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Journal of the Community Development in Asia
Published by AIBPM Publisher
ISSN : 26858819     EISSN : 26547279     DOI : https://doi.org/10.32535/
Core Subject : Humanities,
Humanities
JCDA aims to feature narrative, theoretical, and empirically-based research articles. The journal also accepts articles with data taken from reflections as well as experiences (qualitative research) relevant to community development in Asia. As it explores the community development broadly, the journal also welcomes manuscripts related with the examination of community problems, and theory making. The mission of JCDA is to improve the knowledge and practice in the field of purposive community development. With more research done in this field, we hope that it can contribute into making an excellent community in Asia.
Arjuna Subject : Umum - Umum
Articles 431 Documents
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The Challenges and the Opportunities of introducing Organic KitKat Chocolate by Nestle (A Study Case: NESTLE) Djarum, Sherleen Vernice; Kee, Daisy Mui Hung; Binti Azmin, Nurul Nabilah; Isdianto, Ramado Dipradelana; Elghoul, Abdurrahman Omar; Pandit, Shantanu Somnath
Journal of The Community Development in Asia Vol 2, No 3 (2019): September 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v2i3.582

Abstract

The issue that we are going to discuss in this report is the accusations that the company is facing regarding the violation of the Ethical marketing codes and manipulating customers with harmful ingredients inside its products. Also, we will introduce a new organic kitkat chocolate in the market and we will analysis the all strategies risks and opportunity of introducing this chocolate in the international market.
Assessing the Impact of Service Quality Dimensions on Customer Satisfaction in Budget Airlines Teoh, Kok Ban; Lok, Yee Huei; Kee, Lidwina Yi Ming; Li, Xuanting; Li, Yinglan; Li, Yuxin; Liao, Zhongkai; Neyaz, Fahad; Ali, Anees Jane; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 8, No 3 (2025): September 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i3.4171

Abstract

In the highly competitive airline industry, budget carriers must focus on customer satisfaction as a critical strategy to sustain loyalty and differentiation. This study aims to investigate the factors influencing customer satisfaction with AirAsia in Malaysia, specifically examining the roles of price, service quality, food service, assurance, and empathy. A quantitative approach was employed using survey data collected from AirAsia passengers, and regression analysis was conducted to assess the influence of these variables. The results reveal that empathy, assurance, and food service significantly affect customer satisfaction, with empathy emerging as the strongest predictor (? = 0.480, p 0.01). Assurance also demonstrated a positive influence (? = 0.203, p 0.05), followed by food service (? = 0.178, p 0.1). Together, these variables explained 66.1% of the variance in customer satisfaction (R² = 0.661). In contrast, price (? = 0.059) and service quality (? = 0.069) showed no significant impact. These findings underscore the importance of prioritizing empathetic service, trust-building, and food quality enhancements over pricing strategies alone. The study provides both theoretical insights into customer satisfaction determinants in low-cost aviation and practical guidance for airlines seeking to strengthen customer experiences and maintain competitiveness.
Compensation and Work Facilities as Determinants of Lecturer Performance: The Mediating Role of Work Motivation Nugroho, Gifari Iman; Wijana, I Made Dauh; Puspitawati, Ni Made Dwi; Dharmadewi Atmaja, Ni Putu Cempaka
Journal of The Community Development in Asia Vol 8, No 3 (2025): September 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i3.4098

Abstract

This study is motivated by the declining performance of lecturers at the Denpasar Islamic Religious College, particularly reflected in limited research activities. The purpose is to examine the influence of compensation and work facilities on lecturer performance, with work motivation as a mediating variable. A quantitative approach was applied, collecting data through questionnaires from 30 permanent lecturers using the census technique. Data were analyzed with Partial Least Squares (PLS), a structural equation modeling (SEM) method for assessing direct and indirect relationships. The findings show that compensation (p = 0.736; t = 0.337) and work facilities (p = 0.995; t = 0.007) have no significant direct effect on lecturer performance. However, compensation (p = 0.000; t = 4.141) and work facilities (p = 0.027; t = 2.128) significantly influence work motivation, which in turn positively impacts performance (p = 0.030; t = 3.009). Mediation analysis confirms that work motivation fully mediates the relationship between compensation, work facilities, and performance. The study concludes that strengthening lecturer motivation is essential for enhancing performance, emphasizing the importance of better compensation systems and adequate work facilities.
Touching the Future: Drivers of E-Wallet Adoption in Malaysia Ibrahim, Haslindar; Kuek, Thiam Yong; Kumar, Owenish A/L Shashi; Ong, Zi Jin; Ooi, Zhi Ling; Peh, Jia Xuan; Yhee Ho, Penny Shuen; Ali, A. J.; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 8, No 3 (2025): September 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i3.4169

Abstract

Touch ‘n Go is a Malaysian digital wallet app that offers secure, convenient and cashless transactions for users. It allows people to make payments through their smartphones anywhere in the country, including retail stores, restaurants and transportation hubs. Thus, this paper aims to study the factors that affect the adoption of e-wallets in Malaysia. In our research, a survey will be conducted using Google Forms for data collection. We have sent a survey to our target respondents, people who are using Touch ‘n Go e-Wallet. Our research aims to find out whether perceived convenience, perceived security, consumer attitudes and social influence will affect the intention of consumers to use Touch ‘n Go e-Wallet. Our findings show that perceived convenience and customer attitudes have a significant positive impact on the adoption of e-wallets while perceived security and social influence play a minimal role only. These findings highlight the importance of usability, user experience and trust-building strategies. Thus, Touch ‘n Go Sdn Bhd may improve the adoption of e-wallets among Malaysians in the future by focusing on these aspects.
Designing Agroecology-Based Environmental Accounting Disclosures Through Agricultural Asset Valuation in Indigenous Community-Owned Business Entities Patma, Kurniawan; Sutapa, Ignasisus Dwi Atmana; Agustini, Maria Yosephine Dwi Hayu
Journal of The Community Development in Asia Vol 8, No 3 (2025): September 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i3.4155

Abstract

This study examines the implementation of agroecology-based environmental accounting disclosures through agricultural asset valuation in indigenous community-owned business entities, focusing on BUMMA Mare in Papua. The objective is to evaluate the recognition, measurement, and disclosure of biological assets and agricultural products under PSAK 241 while integrating environmental accounting principles. A qualitative descriptive method was applied using semi-structured interviews with BUMMA Mare management and analysis of financial documents. Results show that BUMMA Mare manages 1,370 areca nut trees, consisting of 623 productive trees valued at IDR 146,405,000 and 747 immature trees valued at IDR 83,664,000. However, its financial statements have not fully implemented PSAK 241, as biological assets and agricultural products remain unrecognized and undisclosed. Furthermore, December’s harvest produced 15,575 kg with an estimated fair value of IDR 2,323,790,000, yet this was not reported in the statements. The study concludes that incorporating agroecology-based environmental accounting improves transparency, strengthens accountability to indigenous stakeholders, and supports both ecological and financial sustainability. This framework offers practical guidance for similar entities in aligning traditional agricultural practices with modern accounting standards.
Next-Gen Workforce Meets AI: Navigating Career Paths in a Tech-Driven World Hui Gan, Kia; Hui Ling, Lim; Gai Sin, Liem; Kannan, Sushmita A/P; Ruicen, Song; Danning, Sun; Zexuan, Sun; Hung Kee, Daisy Mui
Journal of The Community Development in Asia Vol 8, No 3 (2025): September 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i3.4159

Abstract

Artificial Intelligence (AI) is rapidly transforming the global world of work, raising important questions about how younger generations perceive its impact on their future careers. This study investigates the perceptions of Generation Y (Gen Y) and Generation Z (Gen Z) university students toward AI and its influence on employment opportunities. A quantitative survey was conducted with 150 respondents from universities in China and Malaysia, focusing on two key variables: AI awareness and perceptions of employment prospects. The results reveal that both cohorts generally demonstrate positive levels of awareness and optimistic attitudes toward AI. Notably, students’ attitudes were found to play a more significant role than awareness in shaping their views regarding AI’s potential effects on their future career opportunities. These findings underscore the importance of higher education institutions in enhancing AI literacy, cultivating adaptive mindsets, and integrating technology-oriented curricula to prepare students for the demands of an AI-driven labor market. By fostering proactive and confident engagement with emerging technologies, universities can empower future professionals to navigate challenges and leverage opportunities in the evolving digital economy.
From Order to Satisfaction: Examining Food, Service, and Value Drivers of Customer Satisfaction in the Fast-Food Industry Tan, Lay Hong; Lew, Tek Yew; Tan, Yee Ros; Tan, Wan Ling; Tan, Wei Chi; Tan, Wei Len; Tan, Yee Ling; Ali, Anees Jane; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 8, No 3 (2025): September 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i3.4175

Abstract

Customer satisfaction is a critical determinant of competitiveness in the fast-food industry, even for global leaders like McDonald’s, which is widely recognized for efficiency, consistency, and strong branding. Despite its success, adapting to evolving customer expectations remains essential. This study aims to evaluate the factors influencing customer satisfaction at McDonald’s in Malaysia, focusing on food quality, service quality, pricing and value, product variety, and service method. A quantitative survey was conducted with 100 respondents using structured questionnaires. The findings indicate that customer satisfaction is most strongly influenced by service method (? = 0.449) and product variety (? = 0.279), while food quality, service quality, and pricing and value showed weaker effects and did not significantly predict satisfaction. The overall model explained 49% of the variance in customer satisfaction (R² = 0.492). These results highlight that customers place the greatest emphasis on convenience, efficiency, and diverse menu options. McDonald’s should therefore prioritize enhancing service delivery across dine-in, drive-thru, and self-service kiosks, while maintaining food quality and competitive pricing as baseline expectations. Overall, this study provides practical insights for improving customer satisfaction and offers strategic implications for fast-food chains in highly competitive markets
Entrepreneurial Challenges and Issues: A Case Study of Undergraduate Entrepreneurs in Malaysia Ng, Wei Chien; Gadi, Paul Dung; Shengnan, Zhao; Sidan, Rong; Ruixuan, Song; Bin Md Zain, Mohammad Shukor; Bin Muhammad Fauzie, Mohd Fazmin Syazwan; Hung Kee, Daisy Mui; Janee Ali, Anees
Journal of The Community Development in Asia Vol 8, No 3 (2025): September 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i3.4174

Abstract

This study aims to examine the key challenges encountered by Malaysian university students in their entrepreneurial journey, identify the underlying causes, and propose practical recommendations for improvement. Employing a quantitative research design, the study surveyed 100 undergraduate students from Universiti Sains Malaysia (USM) through Google Forms. The findings reveal that entrepreneurial barriers predominantly arise from five major factors: aversion to stressed hard work, aversion to risk, fear of failure, lack of social networking, and lack of resources. These challenges reflect both individual limitations and structural constraints that hinder students’ entrepreneurial engagement and sustainability. Based on the analysis, the study suggests several measures to strengthen entrepreneurial ecosystems in higher education, including enhancing institutional support, optimizing access to funding, improving government policies and regulatory frameworks, and fostering an entrepreneurial culture on campus. Overall, this research contributes to a deeper understanding of the entrepreneurial difficulties faced by university students in Malaysia and highlights the need for integrated efforts from universities, policymakers, and industry stakeholders to cultivate a more supportive environment for student entrepreneurship.
Community-Based Tourism in the Sustainability Tourism of Open Pit Nam Salu in East Belitung Regency Raya, Alia Bihrajihant; Fatonah, Siti; Qurayma, Vinki Adindani; Wahyudin, Nanang; Witjaksono, Roso
Journal of The Community Development in Asia Vol 8, No 3 (2025): September 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i3.4107

Abstract

Community-based tourism (CBT) provides a framework for sustainable tourism by ensuring that development benefits the community while preserving cultural and natural resources. This study aimed to analyze the sustainability of the Open Pit Nam Salu Geosite in East Belitung by applying a CBT framework and examining the direct and indirect effects of group roles, natural capital, and community motivation. The research was conducted in Senyubuk Village using a quantitative approach with 87 respondents selected through cluster sampling. Data were analyzed using SEM-PLS. Results show that group roles had the strongest direct effect on tourism sustainability (? = 0.306, p = 0.009), followed by community motivation (? = 0.269, p = 0.014). Natural capital did not significantly influence sustainability directly, but exerted an indirect effect through community motivation (? = 0.141, p = 0.053). Group roles also contributed indirectly through natural capital and community motivation (? = 0.098, p = 0.060). These findings indicate that CBT at Open Pit Nam Salu has not yet been implemented optimally, as participation remains limited. Strengthening BAPOPNAS’s task roles, enhancing community involvement, and transforming natural capital into motivational drivers are key strategies to ensure sustainable post-mining tourism development
The Recipe for Delight: An Empirical Study of Customer Satisfaction in the Fast-Food Industry Tunde, Odebunmi Abayomi; Oh, Zi Jian; Yap, Tat Cong; Yap, Wee Na; Parthiben, Yashwini A/P; Binti Amizi, Yasmin Husna; Ye, Tian; Ali, Anees Jane; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 8, No 3 (2025): September 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i3.4173

Abstract

Subway has established itself as one of the leading fast-food chains in Malaysia by offering customizable sandwiches and promoting a fresh, healthy image. However, customer satisfaction in the fast-food sector is shaped by multiple factors, including price, product quality, promotional effectiveness, and perceived convenience, all of which determine customer loyalty and competitiveness. This study aims to investigate how these factors influence satisfaction with Subway in Malaysia. Data were collected from 110 respondents through an online survey distributed via Google Forms and analyzed using SPSS regression analysis. The results demonstrate that perceived convenience (? = 0.459, p 0.001) and price (? = 0.218, p 0.05) significantly enhance customer satisfaction, jointly explaining 49.9% of the variance (R² = 0.499). In contrast, product (? = 0.099, p 0.05) and promotion (? = 0.043, p 0.05) showed no significant effect, indicating that customers may treat them as standard expectations rather than decisive factors. These findings suggest that Subway should prioritize improving convenience through efficient service channels and digital solutions while maintaining competitive pricing strategies. Innovations in product and promotion remain important to sustain differentiation and strengthen long-term customer loyalty

Page 41 of 44 | Total Record : 431

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