Asian Journal of Management Analytics
The Asian Journal of Management Analytics (AJMA) is a journal focused on the theory and application of data analytics and its applications in contemporary business, economics, and management disciplines. These disciplines include accounting, finance, management, marketing, economics production/operations management, and supply chain management. The connectivity, interdisciplinary, and interface between data analytics and various business disciplines are of particular interest for this journal. Research methods that are expected to be implemented in this journal include, but are not limited to, empirical research, data analytics, big data analytics, data science, operations research, management science, decision science, and simulation modeling. AJMA journal publishes articles quarterly in January, April, July, and October.
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<![CDATA[Analysis of the Financial Independence Ratio of Makassar City Government During the Second Term of Mohammad Ramdhan Pomanto's Leadership ]]>
<![CDATA[Khalimatussa’diah, Khalimatussa’diah]]>;
<![CDATA[Haliah , Haliah]]>
<![CDATA[ Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ajma.v4i3.14794
<![CDATA[Local governments play a key role in national development through independent financial management. Regional autonomy in Indonesia aims to enhance public services and regional resource management. This study analyzes the financial independence of Makassar City during Mayor Mohammad Ramdhan Pomanto's second term using financial ratios. The quantitative descriptive method evaluates the independence, effectiveness, efficiency, and financial growth based on Makassar's APBD data. Results show fluctuating financial performance, with a moderate financial independence ratio indicating reliance on central government funds. The study highlights the need for improved PAD management and resource optimization to enhance fiscal independence and support sustainable development.]]>
<![CDATA[Investigation the Influence of Green Brand Knowledge and Attitude towards Green Brands on Purchase Intention Corkcicle: The Mediating Role of Brand Equity ]]>
<![CDATA[Udayanti, Imel]]>;
<![CDATA[Madiawati, Putu Nina]]>;
<![CDATA[Widodo, Arry]]>
<![CDATA[ Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ajma.v4i3.14803
<![CDATA[This study explores how Green Brand Knowledge and Attitude Toward Green Brand influence Purchase Intention, with Brand Equity acting as a mediating variable. The research is contextualized within Corkcicle, an eco-friendly lifestyle tumbler brand, and targets environmentally conscious Gen Z consumers. A quantitative approach was employed using Structural Equation Modeling (SEM-PLS). Data were collected from 300 Gen Z respondents in Bandung, Indonesia, who are familiar with Corkcicle through social media and online platforms. The findings indicate that both Green Brand Knowledge and Attitude Toward Green Brand significantly and positively influence Purchase Intention. Furthermore, Brand Equity plays a significant mediating role in this relationship, reinforcing its importance in green brand strategies. These results suggest that sustainability-oriented branding, particularly when supported by strong brand equity, can effectively drive green purchase intention among younger consumers. The study contributes to green marketing literature by validating the mediating role of Brand Equity and offers practical insights for brands aiming to foster eco-friendly buying behavior through digital engagement and value-based branding.]]>
<![CDATA[Sustainability Efforts in Eco-Fashion Industry: Consumer Perception Trust and Purchase Intention ]]>
<![CDATA[Ramadina, Tarisya Rizki ]]>;
<![CDATA[Pradana, Mahir]]>;
<![CDATA[Rubiyanti, Rd. Nurafni]]>
<![CDATA[ Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ajma.v4i3.14809
<![CDATA[The sustainable fashion industry is experiencing rapid growth as consumer awareness of environmental issues increases. This study aims to analyze the influence of Social Responsibility on Purchase intention in sustainable fashion products, with Trust, Attitude, and Perceived Consumer Effectiveness (PCE) as the mediating variables. The object of the research is consumers of Eiger eco-fashion products in Indonesia. The method used is explanatory quantitative with an online survey approach and Partial Least Square (PLS-SEM) analysis techniques. The sample amounted to 200 respondents who were selected using purposive sampling. The results of the study show that Social Responsibility has a positive effect on Trust, Attitude, and PCE. In addition, Trust and Attitude have a significant effect on Purchase intention, while PCE also makes a positive contribution. This research provides practical implications for companies in strengthening sustainability strategies to increase consumer buying intentions, while enriching the academic literature on sustainable consumer behavior in Indonesia.]]>
<![CDATA[The Effect of Work-Life Balance and Work Environment on Organizational Commitment with Job Satisfaction as a Mediator at Ananda Purwokerto Hospital ]]>
<![CDATA[Tiarto, Ahlan Gema]]>;
<![CDATA[Widhiandono, Hengky]]>;
<![CDATA[Suyoto, Suyoto]]>;
<![CDATA[Innayah, Maulida Nurul]]>
<![CDATA[ Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ajma.v4i3.14834
<![CDATA[This study investigates the influence of work-life balance and work environment on organizational commitment, with job satisfaction as a mediating variable, at Ananda Purwokerto General Hospital. Using a quantitative approach, data were collected from 130 healthcare workers selected through accidental sampling. The Slovin formula with a 5% margin of error was used to determine the sample size. Data analysis was conducted using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach via SmartPLS 4.0 software. The results show that work-life balance and work environment both have a positive and significant effect on job satisfaction and organizational commitment. Moreover, job satisfaction significantly influences organizational commitment and mediates the relationship between work-life balance, work environment, and organizational commitment.]]>
<![CDATA[Why Employees Stay: The Indirect Path from Rewards and Work-Life Balance to Retention through Job Satisfaction ]]>
<![CDATA[Satria, Agri Bayu]]>;
<![CDATA[Bagis, Fatmah]]>;
<![CDATA[Darmawan, Akhmad]]>;
<![CDATA[Randikaparsa, Irawan]]>
<![CDATA[ Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ajma.v4i3.14856
<![CDATA[With an emphasis on the mediating function of job satisfaction, this study investigates the impact of rewards and work-life balance on university employee retention. 252 staff members from three Purwokerto universities : UIN Saizu, UMP, and UNU participated in the study utilizing the purposive sampling technique, and SEM-PLS was used to analyze the data. The findings indicate that rewards have an impact on job satisfaction but do not directly raise employee retention. Work-life balance, on the other hand, affects retention both directly and indirectly through job satisfaction. Employees are more likely to be content and loyal to the company when they feel appreciated and have a healthy work-life balance. These results emphasize how crucial it is to design equitable and healthy work practices in order to increase retention. Higher education institutions are urged to create retention strategies centered on work-life balance, rewards, and job satisfaction for practical reasons. However, just three universities in a single region were included in the study. It is recommended that more institutions be included in future studies to have a more comprehensive picture.]]>
<![CDATA[The Influence of Product Bundling and Perceived Value on Continuance Intention through the Satisfaction of Non-Subsidized KPR Debtors Bank BTN Medan Branch Office ]]>
<![CDATA[Siregar, Ahir Diana Putri]]>;
<![CDATA[Ginting, Paham]]>;
<![CDATA[Gultom, Parapat]]>
<![CDATA[ Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ajma.v4i3.14867
<![CDATA[This study aims to analyze the effect of product bundling and perceived value on continuance intention through satisfaction among non-subsidized mortgage debtors at Bank BTN, Medan Branch. Using a quantitative approach with 81 respondents selected purposively from 417 debtors, data were collected via questionnaires and analyzed using SEM-PLS. The results show that product bundling has a positive but not significant effect on satisfaction and continuance intention. In contrast, perceived value significantly affects both satisfaction and continuance intention. Satisfaction also significantly influences continuance intention. Additionally, perceived value has a significant indirect effect through satisfaction, while product bundling does not. These findings highlight the critical role of perceived value and satisfaction in encouraging continued use of banking services.]]>
<![CDATA[The Role of Work Motivation as a Mediating Influence Between Compensation and Procedural Justice on Job Satisfaction ]]>
<![CDATA[Mawaddah, Apriani]]>;
<![CDATA[Darmawan, Akhmad]]>;
<![CDATA[Purnadi, Purnadi]]>;
<![CDATA[Utami, Restu Frida]]>
<![CDATA[ Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ajma.v4i3.14887
<![CDATA[This study analyzes the effect of compensation and procedural justice on job satisfaction with work motivation as a mediating variable in production employees of PT Royal Korindah Purbalingga. This research uses a quantitative approach with stratified random sampling method. The population amounted to 474 employees, the research sample amounted to 106 employees. Data were analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method. The results showed that compensation and procedural justice had a positive and significant effect on job satisfaction and work motivation, work motivation had no significant effect on job satisfaction, work motivation did not mediate the relationship between compensation and procedural justice on job satisfaction. These findings fill the theoretical gap by confirming that the effect of compensation and procedural justice on job satisfaction is not through the mediation path of work motivation.]]>
<![CDATA[The Influence of Talent Management and Knowledge Management on Employee Performance with Employee Engagement as a Mediating Variable at PT. Bank Mandiri Branch, University of North Sumatra ]]>
<![CDATA[RS, Yoppy Mairizon]]>;
<![CDATA[Absah, Yeni]]>;
<![CDATA[Gultom, Parapat]]>
<![CDATA[ Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ajma.v4i3.14909
<![CDATA[This study aims to examine the influence of knowledge management and talent management on employee performance, with employee engagement as a mediating variable at PT. Bank Mandiri (Persero) Tbk, University of North Sumatra Branch. Using a quantitative approach, data were collected through questionnaires from 36 employees and analyzed using path analysis with statistical software. The results show that both talent management and knowledge management have significant and positive effects on employee engagement and performance. Furthermore, employee engagement significantly influences performance and mediates the relationship between knowledge and talent management on performance. These findings highlight the importance of effective knowledge and talent management strategies to enhance employee engagement and overall performance.]]>
<![CDATA[Digital Marketing Strategy in Increasing Visitor Traffic at Etern Street Coffee ]]>
<![CDATA[Setiadi, Mochamad Bilal]]>;
<![CDATA[Oktario, Muhammad Beno]]>;
<![CDATA[Imawan, Khaerudin]]>
<![CDATA[ Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ajma.v4i3.15109
<![CDATA[The advancement of digital technology has significantly impacted the transformation of marketing strategies, particularly within the culinary business sector. This study aims to evaluate the implementation of digital marketing strategies employed by Kedai Etern Street Coffee through the use of social media platforms such as Instagram and TikTok, with the main objective to increase customer visits and fostering customer loyalty. A descriptive qualitative method was employed, utilizing in-depth interviews, field observations, and documentation for data collection. Theoretically, this research is grounded in the concept of digital marketing communication. The findings reveal that the use of creative content, active engagement with customers, and collaboration with influencers play a crucial role in enhancing the appeal of Kedai Etern Street Coffee. Additionally, the utilization of analytics to understand customer preferences supports the optimization of their marketing strategies. An integrated and adaptive digital marketing strategy has proven to significantly enhance the competitiveness of Kedai Etern Street Coffee in the era of technology-driven marketing.]]>
<![CDATA[Analysis of the Impact of Organizational Learning and Inter-Firm Resources on Firm Performance with Innovation, Dynamic Resilience, and Managed Service Quality (Msq) as Intervening Variables at PT. Telkom Akses ]]>
<![CDATA[Supriyanto, Aji]]>;
<![CDATA[Noviaristanti, Siska]]>
<![CDATA[ Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ajma.v4i3.14765
<![CDATA[This study analyzes the effect of Organizational Learning and Inter-firm Resources on Firm Performance, with Innovation, Dynamic Resilience, and Managed Service Quality (MSQ) as intervening variables at PT Telkom Akses. Using quantitative methods with the SEM-PLS approach and SmartPLS tools, data was obtained from 61 General Managers and Managers. The results show Organizational Learning has no significant effect on Firm Performance (T-Value 0.950; P-Value 0.342), while Inter-firm Resources has a significant effect (T-Value 2.234; P-Value 0.026). These findings emphasize the importance of external collaboration and service quality management in improving firm performance.]]>
