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GENESIS SEMBIRING DEPARI
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Asian Journal of Management Analytics
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 29634547     DOI : https://doi.org/10.55927/ajma.v1i2
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Asian Journal of Management Analytics (AJMA) is a journal focused on the theory and application of data analytics and its applications in contemporary business, economics, and management disciplines. These disciplines include accounting, finance, management, marketing, economics production/operations management, and supply chain management. The connectivity, interdisciplinary, and interface between data analytics and various business disciplines are of particular interest for this journal. Research methods that are expected to be implemented in this journal include, but are not limited to, empirical research, data analytics, big data analytics, data science, operations research, management science, decision science, and simulation modeling. AJMA journal publishes articles quarterly in January, April, July, and October.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 47 Documents
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Search results for , issue "Vol. 4 No. 3 (2025): July 2025" : 47 Documents clear
Factors Determining Purchasing Decisions: A Review of Social Media, E-WOM, and Product Quality Wahyuningsih, Septia Tri; Hidayah, Arini; Miftahuddin, Muchammad Agung; Rahmawati, Ika Yustina
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.15110

Abstract

This study aims to analyse the influence of social media, e-WOM, and product quality on purchasing decisions among consumers of Donlight Donut Shop. This study uses a quantitative method with data collection through questionnaires distributed directly. Non-probability sampling was used with the accidental sampling method, involving 110 respondents. Data analysis was assisted by SPSS 20. The results of the study indicate that social media, e-WOM, and product quality have a significant positive influence on purchasing decisions. The findings of this study can assist Donlight in improving its operational strategies, particularly in social media, e-WOM, and product quality, to maintain consumer purchasing decisions and enhance competitiveness in the food business.
The Role of Organizational Commitment in Mediating the Effect of Employee Agility and Organizational Support on Readiness for Change among Employees of BNN NTB Province Jayadi, M. Ramdoni; Suryatni, Mukmin
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.15127

Abstract

This study aims to examine the effect of employee agility and perceived organizational support on readiness for change, with organizational commitment as a mediating variable among employees of the National Narcotics Board (BNN) in West Nusa Tenggara Province. Using a quantitative, explanatory research design, data were collected through a census survey of 54 active employees and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results reveal that organizational commitment significantly influences readiness for change. While employee agility and organizational support do not directly affect readiness for change, both have significant indirect effects through organizational commitment. These findings highlight the critical role of psychological commitment in fostering change readiness. The study contributes to change management literature and offers practical implications for enhancing organizational transformation strategies in public institutions.
The Impact of Social Media Marketing on Purchase Intention and the Mediating Role of Brand Awareness (Taman kopi Bali in Denpasar City Study) Artha, Gde Egha Bramanta; Piartrini, Putu Saroyini
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.15143

Abstract

The rise of coffee culture has transformed consumer behavior, shifting preferences from international chains to emerging local coffee brands such as Taman Kopi Bali. This study examines the the role that brand recognition plays as a mediator in the relationship between social media marketing and potential Taman Kopi customers' propensity to buy. A quantitative method was employed, involving 100 respondents from Dangin Puri Kelod Village in Denpasar City, selected through purposive sampling. Data were collected via offline questionnaires and analyzed using path analysis with SPSS 25.0. The data show the impact of social media marketing on purchase intention and brand identification is significant.   Additionally, brand awareness influences purchase intent directly and acts as a partial mediator between buy intent and social media marketing. These findings suggest that increasing brand recognition through social media marketing might boost consumer purchase intentions.  the value of digital interaction in increasing consumer interest and brand awareness.
The Role of Brand Image in Mediating the Influence of Social Media Marketing on Purchase Intention (Study on JEN Coffee in Denpasar City) Albany, Anak Agung Ngurah Agung Danan; Respati, Ni Nyoman Rsi; Piartrini, Putu Saroyini
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.15144

Abstract

Purchase intention refers to the strong desire of customers to acquire a particular commodity or service because they have high expectations about its value or benefits.   The aim of this research is to determine how purchase intention is influenced by brand image through social media marketing.   The study was conducted at JEN Coffee in Denpasar City.   In this study, 120 participants were selected by a purposive sample strategy.   A survey approach was used to collect data, with a questionnaire acting as the study tool. Descriptive and inferential statistics, as well as path analysis, were employed data processing techniques. The study found that purchase intention was significantly and favorably impacted by social media marketing, that brand image was significantly and favorably impacted by social media marketing, and that brand image was able to mediate the relationship between these two factors. The study's findings suggest that businesses might use social media marketing more frequently to enhance brand perception and raise the possibility that customers would make a purchase.
The Utilization of Instagram Social Media on @Mistakeworld's Media Partners to Spreading News Muriany, Jossy Andro; Adiansyah, Achmal Hakim; Khumayah, Siti; Erawati, Dedet
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.15147

Abstract

In the digital era, social media has become the main tool in disseminating information, including in the world of journalism and media partners. This study aims to analyze the use of Instagram by @Mistakeworld media partners in spreading news, especially in the music community in Cirebon. @Mistakeworld itself is an alternative media account to load activities for its members who like pop culture (Skate, Music, Graffiti, fashion etc.) around the Cirebon area. at first mistake world was Illegal Magazine which then changed its name in June 2023. the purpose of the establishment of mistake world was so that people in Cirebon in particular were not too dependent on Mainstream media. Using qualitative methods and New Media theory, this research examines how Instagram features such as Stories, Reels, and Feeds are used to build interactions with audiences. New Media The results show that Instagram is not only an information sharing platform, but also creates close connectivity between media partners, musicians, and their fans. High interactivity through comments, Direct Messages, and other features allow for wider and more responsive news dissemination.
The Influence of Workload, Job Satisfaction, and Work Environment on the Work Productivity of Nurses at PKU Muhammadiyah Aghisna Kroya Hospital Putri, Mustikaningrum Dewanti; Purnadi, Purnadi; Astuti, Herni Justiana; Endratno, Hermin
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.15167

Abstract

This study aims to analyze the influence of workload, job satisfaction, and work environment on nurses' work productivity at PKU Muhammadiyah Aghisna Kroya General Hospital. This study used a quantitative approach with a survey method by distributing questionnaires to the entire nurse population of 120 respondents. Data analysis techniques included validity and reliability tests, classical assumptions, multiple linear regression, and F and t tests. The results of the analysis showed that workload had a positive and significant effect on nurses' work productivity, while job satisfaction and work environment did not show a significant effect. This indicates that a well-managed workload can increase productivity, but perceived satisfaction and work environment are not enough to directly drive performance. These findings strengthen the perspective of Social System Theory (SST) that nurses' work productivity is influenced by complex interactions between individuals and their environment. This study provides important implications for hospital management in designing strategies to increase productivity through effective workload management.
Balancing Innovation and Efficiency: The Role of Ambidextrous Leadership and Person-Job Fit in Enhancing Auditor Performance through Innovative Work Behavior Nababan, Boy Chandra; Lumbanraja, Prihatin; Siahaan, Elisabet
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.15204

Abstract

This study aims to examine the influence of ambidextrous leadership and person-job fit on auditor performance, mediated by innovative work behavior. A quantitative approach was applied by distributing a structured questionnaire to 125 Functional Auditors. Descriptive statistics and path analysis were used to examine direct and indirect effects of Ambidextrous Leadership and Person-Job Fit on performance, mediated by Innovative Work Behavior. Data analyzed to test seven hypotheses, ensuring robust statistical validation. Results confirm that Ambidextrous Leadership and Person-Job Fit significantly enhance Employee Performance through Innovative Work Behavior. Leadership leans toward exploitation over exploration, limiting innovation, while job fit is strong in technical competencies but weaker in personality alignment. Innovative Work Behavior mediates the relationships, boosting performance by fostering creative problem-solving.

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