cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Luki Adiati Pratomo
Contact Email
luki.adiati@trisakti.ac.id
Phone
+6281574360223
Journal Mail Official
mjjasafeb@trisakti.ac.id
Editorial Address
Fakultas Ekonomi dan Bisnis Universitas Trisakti Gedung Hendriawan Sie Lantai 3, Jalan Kyai Tapa Grogol no. 1 Grogol, Jakarta 11440 Telp: 021-5663232(ext.8334)
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
Jurnal Manajemen dan Pemasaran Jasa
Published by Universitas Trisakti
ISSN : 02163780     EISSN : 24429732     DOI : 10.25105/jmpj
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen dan Pemasaran Jasa is a peer reviewed and open access journal published by Lembaga Penerbit Fakultas Ekonomi dan Bisnis (LPFEB). This journal receives an original research paper and review paper which suitable with focus and scope.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 4 Documents
 1 
Search results for , issue "Vol. 18 No. 2 (2025): September" : 4 Documents clear
The effect of psychological contract violation, work-life balance, and career development on employee performance mediated by job satisfaction Oktafien, Shinta; Santoso, Anton Budi; Ahmad, Wan Amira Wan
Jurnal Manajemen dan Pemasaran Jasa Vol. 18 No. 2 (2025): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v18i2.21244

Abstract

This study was conducted to analyze the factors influencing employee performance, mediated by job satisfaction, among permanent lecturers at accredited private universities in Bandung City. This research falls under verification research, aiming to test the validity of a hypothesis designed through field data collection. The data processing and analysis techniques employed in this study included descriptive statistical tests and structural equation model (SEM) tests. The population for this study comprised all permanent lecturers at accredited private universities in Bandung City, totaling 1,009 individuals, with a sample size of 286. The sampling technique utilized in this study was cluster sampling. The results indicate that psychological contract violation, work-life balance, and career development, both directly and indirectly through job satisfaction as the mediating variable, affect employee performance. However, not all formulated hypotheses yield acceptable results.
The paradox of flash sales: How time-limited offers influence impulsive buying tendency in the emerging market (e-Commerce in Jakarta, Indonesia) Pangaribuan, Christian Haposan; Wanda, Meisya; Prayitno, Sentot Basuki; Wismiarsi, Tri; Barlian, Erland; Roemawi, Nathania Ferinda
Jurnal Manajemen dan Pemasaran Jasa Vol. 18 No. 2 (2025): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v18i2.22350

Abstract

The shift to online shopping, especially in Indonesia, appeals to many people due to its easy access and promotions like big discounts and free shipping. The rapid growth of e-commerce supports this phenomenon, which in turn leads to an increase in impulsive buying habits and the popularity of flash sales programs. The aim of this study is to find out how price discounts, flash sale programs, and consumer trust affect impulsive buying tendency during flash sale programs. In this respect, we performed a survey on the 214 young participants in Jakarta, Indonesia. Questionnaires were used for primary data collection. To ascertain the validity and reliability of the questionnaire, a pre-test was conducted. This study used PLS-SEM to test the direct and mediating effects of attitude toward flash sales and consumer trust. The study finds that while consumer trust and price discounts do not directly influence impulsive buying, a positive attitude toward flash sales programs significantly mediates between price discounts and impulsive buying. The results demonstrate that price discounts have a greater influence on attitude toward flash sales than on consumer trust. The findings provide important insights for companies looking to implement discount strategies and offer potential avenues for future research.
Service quality, brand equity, and foreign collaboration: Building sustainable competitive advantage in Indonesian private universities Rana, Junaid Ali Saeed; Nawaz, Ahmad
Jurnal Manajemen dan Pemasaran Jasa Vol. 18 No. 2 (2025): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v18i2.22832

Abstract

The increasing presence of foreign universities in Indonesia’s higher education landscape poses both opportunities and competitive pressures for local private institutions. This study investigates how service quality, customer-based brand equity, and foreign university collaboration interact to foster sustainable competitive advantage within this evolving transnational education environment. Using Partial Least Squares Structural Equation Modeling (PLS-SEM) on survey data from 211 students, the findings confirm that service quality significantly enhances customer-based brand equity, which in turn strengthens both foreign collaboration and long-term competitiveness. The analysis further identifies foreign collaboration as a mediating mechanism. It validates a sequential pathway, whereby service quality improves brand equity, which subsequently enables international collaboration and ultimately enhances competitive advantage. By applying a glocalization lens, this research highlights the importance of balancing global standards with local regulatory alignment, student expectations, and cultural relevance. The study contributes to higher education service marketing by providing actionable insights for private universities seeking to improve institutional positioning and for foreign universities pursuing localized expansion.
Applying self-determination theory to understand consumer behavior in e-commerce: An analysis of impulsive buying and its impact on economic wellbeing Wahyuni, Annisa Citra; Masnita, Yolanda; Chaniago, Nuraini; Apysheva, A. A.
Jurnal Manajemen dan Pemasaran Jasa Vol. 18 No. 2 (2025): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v18i2.23376

Abstract

This study examines the influence of limited-time deals, perceived ease of use, and hedonic motivation on online impulsive buying behavior, as well as the effect of impulsive buying on compulsive buying within Indonesian e-commerce platforms. Based on self-determination theory, the research examines both the direct and the mediated relationships among the variables. Using purposive sampling, data were collected from 253 Indonesian consumers who actively shop on platforms such as Shopee, Tokopedia, and Lazada. The data were analyzed using Structural Equation Modeling (SEM). The results show that limited-time deals significantly increase both hedonic motivation and online impulsive buying behavior. Hedonic motivation also demonstrates a significant positive effect on impulsive buying and successfully mediates the relationship between limited-time deals and online impulsive buying behavior. In contrast, perceived ease of use does not exhibit a positive effect on impulsive buying. Furthermore, online impulsive buying behavior strongly predicts compulsive buying, suggesting a progression from spontaneous purchases to more repetitive, uncontrolled buying patterns. The novelty of this study lies in integrating promotional scarcity strategies with motivational mechanisms derived from self-determination theory to explain impulsive and compulsive buying tendencies in digital shopping environments. The findings provide theoretical contributions by clarifying the mediating role of hedonic motivation and practical insights for e-commerce marketers. Specifically, the results suggest that urgency-based promotions can enhance emotional engagement and stimulate spontaneous purchases, while ineffective ease-of-use features may not contribute to impulsive behaviors. These insights can help marketers design more effective and responsible promotional strategies.

Page 1 of 1 | Total Record : 4

 1 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol. 18 No. 2 (2025): September Vol. 18 No. 1 (2025): Maret Vol. 17 No. 2 (2024): September Vol. 17 No. 1 (2024): Maret Vol. 16 No. 2 (2023): September Vol. 16 No. 2 (2023): Issue in Progress Vol. 16 No. 1 (2023): Maret Vol. 15 No. 2 (2022): September Vol. 15 No. 1 (2022): Maret Vol. 14 No. 2 (2021): September Vol. 14 No. 1 (2021): MARET Vol. 13 No. 2 (2020): September Vol. 13 No. 1 (2020): Maret Vol. 12 No. 2 (2019): September Vol. 12 No. 1 (2019): Maret Vol. 11 No. 2 (2018): September Vol. 11 No. 1 (2018): Maret Vol. 10 No. 2 (2017): September Vol. 10 No. 1 (2017): Maret Vol. 9 No. 2 (2016): September Vol. 9 No. 1 (2016): Maret Vol. 8 No. 2 (2015): September Vol. 8 No. 1 (2015): Maret Vol. 7 No. 2 (2014): September Vol. 7 No. 1 (2014): Maret Vol. 6 (2013): (Edisi Khusus) Vol. 5 (2012): (Edisi Khusus) Vol. 4 (2011): (Edisi Khusus) Vol. 3 (2010): (Edisi Khusus) Vol. 2 No. 2 (2009): September Vol. 2 No. 1 (2009): Maret Vol. 1 No. 2 (2008): September Vol. 1 No. 1 (2008): Maret More Issue