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<![CDATA[Innovation in MSME Digital Promotion Strategies as a Catalyst for Enhancing Tourist Visits in the Digital Economy Era ]]>
<![CDATA[Krisnahadi, Tama]]>;
<![CDATA[Octavia, Yusi Faizatul]]>
<![CDATA[ Business Management Vol 4, No 4 (2025): Business Management November ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pendidikan (LPP) Mandala ]]>
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DOI: 10.58258/bisnis.v4i4.9583
<![CDATA[Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in strengthening local economies and supporting the development of sustainable tourism. This study aims to analyze the forms and effects of MSME digital promotion strategy innovations on the increase of tourist visits in the digital economy era. The research employed a mixed method approach with a sequential explanatory design. The findings indicate that MSME digital promotion strategies have a positive and significant effect on tourist visits, as reflected in the regression equation Y = 23.744 + 0.339X, with a significance value of 0.018 (< 0.05). The most effective forms of digital promotion innovation include visual storytelling content and collaboration among tourism stakeholders through the use of social media platforms. The main supporting factors consist of human resource capabilities, product quality, tourist experience, and government support. The study concludes that digital promotion innovation plays a vital role in enhancing MSME competitiveness and stimulating local economic growth.]]>
<![CDATA[The Effect of Human Resource Management and Work Discipline on Employee Performance with Work Motivation as a Mediation Variable in a Property Consulting Company in Ubud Gianyar ]]>
<![CDATA[Putri, Putu Asri Anggita]]>
<![CDATA[ Business Management Vol 4, No 4 (2025): Business Management November ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pendidikan (LPP) Mandala ]]>
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DOI: 10.58258/bisnis.v4i4.9305
<![CDATA[The phenomenon of low employee motivation and discipline, which leads to decreased productivity, poses a real challenge for many companies, including those in the property sector. Although various human resource management (HRM) policies have been implemented, the results have not been entirely effective in improving employee performance. This study aims to analyze the influence of human resource management and work discipline on employee performance, with work motivation as a mediating variable at a Property Consulting company in Ubud, Gianyar. A quantitative approach was used in this research with data analysis techniques employing Partial Least Squares (PLS). The number of respondents was 38 employees selected using a census method. The results indicate that HRM has a positive and significant effect on employee performance, both directly and through work motivation as a mediating variable. Work discipline also shows a positive effect on employee performance, with work motivation acting as a mediator that strengthens this relationship. In addition, HRM and work discipline have a significant influence on work motivation. This study concludes that effective HRM strategies and discipline can enhance both motivation and employee performance. The practical implication of this research is the need to improve the quality of HR management and to create a work system that is both disciplined and motivating.]]>
<![CDATA[The Influence of the Work Environment on the Performance of Employees in the Production Division at PT. XYZ ]]>
<![CDATA[Agustinus, Yunus]]>;
<![CDATA[Kristanto, Yudi]]>;
<![CDATA[Setiawati, Setiawati]]>
<![CDATA[ Business Management Vol 4, No 4 (2025): Business Management November ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pendidikan (LPP) Mandala ]]>
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DOI: 10.58258/bisnis.v4i4.9407
<![CDATA[This research is motivated by the declining performance of PT. XYZ employees which can be caused by several factors. Factors that influence performance include the work environment. The phenomena that occur include declining employee performance. The objectives of this research are: 1. To determine the Work Environment at PT. XYZ, 2. To determine the Employee Performance at PT United Steel Center Indonesia, 3. To determine whether or not the Work Environment has an influence on Employee Performance at PT. XYZ. This research, which uses a quantitative method with an associative technique, was conducted at PT. XYZ with a population of 86 employees with a data collection technique using a questionnaire. Based on the results of the research conducted, the results of the multiple linear regression equation test can be used to explain the form of a linear relationship between the Work Environment and Employee Performance. The simple linear regression equation shows that if the Work Environment and Employee Performance are measured using the instrument used in this study, then every increase of one unit in the Work Environment score (X) will be followed by an increase in the Employee Performance score of 0.905 with a constant of .]]>
<![CDATA[Organizational Culture and Career Opportunities for Women and People with Disabilities: A Comparative Study between the Public and Private Sectors in Mataram City ]]>
<![CDATA[Chasanah, Afrida Nur]]>;
<![CDATA[Wulandari, Yayang Erry]]>;
<![CDATA[Septika, Baiq Herdina]]>
<![CDATA[ Business Management Vol 4, No 4 (2025): Business Management November ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pendidikan (LPP) Mandala ]]>
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DOI: 10.58258/bisnis.v4i4.9604
<![CDATA[Penelitian ini bertujuan untuk menganalisis pengaruh budaya organisasi terhadap kesempatan berkarir bagi perempuan dan penyandang disabilitas di sektor publik dan swasta di Kota Mataram. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan studi dokumentasi terhadap 30 informan. Hasil penelitian menunjukkan bahwa budaya organisasi di sektor publik cenderung birokratis dan konservatif, sehingga membatasi fleksibilitas dan partisipasi kelompok rentan. Sebaliknya, sektor swasta lebih adaptif dan berorientasi pada hasil, tetapi belum sepenuhnya menerapkan prinsip inklusivitas. Kendala utama yang dihadapi perempuan adalah glass ceiling, sementara penyandang disabilitas masih menghadapi hambatan dalam aksesibilitas dan implementasi kebijakan yang konsisten. Secara keseluruhan, budaya organisasi berperan penting dalam menciptakan lingkungan kerja yang adil dan inklusif. Rekomendasi penelitian ini meliputi penguatan kebijakan kesetaraan gender, pelatihan inklusi, dan pengembangan budaya kerja berbasis empati di kedua sektor.]]>
<![CDATA[The Influence of Service Quality and Employee Loyalty on Customer Satisfaction in Credit Realization in 2023 at PT. Bank Tabungan Negara (Persero) Tbk. KCP Negara ]]>
<![CDATA[Dwiyanti, Ni Kadek Indah]]>;
<![CDATA[Clarissa, Sarita Vania]]>;
<![CDATA[Dwitrayani, Made Christin]]>
<![CDATA[ Business Management Vol 4, No 4 (2025): Business Management November ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pendidikan (LPP) Mandala ]]>
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DOI: 10.58258/bisnis.v4i4.9333
<![CDATA[This study aims to analyze the influence of service quality and employee loyalty on customer satisfaction in credit realization at PT. Bank Tabungan Negara (Persero) Tbk. KCP Negara during 2023. The issues raised in this study are based on fluctuations in credit realization and the alleged decline in customer satisfaction despite various improvements in service and human resource management. This study uses a quantitative approach with a survey method through the distribution of questionnaires to 297 respondents selected using probability sampling techniques. Data analysis was performed using multiple linear regression. The results of the study indicate that service quality and employee loyalty simultaneously and partially have a positive and significant effect on customer satisfaction. These findings indicate that improving service quality and employee loyalty can contribute to increased customer satisfaction in the credit realization process. This study is expected to serve as a reference for banks in designing strategies for improving service and employee management.]]>
<![CDATA[Analysis Work Discipline on Employee Performance ]]>
<![CDATA[Yosminaldi, Yosminaldi]]>;
<![CDATA[Fauzobihi, Fauzobihi]]>;
<![CDATA[Irawan, Ade]]>
<![CDATA[ Business Management Vol 4, No 4 (2025): Business Management November ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pendidikan (LPP) Mandala ]]>
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DOI: 10.58258/bisnis.v4i4.9411
<![CDATA[The disciplin and employee performance are a unit in the family of human resources science study, work discipline plays an important role in determining the level of performance. The performance of the employee in question can be seen from the work results achieved by employees in terms of quality and quantity in accordance with the employee's duties and responsibilities. Performance is something that can affect the achievement of the company's goals and progress in increasingly fierce competition. In this research, employee work disciplie suggests that performance is one of the elements used in employee assessment which includes discipline to their work, position and organization. This discipline is reflected by the employee's willingness to protect and defend the organization inside and outside of work from being undermined by irresponsible people]]>
<![CDATA[The Influence of Work Environment, Occupational Health and Safety on Employee Performance at PT IHC Orchid Griya Nutrisi ]]>
<![CDATA[Rahmawati, Aulia]]>;
<![CDATA[Fauzobihi, Fauzobihi]]>;
<![CDATA[Irawan, Pristanto Ria]]>
<![CDATA[ Business Management Vol 4, No 4 (2025): Business Management November ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pendidikan (LPP) Mandala ]]>
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DOI: 10.58258/bisnis.v4i4.9343
<![CDATA[This study aims to determine the influence of the work environment, occupational health and safety (K3) on employee performance at PT IHC Orchid Griya Nutrisi, North Jakarta. The research approach used was quantitative with a survey method, where data were collected through distributing questionnaires to 60 employees as respondents. Data analysis was conducted using multiple linear regression, with partial tests (t-tests) as the basis for decision-making. The partial test results show that the occupational safety variable has no significant effect on employee performance, as well as the occupational health and work environment variables which have no significant effect on performance. The significance value of occupational safety is 0.889, occupational health 0.548, and work environment 0.746, all greater than the significance limit of 0.05. Simultaneously, the occupational safety (X1), occupational health (X2) and work environment (X3) variables on employee performance (Y) do not have a significant effect. Thus, it can be concluded that partially the work environment, occupational health, and occupational safety do not contribute significantly to improving employee performance at PT IHC Orchid Griya Nutrisi North Jakarta.]]>
<![CDATA[The Effect of Flash Sales and Free Shipping on Impulse Buying Among Tiktok Shop Users on Students in Mataram City ]]>
<![CDATA[Agustina, Fitria Ika]]>;
<![CDATA[Saputra, Agus Marjan]]>;
<![CDATA[Hudairi, Ahmad]]>
<![CDATA[ Business Management Vol 4, No 4 (2025): Business Management November ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pendidikan (LPP) Mandala ]]>
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DOI: 10.58258/bisnis.v4i4.9481
<![CDATA[This study aims to examine and analyze the influence of Flash Sale and Free Shipping on Impulse Buying among TikTok Shop users, specifically university students in Mataram City. This research uses a quantitative approach. The sample size in this study consists of 100 respondents. The sampling technique used is non-probability sampling.The data analysis in this study employs multiple linear regression analysis, validity and reliability tests, and classical assumption tests, including normality test, multicollinearity test, and heteroscedasticity test, as well as hypothesis testing. All data were processed using SPSS Statistics 21. The results of the study indicate that the independent variable Flash Sale has a positive and significant effect on the dependent variable Impulse Buying, while the independent variable Free Shipping does not have a positive and significant effect on Impulse Buying.]]>
<![CDATA[Factors Affecting Traders' Income in the Beringkit Public Market ]]>
<![CDATA[Manuaba, Ida Bagus Gede Bayu Anasuyakurunandana]]>
<![CDATA[ Business Management Vol 4, No 4 (2025): Business Management November ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pendidikan (LPP) Mandala ]]>
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DOI: 10.58258/bisnis.v4i4.9370
<![CDATA[Beringkit Public Market is one of the largest markets in Mengwi sub-district. The location of Beringkit Public Market is very strategic because it is close to several regencies/cities in Bali so that access is easier. This Beringkit Market is located close to Badung Public Health Center and Taman Ayun tourist attraction. It has a large parking area for cars, trucks and motorbikes. The market, which has been operating since 1970, still exists today, we can visit here on Wednesdays and Sundays from 08:00 to 17:00. Not all traders at Beringkit Public Market can earn the same income as the Badung UMR. 121 traders are unable to earn enough income to meet family needs due to limited capital and working hours. This study aims to determine whether working hours can affect the income of traders at Beringkit Public Market. The sample in this study was 121 respondents. Data were collected through questionnaires and in-depth interviews. The collected data were analyzed using classical assumption tests, multiple linear regression analysis, coefficient of determination, simultaneous tests, and partial tests. The results of this study indicate that capital has a positive and significant effect on the income of traders at Beringkit Public Market, working hours have a positive and significant effect on the income of traders at Beringkit Public Market, and education has a positive effect on the income of traders at Beringkit Public Market.Keywords: capital, working hours, education and trader’s income.]]>
<![CDATA[Does Emotion-Inducing Digital Content Enhances Brand Equity and Brand Loyalty? Evidence from Indonesian MSEs ]]>
<![CDATA[Silaban, Daniel Peterson]]>
<![CDATA[ Business Management Vol 4, No 4 (2025): Business Management November ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pendidikan (LPP) Mandala ]]>
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DOI: 10.58258/bisnis.v4i4.9507
<![CDATA[Digital Content Marketing (DCM) plays an increasingly strategic role for micro and small enterprises (MSEs), particularly service-based businesses that rely on trust and strong branding. This study examines how emotional value, as a core dimension of DCM, influences brand outcomes in the context of service-based MSEs in North Sulawesi, Indonesia. Drawing on advertising value theory and the theory of consumption values, the research investigates the effects of emotional value on brand equity and brand loyalty, while also testing the mediating role of brand equity. A purposive survey was conducted with 226 consumers who had interacted with the Instagram accounts of local MSEs. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. Results show that emotional value significantly enhances both brand equity and brand loyalty. Moreover, brand equity strongly predicts loyalty and partially mediates the relationship between emotional value and loyalty. These findings emphasize the importance of emotion-inducing digital content in strengthening brand superiority and consumer loyalty, while offering actionable insights for managers, business associations, and policymakers supporting MSE competitiveness in emerging markets.]]>
