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Agribusiness Journal
Published by Universitas Sembilanbelas November Kolaka
ISSN : 2548379X     EISSN : 25482211     DOI : https://doi.org/10.31327/aj
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Agribusiness Journal is oriented to reguler publishing of research in the areas of Agribusiness. Scope : Agribusiness, Agricultural Commodity Marketing, Agricultural Extension and Communication, Agricultural Production and Development, Agricultural Institutions and Finance, Agricultural Commodity Entrepreneurship, Agricultural Economics, Agricultural Commodity and Plantation Agribusiness Performance.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol 8, No 1 (2025): Agribusiness Journal" : 12 Documents clear
Shu.Maique Sidrap Dimsum Business Development Strategy Katang, Ruskiah; Nurhapsa, Nurhapsa; Halimah, Andi Siti
Agribusiness Journal Vol 8, No 1 (2025): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v8i1.2479

Abstract

This study aims to formulate development strategies for Dimsum Shu. Maique, a culinary business located in Sidenreng Rappang Regency (Sidrap), analyses internal and external factors and determines strategic priorities using the Quantitative Strategic Planning Matrix (QSPM) method. The approach includes the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices to identify the business's strengths, weaknesses, opportunities, and threats. The analysis results show an IFE score of 2.708 and an EFE score of 3.096, placing the business in Quadrant II of the IE Matrix, which supports a grow and build strategy. Through QSPM analysis, the highest-priority strategy identified is recruiting competent human resources, followed by regular product innovation and strengthening relationships with suppliers. These findings provide a strategic basis for the business owner to design effective, targeted development efforts to enhance competitiveness and ensure business sustainability.
Analysis of Elements in Innovation Communication of Liquid Organic Fertiliser Mustapit, Mustapit; Sunartomo, Aryo Fajar; Subekti, Sri; Puspaningrum, Diah
Agribusiness Journal Vol 8, No 1 (2025): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v8i1.2350

Abstract

Organic fertiliser has been widely used by farmers in Jember Regency, one of which is the type of liquid organic fertiliser (LOF) of local microorganisms. Research related to innovation adoption mostly focuses on innovation attributes. 4 other variables affect the speed of innovation adoption besides innovation attributes, namely: (1) type of innovation decision (choice, collective, or authoritarian), (2) communication channels (interpersonal or mass media), (3) social system (norms, degree of network relatedness), and (4) change agent (level of promotion effort). The purpose of this study was to analyse the elements in LOF innovation communication in Jember Regency with descriptive statistics, including: (1) relative profit level; (2) type of innovation decision; (3) communication channels; (4) social system; and (5) change agent. The research is a type of survey research with a quantitative method approach. The data analysis method in this study includes the following stages: (1) determination of scale values, and (2) descriptive statistical analysis. The results of the study showed that the elements in LOF innovation communication in Jember Regency generally show high achievements, so it can be concluded that LOF innovation has received support from farmers in Jember Regency. The elements of communication channels, social systems, and agents of change have achieved very high achievements, while the relative advantages element is already high, and the innovation decision type element is still moderate. Some things that need to be improved are decision-making at the farmer group level to be more democratic and prioritise deliberation. In addition, the relative advantages level can still be increased by overcoming technical constraints in LOF production and application.
The Role of Farmers' Groups in Increasing Rice Farming Production Sasmita, Yanti; Fatmah, Fatmah; Nurmala, Nurmala; Mahdar, Mahdar; Sulham, Sulham
Agribusiness Journal Vol 8, No 1 (2025): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v8i1.2347

Abstract

This study aims to determine the role of farmer groups in the implementation of rice farming activities in Tinigi Village and the relationship between the role of farmer groups in increasing rice farming production in Tinigi Village, Galang District, Tolitoli Regency. The analysis method used is a descriptive analysis method using a Likert Scale and Multiple Linear Regression to determine the influence of learning classes, cooperation facilities and production units. The results of the study show that (1) the role of farmer groups in rice farming is categorized as high, both as a learning class, cooperation facilities and production units (2) The results of the Determination Coefficient Test (R) of multiple linear regression analysis that R is 0.532 or 53.2% means that the percentage of contributions affects learning classes, cooperation facilities and production units. The results of the F Test show that the independent variables simultaneously have a significant effect on the dependent variable. The results of the T Test show that learning classes (X1), cooperation facilities (X2) production units (X3) affect the role of farmer groups, proven by using the T Test.
Consumerism of Food and Non-Food Products on Online Platforms Dewani, Luh Ayu Karunia; Susrusa, Ketut Budi; Arisena, Gede Mekse Korri; Bakhtiar, Ary
Agribusiness Journal Vol 8, No 1 (2025): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v8i1.2363

Abstract

In the digital era, students increasingly rely on online platforms to fulfill their consumption needs for food and non-food products. The development of e-commerce and digital payment systems such as e-wallets has changed consumption patterns, offering ease of transactions and increasing the tendency of consumptive behavior. Consumerism, which is the tendency to buy excessively without considering actual needs, is a phenomenon that needs to be studied more deeply. Students are vulnerable to impulsive consumption due to promotions, discounts, and easy access to online products. This study examines the relationship between the use of e-wallets, e-commerce, and college students' consumerism levels in food and non-food shopping.
Study on the Development of Indonesia and Malaysia Shallot Imports Manullang, Umar Fachry; Harahap, Mailina; Abidin, Ahmad Zairy Bin Zainol
Agribusiness Journal Vol 8, No 1 (2025): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v8i1.2330

Abstract

This study analyses shallot import trends in Indonesia and Malaysia from 2010 to 2023. Indonesia, while a net exporter, experiences fluctuating imports, primarily due to seasonal production variations and occasional supply shortfalls. Malaysia, lacking significant domestic production, consistently relies heavily on imports, primarily from India. The study utilises a descriptive qualitative method, incorporating both primary (interviews, observations) and secondary data (government reports, trade statistics). Key findings highlight Brebes, Indonesia, as a major shallot production centre, employing technologies like Controlled Atmosphere Storage (CAS) to extend shelf life. Data mining techniques, specifically linear regression, are used to predict shallot yields based on factors like land area, fertiliser use, and labour. Despite improved productivity per hectare, total production in Brebes fluctuated, indicating challenges in maintaining production scale. Malaysia's shallot import dependence is underscored by its reliance on 24 countries, with India being the largest supplier. MARDI's efforts to cultivate local shallot varieties represent a step towards self-sufficiency. The study examines factors driving imports, including resource limitations, consumption needs, competitive advantages, and economic policies. The instability of shallot production, particularly during the rainy season, contributes to price fluctuations. The analysis concludes by emphasising the need for both countries to enhance domestic production through technological advancements, improved cultivation techniques, and supportive government policies to reduce import dependence and stabilise prices.
Labor Allocation Dynamics in Swamp Rice Farming: Influencing Factors and Adaptive Strategies of Farmers Mulyana, Eka
Agribusiness Journal Vol 8, No 1 (2025): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v8i1.2465

Abstract

Labor allocation is a crucial aspect in the sustainability of rice farming, particularly in lebak swamp areas that possess unique ecological characteristics and demand adaptive strategies from farmers. This study aims to analyze the internal and external factors influencing labor allocation, as well as the strategies adopted by farmers in managing labor within the context of lebak swamp rice farming. A descriptive qualitative approach was employed, with data collected through in-depth interviews involving 30 farmers in Pematang Bangsal Village, Pemulutan Selatan District. The data were analyzed using thematic coding techniques to identify key patterns. The findings reveal that internal factors such as motivation, farming experience, physical health, and farm management significantly affect labor allocation. Meanwhile, external factors include family support, agroecosystem conditions, and access to production inputs. Farmers' adaptive strategies involve intra-household division of labor, the use of hired labor, and adjustment of planting schedules. The study concludes that labor allocation dynamics in lebak swamp rice farming are complex and shaped by the interplay of multiple factors. Therefore, policy interventions and agricultural extension programs must be contextual and sustainable to effectively support labor management in such agroecological settings.
Business Feasibility Study and Added Value of Broccoli Stem Stick Products at CV Tani Organik Merapi Anggraini, Yolanda Desi; Tanjung, Dahri
Agribusiness Journal Vol 8, No 1 (2025): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v8i1.2511

Abstract

CV Tani Organik Merapi is a company that produces organic vegetables, one of which is broccoli. The discarded broccoli trimmings are a weakness of the company. The solution that can be done by the company is to process the trimmings into broccoli stem sticks. This study aims to determine consumer preferences, analyse and compile business feasibility and add value to the O'Bro Stik business. The methods used include conjoint analysis, business feasibility of non-financial and financial aspects, and added value. The results of consumer preferences indicate that the attributes that consumers consider before purchasing O'Bro Stik are texture, price, and packaging. The results of the non-financial and financial analysis are declared feasible with an NPV of Rp86,166,474; IRR 102.17%; gross B/C 4.58; net B/C 1.40; and a payback period of 2.0 years. The switching value results show that the maximum tolerance limit for changes in production is 30.13% and 534.65% for increases in wheat flour. The value-added analysis produces a significant value of 47.70%.
Development Of Processed Catfish Through A Canvas Business Model Approach Aras, Muh.; Wulandary, Ayu; Haryono, Iranita
Agribusiness Journal Vol 8, No 1 (2025): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v8i1.2297

Abstract

Catfish processing in Sidrap Regency, especially in Makkoring Village, requires optimization for business development. The aim of this research is to analyze the canvas model business and provide business improvements in the Pokdakan Massiddie Fish Cultivation Group. The analytical method used in the research is descriptive qualitative, while the data analysis technique used is BMC (Business Model Canvas). The data used includes primary and secondary data. The research results show that the Pokdakan Massiddie Fish Cultivation Group's business model needs to be improved in the elements of customer relationships, channels, revenue streams, key resources, key activities, key partners and cost structure. For customer segments and value proposition elements, there is no need for improvement, it just needs to be maintained.
Financial Feasibility of Te'tekan Cake Business Musdalifa, Musdalifa; Padapi, Astrini; Wulandary, Ayu
Agribusiness Journal Vol 8, No 1 (2025): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v8i1.2503

Abstract

Financial feasibility of Te'tekan traditional cake business, This study aims to analyze the financial feasibility of Te'tekan traditional cake business in Enrekang Regency. The study was conducted in Mampu Village, Anggeraja District, which is known as the center of Te'tekan cake production. The method used is a quantitative approach with data collection through questionnaires and interviews with informants who have been running the business for more than five years and have a larger production scale than similar businesses. The feasibility analysis was carried out using the Net Present Value (NPV) and Internal Rate of Return (IRR) methods. The results showed that the total production cost for one year was IDR901,315,000, with total revenue reaching IDR2,849,157,000, resulting in a net income of IDR1,947,842,000. The NPV value obtained was IDR5,628,240,951 and the IRR was 55%, which was much higher than the assumed discount rate of 15% and 20%. Thus, the Te'tekan cake business is considered financially feasible and has promising business prospects to be developed in the future as part of strengthening local food and regional economic growth.
Analysis of Allocative and Economic Efficiency of Corn Farming Rohi, Jullyo Gideon; Apu, Frengky Lambu
Agribusiness Journal Vol 8, No 1 (2025): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v8i1.2505

Abstract

Corn is the main commodity in dry land farming for most farmers in NTT Province and acts as a food source to maintain food security and as a source of income (cash income). Kupang Regency is one of the corn centre districts in NTT Province because it prioritises economic development in the agricultural sector in the food crop sub-sector. This study aims to measure the level of allocative efficiency of the use of corn farming production factors. This research was conducted in Kupang Timur District, Kupang Regency, East Nusa Tenggara Province in 2024. The research was conducted using a survey method with simple random sampling. The sample determined as respondents was 92 farmers based on the area of cultivated land. The method used is the calculation of marginal product analysis, used to measure allocative efficiency and economic efficiency, which is measured by the division between technical and allocative efficiency. The results of the research analysis show that the factors that have a significant effect on corn farming production are land area, seeds, urea, KCL, SP36 and Pesticides. Furthermore, from the results of the analysis of allocative and economic efficiency, the efficiency values for the overall farmer category are 0.47 and 0.35, respectively and based on the division of land area, it shows that corn farming in East Kupang District is still inefficient. Corn farming efficiency needs to be improved through the use of production factors that have a significant effect on technical efficiency, such as land area and the addition of technology. Allocative and economic efficiency of corn farming can also be improved by reducing the use of excessive inputs and expensive input prices that which can save high farming costs so that it can affect farmers' income.

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