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ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Published by Lembaga Yasin Alsys
ISSN : 28094484     EISSN : 28094093     DOI : -
Core Subject : Religion, Education, Social,
Religion Education Social Sciences
The journal aims to provide a forum for scholarly understanding of the field of education and plays an important role in promoting the process that accumulated knowledge, values, and skills. Scientific manuscript dealing with education, and science topics are particularly welcome to be submitted. The journal encompasses research articles, original research report, and scientific reviews in education.
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 788 Documents
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Pengaruh Electronic Word of Mouth terhadap Keputusan Pembelian Sunscreen Wardah di Shopee pada Mahasiswi Program Studi Tata Rias dan Kecantikan FPP UNP Aura Ashfahani; Vici Syahril Chairani
ARZUSIN Vol 6 No 5 (2026): ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i5.11599

Abstract

Although online reviews, ratings, and comments are increasingly used as sources of information when purchasing beauty products, the role of electronic word of mouth (e-WOM) in shaping Wardah sunscreen purchase decisions through Shopee still requires further investigation. This study aimed to analyze the effect of e-WOM on Wardah sunscreen purchase decisions among female students in the Cosmetology and Beauty Study Program at FPP UNP. The study employed a quantitative approach with a descriptive-explanatory design. Data were collected through questionnaires administered to female students who met the sampling criteria and were analyzed quantitatively. The results showed that e-WOM, particularly source credibility, review quantity, review valence, and argument quality, was associated with improved purchase decisions. Respondents also tended to use product reviews as references before making purchases. These findings confirm that e-WOM plays an important role in shaping consumer purchase decisions in marketplaces. In practical terms, sellers need to maintain product quality and encourage the development of credible positive reviews, while consumers need to be more selective in evaluating online information before making purchase decisions.
Pengaruh Return on Asset (ROA) dan Return on Equity (ROE) terhadap Harga Saham pada Perusahaan Pertambangan Batu Bara yang Terdaftar di Bursa Efek Indonesia Nadya Rosada; A. Rozi; Evrina
ARZUSIN Vol 6 No 5 (2026): ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i5.11611

Abstract

Although the relationship between profitability and stock prices has been widely investigated, previous studies have yielded inconsistent results, particularly among coal mining companies during periods of economic change and commodity price fluctuations. This study aimed to analyze the effects of Return on Assets (ROA) and Return on Equity (ROE), both partially and simultaneously, on the stock prices of coal mining companies listed on the Indonesia Stock Exchange during the 2020–2024 period. The study employed a quantitative approach with an explanatory associative design. The sample consisted of five companies selected using purposive sampling, resulting in 25 firm-year observations. Data were collected through the documentation of financial statements and stock price information from the Indonesia Stock Exchange, Yahoo Finance, and Stockbit, and were subsequently analyzed using multiple linear regression with IBM SPSS 26. The results showed that ROA had a negative and significant effect on stock prices (β = −1.843; p = 0.021), whereas ROE had no significant effect on stock prices (β = 0.571; p = 0.182). Simultaneously, ROA and ROE had no significant effect on stock prices (p = 0.054), with a coefficient of determination of 23.3%. These findings indicate that profitability indicators have not fully explained movements in the stock prices of coal mining companies. This study emphasizes that stock price valuation needs to consider profitability alongside market conditions, commodity price dynamics, and corporate risk. Future studies need to expand the sample coverage, apply panel data analysis, and incorporate other financial and macroeconomic variables.
Pengaruh Interaksi Live Streaming TikTok dan Diskon Khusus terhadap Loyalitas Konsumen melalui Kepuasan Pelanggan sebagai Variabel Intervening Rada Febrianti; M. Afuan; Deni Saputra
ARZUSIN Vol 6 No 5 (2026): ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i5.11613

Abstract

Although the growth of live commerce through TikTok has expanded the ways consumers obtain information, interact with sellers, and respond to promotions, the relationships between live-streaming interaction, special discounts, and consumer loyalty through customer satisfaction have continued to yield inconsistent results. This study aimed to analyze the effects of TikTok live-streaming interaction and special discounts on consumer loyalty, both directly and through customer satisfaction. The study employed a quantitative approach with an explanatory survey design involving 100 students from the 2022 cohort of the Department of Management at Universitas Putra Indonesia “YPTK” Padang, who were selected using accidental sampling. Data were collected using a Likert-scale questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares. The results showed that live-streaming interaction had a positive and significant effect on customer satisfaction (β = 0.517; p < 0.001), while special discounts had positive and significant effects on customer satisfaction (β = 0.284; p = 0.003) and consumer loyalty (β = 0.311; p = 0.001). However, live-streaming interaction and customer satisfaction had no direct effects on consumer loyalty, and customer satisfaction did not mediate the effects of either live-streaming interaction or special discounts on consumer loyalty. These findings enrich the application of the Stimulus–Organism–Response framework in the context of live commerce and confirm that promotions offering tangible value play a more direct role in building loyalty than interaction and satisfaction alone. In practical terms, businesses need to combine relevant discounts with responsive interaction, trust, and service quality to build sustainable consumer loyalty.
Analisis Strategi Promosi Biro Perjalanan Haji dan Umrah di PT. Arabia (Cabang Pasaman) untuk Menarik Minat Masyarakat Nurul Marlisa; Nini Sumarni
ARZUSIN Vol 6 No 5 (2026): ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i5.11564

Abstract

Intense competition among Hajj and Umrah travel agencies in the Pasaman region, limited human resources, and the suboptimal use of social media have encouraged PT Arabia Pasaman Branch to implement measurable promotional strategies to attract public interest in Umrah services. This study aims to identify and evaluate the promotional strategies implemented by PT Arabia Pasaman Branch to increase the interest of prospective pilgrims. The study employed a qualitative approach with a descriptive method. Data were collected through in-depth interviews, field observations, and documentation involving management, employees, pilgrims, and members of the community surrounding the company’s operational area as informants. The data were analyzed through the stages of data reduction, systematic data presentation, and conclusion drawing. The results show that PT Arabia Pasaman Branch implements promotional strategies based on the 7P marketing mix through advertising in print media and digital platforms, personal selling, direct promotion, and word-of-mouth communication. The use of Facebook is effective in conveying information about Umrah packages to the public, although its utilization has not yet been optimal. In addition, personal approaches and the provision of discounts are able to increase public trust and interest in the Umrah services offered. This study concludes that the promotional strategies of PT Arabia Pasaman Branch have been implemented reasonably well and are consistent with the marketing mix concept, but further improvement is required in the utilization of social media and the management of human resources. The optimization of planned and sustainable promotional strategies has implications for increasing the company’s competitiveness and public interest in Umrah services.
Pengaruh Work-Life Balance, Lingkungan Kerja dan Disiplin Kerja terhadap Kinerja Pegawai di Sekretariat Dewan Perwakilan Rakyat Daerah Kabupaten Sragen Malika Berthy Santoso; Asih Handayani
ARZUSIN Vol 6 No 5 (2026): ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i5.11565

Abstract

The suboptimal performance of employees at the Secretariat of the Regional People’s Representative Council of Sragen Regency is indicated by performance achievements that have not met the targets and the persistence of work discipline problems. This study aims to analyze the effects of work-life balance, work environment, and work discipline on the performance of employees at the Secretariat of the Regional People’s Representative Council of Sragen Regency. This study employed a quantitative approach involving all 44 civil servants at the Secretariat of the Regional People’s Representative Council of Sragen Regency, who were selected using a saturated sampling or census technique. Data were collected using questionnaires and analyzed through validity, reliability, classical assumption, multiple linear regression, t-test, F-test, and coefficient of determination (R²) analyses. The results show that work-life balance has a significant effect on employee performance (p = 0.000 < 0.05), whereas the work environment has no significant effect on employee performance (p = 0.728 > 0.05). Work discipline also has a significant effect on employee performance (p = 0.036 < 0.05). The regression model was deemed appropriate for use, with work-life balance, work environment, and work discipline jointly explaining 40.6% of the variance in employee performance. This study concludes that improvements in employee performance are primarily determined by work-life balance and work discipline. These findings imply that the institution needs to manage workloads and working hours effectively and strengthen employee discipline to support the achievement of optimal performance.
Analisis Implementasi Konsep Green dalam Komponen ASEAN Green Hotel Standard di Glamping Bobocabin The Tavia Puncak, Bogor, Jawa Barat Jason Djaya Hadinata; Stephanie Rosanto
ARZUSIN Vol 6 No 5 (2026): ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i5.11619

Abstract

Bobocabin The Tavia Puncak is a modular cabin-based glamping accommodation that has implemented various sustainable tourism practices, but its implementation of the green hotel concept has not fully met the ASEAN Green Hotel Standard (AGHS) criteria, particularly in promoting local culture, using environmentally friendly products, and empowering local products. This study aims to analyze the level of implementation of the green hotel concept based on the AGHS components and assess the eligibility of Bobocabin The Tavia Puncak to obtain the certification. This study employed a qualitative approach with a descriptive case study design. Data were collected through field observations, in-depth interviews, documentation, and a literature review and were subsequently analyzed based on the eleven AGHS components, encompassing environmentally friendly policies and operations, the use of environmentally friendly products, cooperation with local communities, human resource development, waste management, energy and water efficiency, air quality, noise control, wastewater management, and the management of hazardous and toxic materials. The results show that the implementation level of the green hotel concept reached 68.75%, with nine of the eleven components meeting most of the AGHS indicators. The highest achievements were found in energy and water efficiency, waste management, and air pollution and noise control. However, the promotion of local culture, water reuse systems, documentation of environmental programs, and the involvement of local micro, small, and medium enterprises still require improvement. This study concludes that Bobocabin The Tavia Puncak has a good level of readiness and is eligible to be proposed for the AGHS certification process, although several supporting components still need to be refined. These findings provide practical implications for accommodation managers in strengthening environmental governance and local community empowerment and serve as a reference for the development of sustainable tourism in the glamping sector.
Analisis Strategi Promosi untuk Meningkatkan Wisatawan Mancanegara pada Museum Bustanil Arifin PDIKM Padang Panjang Liddia Nursita Sari; Dewi Anggraini
ARZUSIN Vol 6 No 5 (2026): ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i5.11639

Abstract

Museum Bustanil Arifin PDIKM Padang Panjang is a cultural tourism destination in West Sumatra with considerable potential to attract international tourists through the richness of Minangkabau history and culture. However, the number of international tourist visits continues to fluctuate, necessitating more effective and sustainable promotional strategies. This study aims to analyze the promotional strategies implemented by Museum Bustanil Arifin PDIKM Padang Panjang to increase international tourist visits. This study employed a qualitative approach with a descriptive method. Data were collected through observation, interviews, and documentation and were subsequently analyzed through the stages of data reduction, data presentation, and conclusion drawing. The results show that the museum has implemented five elements of the promotional mix, namely advertising, personal selling, sales promotion, public relations, and direct marketing. Nevertheless, their implementation has not been optimal because digital promotion has not been conducted consistently, partnerships with travel agents and influencers have not been established, and the use of foreign languages in promotional media remains limited. Advertising through social media, particularly Instagram, is the most effective strategy for attracting international tourists because it serves as their primary source of information before deciding to visit. This study concludes that increasing international tourist visits requires consistent digital promotion, expanded strategic partnerships, and the provision of multilingual promotional media. These findings provide practical implications for museum management in developing more integrated promotional strategies to expand international market reach and enhance the appeal of Minangkabau cultural tourism.
Pengaruh Profitabilitas, Likuiditas, Leverage, dan Efisiensi Operasional terhadap Financial Distress pada Perusahaan Sub Sektor Food and Staples Retailing yang Terdaftar di ISSI Periode 2020-2024 Fitri Yumi Aulia; Khadijah Nurani
ARZUSIN Vol 6 No 5 (2026): ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i5.11680

Abstract

Although financial distress has received considerable attention in various studies because it constitutes an initial condition that may lead to corporate bankruptcy, research on the effects of profitability, liquidity, leverage, and operating efficiency on financial distress among food and staples retailing subsector companies listed on the Indonesian Sharia Stock Index (ISSI) remains limited. This study aimed to analyze the effects of profitability, liquidity, leverage, and operating efficiency on financial distress among food and staples retailing subsector companies listed on the ISSI during the 2020–2024 period. This study employed a quantitative approach with a causal research design. The research sample consisted of nine companies selected through purposive sampling, resulting in 45 observations. Secondary data in the form of annual financial statements were collected through a documentation study and analyzed using panel data regression with the assistance of EViews 13. The results showed that profitability, liquidity, and leverage had significant effects on financial distress, whereas operating efficiency had no significant effect. Simultaneously, profitability, liquidity, leverage, and operating efficiency had a significant effect on financial distress, with an adjusted R² value of 98.3162%. These findings support the relevance of signaling theory and trade-off theory in explaining the relationship between financial ratios and financial distress conditions. This study provides an empirical contribution to the development of financial management research and may serve as a consideration for corporate management and investors in detecting and minimizing the risk of financial distress.
Pengaruh Likuiditas, Pertumbuhan Penjualan, dan Struktur Aset terhadap Struktur Modal pada Perusahaan Sub Sektor Industri Barang yang Terdaftar di Bursa Efek Indonesia Periode 2020-2024 Amalix Pajar; Novera Martilova
ARZUSIN Vol 6 No 5 (2026): ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i5.11682

Abstract

Although capital structure is an important aspect of corporate financial management and various studies have examined the factors that influence it, research on the effects of liquidity, sales growth, and asset structure among goods industry subsector companies listed on the Indonesia Stock Exchange remains limited. This study aimed to analyze the effects of liquidity, sales growth, and asset structure on the capital structure of goods industry subsector companies listed on the Indonesia Stock Exchange during the 2020–2024 period. This study employed a quantitative approach with a causal design. The research sample consisted of eight companies selected through purposive sampling, resulting in 40 observational units. Secondary data in the form of annual financial statements were collected through the documentation method and analyzed using multiple linear regression with the assistance of IBM SPSS Statistics version 26. The results showed that, partially, liquidity had a significant effect on capital structure, whereas sales growth and asset structure had no significant effects. Simultaneously, liquidity, sales growth, and asset structure had a significant effect on capital structure. These findings reinforce the relevance of Pecking Order Theory, Trade-Off Theory, and Signaling Theory in explaining the factors that influence corporate financing decisions. This study confirms that liquidity is an important factor that must be considered in determining capital structure, whereas sales growth and asset structure need to be analyzed together with other financial factors. Theoretically, this study enriches the literature on the determinants of capital structure, whereas practically, its findings may serve as a consideration for corporate management, investors, and creditors in formulating more effective financing decisions. Future research is recommended to incorporate additional variables and broaden the research objects to obtain more comprehensive results.
Analisis Sistem Kemitraan Usaha Ayam Broiler dalam Perspektif Manajemen Bisnis Syariah (Studi Kasus Kemitraan Peternakan Eka Asenk di Pasaman Timur) Gusriandi; Aidil Alfin
ARZUSIN Vol 6 No 5 (2026): ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i5.11702

Abstract

Although broiler farming partnership systems have been widely studied because of their role in increasing farm productivity and expanding farmers’ access to production inputs and marketing, research analyzing their implementation based on the principles of Sharia Business Management, particularly justice, transparency, and syirkah, remains limited. This study aimed to analyze the broiler farming partnership system at Eka Asenk Farm from the perspective of Sharia Business Management. This study employed a qualitative approach with a descriptive design. The research informants consisted of the owner of Eka Asenk Farm, farm employees, and technical service personnel from PT Pokphand, who were selected based on their direct involvement in the implementation of the partnership. Data were collected through observation, interviews, documentation, and a literature review and were subsequently analyzed through data reduction, data display, and conclusion drawing. The results showed that the nucleus–plasma partnership model facilitated farmers through the provision of production inputs, technical assistance, and guaranteed marketing of harvest yields. However, its implementation did not fully reflect the principles of Sharia Business Management because imbalances in profit sharing, limited technical assistance, and farmers’ high dependence on the nucleus company remained. These findings enrich the literature on Sharia Business Management, particularly regarding the application of the concept of syirkah in livestock farming partnerships. This study emphasizes the need to improve transparency, balance rights and obligations, and refine profit-sharing mechanisms to establish partnerships that are equitable, sustainable, and compliant with Sharia principles. Future research is recommended to involve more diverse locations and employ a mixed-methods approach to obtain a more comprehensive understanding.

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