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Kata Kita: Journal of Language, Literature, and Teaching
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : 25987801     DOI : 10.9744/katakita
Core Subject : Education,
Languange, Linguistic, Communication & Media
Kata Kita is a journal dedicated to the publication of students research in the areas of literature, language, and teaching. In the study of language, it covers issues in applied linguistics such as sociolinguistics, discourse analysis, critical discourse analysis, pragmatics, sylistics, corpus linguistics and others. In the area of literature, it covers modern and contemporary literature in English in the forms of printed, screened, aired or performed texts. In the field of teaching, it covers teaching materials and practices, especially those related to English Language Teaching.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 613 Documents
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The Portrayal of Jesus in the Film Son of God Samuel Anggi Suryonugroho
Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 1 (2022)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.10.1.105-113

Abstract

This thesis discusses how Jesus is portrayed as a New Messiah in the film Son of God. In the Son of God, Jesus is completely a different Messiah compared to the most popular concept about Messiah in the first century. Jewish people believed that a Messiah would come with similar characteristics like King David who was strong, gathering a strong army to beat the enemy and set the people free from oppression. By using the theory of Messiah, I would like to analyze how Jesus is portrayed as a new Messiah. Jesus came as a humble man in a poor family. During his ministry, he gathered low-profile disciples because his intention was not to build an earthly kingdom but the divine one. He served the people by performing miracles by his own authority to show that he had divine nature. Jesus also experienced suffering and death in order to save the people from eternal death. The last, Jesus resurrected from death proving that all of his Messianic claims were true and he had divine nature.Keywords: Messiah, the Davidic Messiah, Jesus
Promoting Feliz Guest House Surabaya by Emphasizing Its Unique Selling Points in Its Marketing Booklet Gitta Sanjaya
Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 1 (2019)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.7.1.38-41

Abstract

Feliz Guest House is a 2-star hotel which located at Jl. Raya Kendangsari No. 80, Surabaya. FGH is a guesthouse with a concept of a mini hotel. Their main competitors are Home Guest House, SepuluhEnam Homestay, and Savira Guest House. The main problem that FGH is facing is the decline of occupancy rate in the past three years. To solve the problem, I think FGH needs a marketing booklet that can help them promote and emphasize its unique selling points. A marketing booklet will be a good solution to the problem is because FGH can effectively promote the business to potential customers. By knowing the purpose of the company and its uniqueness, it will create a positive image on the customers’ mind. The benefit that the company will get is that they can use it to promote their company and its products to the new customers in order to increase the sales. Keywords: Promotion, Promotional Tool, Unique Selling Points, Marketing Booklet.
THE LINGUISTIC REPERTOIRE OF A YOUNG ADULT, AND A MIDDLE ADULT OF A NGAJU DAYAKNESE FAMILY IN CENTRAL KALIMANTAN Kesy Kesetiaan; Henny P.S. Wijaya
Kata Kita: Journal of Language, Literature, and Teaching Vol 1, No 1 (2013)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.1.1.187-194

Abstract

This study is a qualitative study about linguistic repertoire and the subjects are three people from three different ages of a Ngaju Dayaknese family consisting of the mother, the first child and the third child. This study was conducted in order to see the linguistic repertoire of them. In order to reach the research objectives, I used the theories of linguistic repertoire by Milroy and Milroy (1990) and code choice by Holmes (2001). From my study, I found that the linguistic repertoire of the third child is Banjarese language, Indonesian language, and Ngaju Dayaknese language, the linguistic repertoire of the first child is Ngaju Dayaknese language, Indonesian language, and Banjarese language, and the linguistic repertoire of the mother is Ngaju Dayaknese language, Banjarese language, and Indonesian language. It can be concluded that the linguistic repertoire of each subject can be distinguished one from another and it was influenced by the environment he/she was exposed to.
COGNITIVE STRATEGIES OF S²R MODEL USED BY HIGH PROFICIENCY LEARNERS OF THE ENGLISH DEPARTMENT, PETRA CHRISTIAN UNIVERSITY Mega Sri Yunita Samalaty; Herwindy Maria Tedjaatmadja
Kata Kita: Journal of Language, Literature, and Teaching Vol 5, No 1 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.5.1.107-115

Abstract

This is a qualitative and quantitative study on cognitive strategies of S²R model and specific techniques employed by high proficient learners of the English Department, Petra Christian University. The high proficient learners represented by nine final-year students who have an average of very good grade (≥B+) in all language skill courses offered by the department. The data was taken by conducting interviews to each of learners based on Oxford (2011) theory. The findings showed all types of cognitive strategies are used by the high proficient learners. The highest percentage of cognitive strategies used was going beyond the immediate data (100%), the second highest was using senses to understand and remember (81%), the third highest was conceptualizing broadly (78%), then it followed by conceptualizing with details (76%), reasoning (67%), and activating knowledge (56%). Moreover, there were a lot of varieties of the specific techniques employed by the participants. The most common specific techniques used were guessing, watching English speaking films, skimming, comparing English to mother tongue, reading novels and magazine, and brainstorming. In conclusion, all proficiency learners use all cognitive strategies but they might employ different techniques in their learning process.
A Multimodal Critical Discourse Analysis of Samsung’s Ingenius, Website, Consumers’ Comments, and Samsung-Apple Brand Positioning Marcella Evelyn
Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 3 (2019)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.7.3.411-426

Abstract

This study analyzed Ingenius video advertisement. Ingenius is a video advertisement produced by Samsung. However, Samsung only shows its competitor’s product (Apple IPhone X) from the beginning until the end of the video. The video is divided into seven segments and was analyzed by using both Multimodal Discourse Analysis and Critical Discourse Analysis three-dimension framework by Fairclough. This study is expected to find how the Apple IPhone X is represented by Samsung in their Ingenius video advertisement, to find the Ingenius messages according to Samsung’s website, to see the reaction of its consumers, and to find how the brand positioning of Samsung and Apple in the society. Multimodal Discourse Analysis is used to analyze the inner dimension of the framework by using Ingenius video advertisement as the text or discourse. The second dimension is analyzed by using the official Samsung explanation from its website about the video to see the meaning of each segment from the producer to consumers and using the YouTube comments to see how the consumers of the video (viewers) react after watching the video. The outer dimension sees the brand positioning from online newspapers, websites, and blogs to see how the society perceives Apple and Samsung as smartphone brands. Keywords: Multimodal Discourse Analysis (MDA), Critical Discourse Analysis (CDA), Advertisements, Discourse.
DECK OF LIVES Euodia Y Pudjiono; Budi Darma
Kata Kita: Journal of Language, Literature, and Teaching Vol 3, No 1 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.3.1.29-34

Abstract

This study is accomplished to assist the readers of the novel project that is created to understand more about the elements in the novel Deck of Lives. The purpose of this novel is to educate people about the psychological aspects, what cause it and the results, and to support those who have similar psychological disorder. Using the theory of Death Instinct by Freud and Borderline Psychological Disorder, this novel will show the story and the attitudes of the main character. As a conclusion, one cause of the psychological aspects is the neglect and abuse, whether it is emotional, verbal, or physical done by the parents. This will help the readers to understand more of what to do to children to avoid such psychological aspects
Promoting Toko Aneka Gelas Through a Promotional Video Ronaldo Joshua
Kata Kita: Journal of Language, Literature, and Teaching Vol 9, No 3 (2021)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.9.3.332-339

Abstract

Toko Aneka Gelas was established in 1998. It is located at Saranani No.39, Makassar. Toko Aneka Gelas is the shop that sells household in category of tableware like glass, plate, jar, etc. The average the products sold in the shop is made of glass. Toko Aneka Gelas has a problem that must be solved immediately which is Toko Aneka Gelas experienced decrease sales since five years ago. Therefore, the best solution to solve this problem is to make a promotional video. The reason why a promotional video is the best solution to overcome the problem is because it can help increase the customer and also can attract the new target customer which is Café owners. The promotional video was made following Colman (2019) in order to make good promotional video. The solution will give three benefits according to Mishra (2015). The benefits are: it is increasing brand awareness, segment identification, and the customer traffic. Keywords: promotional video, sales, promoting 
Aurora: Stereotyping and How It Shapes a Person’s Perspective of His Own and Other People’s Self-Identity Edwin Siongkowinarto
Kata Kita: Journal of Language, Literature, and Teaching Vol 6, No 2 (2018)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.6.2.129-135

Abstract

My screenplay Aurorafollows a couple of high school students Dave and Aurora as they go out on their first date. With Dave being the high school nerd and Aurora being the popular girl, forming a bond obviously would not be easy. However, the story will peel back the layers of these two teenagers to the point that they realize that they are more than what their stereotypes suggest them to be. Since my work’s main idea revolves around stereotyping and how people use it as a way to identify a person’s character, hopefully it can emphasize to the audience the importance of not judging people based on their appearances without knowing them on a personal level. To be more specific, my screenplay will touch on stereotyping and how it shapes the main character Dave’s perspective of his own and other people’s self-identity. For that, I will use Charles Horton Cooley’s Looking Glass-Self theory to showcase its effect on the characters on both physical and psychological level. Set in a couple’s first date, the genre for my work will be teen romance. I see a lot of similarities in the genre’s convention and opposites-attract storyline with my screenplay’s subject matter of stereotyping.
THE POLITENESS STRATEGIES USED BY THE BARISTAS OF‘’STARBUCKS COFFEE’’ IN COMMUNICATING WITH THE CUSTOMERS Novinsky P Samianto; Esther H Kuntjara
Kata Kita: Journal of Language, Literature, and Teaching Vol 4, No 2 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.4.2.51-59

Abstract

This is a study about Politeness Strategies used by the Baristas of Starbucks Coffee in communicating with their customers. The writer is interested in analyzing the politeness strategies used by the baristas in welcoming, offering and inquiring their customers. In my study, the writer uses the theory of politeness proposed by Scollon and Scollon (2001). The writer uses the method of descriptive approach supported by quantitative data. The writer found that in welcoming their customers all the baristas tend to use positive politeness strategy which is notice or attend hearer and the negative politeness is use family names or titles. The writer found the most politeness strategies used by the baristas in inquiring the customers are Positive politeness strategy of claim common point of view, opinion, attitudes, knowledge, empathy and the negative politeness used is Give H the option not to do the act. Lastly, in inquiring, all the baristas tend to use negative politeness strategy of making minimal assumption and the positive politeness strategy the most used is indicate S knowH’s.
Raising CV. Petra Kharisma Abadi’s Brand Awareness to Its Target Market Using A New Logo, Brand Name, and Slogan Karenina Gracia Pribadi
Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 2 (2022)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.10.2.299-305

Abstract

CV. Petra Kharisma Abadi, now PeKA, is a company that makes and sells food-boxes in Magelang and Kedu areas. The customers are mainly from Magelang, 60% females 40% males, aged between 25 - 55 years. The main problem that I have found from the customer survey is lack of brand awareness, because the target customers cannot recognize the name of the company and its’ product. From the customer survey, I found that the solutions are making a new brand name, logo, and slogan. Besides, the company must highlight the USPs (durability, beauty, and low price). I used theories that focus on my main subjects, which are brand awareness, brand name, logo, and slogan. There are three benefits from the solution: target customers can be more familiar with the company, can boost sales by having the target market’s trust, and can later have a correct method of promotions after good branding.

Page 37 of 62 | Total Record : 613

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