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Management Research Studies Journal
Published by Institut Keuangan-Perbankan dan Informatika Asia Perbanas
ISSN : 27456161     EISSN : 27460231     DOI : https://doi.org/10.56174/mrsj.v3i2
Core Subject : Economy, Science, Social,
Computer Science & IT Economics, Econometrics & Finance Social Sciences
Management Research Studies Journal is a scientific journal published by the Perbanas Institute, which contains scientific articles that are the output of research. The journal has a main focus on the development of management sciences The scope of knowledge includes marketing management, human resource management, financial management, change management, innovation management, business management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 60 Documents
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Voluntourism: A Pathway to Sustainable Development or a Hidden Pitfall? Gegung, Eunike; Panggabean, Marisi
Management Research Studies Journal Vol. 6 No. 1 (2025): Management Research Studies Journal
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/mrsj.v6i1.858

Abstract

Voluntourism is the extension of responsible tourism or alternative tourism. Voluntourism is further reinforced by a belief that tourism allows community empowerment. It may revive and maintain the welfare of local communities through eco-travel experiences. Visitors may not compromise with undesirable attitudes, but serve as goodwill ambassadors and express their compassion towards local communities and the ecosystem of the destination attraction. However, is it true that this practice is as green as it is touted? This research aims to analyze the implications of voluntourism and focus on an array of triple-bottom-line concepts of sustainability, namely, economic development, socio-cultural inclusion, and environmental impact, and the scope of the practical standard of these ecotravel practices. This study adopts a library-based research methodology, with data examined through a descriptive qualitative approach to provide comprehensive and contextually grounded insights. This approach used constant comparative analysis when examining the data to meet the purpose of the study. The result showed there are multiple gaps in implementing volunteer tourism in practice. However, as there is no single significance of this concept, there are several alternative solutions that can be implemented. VTO's role could be one ultimate factor in increasing the effectiveness of volunteer tourism best practice in the area visited. Furthermore, fostering projects that may allow a process of co-creation and co-presence among locals, tourists, and volunteer tourism organizations, and a need to look at how volunteer tourism is perceived by locals through the involvement of locals in the decision-making process on how VT projects may impact their areas.
From Clicks to Conversions: The Impact of Viral Marketing on Tourism Branding Martha Gegung, Eunike
Management Research Studies Journal Vol. 6 No. 2 (2025): Management Research Studies Journal
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/mrsj.v6i2.862

Abstract

This article explores the significance of viral marketing and how it impacts tourism branding and affects travelers' behaviors from clicks to trips. It uses three themes: destination image, traveler engagement, authenticity, and how it influences travel intention. A qualitative approach is used to uncover insights, while a thematic analysis is used to look for patterns that emerge from the data. The results reveal that strategic use of social media platforms and user-generated content (UGC) of destinations can craft authentic and compelling narratives that resonate with travelers, enhancing destinations' visibility and appeal. The research also highlights the dual nature of viral marketing; while it can significantly boost a destination's desirability by showcasing cultural attractions and positive visitor experiences, it also presents risks, as poorly managed campaigns can lead to negative publicity and damage a destination's reputation. Some examples of viral campaigns illustrate the potential benefits and challenges of viral marketing. The study concludes that successful viral marketing requires a careful balance of authenticity, emotional engagement, and consistent information, enabling tourism brands to build lasting relationships with visitors. However, as viral content continues to shape perceptions, destinations must manage their online reputation effectively to ensure their brand promise is consistently upheld.
The Influence Of Promotion And Customer Behavior On The Decision To Pursue Postgraduate Studies Mediated By Trust Cahaya, Yohanes Ferry; Siswanti, Indra; Syamsunasir, Syamsunasir
Management Research Studies Journal Vol. 6 No. 2 (2025): Management Research Studies Journal
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/mrsj.v6i2.870

Abstract

This study examines the influence of promotion and customer behavior on the decision to continue studying for a Master's degree with trust as a mediating variable. Using a quantitative approach with PLS-SEM analysis, the study found that customer behavior has a significant direct influence on the decision to continue studying (β=0.661, p<0.001), while promotion and customer behavior have a significant effect on the formation of trust. However, trust was not proven to mediate the relationship between the independent variables and the decision to continue studying, creating a "trust-action gap" phenomenon. The implication is that higher education institutions need to integrate customer experience management with promotional strategies that build trust, as well as develop mechanisms for converting trust into actual decisions.
Analysis of Work-Life Balance of Millennial Generation in The Digital Era at PT PNM Mekaar Regional Kediri Yoyok Erwan Setiono; M. S. Sadana, Stefanus
Management Research Studies Journal Vol. 6 No. 2 (2025): Management Research Studies Journal
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/mrsj.v6i2.874

Abstract

This study aims to analyze the work-life balance of the millennial generation in the digital era at PT PNM Mekaar Regional Kediri in order to capture the conditions and implementation of WLB by AO employees that lead to the use of flexibility in terms of time in utilizing technology when working. A qualitative approach with a design thinking model was chosen as the approach and model in this study. The unit of analysis was employees of PT PNM Mekaar Regional Kediri who were included in the millennial generation group with a sample of five employees using purposive sampling. Data collection was carried out by observation, interviews, and think-aloud. The research procedure was carried out by applying a design thinking model consisting of stages in the form of empathize, define, ideate, and prototype. The data analysis technique used NVivo 15. The results of the study describe the results of the interview in the form of a word cloud and the work-life balance of millennial generation employees using the design thinking model. First, empathize, the results obtained that employees need adequate applications, work flexitime, and provide rewards for customers. Second, define, the results obtained that employees are able to distinguish the concept of work and personal life so that the two are not mixed up, but have positions and priorities according to their use. Third, ideate, the results obtained are in the form of four elements of employee needs, including application systems, application features, flexitime, and customer rewards. Fourth, prototype, the results obtained are a description of the application features along with their respective descriptions.
Operational Continuity in the Age of Digital Insurance: Evaluating BCP and DRP Readiness in GHN System Simanullang, Ridawati Justina; Sendjaja, Theodorus
Management Research Studies Journal Vol. 6 No. 2 (2025): Management Research Studies Journal
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/mrsj.v6i2.885

Abstract

The digital transformation in the insurance industry demands high system resilience to ensure continuous service delivery to customers. This study aims to analyze the integration of Business Continuity Planning (BCP) and Disaster Recovery Plan (DRP) within a digital insurance system, using the Generali Hospital Network (GHN) of Generali Indonesia as a case study. Employing a qualitative descriptive approach based on a case study, the primary data is derived from the author's direct experience as a backend developer of the GHN system. The results reveal that an outage in the Kafka cloud broker caused a failure in transmitting inpatient and outpatient registration data from hospitals, disrupting the printing of key documents and hindering claim processes. The incident highlighted the absence of formal RTO/RPO documentation, lack of Kafka failover, and the absence of disaster recovery simulations. However, as part of the recovery effort, the DevOps team has implemented a monitoring system on GCP integrated with Telegram and email alerts. This study concludes that a well-integrated BCP and DRP are essential to maintaining service continuity and mitigating operational disruption in digital insurance environments
Business Continuity Plan as an Effort to Mitigate Risk in the Implementation of Kogartap I/Jakarta Tasks in the Jakarta Region Mulyanti, Irma Dwi
Management Research Studies Journal Vol. 7 No. 1 (2026): Management Research Studies Journal
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/mrsj.v7i1.865

Abstract

Kogartap I/Jakarta plays a strategic role in maintaining order in the capital city, executing state ceremonial duties, and supporting both military and non-military operations. In carrying out these tasks, the unit faces a number of potential risks, both internal—such as disruptions in communication and logistics systems—and external, including natural disasters, security threats, or social crises. As a result, the implementation of a Business Continuity Plan (BCP) is critically important as a risk mitigation strategy aimed at ensuring the organization's functionality during operational disruptions. This study seeks to analyze the extent to which BCP can be effectively applied within Kogartap I/Jakarta, and how it contributes to enhancing the organization’s readiness and responsiveness in crisis situations. The research employs a descriptive qualitative approach, using data collection techniques such as interviews, observation, and document analysis. It is expected that this study will strengthen BCP system recommendations to ensure operational continuity and the sustainability of routine garrison tasks in achieving the unit’s operational and strategic objectives.
Application of Business Continuity Planning to Monitoring Infrastructure for The Distribution of Social Assistance Funds at PT Bank BRI Widianti, Ayuni
Management Research Studies Journal Vol. 7 No. 1 (2026): Management Research Studies Journal
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/mrsj.v7i1.866

Abstract

The distribution of social assistance funds is one of the important aspects in supporting the welfare of the community, especially in programs such as the Family Hope Program (PKH) and Basic Necessities. PT Bank Rakyat Indonesia (BRI) has a big responsibility in ensuring that the distribution of social assistance funds to beneficiaries is carried out on time, efficiently, and safely. In this context, the implementation of a Business Continuity Plan (BCP) in the monitoring infrastructure of the distribution of social assistance funds is very important, in order to maintain operational continuity despite unexpected disruptions or disasters. BCP focuses not only on operational recovery after an outage, but also on risk mitigation measures aimed at preventing disruptions from occurring. This article comprehensively discusses the application of BCP in the social assistance fund distribution monitoring system at PT Bank BRI, focusing on risk identification, the development of disaster recovery procedures, and the implementation of modern technology to support operational continuity. In addition, this article also explores the importance of regular simulations and testing in ensuring the readiness of systems and teams in dealing with emergency situations. This research aims to provide insight into how a structured BCP can strengthen the social fund distribution system and increase public trust in the management of social assistance. It is hoped that the results of this research can be a reference for other organizations that have similar responsibilities in managing the distribution of social assistance funds or other public services.
The Role of Leadership in Implementing Effective Business Continuity Plans in UKMs Panggabean, Edwin Jhonatan
Management Research Studies Journal Vol. 7 No. 1 (2026): Management Research Studies Journal
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/mrsj.v7i1.868

Abstract

This research aims to explore the role of leadership in the implementation of Business Continuity Plans (BCP) in Small and Medium Enterprises (SMEs) in Indonesia. The methodology used is a qualitative approach through case studies and in-depth interviews with SME leaders who have successfully implemented BCP. The main findings indicate that effective leadership, good communication, and employee training are key factors in the successful implementation of BCP. The implications of this research suggest that SME leaders need to adopt an inclusive and collaborative leadership style to enhance the effectiveness of their business continuity plans.
Analysis of Factors Determining Bankability Status in Indonesian Society Anggraini, Reza Putri
Management Research Studies Journal Vol. 7 No. 1 (2026): Management Research Studies Journal
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/mrsj.v7i1.1168

Abstract

Economic welfare is driven by financial inclusion as an essential element, yet the effectiveness of digital technology adoption in expanding financial access still shows mixed results. This study aims to analyze the influence of financial technology penetration, internet access, and income on financial inclusion in Indonesia. Using a quantitative approach with an explanatory design, data were collected through online questionnaires from 100 respondents selected via purposive sampling. Data analysis was performed using multiple linear regression to test the relationships between variables partially and simultaneously. The results indicate that income and financial technology penetration have a positive and significant influence on financial inclusion partially. Conversely, the internet access variable does not show a statistically significant effect. This concludes that although digital infrastructure is evenly available, economic capacity and the adoption of specific digital financial services remain the primary determinants of financial accessibility. As a recommendation, strategic policies should prioritize economic empowerment programs and the development of more inclusive financial products to ensure that technology effectively bridges the financial inclusion gap.
The Effect of Foreign Exchange Forward Contracts on Bank Indonesia's Prudential Principles Report and Its Role in Moderating Exchange Rate Difference Profit and Loss Lubis, Anggi Apriliani; Esti Riwayati, Hedwigis
Management Research Studies Journal Vol. 7 No. 1 (2026): Management Research Studies Journal
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/mrsj.v7i1.1169

Abstract

This study aims to analyze the effect of foreign exchange forward contract utilization on compliance with Bank Indonesia’s prudential reporting principles and its role in moderating the relationship between forward contracts and corporate foreign exchange gains and losses at PT XX, an affiliated company of PT United Tractors Tbk. The research employs a quantitative approach using secondary data derived from the company’s financial statements and prudential compliance reports over a specific observation period. Data were analyzed using linear regression and moderated regression analysis to examine the relationships among the research variables. The results indicate that the utilization of foreign exchange forward contracts does not have a significant effect on compliance with Bank Indonesia’s prudential reporting principles. In addition, forward contract utilization has not shown a significant impact on the company’s foreign exchange gains and losses. Compliance with prudential reporting principles tends to moderate the relationship between forward contracts and foreign exchange gains and losses; however, the moderating effect is not statistically significant. These findings suggest that exchange rate risk management is not solely determined by the use of forward contracts but is also influenced by other factors, such as exchange rate volatility and overall economic conditions. This study is expected to provide insights for companies in managing foreign exchange risk and improving the quality of prudential reporting practices.

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