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JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Published by ABISATYA DINAMIKA ISWARA PUBLISHING
ISSN : 29622220     EISSN : 29622026     DOI : https://doi.org/10.58268/eb.v1i2.3
Core Subject : Economy,
Economics, Econometrics & Finance
Marketing Management, Human Resource Management Financial Management, Operation Management, Strategic Management, Supply Chain Management, Leadership, Quality And Innovation Management, Entrepreneurship, Hotel and Turism, Public Relations, Business Economic, E-Business, International Business, Taxation, Innovation & Competitiveness, Financial Accounting, Organizational Behaviour, Risk Management, Knowledge Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 72 Documents
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PENGARUH RASIO LIKUIDITAS DAN PROFITABILITAS TERHADAP RISIKO KEBANGKRUTAN PADA PT. MATAHARI DEPARTMENT STORE TBK Kesumah, Priatna; Theophanye, Valerie; Ramadhanti, Ersa Novell; Fadhilla Syam, Shilmi; Novaghiya, Aghniya Sabila; Gunardi, Gunardi
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 1 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i1.133

Abstract

The problem of financial difficulties is a major problem that every company must experience, this also happens to PT. Matahari Department Store Tbk. Research results show that in 2018-2020 from the results of the current ratio analysis showed a decrease by an average of 90%. Meanwhile, the results of the quick ratio showed an increase in 2019, but experienced a significant decrease in 2020 with an average of 50%. Based on the analysis of current ratio and fast ratio shows that the financial performance of PT Matahari Department Store Tbk in terms of current ratio is classified as "poor". The results of ROA analysis in 2019 increased, but in 2020 there was a significant decrease with an average ratio of 12%. In addition, according to the analysis results from ROE, the average recorded ratio is 38%.
ANALISIS PERMOHONAN KREDIT DALAM UPAYA MENCEGAH KREDIT MACET DI PERUSAHAAN MANUFAKTUR Fauzany, Riffka; Tyvanov, Vellysha; Syafel, Hadistin; Meilani, Citra; Meiludin, Akbar; Gunardi, Gunardi
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 1 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i1.134

Abstract

This study aims to analyze credit applications in an effort to prevent bad debts in manufacturing companies and identify effective strategies to overcome these credit risks. Qualitative research is the methodology employed. Qualitative research is descriptive analysis that collects data in-depth with the goal of describing phenomena as deeply as possible. Because this research focuses on the real issue, it does not necessitate the formation of several hypotheses. Literature, records, journals, and reports are the sources of this data collection.The results of this study show that careful analysis of credit applications is instrumental in minimizing the risk of bad debts. Factors such as the use of artificial intelligence-based technology, improved human resource competencies, and the implementation of a risk assessment system have been proven to reduce the potential for default. In addition, a thorough evaluation of the prospective borrower's profile and regular supervision contribute significantly to the effectiveness of credit management in manufacturing companies.
PENGARUH EMPLOYER BRANDING TERHADAP MINAT GENERASI Z DALAM MEMILIH TEMPAT KERJA Kesumah, Priatna
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 1 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i1.135

Abstract

Employer branding plays a crucial role in attracting Generation Z’s interest in choosing a workplace. This generation has different preferences from previous generations, with a tendency to be more selective in considering aspects such as work culture, flexibility, employee well-being, and career development opportunities. This study aims to analyze the influence of employer branding on Generation Z’s interest in choosing a workplace and identify the branding elements that have the most significant impact. This research employs a quantitative descriptive approach, with data collected through surveys targeting respondents categorized as Generation Z. Data analysis was conducted to examine the relationship between employer branding and Generation Z’s interest in selecting a workplace, as well as to identify the key factors influencing their decisions. The results indicate that strong employer branding enhances a company's attractiveness and influences Generation Z’s decision in choosing a workplace. Factors such as work flexibility, transparency in career progression, and corporate values aligned with their expectations play a significant role in shaping their interest in employment. Keywords: Employer branding , Generation Z, job interest, corporate image, work flexibility.
KEPEMIMPINAN PEREMPUAN BERDASARKAN SELF EFFICACY, EMOTIONAL INTELEGENCE DAN KOMPETENSI (PERBANDINGAN GENDER) Masruroh, Rina; Nur Komarudin, Munir; Budiman, Aris; Dodi, Dodi
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 1 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i1.136

Abstract

Currently, although there is an increase in the number of women's participation in various sectors, in the government sector there are still many women who experience obstacles to becoming leaders. Some of the obstacles faced include gender stereotypes, discrimination, multiple role demands and lack of access to resources. Apart from that, it is felt that research on women's leadership in regional government is still very minimal, so more in-depth research on women's leadership is needed. This research aims to analyze the factors that influence women's leadership in terms of self-efficacy, emotional intelligence and competence and compare them with men's leadership. Self efficacy is measured by magnitude, generality, strength. Emotional intelligence is measured by knowing one's emotions, managing emotions, one's own motivation, recognizing emotions in others, and handling relationships. Leadership competence is measured by knowledge, skills and attitude. This research uses a quantitative approach with descriptive verification methods and comparative analysis using the independent sample t-test. The research results show that the self-efficacy and competence of female leaders is higher than that of male leaders, but there are no significant differences, however, male and female leaders apparently have the same level of emotional intelligence
UNDERSTANDING UPI STUDENTS' PERCEPTIONS AND FINANCIAL BEHAVIORS TOWARD CRYPTOCURRENCY: A QUALITATIVE STUDY Aziz Muradovich, Kayrdinov; Sari, Maya; Pamungkas Gautama, Budhi
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 1 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i1.138

Abstract

This study explores the perceptions and financial behaviors of final-year Accounting and Management students at Universitas Pendidikan Indonesia (UPI) toward cryptocurrency. Using a qualitative approach, data were collected through semi-structured interviews with eight students. Findings reveal that while participants are aware of cryptocurrency, their understanding is often shaped by informal sources such as social media and peers, rather than academic instruction. Key themes include curiosity, emotional decision-making, peer influence, and skepticism due to volatility and lack of trust. The study highlights a significant educational gap in university curricula regarding digital finance, suggesting a need for more structured financial literacy programs. Thematic analysis further underscores the influence of behavioral finance concepts such as FOMO, loss aversion, and social proof in shaping student engagement with crypto assets.
EFISIENSI ANGGARAN DALAMMANAJEMEN KEUANGAN PERGURUAN TINGGI UNTUK MENINGKATKAN KUALITAS DAN KEBERLANJUTAN INSTITUSI Kusumah, Raden Minda; Astuti, Astuti
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 1 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i1.148

Abstract

This study aims to explore budget efficiency strategies in higher education financial management to enhance academic quality and institutional sustainability. Utilizing a descriptive analysis method with a case study approach on five higher education institutions in West Java, this research explores the implemented budget efficiency strategies and their impact on financial stability and academic quality. Data were collected through in-depth interviews with university leaders and financial managers, direct observations of budget management systems, and analysis of public documents reflecting financial transparency. The findings indicate that three universities successfully improved budget efficiency through facility optimization, performance-based workforce policies, and revenue diversification, contributing 15%–25% of their total annual budget. Meanwhile, the other two universities still face financial stability challenges due to high dependence on student tuition fees and low financial transparency, which hinder the effectiveness of budget efficiency strategies. This study concludes that universities implementing performance-based financial planning, digital financial administration, and revenue diversification tend to achieve greater financial stability. It is recommended that educational institutions establish partnerships with industries, enhance transparency in budget management, and optimize technology in financial systems. With these strategies, universities can maintain operational sustainability and improve long-term academic competitiveness.
TANTANGAN DAN PELUANG IMPLEMENTASI AI DALAM LAYANAN PUBLIK (STUDI KUALITATIF DI KOTA BANDUNG) Safrizal Wildan, Ari; Nunung, Ai; Veranita, Mira; Framesthi, Dyah Bayu
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 1 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i1.153

Abstract

Digital transformation in the government sector encourages the adoption of Artificial Intelligence (AI) technology to improve the efficiency, transparency, and accessibility of public services. Bandung City as one of the pioneers of the Smart City concept has integrated AI in various aspects of public services, such as population administration, taxation, licensing, and public complaints. However, the implementation of AI still faces various challenges, including limited infrastructure, readiness of human resources (HR), immature regulations, and low levels of public trust in the security and effectiveness of AI-based systems. This study uses a case study method with a qualitative approach to explore the effectiveness of AI implementation in Bandung City. The results show that although AI has the potential to improve bureaucratic efficiency and service quality, the level of public acceptance is still low due to the lack of digital literacy and concerns about data security. Therefore, a strategy is needed to increase digital literacy, strengthen data protection regulations, and improve technological infrastructure so that AI can be adopted more widely and effectively in public services.
TRANSFORMASI PENDIDIKAN TINGGI DALAM MEMPERSIAPKAN SDM ADMINISTRASI PERKANTORAN YANG KOMPETEN UNTUK INDONESIA EMAS 2045 Framesthi, Dyah Bayu; Subrayanti, Delia
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 1 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i1.158

Abstract

Higher education plays a crucial role in shaping competent human resources to face global challenges and achieve the vision of Indonesia Emas 2045. The Office Administration study program must adapt to technological advancements, digitalization, and changing workplace dynamics. The transformation of higher education in this field includes enhancing skill-based curricula, integrating technology into administrative processes, and strengthening soft skills such as communication, leadership, and organizational management. This article explores how higher education, particularly in Office Administration, contributes to preparing professional, adaptive, and highly competitive graduates in the digital era. Through literature analysis and case studies, it is found that curriculum innovation, industry collaboration, and the utilization of modern technology are key factors in producing graduates ready to contribute to national development. Thus, the transformation of higher education in Office Administration is essential in shaping excellent human resources that support the vision of Indonesia Emas 2045.
PERAN STRATEGIS PENGEMBANGAN SDM DALAM MENCAPAI KEUNGGULAN BERSAING Syafira Ramona, Nur; Afifah Lutfina, Nur; Nursa’diah Hidayat, Sarah; Rachim, Silfia; Veranita, Mira
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 1 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i1.164

Abstract

In the era of globalization and rapid technological advancement, human resource development (HRD) plays a strategic role in achieving competitive advantage for organizations. This study uses a qualitative descriptive approach through literature review to explore the role of HRD strategies in enhancing employee competencies, loyalty, and an innovative work culture that supports organizational performance. Findings indicate that integrating HR functions into business strategies, along with leveraging technologies such as AI and VR, strengthens the effectiveness of employee training and development. Planned and continuous HR development not only improves individual quality but also enhances organizational competitiveness in facing global challenges. Therefore, HR development should be prioritized strategically in organizational planning to support sustainable growth and business continuity.
ANALISIS KEBUTUHAN SUMBER DAYA MANUSIA UNIT ASSEMBLING RAWAT JALAN MENGGUNAKAN METODE ANALISIS BEBAN KERJA KESEHATAN (ABK-KES) UNTUK MENINGKATKAN EFISIENSI KERJA DI RS X Ramalinda, Dola
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 1 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i1.167

Abstract

Hospitals are required to have qualified health workers and in accordance with the amount of their workload in supporting the effectiveness of hospital service functions. So that there is no overload so that it can affect the quality and quantity of work. The purpose of this study is to determine the needs of health human resources in the type of assembling work and outpatient analysis at X Hospital. This study uses a descriptive qualitative research method using interviews and observations to determine available working hours, workload standards, and supporting task standards based on the health workload analysis method (ABK-Kes). The results of this study show that the Available Working Time of the assembling and outpatient analysis employees is 96,780 minutes/year with the results not in accordance with the effective working hours (JKE) which should be 72,000 minutes/year. The results of this study also prove that 4 competent health workers are needed. However, the number of assembling and outpatient analysis employees at the hospital only has 1 employee. The conclusion is that employees in the medical record unit of the assembling and outpatient analysis section still need additional health human resources employees so as not to experience an overload.

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