cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Frangky Silitonga
Contact Email
nlapotulo@btp.ac.id
Phone
+6281266329747
Journal Mail Official
mekar@btp.ac.id
Editorial Address
Batam Tourism Polytechnic The Vitka City Complex Jl. Gajah Mada, Tiban, Batam, Kepulauan Riau, INDONESIA 29425 Phone : +62 778 3540889
Location
Kota batam,
Kepulauan riau
INDONESIA
Jurnal Mekar
Published by Politeknik Pariwisata Batam
ISSN : 28294009     EISSN : 28294114     DOI : -
Core Subject : Humanities, Education, Art,
Arts Humanities Education
JURNAL MEKAR merupakan singkatan dari Jurnal Manajemen Divisi Kamar, diterbitkan oleh Prodi Manajemen Divisi Kamar Pariwisata Politeknik Pariwisata Batam. Semua artikel yang diterbitkan melalui Jurnal Mekar ini berkaitan dengan pengembangan keilmuan manajemen Divisi Kamar dan Pariwisata. Terbit dalam dua kali setahun yakni bulan April dan Oktober.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 65 Documents
 2   3   4   5   6 
PERANAN ROOM ATTENDANT DALAM UPAYA MENINGKATKAN PELAYANAN TERHADAP TAMU DI HOTEL GOLDEN VIEW Jefri; Supardi; Lubis, Arina Luthfini
JURNAL MEKAR Vol. 2 No. 1 (2023): APRIL 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i1.150

Abstract

As an effort to develop special tourist attractions in the hotel industry to increase tourist attractiveness in Batam City, in producing goods and services for the needs of tourists according to these tourism destinations. The hotel industry has broad categories within the field of tourism specifically in the field of tourism which include lodging, food and beverage services, event planning, amusement parks and travel. A guest room (Room) is an important thing in hospitality and is the thing most sought after by local and foreign tourists, therefore the role of a Room Attendant is so important in maintaining cleanliness and quality so as to improve service to guests at the Golden View Hotel. This research was conducted at the Golden View Hotel Batam using qualitative research methods. Data collection techniques were carried out by interviewing 5 informants who were housekeeping employees. The data analysis technique used is data reduction, data display and data verification.
PENGARUH TANGIBLE TERHADAP LOYALITAS PELANGGAN DI AULINA LAUNDRY BATAM Wan Abdurrahman; Andri Wibowo
JURNAL MEKAR Vol. 2 No. 1 (2023): APRIL 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i1.151

Abstract

This research aims to determine the effect of tangible on customer loyalty at Aulina laundry Batam. The research method used is a quantitative research method. The data collection technique used is a survey technique with research instruments in the form of a questionnaire. The sample used was based on the slovin formula from a population of 297 and a sample of 84 customers from the entire population who were considered to represent the research data. Data analysis used quantitative descriptive analysis and simple linear analysis. The results of the research show that all statement items are valid and reliable. Hypothesis testing shows the significance value of the coefficients table, obtained T count 0.000 > 0.05 also the distribution list and a real level of 5% obtained Tcount 6.694 > T table 1.989 stating Ha is accepted Ho is rejected. The R2 test shows that the tangible variable has an effect of 0.604 or 60.4% on customer loyalty, the remaining 39.6% is influenced by other variables. So it can be concluded that the tangible variable (X) has a significant effect on customer loyalty (Y).
KOMPARASI EFEKTIFITAS STRATEGI PEMASARAN DESA WISATA KAMPUNG TERIH BATAM DAN DESA WISATA EKANG ANCULAI BINTAN Asman Abnur; Mustika, Armen; Amalia, Eva
JURNAL MEKAR Vol. 2 No. 1 (2023): APRIL 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i1.152

Abstract

This study aims to compare the   marketing  strategy managed by   two similar tourist destinations in Batam  which is KampungTerih and the other one which in Bintan namely  Ekang Tourism Village  .  Kampung Terih and Ekang Tourism Village are tourist destinations that have the concept of a tourism village with beautiful nature and  various facilities as well tourist attraction. Both having positive arrival of visits which resulted from the marketing effort to attract visit intetntion. Using qualitative descriptive approach focusing on the marketing  development strategies to increase visitor levels are creating new innovations with the products offered so that tourists are more interested and curious and want to visit can go through  marketing platform to promoted the attractive tourism packages in describing  Kampung Terih and Desa Ekang Anculai  but does not eliminate the uniqueness and exclusivity of the village. Following strategis namely product introduction , promotion and repositioning and giving utmost service to visitor or tourist  effectively amongst of the best strategies to implement  
KINERJA KARYAWAN DEPARTEMEN HOUSEKEEPING DI SWISS-BELHOTEL HARBOR BAY BATAM HASIL PELATIHAN KERJA Parhusip, Febri Ana; Lubis, Arina Luthfini; Wibowo, Andri
JURNAL MEKAR Vol. 2 No. 1 (2023): APRIL 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i1.153

Abstract

Tourism is the 3rd largest foreign exchange earner in Indonesia. Tourism in Batam City is well known at the international and national levels. Batam City itself has an increase in tourist rates of 44.35 in 2020 and 49.15 in 2021 according to (BPS, 2021). This is also very influential on the hospitality industry in Indonesia, the opportunity to build a business, especially in the hospitality industry, will greatly assist tourism travel activities in Indonesia. Housekeeping or hotel housekeeping is one of the departments that has a very important role in providing services to guests, especially in providing cleaning services, tidiness and completeness of items in guest rooms (Polii and Towoliu, 2018). In general, there is a decrease in performance which is suspected to be due to the inconsistent work training conducted at Swiss-belhotel Harbor Bay Batam and the decrease in employee motivation is influenced by several factors ranging from the level of work difficulty, skill objects, promotion opportunities, employee salaries and also appreciation of employee performance. impact on employee performance. The design of this research uses a quantitative research approach. In this study, the entire population of Swiss-belhotel Harbor Bay Batam housekeeping employees was used, totaling 18 employees. Data collection was carried out by distributing questionnaires and interviews to employees. Based on the results of data analysis, discussion, and data processing in this study, it can be concluded that the training carried out at Swiss-belhotel Harbourbay Batam has a positive and significant effect on the performance of housekeeping employees.
PENGARUH PELATIHAN KERJA TERHADAP PENINGKATAN KUALITAS KINERJA ROOM ATTENDANT DI HOTEL BEST WESTERN PREMIER PANBIL BATAM Syafira Tamara; Zahara Fatimah; Silitonga, Frangky
JURNAL MEKAR Vol. 2 No. 1 (2023): APRIL 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i1.158

Abstract

This study aims to determine the effect of job training on the performance quality of room attendants at the Best Western Premier Panbil Hotel, Batam City. This type of research uses quantitative methods. The population and sample in this study were all Room Attendant Housekeeping employees. The sample collection technique used in this study uses a saturated sampling technique. The method used in testing the hypothesis includes using. Validity Test, Reliability Test, Normality Test, Linearity Test, T (Partial) Test, and using Simple Linear Regression Analysis. The data obtained is data that is the result of the respondent's answers to the questionnaires distributed. The results of this study indicate that there is a significant influence between job training on improving the quality of room attendant performance. The results of R square found that job training variables affect the performance of room attendant employees by 72.8%, and the remaining 28.2% is influenced by other factors outside the observed variables. Suggestions for the Best Western Premier Panbil Hotel, this final project research can be used as a reference or reference material by the hotel where the author's research pays more attention to the needs and performance of room attendants
ANALISIS KETERAMPILAN PRIBADI ROOM ATTENDANT UNTUK MENINGKATKAN KEPUASAN PENGUNJUNG THE GOLDEN BAY HOTEL BATAM As Shiddiqi, Ridho; Supardi; Lubis, Arina Luthfini
JURNAL MEKAR Vol. 2 No. 1 (2023): APRIL 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i1.159

Abstract

The Golden Bay Hotel Batam is a four-star quality hotel, with world standards, located on  Bengkong Laut Gold City in Batam. The hotel provides well-designed and comfortable rooms with wooden floors and city views, as well as a variety of additional facilities and activities to make visitors' stay more enjoyable. The cleaners are always impressed with the cleanliness of The Golden Bay Batam Hotel. This section is responsible for keeping the entire hotel environment clean, nice and tidy both inside and outside. Service presence, followed by friendliness and seamlessly provided facilities, drives a sense of satisfaction among guests, so that they come back for more. Soft skills, play an important role in the workplace as they are internal qualities that people have. Several concerns have been raised by visitors in tripadvisor comments, including displeasure with the performance of the room attendants. Some of the visitors' complaints on TripAdvisor are about unpleasant workers, sluggish service, and problems with accommodation. Based on the conclusions from the data obtained from interviews with three respondents about the soft skills of room attendants at The Golden Bay Hotel Batam, communication soft skills are the most important requirement. Meanwhile, compared to communication soft skills, emotional soft skills and critical thinking are the least needed. Because not all room attendants pay attention to visitors while carrying out their duties, guests complain. Room attendants should pay more attention to how important client preferences are at The Golden Bay Hotel Batam to increase visitor satisfaction. Room staff must also be aware of work support equipment that is no longer suitable for its purpose and must be updated so that it does not damage itself. To communicate with foreign tourists, flight attendants must master many languages. Communication indicators have developed into soft skills that play an important role in increasing visitor satisfaction.
ANALISIS KEPUASAN PENGUNJUNG PADA OBJEK WISATA PANTAI TANJUNG PINGGIR DI BATAM Nurliza; Wibowo, Andri; Lubis, Arina Luthfini
JURNAL MEKAR Vol. 2 No. 2 (2023): OKTOBER 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i2.238

Abstract

Batam City, situated within the Riau Islands Province, serves not only as a gateway for international tourists entering Indonesia but also stands as the country's premier tourist destination. Offering a plethora of attractions, including its renowned beaches, Batam City draws both locals and tourists alike seeking leisure and relaxation. Among these, Tanjung Pinggir Beach in Sekupang district holds particular allure. To ensure sustained visitor interest, there is a need to enhance service quality to achieve optimum tourist satisfaction. Employing a qualitative descriptive research approach, data were gathered through various methods such as observation, interviews, documentation, library studies, and questionnaires. The study involved 20 respondents selected through full sampling. Findings revealed that 62% of visitors expressed satisfaction with the attractions, while 69% agreed on the accessibility. However, only 70% reported dissatisfaction with the amenities provided. Consequently, it is imperative for the management of tourist attractions to implement improvements to bolster visitor numbers.
ANALISIS BEBAN KERJA KARYAWAN LAUNDRY X HOTEL BATAM Almuhtada, Davina; Kurnia, Okki; Wibowo, Andri
JURNAL MEKAR Vol. 2 No. 2 (2023): OKTOBER 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i2.239

Abstract

Workers who do work beyond their capabilities or exceed their capacity are called workload. The main factor that causes workload is that when we are working we are faced with various kinds of work problems that are not resolved or there is no solution to solve these problems. One of the problems that occurred at Hotel This research uses a qualitative method design with a case study approach. The results of this research were obtained using in-depth interview techniques with informants in the form of direct observation and when the data had been collected it was then analyzed. This analysis itself focuses on the workload experienced by X Hotel Batam laundry employees. In this research, the informants were laundry employees at X Hotel Batam. The interview was conducted at X Hotel Batam on January 24 2023. This approach uses a qualitative approach to see the natural conditions of an activity carried out by X Hotel Batam laundry employees. This approach aims to gain understanding and describe actual reality. Based on the results of research conducted by researchers, it can be concluded that X Hotel Batam laundry employees try to find a way out of these unpleasant feelings by carrying out evaluations once a month by sharing their feelings or complaints while working. This is certainly very effective and effective in improving the relationships that exist during work and as fellow human beings. As fellow employees who are equally paid and equally fighting for continuity.
UPAYA MENINGKATKAN MOTIVASI KERJA PADA KARYAWAN HOUSEKEEPING DEPARTMENT DI ASTON BATAM HOTEL & RESIDENCE Togatorop, Josua Reza Fernando; Pristiwasa, I Wayan Thariqy Kawakibi; Fatimah, Zahara
JURNAL MEKAR Vol. 2 No. 2 (2023): OKTOBER 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i2.240

Abstract

This research will discuss efforts that can be taken by the management of Aston Batam Hotel & Residence to increase the work motivation of housekeeping staff in terms of quality and results. This research will involve identifying factors that influence housekeeping staff motivation, as well as developing strategies and policies that can increase their motivation. By understanding the dynamics of housekeeping motivation and work at Aston Batam Hotel & Residence, this research is expected to provide valuable insights for hotel management and the hospitality industry in general in their efforts to achieve higher service quality and maintain competitiveness in an increasingly competitive market. The research method used for this research is qualitative data and is described narratively. In this research, data collection techniques were used in the form of interviews, documentation, observation and triangulation. From the results of research at Aston Hotel & Residence, the author can draw the conclusion that the work motivation given to Room Attendant employees at Aston Hotel & Residence cannot be said to be optimal. Because there are still several things that must be considered, such as working environment conditions, effective communication, and physical working conditions
PENGARUH PEMASARAN WORD OF MOUTH DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI COFFEE SHOP SIMALIS Kusumaningtyas, Fiyar Nur Hafizhah; Saputra, Eryd
JURNAL MEKAR Vol. 2 No. 2 (2023): OKTOBER 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i2.241

Abstract

This study aims to determine the influence of word of mouth and brand trust on consumers' purchasing decisions at Simalis coffee shop. This type of research is quantitative. The population in this study was 500 simalis coffee shop consumers using the slovin formula technique, so the sample needed was 222 respondents. The data collection techniques used in this study were questionnaires, and interviews. This study uses Validity Test tools, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Partial Test, Simultaneous Test and Coefficient of Determination Test. The results of this study show that word of mouth affects consumers' purchasing decisions, brand trust affects consumers' purchasing decisions, and word of mouth and brand trust affect consumers' purchasing decisions simultaneously at simalis coffee shop

Page 4 of 7 | Total Record : 65

 2   3   4   5   6 

Filter by Year

2022 2025


Reset
Filter By Issues
All Issue Vol. 4 No. 2 (2025): OKTOBER 2025 Vol. 4 No. 1 (2025): APRIL 2025 Vol. 3 No. 2 (2024): OKTOBER 2024 Vol. 3 No. 1 (2024): APRIL 2024 Vol. 2 No. 2 (2023): OKTOBER 2023 Vol. 2 No. 1 (2023): APRIL 2023 Vol. 1 No. 2 (2022): OKTOBER 2022 Vol. 1 No. 1 (2022): APRIL 2022