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International Journal of Tourism and Hospitality in Asia Pasific

IJTHAP
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Published by AIBPM Publisher

ISSN : 26858800 EISSN : 26547945 DOI : https://doi.org/10.32535/

Core Subject : Humanities,

Humanities

IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to publish scholarly empirical and theoretical research articles, offering authors and readers alike a combination of academic rigor as well as professional development. We also strive to develop a community composed of professionals and experts from anywhere around the globe.

Arjuna Subject : Umum - Umum

Articles 20 Documents

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Search results for , issue "Vol 5, No 3 (2022): October 2022" : 20 Documents clear

Factors Affecting Customer Satisfaction at J&T Express in Malaysia Sin, Liem Gai; Leong, Joon Weng; Lee, Shu Jie; Lee, Wei Keat; Lee, Zhi Qing
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 3 (2022): October 2022
Publisher : AIBPM Publisher

This J&T Express is a courier company in Southeast Asia that emphasizes customer-oriented service and efficiency. Many shopping platforms such as Lazada, Shopee, Tiktok, and others have chosen J&T Express as one of their logistic partners. This research provides consumers' evaluation of every detail of J&T Express' operations and how the company improves and maintains those evaluations. The research examines how customer satisfaction is influenced by price, convenience, service quality, and safety. We applied SPSS to test hypotheses with a sample size of 150 customers. The online survey was carried out through Google Forms. The findings revealed that customer satisfaction was strongly influenced by service quality, safety, and price when using J&T Express. Keywords: Convenience, Customer Satisfaction, J&T Express, Price, Safety, Service Quality.

Customer Satisfaction on Starbucks Malaysia Post-Covid 19 Pandemic Lim, Shing Yee; Liang, Chenling; Li, Mingze; Liang, Minghao; M., Smitha
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 3 (2022): October 2022
Publisher : AIBPM Publisher

Due to the burgeoning competition in the retail coffee industry, standing out among numerous coffeehouse brand chains is crucial for Starbucks. Customers ever have more options to choose from and obtaining customer satisfaction is essential for Starbucks to stay in a winning position in the market. The COVID-19 pandemic, on the other hand, has altered everything, including how retailers serve their customers. This research examines whether service quality, perceived convenience, product, and promotion influence customer satisfaction post-Covid 19 Pandemic. A total of 185 participants have participated in the online survey via Google Forms and all data was analyzed using SPSS. The results show that service quality, perceived convenience, product and promotion positively impact customer satisfaction. These findings can provide meaningful insights and a few recommendations are suggested to Starbucks.

Will You Continue to Use Food Delivery Services During the Transition to the Endemic Phase of the Covid-19 Pandemic? Sin, Liem Gai; Goh, Wei Zheng; Goh, Chin Chuan; Kumaresan, Haarshenni A/P; Goh, Pei Kai
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 3 (2022): October 2022
Publisher : AIBPM Publisher

Malaysia entered the transition to endemic phase of the Covid-19 pandemic on April 1, 2022. After two years of fighting the pandemic, the transition to the endemic phase is an exit strategy that enables Malaysians to return to a nearly normal life. This paper examines whether customers will continue to use food delivery services now that most individuals are permitted to return to work physically. This study will also examine if perceived usefulness, ease of use, enjoyment, trust, social influence, and attitude impact customer behavioral intention toward food delivery services and whether attitude mediates the aforementioned relationship. 200 Malaysians participated in the survey. The findings indicate that perceived usefulness, ease of use, enjoyment, trust, social influence, and attitude influence consumers' behavioral intentions for meal delivery services. The link between perceived usefulness, ease of use, enjoyment, trust, social influence, and behavioral intention is mediated by attitude. Recommendations and consequences were presented. Keywords: Perceived usefulness, Ease of use, Enjoyment, Trust, Social influence, Attitude, Behavioral Intention, Malaysia.

Rise of Online Shopping in Shopee: Is Shopee Xpress Satisfying to Consumers? Mock, Wan Yue; Meng, Xiaoyong; Azhar, Mohamad Affan Wajdi Bin Mohd; Hamzah, Mohamad Afiq bin; Tyagi, Ritika
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 3 (2022): October 2022
Publisher : AIBPM Publisher

As a tremendous expansion of online shopping on Shopee, Shopee Xpress Shipping Programme is launched to provide consumers with the most dependable pickup and delivery services. Nonetheless, Shopee Xpress encountered operational difficulties to meet Shopee's ever-increasing demand while ensuring consumer satisfaction. The objective of this research is to evaluate how satisfied consumers are with Shopee Xpress when they shop online on Shopee. In this research, four independent variables are studied, which are assurance, convenience, reliability, and price. A total of 150 respondents took part in an online survey via Google Forms. In conclusion, this research contributes to a deeper understanding of the consumer satisfaction of Shopee Xpress as an e-commerce service for online shopping on Shopee. Keywords: Consumer Satisfaction, E-commerce Service, Online Shopping, Shopee, Shopee Xpress

Ecotourism Development in the Tanjung Papuma Area, Jember Regency to Attract Generation Zs Visiting Interest Susilo, Anugerah Aji; Satrya, I Dewa Gde
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 3 (2022): October 2022
Publisher : AIBPM Publisher

Tanjung Papuma is a beach that has become a tourist spot in Jember Regency, East Java, Indonesia. Tanjung Papuma is located in a protected forest area managed by Perhutani. This forest is still natural in which it is a habitat for various flora and fauna such as deer, partridges, to Javanese langurs. Considering the Tanjung Papuma area which is a protected forest, it is necessary to develop ecotourism-based tourism. The ecotourism development that has been carried out will be linked to attracting visiting interest for Generation Z. Generation Z was chosen as the research subject because sustainable tourism behavior is increasingly being recognized as a popular topic among young tourists. The research method used is qualitative with the type of case study research. In extracting data, it is done through observation and interview methods. Interviews were conducted directly by researchers with key informants from tourism object managers, residents, and generation Z. The results showed management of the Tanjung Papuma has carried out tourism development by paying attention to ecotourism principles. However, some aspects are not optimal and need to be improved.

Service Quality and Customer Satisfaction: A Study of MyRapid in Malaysia Ong, Joe Yee; Ong, Wei Chee; Ong, Ai Chyi; On, Kai Qing
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 3 (2022): October 2022
Publisher : AIBPM Publisher

MyRapid is the dominant player in Malaysia's public transportation industry. It innovates and drives public transportation systems in the country while providing public transportation services such as light rail transit (LRT), monorail, and bus services to connect millions of people from different states. This paper examines if the service quality of the public transport services influences customer satisfaction in Penang, Malaysia. The five dimensions of service quality include assurance, empathy, reliability, responsiveness, and tangibles. A total of 150 MyRapid users participated in the survey. Findings revealed that the only two dimensions of service quality, which are reliability and tangibles were significantly related to customer satisfaction whereas the other three dimensions are not supported. The findings provide insight into the public transportation industry to improve the public transportation system in Malaysia, given that service quality is a critical driver of customer satisfaction.

Teaching Factory (TeFa) Learning Strategy and Risk Management at SMK Negeri 1 Garut Pratiwi, Ratih; Cahyana, Agus; Sastrawan, Uding; Pratama, Aldi Adi
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 3 (2022): October 2022
Publisher : AIBPM Publisher

Absorption of SMK graduates in the world of work is said to still beproblem crucia lTeFa learning at SMK Negeri 1 Garut by producing products/services resulting from student learning and the use of products/services by the community. Competence in Accounting and Financial Institutions (AKL) of SMK Negeri I Garut is still transforming towards the implementation of TeFa learning. The research methodology used includes a population consisting of students involved in TeFa, TeFa administrators, and educators. Data were obtained through questionnaires, observations and focus group discussions; and this research is a descriptive study using the SWOT analysis method and risk management review on the TeFa component. The results of the study indicate that the development TeFa learning uses a strength-opportunity of approach with moderate risk analysis results. The implication of implementing the (Strength-Opportunity) strategy is to accelerate the implementation of TeFa learning and have the impact of producing according to market

Pos Express Delivery Services in Manado City Using Servqual Method Angmalisang, Stefani Irene; Londa, Marlyn T.
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 3 (2022): October 2022
Publisher : AIBPM Publisher

This study aims to measure the level of quality of Pos Express delivery services in Manado city during the pandemic of Covid19. The study using Servqual theory measurement method by Parasuraman (1985), by distributing questionnaires to consumers. Its asking their expectations and perceptions about the quality of Pos Express services in Manado city, then calculating the difference between both. The results show the magnitude of service quality. The research sample is 100 respondents, who have met the research requirements, which is at least 2 times using these services. The results obtained are the overall servqual value is -0.31, meaning that the quality of Pos Express services in Manado city still does not meet consumer expectations.

A Case Study of Customer Experiences, Expectations and Satisfaction Level toward Services provided by E-Commerce Shopee during COVID-19 Pandemic in Malaysia Khairul Anuar, Nur Izzati Binti; Zulkifli, Nur Shakirah Binti; Mohd Kassim, Nur Hidayah Binti; Zaihaimi, Nur Husnina Amila Binti; Kumar, Akash; Sinha, Akash; Yadav, Laxmi Suresh; Huei, Lok Yee; Jian, Oh Zi
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 3 (2022): October 2022
Publisher : AIBPM Publisher

Shopee is an international company that focuses mainly on e-commerce. It is also known for being one of the globe's most significant and advanced online markets. Due to the pandemic outbreak, the company has boosted rapidly to serve consumers and sellers in different countries across America and Europe who wanted to make a purchase and sell their products online, with 343 million monthly visits. Shopee provides customers with a simple, fast, and delightful online shopping experience that millions worldwide enjoy daily. The study's objective is to examine the customer expectations, experiences and satisfaction levels toward using e-commerce Shopee during the COVID-19 pandemic in Malaysia. A total of 110 Shopee users from Malaysia participated in an online survey via a google form. Our findings provide new insights into customer expectations, experiences and satisfaction, which are helpful for the company. This study also provides recommendations that lead to improved customer satisfaction.Keywords: Shopee, E-Commerce, Expectations, Experiences, Customer Satisfaction, COVID-19, Malaysia

Brand Attitude, Brand Experience, Brand Love and Word of Mouth: Evidence from China and Malaysia's IKEA Elanchelian, Pavitra A/P; Pang, Ziyi; Pu, Yunfei; Raja Ahmad Zulfakar, Raja Nur Zakirah Binti
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 3 (2022): October 2022
Publisher : AIBPM Publisher

IKEA is a fast-growing multinational home furnishings company started in 1943 in Sweden. Using a comparative analysis of the IKEA brand in Malaysia and China, this research intends to analyze the relationship between brand attitude, brand experience, brand love, and word of mouth. The data collected from China (N=100) and Malaysia (N=100) revealed that brand attitude, brand experience, and brand love impact word of mouth. This paper contributes to the fast-growing consumer-brand relationships literature by exploring the role of brand attitude, brand experience, and brand love in retail brands in China and Malaysia. It also intends to understand better how to build and nurture effective brand attitude, brand experience, and brand love to elicit intense and passionate feelings towards retail brands. Keywords: Brand Attitude, Brand Experience, Brand Love, China, IKEA, Malaysia, Word of Mouth

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Editorial Team

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Reviewer

Google Scholar

Contact Name
Ira Kristiana

Contact Email
journal.ijthap@gmail.com

Phone
+62341366222

Journal Mail Official
journal.ijthap@gmail.com

Editorial Address
Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location
Kab. malang,

Jawa timur

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Ira Kristiana

Contact Email journal.ijthap@gmail.com

Phone +62341366222

Journal Mail Official journal.ijthap@gmail.com

Editorial Address Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location Kab. malang, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Ira Kristiana

Contact Email
journal.ijthap@gmail.com

Phone
+62341366222

Journal Mail Official
journal.ijthap@gmail.com

Editorial Address
Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location
Kab. malang,

Jawa timur

INDONESIA