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Jurnal Manajemen dan Pemasaran Jasa

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Published by Universitas Trisakti

ISSN : 02163780 EISSN : 24429732 DOI : 10.25105/jmpj

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Manajemen dan Pemasaran Jasa is a peer reviewed and open access journal published by Lembaga Penerbit Fakultas Ekonomi dan Bisnis (LPFEB). This journal receives an original research paper and review paper which suitable with focus and scope.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 10 Documents

Search results for , issue "Vol. 13 No. 1 (2020): Maret" : 10 Documents clear

The role of work stress on individual work performance: Study in civil servants Novika Grasiaswaty
Jurnal Manajemen dan Pemasaran Jasa Vol. 13 No. 1 (2020): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

This study wanted to see the role of work stress of three kinds of individual work performance (task performance, contextual performance, and counterproductive work behavior). Previous researches showed different kind of performance related with different work stresses. The study was conducted on 83 civil servants in one work unit in Jakarta. Data were analyzed by using Lavaan in R program. The results showed that ‘control’ and ‘support colleagues was significantly affected task and contextual performance. While for counterproductive work behavior, ‘role’ and ‘change’ had positive impact of the behavior. These results indicate that different work performance is related to different types of work stress. Further result and implication were discussed.

Beauty influencer in the digital age: How does it influence purchase intention of generation Z? Hanif Adinugroho Widyanto; Cahya Rahmania Agusti
Jurnal Manajemen dan Pemasaran Jasa Vol. 13 No. 1 (2020): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

This research examined the influence of social media advertising conducted by beauty influencers. The researchers analyzed the impact of Celebrity Credibility (i.e., Expertise, Trustworthiness, and Attractiveness), Reputation, and Persuasive Capabilities toward Purchase Intention. The respondents in this research were 154 young women from Generation Z who lived in the Greater Jakarta (Jabodetabek) area and followed the social media beauty influencers who endorsed a renowned homegrown cosmetics brand. This research utilized a quantitative method using the Multiple Linear Regression analysis. The results of this study showed that only two independent variables associated with the beauty influencer, namely, Attractiveness and Persuasive Capabilities, yielded a significantly positive influence toward Purchase Intention. In contrast, the rest of the variables were not significant. All independent variables had a simultaneously significant impact on Purchase Intention. Finally, all independent variables contributed 72.4% to the dependent variable, while the rest were explained by other variables not examined in this research.

The impact of double mediation on market performance using information communication technology and market orientation Moch. Rizky Indra Pratama
Jurnal Manajemen dan Pemasaran Jasa Vol. 13 No. 1 (2020): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Market performance is important to the company's development. This study examines the determinant factors of market performance through information and communication technology (ICT). The probability and simple random sampling methods were used to determine the sample. Furthermore, the research instrument was the questionnaire distributed personally to the respondents. The results show that the market performance of used car showroom MSMEs in the Malang was determined both directly and indirectly by information quality, eReadiness, use of ICTs, and market orientation, which is more dominant. The use of ICTs and market orientation fully and partially mediates the information quality and eReadiness on market performance, respectively.

A Study On Perceived Risk, Frugal Shopping and Perceived Enjoyment that Affect Customer Attitude To Accept Toy and Equipment Renting For Children Devanny Gumulya
Jurnal Manajemen dan Pemasaran Jasa Vol. 13 No. 1 (2020): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

The industrialisation and urbanisation have made goods affordable and quickly to obtain. These create hyper-consumption where we are used to buying more than we need, and so fast discarding the things that we buy. Access-based consumption is a trend that gains more popular in today society, in which consumer can have access to new and various items without having to own them. One of access-based consumption is renting, and this concept has been applied in many sectors such fashion, property and recently applied in items for children, as now more Millenials are living in limited space, so they really need to very critical in choosing which product to own. The study aims to research the relationship between perceived risk, frugal shopping, perceived enjoyment and attitude toward renting items for children. The online questionnaire was administered to 100 participants. The results showed that psychological risk affects attitude negatively, perceived enjoyment affect attitude positively, and frugal shopping affects perceived enjoyment and attitude positively. Marketing strategies are suggested for renting business owners by embracing the enjoyment feeling from renting as follows: promoting that by renting consumer’s house will less clutter with unwanted items; the benefit of getting new items regularly without having to buy; the benefit of playing and using items beyond their usual shopping budget; and that by renting the lifetime of one item is maximized.

The mediating effect of agility at relationship between market orientation and marketing performance Lutfi Nurcholis
Jurnal Manajemen dan Pemasaran Jasa Vol. 13 No. 1 (2020): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Market orientation is a way for companies to focus on customers so that customers continue to buy company products. Agility is an important ability of a company to increase a sustainable competitive advantage. This study was conducted based on the decline in batik sales in Pekalongan and the existence of a research gap on the relationship between market orientation and marketing performance. This paper aims to test empirically the mediating effect of agility on the relationship between market orientation and marketing performance. Data were collected from 190 SMEs in Pekalongan. The result shows that market orientation significantly affects agility and marketing performance, and agility significantly affects marketing performance. Furthermore, agility mediates the correlation between market orientation and marketing performance. The Marketing performance of Batik SMEs can be improved by developing market orientation and agility simultaneously. The role of market orientation in improving marketing performance will be more effective if it is done indirectly through agility.

Post-service recovery emotion and customer trust: The role of satisfaction as mediation Resekiani Mas Bakar; Zhafran Fadhil Damara; Ahmad Yasser Mansyur
Jurnal Manajemen dan Pemasaran Jasa Vol. 13 No. 1 (2020): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Service failure is inevitable, leading to the provision of a recovery method by companies to overcome customer mistrust, that creates certain emotions. This research, therefore, aims to examine the indirect effect of customer emotion on trust and service recovery mediated by satisfaction. Data were obtained from 104 participants that read the vignette on service failure and recovery. This study used the data analysis of Process Hayes to measure the role of mediation. The result showed that customer satisfaction moderated the indirect effect between emotion and trust after service failure. In addition, cognitive appraisal theory supports the interactional and procedural process used to provide positive judgment. The implication of this study is useful for companies to minimize the possibility of service failure and provide recovery in order to maintain customer trust.

The behavioral approaches of entrepreneurial characteristics in Madura Mohammad Arief
Jurnal Manajemen dan Pemasaran Jasa Vol. 13 No. 1 (2020): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

The number of Small and Medium Enterprises (SMEs) factually increased in recent years due to several factors such as the imbalance between demand and supply for the workplace. According to various literature study, entrepreneurs are related to the individuals' capacity and characteristics in exploiting market opportunities. The previous studies showed that entrepreneurs need to determine individual characteristics for proceeding with other strategies. Therefore, there are particular characteristics related to business activities that need to be possessed by prospective entrepreneurs. This research aims to reveal the entrepreneurship characteristics with a behavioral approach. Data were collected from 5 entrepreneurs in Bangkalan Regency using the purposive sampling technique. The result showed that entrepreneurial behaviors are either active or passive. In addition, the existence of competitors is not considered a threat to independence in developing business ideas.

The mediation relationship of customer satisfaction between service quality and repurchase intention on e-commerce in Indonesia Aida Sari; Dwi Asri Siti Ambarwati; Mudji Rachmat Ramelan
Jurnal Manajemen dan Pemasaran Jasa Vol. 13 No. 1 (2020): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

This research aims to determine the relationship between service qualities and repurchase intention with customer satisfaction as the mediator variable on e-commerce in Indonesia. Data were obtained from 162 respondents by using close and self-administered types of questions. The respondents independently filled the given questionnaires with the Likert scale and Structural Equation Model (SEM) was used for analysis. The findings show that customer satisfaction variable is a mediation of web service quality and repurchase intention on e-commerce in Indonesia.

Impact of shopping emotion towards impulse buying in e-commerce platform Fajar Destari; Ketut Indraningrat; Maulita Nanda Nilam Putri
Jurnal Manajemen dan Pemasaran Jasa Vol. 13 No. 1 (2020): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

This empirical research aims to examine the influence of discount programs, website quality, and online reviews directly and indirectly on the impact of shopping emotion towards impulse buying on the e-commerce website. Data were purposively obtained from a total population of 130 respondents and analyzed using a Structural Equation Model (SEM). The results showed a significant positive effect on discount Programs and Website Quality on impulse buying with shopping emotions as a mediating variable. Besides, the result also showed an insignificant impact on online reviews.

The mediator role of leader-member exchange in empirical test Abdul Haeba Ramli
Jurnal Manajemen dan Pemasaran Jasa Vol. 13 No. 1 (2020): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

The purpose of this research is to determine the effect of procedural justice and leader-member exchange on job satisfaction. This is a cross-sectional research with data collected from 100 employees of private sector services using a questionnaire and analyzed with the Likert scale. The result showed the following (1) procedural justice has positive and significant effect on leader-member exchange, (2) leader-member exchange has a positive effect on job satisfaction, (3 procedural justice has a positive and significant effect on job satisfaction, and (4) leader-member exchange mediates the effect of procedural justice on job satisfaction. Therefore, private companies are encouraged to strengthen systems and work procedures that are fair to employees with positive impacts. In conclusion, companies need to provide intensive training for Leaders and supervisors to increase the potential and abilities of employees, thereby making them more enthusiastic, enterprising, happy, and diligent in carrying out their duties.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Luki Adiati Pratomo

Contact Email
luki.adiati@trisakti.ac.id

Phone
+6281574360223

Journal Mail Official
mjjasafeb@trisakti.ac.id

Editorial Address
Fakultas Ekonomi dan Bisnis Universitas Trisakti Gedung Hendriawan Sie Lantai 3, Jalan Kyai Tapa Grogol no. 1 Grogol, Jakarta 11440 Telp: 021-5663232(ext.8334)

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Luki Adiati Pratomo

Contact Email luki.adiati@trisakti.ac.id

Phone +6281574360223

Journal Mail Official mjjasafeb@trisakti.ac.id

Editorial Address Fakultas Ekonomi dan Bisnis Universitas Trisakti Gedung Hendriawan Sie Lantai 3, Jalan Kyai Tapa Grogol no. 1 Grogol, Jakarta 11440 Telp: 021-5663232(ext.8334)

Location Kota adm. jakarta barat, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Luki Adiati Pratomo

Contact Email
luki.adiati@trisakti.ac.id

Phone
+6281574360223

Journal Mail Official
mjjasafeb@trisakti.ac.id

Editorial Address
Fakultas Ekonomi dan Bisnis Universitas Trisakti Gedung Hendriawan Sie Lantai 3, Jalan Kyai Tapa Grogol no. 1 Grogol, Jakarta 11440 Telp: 021-5663232(ext.8334)

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA