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Batam Tourism Polytechnic The Vitka City Complex Jl. Gajah Mada, Tiban, Batam, Kepulauan Riau, INDONESIA 29425 Phone : +62 778 3540889
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INDONESIA
Jurnal Mekar
Published by Politeknik Pariwisata Batam
ISSN : 28294009     EISSN : 28294114     DOI : -
Core Subject : Humanities, Education, Art,
Arts Humanities Education
JURNAL MEKAR merupakan singkatan dari Jurnal Manajemen Divisi Kamar, diterbitkan oleh Prodi Manajemen Divisi Kamar Pariwisata Politeknik Pariwisata Batam. Semua artikel yang diterbitkan melalui Jurnal Mekar ini berkaitan dengan pengembangan keilmuan manajemen Divisi Kamar dan Pariwisata. Terbit dalam dua kali setahun yakni bulan April dan Oktober.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 65 Documents
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MEMBANGUN NATUNA SEBAGAI DESTINASI EKOWISATA DEVELOPING NATUNA AS ECOTOURISM DESTINATION Widi Hardini; Tyas Rosani Sri Harnanti
JURNAL MEKAR Vol. 1 No. 2 (2022): OKTOBER 2022
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (475.981 KB)

Abstract

ABSTRACT Ecotourism is the whole of  activities that is responsible for maintaining the conservation and environmental aspect. These activity also involves the local communities to get some benefit. The research is to determine some potential objects and attraction in Natuna that can be develop for supporting ecotourism development program. This is also to elaborate the social community aspect and their  readiness to accept the tourist. Data obtain from the direct observation, interview, survey, and literature also secondary  data from the regency source. The data analyzed by using descriptive analysis technique. The result show that Natuna have some potential ecotourism attractions from the nature, culture and also social. Natuna need to develop and to supervise the local resources such as the hotel and tourism workers, the community and to support some potential resources like culinary traditional food and handicraft to support ecotourism development. To reach the goal, stakeholder must play the role and support to the local community
PENERAPAN ANALISIS SWOT DAN PENDEKATAN 4A SEBAGAI STRATEGI PENGEMBANGAN DESTINASI WISATA DI PULAU ANGSO DUO PARIAMAN Supardi; Zakia Ayu Lestari; Okki Kurnia
JURNAL MEKAR Vol. 1 No. 2 (2022): OKTOBER 2022
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (178.881 KB)

Abstract

This article aims to determine tourist perceptions about the components of tourism destinations on Angso Duo Island, Pariaman City. This article uses a SWOT analysis while simultaneously using the 4 A approach (attractions), accessibility (accessibility), amenities (amenities or facilities), and ancillary services (tourism support services). has been comprehensive on Angso Duo Island, and the findings in particular are the development of Angso Duo Island using SWOT analysis as well as 4A. The drawbacks on this island are that it has not been managed with good management, and some of the existing facilities are inadequate. The tourism development strategy is carried out using the SWOT matrix and explain in detail the results of the 4A interview of each informant.
PERANAN ROOM ATTENDANT DALAM UPAYA MENINGKATKAN PELAYANAN TERHADAP TAMU DI HOTEL GOLDEN VIEW Jefri; Supardi; Arina Luthfini Lubis
JURNAL MEKAR Vol. 2 No. 1 (2023): APRIL 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i1.150

Abstract

As an effort to develop special tourist attractions in the hotel industry to increase tourist attractiveness in Batam City, in producing goods and services for the needs of tourists according to these tourism destinations. The hotel industry has broad categories within the field of tourism specifically in the field of tourism which include lodging, food and beverage services, event planning, amusement parks and travel. A guest room (Room) is an important thing in hospitality and is the thing most sought after by local and foreign tourists, therefore the role of a Room Attendant is so important in maintaining cleanliness and quality so as to improve service to guests at the Golden View Hotel. This research was conducted at the Golden View Hotel Batam using qualitative research methods. Data collection techniques were carried out by interviewing 5 informants who were housekeeping employees. The data analysis technique used is data reduction, data display and data verification.
PENGARUH TANGIBLE TERHADAP LOYALITAS PELANGGAN DI AULINA LAUNDRY BATAM Wan Abdurrahman; Andri Wibowo
JURNAL MEKAR Vol. 2 No. 1 (2023): APRIL 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i1.151

Abstract

This research aims to determine the effect of tangible on customer loyalty at Aulina laundry Batam. The research method used is a quantitative research method. The data collection technique used is a survey technique with research instruments in the form of a questionnaire. The sample used was based on the slovin formula from a population of 297 and a sample of 84 customers from the entire population who were considered to represent the research data. Data analysis used quantitative descriptive analysis and simple linear analysis. The results of the research show that all statement items are valid and reliable. Hypothesis testing shows the significance value of the coefficients table, obtained T count 0.000 > 0.05 also the distribution list and a real level of 5% obtained Tcount 6.694 > T table 1.989 stating Ha is accepted Ho is rejected. The R2 test shows that the tangible variable has an effect of 0.604 or 60.4% on customer loyalty, the remaining 39.6% is influenced by other variables. So it can be concluded that the tangible variable (X) has a significant effect on customer loyalty (Y).
KOMPARASI EFEKTIFITAS STRATEGI PEMASARAN DESA WISATA KAMPUNG TERIH BATAM DAN DESA WISATA EKANG ANCULAI BINTAN Asman Abnur; Armen Mustika; Eva Amalia
JURNAL MEKAR Vol. 2 No. 1 (2023): APRIL 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i1.152

Abstract

This study aims to compare the   marketing  strategy managed by   two similar tourist destinations in Batam  which is KampungTerih and the other one which in Bintan namely  Ekang Tourism Village  .  Kampung Terih and Ekang Tourism Village are tourist destinations that have the concept of a tourism village with beautiful nature and  various facilities as well tourist attraction. Both having positive arrival of visits which resulted from the marketing effort to attract visit intetntion. Using qualitative descriptive approach focusing on the marketing  development strategies to increase visitor levels are creating new innovations with the products offered so that tourists are more interested and curious and want to visit can go through  marketing platform to promoted the attractive tourism packages in describing  Kampung Terih and Desa Ekang Anculai  but does not eliminate the uniqueness and exclusivity of the village. Following strategis namely product introduction , promotion and repositioning and giving utmost service to visitor or tourist  effectively amongst of the best strategies to implement  
KINERJA KARYAWAN DEPARTEMEN HOUSEKEEPING DI SWISS-BELHOTEL HARBOR BAY BATAM HASIL PELATIHAN KERJA Febri Ana Parhusip; Arina Luthfini Lubis; Andri Wibowo
JURNAL MEKAR Vol. 2 No. 1 (2023): APRIL 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i1.153

Abstract

Tourism is the 3rd largest foreign exchange earner in Indonesia. Tourism in Batam City is well known at the international and national levels. Batam City itself has an increase in tourist rates of 44.35 in 2020 and 49.15 in 2021 according to (BPS, 2021). This is also very influential on the hospitality industry in Indonesia, the opportunity to build a business, especially in the hospitality industry, will greatly assist tourism travel activities in Indonesia. Housekeeping or hotel housekeeping is one of the departments that has a very important role in providing services to guests, especially in providing cleaning services, tidiness and completeness of items in guest rooms (Polii and Towoliu, 2018). In general, there is a decrease in performance which is suspected to be due to the inconsistent work training conducted at Swiss-belhotel Harbor Bay Batam and the decrease in employee motivation is influenced by several factors ranging from the level of work difficulty, skill objects, promotion opportunities, employee salaries and also appreciation of employee performance. impact on employee performance. The design of this research uses a quantitative research approach. In this study, the entire population of Swiss-belhotel Harbor Bay Batam housekeeping employees was used, totaling 18 employees. Data collection was carried out by distributing questionnaires and interviews to employees. Based on the results of data analysis, discussion, and data processing in this study, it can be concluded that the training carried out at Swiss-belhotel Harbourbay Batam has a positive and significant effect on the performance of housekeeping employees.
PENGARUH PELATIHAN KERJA TERHADAP PENINGKATAN KUALITAS KINERJA ROOM ATTENDANT DI HOTEL BEST WESTERN PREMIER PANBIL BATAM Syafira Tamara; Zahara Fatimah; Frangky Silitonga
JURNAL MEKAR Vol. 2 No. 1 (2023): APRIL 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i1.158

Abstract

This study aims to determine the effect of job training on the performance quality of room attendants at the Best Western Premier Panbil Hotel, Batam City. This type of research uses quantitative methods. The population and sample in this study were all Room Attendant Housekeeping employees. The sample collection technique used in this study uses a saturated sampling technique. The method used in testing the hypothesis includes using. Validity Test, Reliability Test, Normality Test, Linearity Test, T (Partial) Test, and using Simple Linear Regression Analysis. The data obtained is data that is the result of the respondent's answers to the questionnaires distributed. The results of this study indicate that there is a significant influence between job training on improving the quality of room attendant performance. The results of R square found that job training variables affect the performance of room attendant employees by 72.8%, and the remaining 28.2% is influenced by other factors outside the observed variables. Suggestions for the Best Western Premier Panbil Hotel, this final project research can be used as a reference or reference material by the hotel where the author's research pays more attention to the needs and performance of room attendants
ANALISIS KETERAMPILAN PRIBADI ROOM ATTENDANT UNTUK MENINGKATKAN KEPUASAN PENGUNJUNG THE GOLDEN BAY HOTEL BATAM Ridho As Shiddiqi; Supardi; Arina Luthfini Lubis
JURNAL MEKAR Vol. 2 No. 1 (2023): APRIL 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i1.159

Abstract

The Golden Bay Hotel Batam is a four-star quality hotel, with world standards, located on  Bengkong Laut Gold City in Batam. The hotel provides well-designed and comfortable rooms with wooden floors and city views, as well as a variety of additional facilities and activities to make visitors' stay more enjoyable. The cleaners are always impressed with the cleanliness of The Golden Bay Batam Hotel. This section is responsible for keeping the entire hotel environment clean, nice and tidy both inside and outside. Service presence, followed by friendliness and seamlessly provided facilities, drives a sense of satisfaction among guests, so that they come back for more. Soft skills, play an important role in the workplace as they are internal qualities that people have. Several concerns have been raised by visitors in tripadvisor comments, including displeasure with the performance of the room attendants. Some of the visitors' complaints on TripAdvisor are about unpleasant workers, sluggish service, and problems with accommodation. Based on the conclusions from the data obtained from interviews with three respondents about the soft skills of room attendants at The Golden Bay Hotel Batam, communication soft skills are the most important requirement. Meanwhile, compared to communication soft skills, emotional soft skills and critical thinking are the least needed. Because not all room attendants pay attention to visitors while carrying out their duties, guests complain. Room attendants should pay more attention to how important client preferences are at The Golden Bay Hotel Batam to increase visitor satisfaction. Room staff must also be aware of work support equipment that is no longer suitable for its purpose and must be updated so that it does not damage itself. To communicate with foreign tourists, flight attendants must master many languages. Communication indicators have developed into soft skills that play an important role in increasing visitor satisfaction.
PEMBERLAKUAN FTZ DI KAWASAN EKONOMI KHUSUS (KEK) BATAM DALAM PENINGKATAN PARIWISATA Fatimah, Zahara; Simamora , Bangun Paruntungan; Silitonga , Frangky
JURNAL MEKAR Vol. 1 No. 1 (2022): APRIL 2022
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v1i1.16

Abstract

Batam is a very strategic location because it is close to Singapore, so it is the center of the government's attention to devote its thoughts to its economic principles and of course to develop, revive tourism in this strategic sense, where we know tourism has declined drastically since the Corona Virus 2019. This study uses a descriptive type of research, which seeks to describe and analyze the development of Special Economic Zones in Batam after the implementation of the Free Trade Zone. The data analysis technique that has been used is qualitative data analysis techniques. The Special Economic Zone (SEZ) in Batam is an investment hope in Indonesia. Pioneering Special Economic Zones have been the reinstatement of free trade and free ports. Facilities and convenience are factors that will attract investors and investors are expected to come to Indonesia, especially Batam, with all applicable permits and related investment activities. Facilities or incentives provided by laws and regulations to investors, such as privileges such as tax holiday treatment for a certain period of time, suspension or exemption from import duties, including taxes, to regions and the public must also be given special attention. The implementation of the SEZ after the implementation of the Free Trade Area on Batam Island has not been carried out properly because the legal certainty of the SEZ has not been ratified into law by the DPR RI, this is what makes investors doubt that the level of legal certainty in Indonesia is very low because of the ease of regulation. issued can change automatically. We hope that in the future we must have strong principles for the sake of our country's economy.
PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PENGUNJUNG DI MUSEUM NASIONAL JAKARTA Sukmamedian, Haufi; Nensi Lapotulo
JURNAL MEKAR Vol. 1 No. 1 (2022): APRIL 2022
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v1i1.20

Abstract

Kualitas layanan menjadi salah satu aspek dalam menentukan kepuasan pengunjung. Penelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Layanan Terhadap Kepuasan Pengunjung di Museum Nasional Jakarta. Penelitian ini menggunakan metode penelitian kuantitatif dengan jenis penelitian asosiatif. Sampel dalam penelitian ini menggunakan teknik non-probability sampling terdiri dari pengunjung Museum Nasional Jakarta, diambil sebanyak 100 responden dengan pengolahan data menggunakan aplikasi SPSS (Statistical Package for Social Sciences) versi 25. asil Uji T dari dimensi bukti fisik, keandalan, dan empati secara parsial memiliki pengaruh terhadap kepuasan pengunjung sedangkan dimensi cepat tanggap dan jaminan secara parsial tidak memiliki pengaruh terhadap kepuasan pengunjung di Museum Nasional Jakarta dan hasil dari Uji F adalah Kualitas Layanan secara simultan mempunyai pengaruh terhadap kepuasan pengunjung di Museum Nasional Jakarta. Hasil R2 yang diperoleh adalah kualitas layanan mempengaruhi kepuasan pengunjung sebesar 50,9% sedangkan 49,1% lainnya didapat dari variabel lainnya yang tidak dibahas dalam penelitian ini. Saran untuk perusahaan dalam penelitian ini agar tetap menjaga dan meningkatkan dimensi-dimensi kualitas layanan agar memberikan dampak positif terhadap kepuasan pengunjung di Museum Nasional Jakarta.

Page 2 of 7 | Total Record : 65

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