cover
Contact Name
Luki Adiati Pratomo
Contact Email
luki.adiati@trisakti.ac.id
Phone
+6281574360223
Journal Mail Official
mjjasafeb@trisakti.ac.id
Editorial Address
Fakultas Ekonomi dan Bisnis Universitas Trisakti Gedung Hendriawan Sie Lantai 3, Jalan Kyai Tapa Grogol no. 1 Grogol, Jakarta 11440 Telp: 021-5663232(ext.8334)
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
Jurnal Manajemen dan Pemasaran Jasa
Published by Universitas Trisakti
ISSN : 02163780     EISSN : 24429732     DOI : 10.25105/jmpj
Core Subject : Economy,
Jurnal Manajemen dan Pemasaran Jasa is a peer reviewed and open access journal published by Lembaga Penerbit Fakultas Ekonomi dan Bisnis (LPFEB). This journal receives an original research paper and review paper which suitable with focus and scope.
Articles 294 Documents
Determining employee engagement and its influence on employee performance at holding state-owned enterprises insurance and guarantees Riau Islands region Sentoso, Antony; Muchsinati, Evi Silvana
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 1 (2024): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v17i1.18516

Abstract

This study examines factors that determine employee engagement and its influence on employee performance. Furthermore, the independent variables consist of work environment, leadership, training & career development, compensation, team & co-worker relationships, workplace welfare, and organizational policies. The mediating variable in this study is employee engagement. Employee performance is the dependent variable in the implementation of this research. This research processes from primary data obtained from distributing questionnaires to all employees of the Insurance & Guarantee BUMN Holding in the Riau Islands region as many as 114 respondents are the population as well as the sample in this study using a total sampling method. This research utilizes the help of the Smart PLS data processing application. Data Analyzed from making SEM model, Validity and reliability test, and SEM Analysis Research showed that the work environment, leadership, training & career development, compensation, team & co-worker relations, workplace welfare, and organizational policies positively and significantly influence employee engagement and by mediating employee engagement show a significant effect on employee performance. The welfare of the workplace shows no significant results on employee engagement and no significant on employee performance with a mediating variable, namely employee engagement.
The role of entrepreneurial literacy in mediating the influence between digital literacy and internal locus of control on SME development Wardoyo, Paulus; Rusdianti, Endang; Purwantini, Sri
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 1 (2024): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v17i1.18613

Abstract

This research aims to fill the research gap, which shows that there are challenges faced in the development of SMEs, so it is necessary to develop a model from an entrepreneurial perspective by integrating the role of entrepreneurial literacy as a mediator of digital literacy and internal locus of control. This research uses an SEM. The total sample was 125 respondent entrepreneurs in Kendal Regency. The data collection method uses a questionnaire. However, the results of this research also show that one hypothesis, namely internal locus of control, does not influence the development of SMEs. Entrepreneurial literacy is only able to mediate digital literacy in the development of SMEs, while internal locus of control does not mediate. So, the variables used in the model are pretty suitable for SME development efforts, especially those related to digital literacy and entrepreneurial literacy.
Do shopping anxiety and data leakage risks matter to e-commerce customers? Evidence from the largest economy in Southeast Asia Sutarso, Yudi; Suminar, Bagus; Maschudah Ilfitriah, Aniek
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 1 (2024): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v17i1.18673

Abstract

Shopping anxiety and data leakage risk are issues in e-commerce in Indonesia, where the House of Representatives issued the Personal Data Protection Law in 2022, which regulates personal data protection.    This study explores the effects of shopping anxiety, data leakage risk, e-service quality, and attitude on intention to reuse e-commerce.  An electronic survey was employed to collect data, and the population is customers who’ve made purchasing activities on Shopee.  This study used purposive sampling to select respondents by the criteria such as customers at least six months as customers, aged 17 and over, and having purchased at least once in the last month.  Questionnaires were distributed to 435 users, where respondents’ answers were based on a seven-point Likert scale, and the data analysis was carried out using PLS-SEM. The findings indicated that e-service quality positively influences attitudes and intention to reuse e-commerce but negatively affects shopping anxiety and data leakage risk.  Moreover, shopping anxiety and data leakage risk moderate the relationship between e-service quality and intention to reuse e-commerce, and gender moderates the relationship between shopping anxiety and intention to reuse e-commerce. Furthermore, the results raise awareness among e-commerce managers and policymakers about the negative impact of shopping anxiety and data leakage risk in e-commerce consumers.
Utilizing social media marketing (SMM) initiatives to create customer brand engagement (CBE) and brand loyalty: Mediating impacts of brand trust, brand awareness, and brand image Salsabila, Salsabila; Hijrah Hati, Sri Rahayu
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 1 (2024): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v17i1.18741

Abstract

This study investigates the influence of brand interactivity, brand involvement, and SMM elements (entertainment, trendiness, customization, EWOM, and interaction) on brand-related outcomes (brand trust, brand awareness, brand image, and brand loyalty) through the role of social media CBE. An online survey was used to collect information from a total of 298 participants who are followers of Netflix Indonesia’s Instagram page selected through purposive sampling. SEM-PLS was used to analyze the collected data. This study finds the significant influence of some of the analyzed SMM variables on CBE and brand-related outcomes. This study also shows the mediating role of brand trust, brand image, and brand awareness. However, the findings do not show any significant influence from entertainment, customization, interaction, and brand interactivity toward CBE. Therefore, the result of this study can be used as a refernce for futher studies and marketers when strategizing social media campaigns.
Navigating the new normal: A study on Indonesian travelers' willingness to pay more post-pandemic using the theory of planned behavior Wijaya, Lianna; Ng, Kah Choon; Sihombing, Pardomuan Robinson; Anita, Tiurida Lily
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 1 (2024): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v17i1.18895

Abstract

One of the industries that have been most negatively impacted by the COVID-19 pandemic is the tourism industry, which has seen a major drop in international travel, an increase in domestic travel, and changes in consumer behavior. This study aims to study the intention of people to travel and the willingness of people to pay more for safety and precautions when traveling. These studies have addressed the matter of the lack of research on changes in the behavior and patterns of travelers. A total of 239 valid questionnaires were collected using an online survey with a purposive sampling technique. The PLS-SEM is employed to test the model. The theory of planned behavior (TPB) as a conceptual framework. Perceived risk influences the attitude of Indonesian Tourists in post-pandemic but has no influence on perceived behavior control. Attitude has a positive and significant direct influence on intention to travel and willingness to pay more. Perceived behavior control influences on intention to travel but no influence on willingness to pay more. Lastly, the intention to pay more does not influence willingness to pay more. The empirical findings have the potential to enhance the implementation of safety precautions in tourism services and the formulation of efficient strategies to revive tourism. This study substantially contributes to the body of knowledge because presented empirical proof of travel behavior patterns in Indonesia in the post-pandemic.
From screen to shopping cart: The effect of congruence, wishful identification, and source credibility on live streaming shopping in Indonesia Notonegoro, Raya; Aruan, Daniel Tumpal Hamonangan
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 1 (2024): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v17i1.18994

Abstract

Live streaming commerce is a sales channel that is currently often used by business people to market their products, such as fashion products. TikTok is one of the most used live-streaming commerce platforms in Indonesia. Fashion products are a type of product that has a high number of live streamers with high rankings in the live Shopping feature found on the TikTok platform. Seeing the intense competition among live streamers, researchers searched for factors that can influence parasocial relationships, purchase intentions, and consumer behavioral loyalty in the context of live-streaming shopping. The research was conducted using data obtained from 350 respondents who are active users of TikTok and have watched live-streaming shopping on TikTok. Data were obtained using the non-probability sampling method by distributing online surveys. The results of the tests show that all hypotheses are supported by the data obtained, except those related to the influence of attractiveness and expertise on parasocial relationships or unilateral relationships felt by consumers towards live streamers in live streaming commerce TikTok. This research contributes to business people and live streamers, especially related to growing parasocial relationships, purchase intentions, and behavioral loyalty of TikTok Live consumers.
Attitude and behavior of Indonesian consumers in cross-border online shopping Natalia, Kristina Vika; Dewi, Ike Janita
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 1 (2024): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v17i1.18997

Abstract

Abstract The digital technology enhancement and the COVID-19 pandemic have fastened the growth of cross-border e-commerce. Using the Theory of Planned Behavior as the main framework, we study the effect of belief on the quality of e-website service, customer need for uniqueness, normative beliefs, subjective norms, self-efficacy, and perceived behavioral control on attitude and behavior intention to shop online across national borders. This research provides empirical evidence on Indonesian consumers' attitudes and behavior in cross-border online shopping. Based on 200 respondents’ responses, we analyzed the data employing Structural Equation Modeling and Mean-Difference tests.The results of this study reveal that the antecedents of e-website service quality have significant effects on attitudes which in turn affect cross-border online learning behavior intention, but not for consumer need for uniqueness. This study also shows that marketers should pay attention to the demograhic characteristics of consumers which results in differences in predictors and intention in cross-border online shopping. The research extends the Theory of Planned Behavior by adding consumers characteristics in the context of cross-border online shopping. Global e-business companies need to study antecedents in understanding the complexity of Indonesian consumer online shopping behavior across national borders.
The influence of discipline and allowances on employee performance through job satisfaction as a mediating variable evidence Febiola, Bella; Donal Mon, Muhammad; Setyawan, Agustinus
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 1 (2024): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v17i1.19084

Abstract

The objective of this study is to examine the impact of discipline and allowances on employee performance, using job satisfaction acting as a mediator. This study implements quantitative research methodology. The population under study comprises all employees of BP Batam, amounting to a total of 2,287 individuals. The study included a sample size of 340 employees, which were picked using the Simple Random Sampling approach. The data utilized in this investigation consists of primary data, acquired through the dissemination of questionnaires. The Likert scale is employed as the measurement scale. The research utilizes the quantitative data analysis approach known as Partial Least Square (PLS) method. The study findings suggest that both punishment and allowances have a good and considerable influence on employee performance, both directly and indirectly, by means of job satisfaction as a mediator. This implies that effective self-control and sufficient financial provisions might enhance job contentment, resulting in enhanced employee productivity.
When clicking becomes uncontrollable: The moderating role of fear of missing out and perceived enjoyment Ardyan, Elia; Sanapang, Gracela Marisa; Goncalves, Manuel
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 2 (2024): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v17i2.19316

Abstract

Indonesia's live-stream-selling business is experiencing growth as more social media vendors are embracing live-streaming platforms. Online live selling has rendered purchasers vulnerable to compulsive purchasing and the dopamine trap, as it generates a feeling of exhilaration and social coercion. This research investigates the moderating effects of fear of missing out (FOMO) and perceived satisfaction on the relationship between the perceived usefulness of live streaming and online compulsive buying activity. The respondents in this study were 154 people who had watched live streaming of social commerce and carried out online compulsive buying activities. This study uses convenience sampling as a technique to determine the sample. Each question item is assessed using seven scales. This study uses structural equation modeling partial least squares to analyze the data. This research shows that the influence of the perceived usefulness of live streaming can increase online compulsive buying activity. Apart from that, the critical role of FOMO and perceived enjoyment can moderate the influence of the perceived usefulness of live streaming on online compulsive buying activity. This study makes a valuable contribution to the field of dual process theory. This study also offers practical implications for managers, highlighting the undeniable impact of the fear of missing out on individuals who find satisfaction in live streaming. This fear intensifies their anxiety and desire to stay connected with others' activities, especially if they believe that participating in live streaming is crucial for maintaining relationships or staying informed.
Perceived overqualification and turnover intention: The moderating role of leader support and cynicism Hayati, Neuneung Ratna; Salsabil, Imanirrahma; Wibowo, Amin; Utomo, Kabul Wahyu; Usman Mika’il Usman
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 2 (2024): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v17i2.19782

Abstract

This study aims to determine the relationship between perceived overqualification and turnover intention, exploring the gap in existing research by focusing on leader support and individual cynicism as context-specific influences on this relationship. This study uses a quantitative survey involving 135 respondents chosen explicitly from the service sector, including culinary, technology and IT, hospitality, and creative businesses spread across Indonesia. The empirical findings found that perceived overqualification can increase turnover intention, and this effect will be more substantial when individuals have cynicism toward the organization. However, when individuals feel supported by leaders, the effect becomes weaker. The results of this study suggest interventions can be made through leader support to weaken individual factors, specifically employee cynicism, which can amplify the adverse behavioral effects of employees' perceived over-qualifications.  The findings must be generalized cautiously, including the potential for common method bias. This paper explains the interaction between perceived overqualification, turnover intention, leader support, and individual cynicism. The results contribute to the organizational psychology literature using the lens of person-job and person-organization fit theories.