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Luki Adiati Pratomo
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INDONESIA
Jurnal Manajemen dan Pemasaran Jasa
Published by Universitas Trisakti
ISSN : 02163780     EISSN : 24429732     DOI : 10.25105/jmpj
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen dan Pemasaran Jasa is a peer reviewed and open access journal published by Lembaga Penerbit Fakultas Ekonomi dan Bisnis (LPFEB). This journal receives an original research paper and review paper which suitable with focus and scope.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 294 Documents
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The effect of work-life balance as a mediator and job opportunity as moderator on turnover intention among selected corporations in Batam Dini, Yuli Indah Fajar; Alvina, June; Mon, Muhammad Donal
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 2 (2024): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v17i2.19820

Abstract

This research aims to study the relationship between organizational reputation, occupational prestige, and HRM practices on turnover intention. In addition, this study also examines the mediating role of work-life balance and the moderating role of job opportunity in the research variables. This research falls into the category of quantitative research that adopts a purposive sampling method with a PLS-SEM data analysis technique. This study reveals that organizational reputation, HRM practices, work-life balance, and job opportunity significantly affect turnover intention. Similarly, organizational reputation and HRM practices significantly affect work-life balance. Notably, work-life balance serves as a mediator in the relationship between HRM practices and turnover intention. The population of this research is human resources of the selected corporations domiciled in the city of Batam, while the sample of this research is 435 employees. The study's findings provide recommendations for a thorough retention strategy and an all-encompassing model of turnover intention within selected corporations. It also identifies novel factors in the selected corporations in Batam City, in which organizational reputation has a significant negative effect on work-life balance. These insights can aid HR professionals, policymakers, and management in crafting an effective strategic recruitment and retention plan.
Crypto apps: How user perceptions shape continued usage? Cahaya, Yohanes Ferry; Sungkono , Sungkono; Rukmana, Ovalia; Rajoana, Jakia; Setyarachma, Anita; Prasetyo, Johan Hendri; Setyanto, Eddy
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 2 (2024): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v17i2.19866

Abstract

This study aims to understand and analyze how user perceptions shape sustainable usage in Crypto apps, a group of cryptocurrency exchange platforms based in Indonesia that facilitate buying, selling, and trading various digital assets. Utilizing a quantitative-causal approach, questionnaires were distributed to 245 users of several Crypto Apps in Indonesia, such as Tokocrypto, Indodax, Pintu, Rekeningku, Triv, Koinku, Upbit Indonesia, Bitocto, Zipmex, IDEX, Pluto, and Bechipin, to gather data. This study is grounded in the technology acceptance model (TAM), which postulates that perceived usefulness and ease of use significantly influence users' attitudes and behavioral intentions toward technology adoption. By applying TAM, the research seeks to identify the key factors driving sustainable usage of Crypto apps. The collected data was analyzed using SEM-PLS to examine the hypotheses. The results indicate that perceived usefulness and ease of use positively impact consumer attitudes and intention to continue using the platform. However, consumer attitude does not directly impact continuance intention and does not serve as a mediating factor. These findings hold practical implications for Crypto apps, suggesting the need to improve service quality and application features to maintain user loyalty. Moreover, the study contributes theoretically to understanding the factors influencing users’ intentions to use cryptocurrency applications. In summary, users’ perceptions of the application's benefits and ease of use significantly shape their attitudes and intentions to continue using Crypto apps.
Exploring customer satisfaction in online food delivery services: The role of product involvement, brand familiarity, and consumer attitudes Dewi, Utari; Negoro, Dimas Angga
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 2 (2024): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v17i2.19883

Abstract

The rise of online food delivery (OFD) services has significantly impacted consumer behavior, necessitating a deeper understanding of product involvement, brand familiarity, and consumer attitudes. Previous studies have explored these factors individually; however, this research aims to examine their collective impact on consumer satisfaction within the OFD sector. This study seeks to fill the gap by investigating how these variables influence consumer satisfaction, offering valuable insights for marketing strategies in the OFD industry. The main objective is to understand how product involvement, brand familiarity, and consumer attitudes contribute to consumer satisfaction. The study involved 154 users from various OFD platforms, including Go Food, Grab Food, and Shopee Food, selected through purposive sampling. The analysis was conducted using the structural equation model (SEM) to assess the relationships among the variables. Results indicate that product involvement does not influence consumer satisfaction; however, it has a positive influence on consumer attitude.  Brand familiarity has a positive impact on attitude and consumer satisfaction.  Consumer attitude has a po-sitive influence on consumer satisfaction. These findings suggest that enhancing brand familiarity and fostering positive consumer attitudes can significantly improve consumer satisfaction, therefore, offering a competitive advantage to OFD businesses.
Factors influencing the adoption of business analytics in Zimbabwe Tichavavamwe, Charles; Rachmawati, Riani
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 2 (2024): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v17i2.19932

Abstract

The advent of the Industrial 4.0 economy has intensified the usage of Business Analytics (BA) as a strategic business tool, but the adoption rate is not equally spread across nations. This study investigated the factors influencing the intention to adopt BA in Zimbabwean companies using the technology organization environment (TOE) and the technology acceptance model (TAM). A quantitative approach was used, and data were collected from 157 Zimbabwean companies from various sectors that have adopted or intend to adopt BA. A questionnaire was deployed for data collection, and a convenient sampling method was used. The results revealed that perceived relative advantage, top management support, competitive pressure, and government regulations significantly influence the intention to adopt BA. However, complexity, compatibility, IT infrastructure, and organizational readiness were not supported. The results corroborate and support previous findings. This study adds value to the knowledge of BA adoption from a developing economy perspective. The fusion of TOE and TAM models on Zimbabwean companies' intention to adopt BA was explored for the first time. The flexibility of the TOE model allows the use of IT Infrastructure, which was perceived to have a significant influence in the Zimbabwean context, though it was proved insignificant. Managers in Zimbabwe can benefit from BA adoption for strategic value creation, with policymakers encouraged to promote BA adoption, and scholars will learn about the fused TOE-TAM model.
Building brand credibility to increase consumer purchase intention: The role of influencer emotional attachment Rahayu, Fatik; Siregar, Raymond; Risde, Kahti Ramadhia; Nurulita, Dyahayu Amanda; Wijarnako, Faiq Raihan; Wijarnako, Khansa Fara; Ying, Luo
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 2 (2024): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v17i2.19970

Abstract

Influencer marketing is becoming more common in online shopping on social media, leading influencers to focus on improving the quality and uniqueness of their content. Previous studies have mainly focused on identifying influencer traits that affect the effectiveness of influencer marketing. This study aims to fill the gap by complementing and expanding this research using the meaning transfer model to investigate the role of emotional attachment in building brand credibility and increasing consumer purchase intention in Indonesia. Data from 268 participants were collected through questionnaires, and structural equation modeling was used for analysis. The results indicated that interactivity had a positive impact on influencer authenticity. Additionally, authenticity influences emotional attachment, affecting brand credibility and purchase intention. Based on these results, influencers should strive to be professional, honest, and objective and understand their followers' characteristics to enhance emotional attachment.  
Linking talent management, knowledge management and work-life balance to employee performance: The role of job satisfaction Putra, Andreas Wahyu Gunawan; Cahyani, Riska Putri
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 2 (2024): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v17i2.19998

Abstract

This research analyzes the influence of talent management, knowledge management, and work-life balance on employee performance, which is mediated by job satisfaction among employees of building equipment maintenance service companies. The data processing techniques employed included the testing of validity, reliability, and structural equation modeling (SEM) and the sample consisted of 190 employees. According to the findings, all hypotheses have been validated, indicating that employee performance can be enhanced through a comprehensive comprehension of talent management, knowledge management, and work-life balance. The novelty of this research lies in the integration of these three concepts in the specific context of the maintenance services industry, which has rarely been explored before, as well as the use of job satisfaction as a mediating variable that provides new insight into the relationship between human resource management and employee performance. Managerial implications show that good implementation of talent management and knowledge management, which supports work-life balance, will improve employee performance and job satisfaction, as well as help companies retain high-potential employees. The theoretical implication is that these concepts' integration as predictors of employee performance can be the basis for further theoretical framework development in human resources studies and open up further research opportunities in various industries and cultural contexts.
Did investment opportunity moderate the influence of the COVID-19 crisis on dividend policy? Hartono , Powell Gian; Tinungki, Georgina Maria; Suade, Yuyun Karystin Meilisa; Rahardja, Liana; Triany, Novika Ayu; Tyas, Isthi Wahyuning; Hartono, Patrick Gunawan
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 2 (2024): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v17i2.20006

Abstract

During the COVID-19 crisis, the investment opportunity experienced a low condition, indicated by a decrease in the market price to book value during the crisis, believed to moderate the impact of the COVID-19 crisis on dividend policy, specifically focusing on companies within the real estate and property sector in Indonesia. Therefore, this study examines the effect of the COVID-19 crisis, measured by GDP growth, on dividend policy moderated by investment opportunity. Employing a quantitative approach, the research spans from 2014 to 2021, using a purposive sampling technique to select 31 real estate and property sector companies as samples. Statistical analysis is conducted using dynamic panel data regression, employing the System-Generalized Method of Moments with a Two-Step estimator to produce more efficient parameter estimates and accommodate the dynamics of dividend policy. The findings reveal that during the COVID-19 crisis, companies in this sector tended to adopt higher dividend policies than non-crisis periods. Furthermore, investment opportunity was proven to positively moderate the influence of the COVID-19 crisis, proxied by GDP growth, on dividend policy. This study has implications for company management when considering investment opportunities that can moderate dividend policy during a crisis. Additionally, it advises investors to pay attention to the moderation of investment opportunities on the impact of the COVID-19 crisis on dividend policy to achieve optimal stock investment returns, especially dividend returns. The originality of this research lies in testing the moderation of investment opportunity on the impact of the COVID-19 crisis on dividend policy.
Examining learning from failure to venture growth: Empirical study in hospitality SMEs in Indonesia Prihandono, Dorojatun; Abiprayu, Kris Brantas; Wijaya, Angga Pandu; Ismail, Norain
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 2 (2024): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v17i2.20338

Abstract

This study investigates the crucial role of learning from failure in shaping venture growth within the context of the hospitality industry, particularly in light of recent challenges posed by increasingly complex and competitive external factors. The hospitality industry has been the most severely affected by the crisis, making it a relevant context for research. Employing a quantitative approach, the study examines the influence of emotions, narcissism, and stock of knowledge on learning from failure and its subsequent impact on venture growth. A total of 161 respondents, all owners of SMEs in the hospitality sector, completed the questionnaire. The data obtained were analyzed using variance-based structural equation modeling (VB-SEM). The results indicate that while emotions and narcissism present obstacles and opportunities for learning, a strong stock of knowledge positively affects learning from failure and venture growth. However, the study shows that narcissism does not directly influence venture growth but does so indirectly through learning from failure. These findings underscore the importance of fostering a culture that embraces failure as a catalyst for innovation and resilience in adversity. The study contributes valuable insights into the dynamics of learning from failure and its implications for entrepreneurial success in the hospitality industry.
Implementation of digital marketing in open and distance learning universities in Indonesia Wiradharma, Gunawan; Trinugroho, Irwan; Prasetyo, Mario Aditya; Arisanty, Melisa
Jurnal Manajemen dan Pemasaran Jasa Vol. 18 No. 1 (2025): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v18i1.19551

Abstract

In higher education, particularly within open and distance learning environments such as Universitas Terbuka, integrating digital marketing tools such as e-commerce, social media, and marketplaces is pivotal. These tools play a crucial role in enhancing brand awareness and engaging students. This study explores the strategic application of digital marketing in overcoming barriers traditionally associated with distance learning. A case study methodology was employed to provide an in-depth analysis of digital marketing practices at Universitas Terbuka, using thematic analysis to interpret data gathered from various digital marketing channels. The research identifies three primary facets of digital marketing implementation: search engine optimization, social media engagement, and video marketing. Key challenges include inadequate internet access, limited availability of technological devices, deficits in content creation skills, misalignment of human resources qualifications, and prohibitive advertising costs. This study offers insights into the effective use of digital marketing to improve accessibility and educational delivery in open universities.
Middle manager impacts: Situational leadership on service quality performance Mayangsari, Agni Shanti; Juansih; Eko Pujianto, Wahyu
Jurnal Manajemen dan Pemasaran Jasa Vol. 18 No. 1 (2025): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v18i1.19989

Abstract

This study investigates the impact of situational leadership by middle managers on service quality performance in Surabaya's hospitality industry, with Perceived Organizational Support as a moderating variable. Data were collected from 179 valid responses from 15 star-rated hotels, focusing on managerial roles such as Front Office Managers and Executive Housekeepers. A quantitative approach was adopted, employing Structural Equation Modeling (SEM) for data analysis. The results indicate that delegative and supportive leadership significantly enhance service quality, while coaching and directive leadership do not show a significant effect. Moreover, POS significantly improves service quality but does not strengthen the relationship between situational leadership styles and service quality. These findings emphasize the importance of tailoring leadership approaches to specific contexts, highlighting the critical role of delegative leadership and organizational support in fostering service quality. Future research should expand beyond Surabaya and explore other industries to enhance the generalizability of these findings. This study contributes to the contingency theory by examining the dynamic interplay between situational leadership and contextual factors in improving organizational performance.

Page 28 of 30 | Total Record : 294

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