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JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Published by ABISATYA DINAMIKA ISWARA PUBLISHING
ISSN : 29622220     EISSN : 29622026     DOI : https://doi.org/10.58268/eb.v1i2.3
Core Subject : Economy,
Economics, Econometrics & Finance
Marketing Management, Human Resource Management Financial Management, Operation Management, Strategic Management, Supply Chain Management, Leadership, Quality And Innovation Management, Entrepreneurship, Hotel and Turism, Public Relations, Business Economic, E-Business, International Business, Taxation, Innovation & Competitiveness, Financial Accounting, Organizational Behaviour, Risk Management, Knowledge Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 101 Documents
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TECHNOLOGY READINESS PROFILING OF SMES WITH K-MEANS CLUSTERING IN BANDUNG, INDONESIA : Technology Readiness Profiling of SMEs With K-Means Clustering in Bandung, Indonesia Lestari, Resanti; Lestari, Fitri; Saptiyanto, Nessa Deragia; daffansyah, Chasano
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 2 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i2.221

Abstract

This study profiles and segments the Technology Readiness Level (TRL) of Micro, Small, and Medium Enterprises (SMEs) in Greater Bandung, Indonesia, using the Technology Readiness Index (TRI) framework. A quantitative, cross-sectional survey was conducted with 171 SME owners across Bandung City, Cimahi City, Bandung Regency, West Bandung Regency, and Sumedang Regency. The TRI framework comprises four dimensions: optimism, innovativeness, discomfort, and insecurity. Data analysis was carried out in two stages: descriptive statistics to examine the overall pattern of technology readiness, and K-Means clustering to identify distinct TRL profiles among SMEs. The K-Means analysis revealed three readiness clusters: High Readiness (34.5%), characterised by high optimism and innovativeness with extensive technology adoption; Moderate Readiness (41.5%), showing partial digital integration and moderate confidence; and Low Readiness (24.0%), dominated by high discomfort and insecurity. One-way ANOVA confirmed significant differences in TRL scores across clusters (p < 0.001). The findings indicate that SME readiness is heterogeneous even within a single metropolitan area, requiring differentiated policy approaches. High readiness SMEs may benefit from advanced digital ecosystem integration, moderate readiness firms need targeted capacity building, and low readiness firms require foundational digital literacy support. The use of K-Means profiling provides a practical and replicable approach for identifying readiness patterns in diverse contexts. This study contributes to the literature on digital adoption in developing economies and offers actionable insights for policymakers and industry stakeholders in designing targeted digitalisation programs. Keywords: Technology Readiness Level, Technology Readiness Index, SMEs, Entrepreneurship, K-Means Clustering, Bandung.
ANALISIS KESENJANGAN KOMPETENSI ANGKATAN KERJA MUDA KOTA CIMAHI TERHADAP KEBUTUHAN INDUSTRI 4.0 Framesthi, Dyah Bayu; Keizer, Hendriady de; Kesumah, Priatna; Subrayanti, Delia; Firmansyah, Yusar; Nafisah, Zira Durun; Rohaeni, Neng
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 2 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i2.227

Abstract

The acceleration of technological transformation in the industry 4.0 era demands changes in the competency structure of the workforce, especially the younger generation, who are the backbone of regional productivity. Cimahi City, as a center for the manufacturing industry, modern services, and the creative economy, faces a serious challenge in the form of a mismatch between the skills possessed by the young workforce and the needs of digital-based industries. This study aims to analyze the level of competency gap in Cimahi City's young workforce, map industrial skills need in the context of automation and digitalization, and identify the factors causing this mismatch. The study used a Sequential Explanatory Mixed Methods design, starting with quantitative analysis through employment data, job readiness surveys, and industrial structure, then continued with qualitative in-depth analysis through in-depth interviews with industry players (IDUKA), vocational education institutions, and young job seekers. The results of the study indicate that competency gaps occur in two main categories: (1) hard skills including digital literacy, automatic machine operation, CAD/CAM capabilities, basic programming, and data literacy; and (2) soft skills such as communication, teamwork, problem-solving, and adaptability. The mismatch is exacerbated by an adaptive curriculum, minimal industrial internships, limited competency certification, and poor job market information. This study recommends strengthening the IDUKA link and match, reformulating the vocational curriculum based on industry needs, accelerating certification, and preparing the 2026–2030 Vocational Action Plan as strategies to increase the competitiveness of Cimahi City's youth.
STAYCATION, KULINER, DAN KONTEN DIGITAL: TIGA PILAR STRATEGI PEMASARAN HOTEL DI KOTA BANDUNG Tjahjadi, Wiyanto
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 2 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i2.245

Abstract

Changes in tourist behaviour in the post-COVID-19 period have encouraged the hospitality industry to adopt more adaptive and experience-based marketing strategies. One prominent response is the utilization of staycation concepts, the strengthening of culinary experience, and the optimization of digital content as promotional tools. This study aims to systematically examine the implementation of these three strategies in four-star hotels in Bandung. The research employed a qualitative approach using a Systematic Literature Review (SLR) complemented by field observations in three four-star hotels. The findings indicate that the integration of staycation packages, culinary innovation, and digital content marketing contributes significantly to increased room occupancy rates, food and beverage revenue, and customer engagement on social media platforms. These results offer practical implications for hotel management and serve as relevant learning references for vocational hospitality education.
ANALISIS KINERJA KEUANGAN PT GUDANG GARAM TBK MENGGUNAKAN RASIO KEUANGAN PERIODE 2022-2024 Wahyudianty, Melsa Ulfie; Hardianto, Bangbang; Natasya, Sundari Rifka; Gunardi, Gunardi; Kesumah, Priatna
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 2 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i2.246

Abstract

The Indonesian tobacco industry is facing increasing pressure due to economic volatility and the policy of increasing Tobacco Excise Tax (CHT) during the 2022-2024 period. PT Gudang Garam Tbk, one of the largest cigarette companies in Indonesia, experienced a negative impact on its financial performance as a result of this situation. The objective is to assess the financial performance of PT Gudang Garam Tbk using financial ratios. The theoretical basis and literature review used include the concepts of financial performance, financial statements, and analysis of liquidity, solvency, and profitability ratios. This research was conducted using a quantitative and descriptive approach. Data mining methods were carried out through secondary data collection in the form of PT Gudang Garam Tbk's annual financial reports for the 2022-2024 period obtained from the Indonesia Stock Exchange website and the company. The results indicate that the company has a strong level of liquidity and solvency, reflected in a high current ratio and a decreasing debt ratio. However, the profit margin ratio, Return on Assets, and Return on Equity decreased drastically in 2024, indicating a decline in profitability performance. This study concludes that PT Gudang Garam Tbk is in a balanced financial condition in terms of liquidity and capital structure, but faces major challenges in maintaining profitability.
STRATEGI KEPEMIMPINAN DAN KINERJA ORGANISASI PERANGKAT DAERAH: BUKTI EMPIRIS DARI DINAS KETENAGAKERJAAN KABUPATEN BANDUNG Veranita, Mira
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 2 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i2.248

Abstract

Changes in the public sector environment require improved organizational performance supported by effective leadership strategies. In the context of local employment services, leadership plays a critical role in managing personnel and enhancing the quality of public service delivery. This study aims to analyze leadership strategies in improving organizational performance at the Local Employment Agency of Bandung Regency. The study employs a mixed methods approach with a sequential explanatory design. Quantitative data were collected through a questionnaire administered to 72 employees and analyzed using descriptive statistics and simple regression analysis. Qualitative data were obtained through in-depth interviews and observations to provide contextual understanding of leadership practices. The findings indicate that leadership strategies have a positive and significant effect on organizational performance. Leadership vision, decision-making, communication, motivation, and human resource management contribute to effectiveness, efficiency, service quality, and goal achievement. The study concludes that integrative and context-sensitive leadership is essential for improving the performance of local government organizations.
PENGARUH HARGA, PELAYANAN, KUALITAS PRODUK, DAN PROMOSI PENJUALAN TERHADAP LOYALITAS PASIEN DI KLINIK KECANTIKAN “X” BANDUNG Haryati, Risna; Mubarok, Ade
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 2 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i2.249

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga, pelayanan, kualitas produk, dan promosi terhadap loyalitas pasien di Klinik Kecantikan “X” Bandung. Latar belakang penelitian didasarkan pada kesenjangan hasil penelitian sebelumnya, di mana promosi umumnya terbukti berpengaruh terhadap loyalitas pelanggan, namun pada konteks klinik kecantikan lokal hasilnya belum konsisten. Metode penelitian menggunakan pendekatan kuantitatif dengan desain deskriptif asosiatif. Sampel ditentukan dengan rumus Slovin pada tingkat kesalahan 10%, sehingga diperoleh 119 responden. Data dikumpulkan melalui kuesioner, observasi, dan dokumentasi, lalu dianalisis dengan regresi linier berganda menggunakan uji t dan uji F. Hasil penelitian menunjukkan bahwa harga, pelayanan, dan kualitas produk berpengaruh positif dan signifikan terhadap loyalitas pasien, sedangkan promosi tidak berpengaruh signifikan. Secara simultan, keempat variabel berpengaruh terhadap loyalitas dengan kontribusi 32,8%. Temuan ini menegaskan bahwa dalam konteks klinik kecantikan, loyalitas lebih ditentukan oleh harga, pelayanan, dan kualitas produk, sementara promosi memerlukan strategi tambahan agar efektif. Penelitian ini berkontribusi pada pengembangan teori pemasaran jasa dan memberi masukan praktis bagi klinik kecantikan dalam membangun loyalitas pasien.
STRATEGI ADAPTASI ORGANISASI DALAM MERESPONS DISRUPSI TEKNOLOGI DAN DAMPAKNYA TERHADAP KINERJA ADAPTIF PEMERINTAH DAERAH Sudrajat, Ade; Safrizal Wildan, Ari; Veranita, Mira
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 2 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i2.254

Abstract

Digital technological disruption requires public sector organizations to develop adaptive strategies to sustain performance. This study examines the effect of technological disruption on organizational adaptation strategies and their impact on adaptive performance in public sector organizations in Bandung City, Indonesia, with adaptation strategy as a mediating variable. A mixed methods sequential explanatory design was employed. Quantitative data were collected from a survey of 150 civil servants across public agencies and analyzed using PLS-SEM. Qualitative data were obtained through in-depth interviews with 12–15 key informants to contextualize the quantitative results. The findings show that technological disruption drives organizational adaptation strategies, which subsequently enhance adaptive performance, indicating partial mediation. Qualitative evidence highlights the importance of adaptive leadership, organizational flexibility, digital competencies, and a learning-oriented culture. This study contributes theoretically by integrating contingency theory and dynamic capabilities in a local government context and methodologically by demonstrating the value of a mixed methods approach combining PLS-SEM and qualitative inquiry to explain public sector organizational adaptation mechanisms. This study advances public sector digital transformation literature by empirically demonstrating how organizational adaptation operates as a mediating mechanism rather than a direct outcome of technological disruption.
PENGARUH SCARCITY MARKETING TERHADAP FOMO SERTA DAMPAKNYA TERHADAP DOOM SPENDING Kuntadi, Susinah; Basuki, Teguh Iman
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 5 No 1 (2026): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v5i1.226

Abstract

This study examines the influence of Scarcity Marketing on FOMO (Fear of Missing Out) and its impact on Doom Spending. The theoretical framework used includes psychological reactance theory, which suggests that scarcity increases attractiveness; emotional regulation theory, which links shopping to emotional management; and Maslow's theory of needs, which emphasizes the need for self-actualization and belonging. The objectives of the study are to analyze the influence of Scarcity Marketing on FOMO, identify the relationship between FOMO and Doom Spending, and examine the simultaneous impact of Scarcity Marketing on Doom Spending through FOMO. This descriptive and verification study investigates three research variables: Scarcity Marketing, FOMO, and Doom Spending. The results of this study show that the Scarcity Marketing variable has a positive and significant influence on FOMO with a path coefficient of 0.348 and a P-value <0.001, the FOMO variable has a positive and significant influence on Doom Spending with a path coefficient of 0.577 and a P-value <0.001, the Scarcity Marketing variable has a positive and significant direct influence on Doom Spending with a path coefficient of 0.203 and a P-value <0.001, the Scarcity Marketing variable indirectly has a significant influence on Doom Spending through FOMO as a mediator
DISKRIMINASI DALAM SISTEM PENILAIAN KINERJA PEMIMPIN PEREMPUAN DI INDUSTRI OTOMOTIF Utami, Yeski Putri; Latifah, Siti; S.O., Jeanifer Miracle
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 5 No 1 (2026): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v5i1.230

Abstract

Abstract Gender equality remains unachieved in performance evaluation systems, particularly for female leaders in the male-dominated automotive industry. This study examines gender discrimination in performance appraisals for female managerial and supervisory leaders using Systematic Literature Review (SLR) with PRISMA approach. Findings reveal biases from masculine work culture, gender stereotypes, and lack of structural support hinder women's career progression, reducing motivation, increasing turnover, and limiting organizational innovation. Strategies include strengthening anti-discrimination regulations, wage transparency, flexible policies, gender awareness training, technical education access, cross-sector collaboration, gender-disaggregated data, inclusive culture, and female mentoring/role models. Comprehensive interventions are essential for fair, productive workplaces supporting female leadership.Keywords: gender discrimination; performance appraisal; female leadership; automotive industry; gender stereotypes.
ANALISIS PENGARUH PENGELOLAAN KAS TERHADAP LIKUIDITAS USAHA PADA UMKM KULINER DI KOTA BANDUNG (STUDI KASUS: UMKM DI KECAMATAN CICENDO KOTA BANDUNG) Erifebriani, Erifebriani
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 5 No 1 (2026): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v5i1.234

Abstract

Pengelolaan kas merupakan salah satu aspek penting dalam menjaga kelangsungan usaha, terutama bagi Usaha Mikro, Kecil, dan Menengah (UMKM) di sektor kuliner yang menghadapi dinamika transaksi harian secara intensif. Penelitian ini bertujuan untuk menganalisis pengaruh pengelolaan kas terhadap likuiditas usaha pada UMKM kuliner di Kota Bandung. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner kepada 30 pelaku UMKM kuliner. Analisis data dilakukan menggunakan regresi linier sederhana untuk mengetahui sejauh mana pengelolaan kas memengaruhi kondisi likuiditas usaha. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan antara pengelolaan kas yang baik dengan tingkat likuiditas usaha. UMKM yang menerapkan pencatatan arus kas, pengendalian pengeluaran, dan perencanaan kas yang terstruktur cenderung memiliki kemampuan lebih baik dalam memenuhi kewajiban jangka pendek. Temuan ini menunjukkan pentingnya peningkatan literasi dan praktik manajemen keuangan dalam menjaga stabilitas keuangan UMKM kuliner.

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