Interest for Kenten Resort Palembang Housing

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