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Journal of International Conference Proceedings
Published by AIBPM Publisher
ISSN : 26220989     EISSN : 2621993X     DOI : https://doi.org/10.32535/
Core Subject : Humanities, Science, Education, Engineering,
Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media
JICP is proceedings series that aims to publish proceedings from conferences, in the fields of economics, business, and management research. All proceedings in this website are open access, which means the published articles are permanently free to read, download, copy, and distribute. The online publication of each proceedings is sponsored by the conference organizers and hence no additional publication fees are required. JICP helps the Conference Organisers to increase impact of their conference with Online Abstract Book and also fullpaper book and Indexed Publication of the abstracts. JICP has vision which is to publish scholarly empirical and theoretical research articles, offering the authors and readers alike an academic rigor as well as professional development.
Arjuna Subject : Umum - Umum
Articles 1,506 Documents
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Implementation of National Medium Term Development Plan (RPJMN) of the Nawacita Program in Improving Good Governance Purnama, Sena Aji; Bestari, Prayoga
Journal of International Conference Proceedings Vol 3, No 4 (2020): Proceedings of the 8th International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v3i4.1012

Abstract

The Nawacita program, which is contained in National Medium-Term Development Plan (RPJMN), must be supported and realized by local governments, both Provinces and Cities / Regencies, since Nawacita is a national agenda for a more advanced, just and prosperous Indonesia. All policies issued by the Central Government must be supported by the Regional Government in implementing its vision and mission, must be able to go hand in hand with the Nawacita program to achieve national goals. The appropriate method used for this research is descriptive study with a qualitative approach. Cianjur Regency is a regency in West Java province and not too far from Jakarta as the capital and centre of Indonesian government. To implement the Nawacita program in Cianjur Regency, local governments are obliged to optimize the performance of institutions, all government processes are intended to serve all interested parties and good governance should bridge different interests for the development and achievement of national goals.
The Impact of Internet Use on Informal Entrepreneur Welfare: The Case of Services Sector in Indonesia Rachmatullah, Yuda Bagus; Santoso, Dwi Budi; Satria, Dias
Journal of International Conference Proceedings Vol 6, No 1 (2023): 2023 ICPM Malang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i1.2311

Abstract

The services sector is a very important one which has the largest percentage of informal entrepreneurs compared to other sectors in Indonesia. However, this sector experienced the most significant decrease in welfare due to the pandemic attack in 2020. Using the 2020 National Labor Force Survey (Sakernas) data, this study aims to link the role of internet use, which was highly developed during the pandemic, to increasing the welfare of informal entrepreneurs in the services sector. Based on the results of binary logistic regression, (1) The use of the internet, especially for the purpose of transaction activities, has the greatest influence in supporting the welfare of informal services sector entrepreneurs, and (2) Opportunities to obtain higher welfare are owned by male entrepreneurs, with ever-married status, are more educated, have white-collar and gray-collar types of work, have skills, and live in areas with better infrastructure. Therefore, it is necessary to have a program to increase digital literacy, especially in activities that support business activities which can be carried out through training or mentoring, especially for services sector entrepreneurs who have a lower level of education, are less skilled, and for areas with a lower level of infrastructure.
Analysis of Leading Sectors and Components of the Expenditure Side that Affect Economic Growth in the Province of South Sulawesi Amri, Muh Arif; Maski, Ghozali; Pangestuty, Farah Wulandari
Journal of International Conference Proceedings Vol 6, No 1 (2023): 2023 ICPM Malang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i1.2302

Abstract

Resources typically support economic growth, but not all regions possess the same potential resources. The first objective of this study is to test and analyze the potential of leading sectors and shifting leading sectors in South Sulawesi Province. Second, to determine which expenditure-side components—household consumption, government consumption, investment, exports, and imports—influence South Sulawesi Province's economic growth. This study relies on secondary data that includes information on the Gross Regional Domestic Product of South Sulawesi Province and the same information for the entire nation from 2002 to 2021. This study makes use of the Location Quotient, Shift-Share, and Growth Ratio as analytical tools; while data panel regression is used to look at the factors that affect GRDP. Agriculture, construction, trade, and the services sector are the most important industries in South Sulawesi Province, according to the analysis's findings. While only partially the investment and household consumption variable has a significant impact on South Sulawesi's economic growth, simultaneously household consumption, government consumption, investment, exports, and imports all have a significant impact on economic growth.
Proposed Digital Marketing Strategy for Muslim Women’s Fashion Brand (Arra Style) Akbar, Roni
Journal of International Conference Proceedings Vol 3, No 4 (2020): Proceedings of the 8th International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v3i4.1008

Abstract

Arra Style is a small and medium enterprise of women fashion brand in Indonesia initiated in November 2016, producing and selling Muslim women’s apparel. In 2019, along with the declining numbers of Tanah Abang visitors, the sales of Arra Style also decreased since the brand simply relied on sales of Tanah Abang in-store transaction and WhatsApp. To adapt to changing customer behavior, Arra Style needs to adopt the existing technology and implement digital marketing. By conducting interviews with the internal and external stakeholders, the author proposed digital marketing strategies through communication channel strategies and sales channel strategies. These strategies are based on the classification of customer journey through the 5A funnel.
THE CHALLENGES OF DIGITAL SUPPLY CHAIN IMPLEMENTATION: A CASE STUDY IN PROJECT MANTRA TOOL IN PT. UNIKACA PROBANA (UP) Lim, Widyana; Firman, Aries
Journal of International Conference Proceedings Vol 3, No 4 (2020): Proceedings of the 8th International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v3i4.3313

Abstract

PT. UNIKACA PROBANA (a disguised name) developed an auto-tracker for project management called MANTRA, as pioneer in digital supply chain transformation journey. MANTRA is a digitized innovation planning tool to automate master data management and packaging material development in single touch point. MANTRA is expected to help business by providing analytics and insights for better decision making. MANTRA’s utilization rate is still not optimized yet – 63% up to October 2019. This becomes the biggest challenge to be unlocked. Research goal is to help finding root causes and suggested actions for this tool to become more beneficial to users. This research uses qualitative methodology, with data and information collected using direct observation and interviewing nine respondents from three different clusters. Interview result are reflected through mind-mapping and narrowed into two factors: core technical capabilities and non-technical aspects. Several actions for utilization rate improvement are by introducing change-agent, distributing performance report, and transforming MANTRA from a “bychoice” to “must-use” tool. Final section concludes a diagnostic framework that can be utilized to implement digitization in supply chain environment.Keywords: digital supply chain, challenge, utilization rate, improvement, framework
THE IMPACT OF PRICE PERCEPTION AND BRAND IMAGE ON BEHAVIORAL LOYALTY OF INNISFREE SKINCARE CONSUMERS Nurdin, Vinny; Simamora, Bilson
Journal of International Conference Proceedings Vol 6, No 1 (2023): 2023 ICPM Malang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i1.2256

Abstract

Innisfree is one of the well-known brands originating from South Korea with products that have natural ingredients originating from Jeju Island. In the context of Innisfree, researchers want to study price and brand image perceptions of behavioral loyalty. The aims of this study were to find out (1) how price perceptions affect behavioral loyalty to Innisfree skin care products and (2) whether brand image affects consumer behavior loyalty to Innisfree skin care products. Based on the findings from the research that has been done, the results show that price perception has a positive and significant effect on behavioral loyalty and brand image has a positive and significant effect on behavioral loyalty. Suggestions that can be given to companies are that companies are encouraged to consider making Innisfree products at more affordable prices, making other product variations that are suitable for use by consumers who have acne and oily skin problems, and for future researchers to look for different variables. that can affect the repurchase of a product.

Page 151 of 151 | Total Record : 1506

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