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Management Research Studies Journal
Published by Institut Keuangan-Perbankan dan Informatika Asia Perbanas
ISSN : 27456161     EISSN : 27460231     DOI : https://doi.org/10.56174/mrsj.v3i2
Core Subject : Economy, Science, Social,
Computer Science & IT Economics, Econometrics & Finance Social Sciences
Management Research Studies Journal is a scientific journal published by the Perbanas Institute, which contains scientific articles that are the output of research. The journal has a main focus on the development of management sciences The scope of knowledge includes marketing management, human resource management, financial management, change management, innovation management, business management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 55 Documents
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Voluntourism: A Pathway to Sustainable Development or a Hidden Pitfall? Gegung, Eunike; Panggabean, Marisi
Management Research Studies Journal Vol. 6 No. 1 (2025): Management Research Studies Journal
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/mrsj.v6i1.858

Abstract

Voluntourism is the extension of responsible tourism or alternative tourism. Voluntourism is further reinforced by a belief that tourism allows community empowerment. It may revive and maintain the welfare of local communities through eco-travel experiences. Visitors may not compromise with undesirable attitudes, but serve as goodwill ambassadors and express their compassion towards local communities and the ecosystem of the destination attraction. However, is it true that this practice is as green as it is touted? This research aims to analyze the implications of voluntourism and focus on an array of triple-bottom-line concepts of sustainability, namely, economic development, socio-cultural inclusion, and environmental impact, and the scope of the practical standard of these ecotravel practices. This study adopts a library-based research methodology, with data examined through a descriptive qualitative approach to provide comprehensive and contextually grounded insights. This approach used constant comparative analysis when examining the data to meet the purpose of the study. The result showed there are multiple gaps in implementing volunteer tourism in practice. However, as there is no single significance of this concept, there are several alternative solutions that can be implemented. VTO's role could be one ultimate factor in increasing the effectiveness of volunteer tourism best practice in the area visited. Furthermore, fostering projects that may allow a process of co-creation and co-presence among locals, tourists, and volunteer tourism organizations, and a need to look at how volunteer tourism is perceived by locals through the involvement of locals in the decision-making process on how VT projects may impact their areas.
From Clicks to Conversions: The Impact of Viral Marketing on Tourism Branding Martha Gegung, Eunike
Management Research Studies Journal Vol. 6 No. 2 (2025): Management Research Studies Journal
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/mrsj.v6i2.862

Abstract

This article explores the significance of viral marketing and how it impacts tourism branding and affects travelers' behaviors from clicks to trips. It uses three themes: destination image, traveler engagement, authenticity, and how it influences travel intention. A qualitative approach is used to uncover insights, while a thematic analysis is used to look for patterns that emerge from the data. The results reveal that strategic use of social media platforms and user-generated content (UGC) of destinations can craft authentic and compelling narratives that resonate with travelers, enhancing destinations' visibility and appeal. The research also highlights the dual nature of viral marketing; while it can significantly boost a destination's desirability by showcasing cultural attractions and positive visitor experiences, it also presents risks, as poorly managed campaigns can lead to negative publicity and damage a destination's reputation. Some examples of viral campaigns illustrate the potential benefits and challenges of viral marketing. The study concludes that successful viral marketing requires a careful balance of authenticity, emotional engagement, and consistent information, enabling tourism brands to build lasting relationships with visitors. However, as viral content continues to shape perceptions, destinations must manage their online reputation effectively to ensure their brand promise is consistently upheld.
The Influence Of Promotion And Customer Behavior On The Decision To Pursue Postgraduate Studies Mediated By Trust Cahaya, Yohanes Ferry; Siswanti, Indra; Syamsunasir, Syamsunasir
Management Research Studies Journal Vol. 6 No. 2 (2025): Management Research Studies Journal
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/mrsj.v6i2.870

Abstract

This study examines the influence of promotion and customer behavior on the decision to continue studying for a Master's degree with trust as a mediating variable. Using a quantitative approach with PLS-SEM analysis, the study found that customer behavior has a significant direct influence on the decision to continue studying (β=0.661, p<0.001), while promotion and customer behavior have a significant effect on the formation of trust. However, trust was not proven to mediate the relationship between the independent variables and the decision to continue studying, creating a "trust-action gap" phenomenon. The implication is that higher education institutions need to integrate customer experience management with promotional strategies that build trust, as well as develop mechanisms for converting trust into actual decisions.
Analysis of Work-Life Balance of Millennial Generation in The Digital Era at PT PNM Mekaar Regional Kediri Yoyok Erwan Setiono; M. S. Sadana, Stefanus
Management Research Studies Journal Vol. 6 No. 2 (2025): Management Research Studies Journal
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/mrsj.v6i2.874

Abstract

This study aims to analyze the work-life balance of the millennial generation in the digital era at PT PNM Mekaar Regional Kediri in order to capture the conditions and implementation of WLB by AO employees that lead to the use of flexibility in terms of time in utilizing technology when working. A qualitative approach with a design thinking model was chosen as the approach and model in this study. The unit of analysis was employees of PT PNM Mekaar Regional Kediri who were included in the millennial generation group with a sample of five employees using purposive sampling. Data collection was carried out by observation, interviews, and think-aloud. The research procedure was carried out by applying a design thinking model consisting of stages in the form of empathize, define, ideate, and prototype. The data analysis technique used NVivo 15. The results of the study describe the results of the interview in the form of a word cloud and the work-life balance of millennial generation employees using the design thinking model. First, empathize, the results obtained that employees need adequate applications, work flexitime, and provide rewards for customers. Second, define, the results obtained that employees are able to distinguish the concept of work and personal life so that the two are not mixed up, but have positions and priorities according to their use. Third, ideate, the results obtained are in the form of four elements of employee needs, including application systems, application features, flexitime, and customer rewards. Fourth, prototype, the results obtained are a description of the application features along with their respective descriptions.
Operational Continuity in the Age of Digital Insurance: Evaluating BCP and DRP Readiness in GHN System Simanullang, Ridawati Justina; Sendjaja, Theodorus
Management Research Studies Journal Vol. 6 No. 2 (2025): Management Research Studies Journal
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/mrsj.v6i2.885

Abstract

The digital transformation in the insurance industry demands high system resilience to ensure continuous service delivery to customers. This study aims to analyze the integration of Business Continuity Planning (BCP) and Disaster Recovery Plan (DRP) within a digital insurance system, using the Generali Hospital Network (GHN) of Generali Indonesia as a case study. Employing a qualitative descriptive approach based on a case study, the primary data is derived from the author's direct experience as a backend developer of the GHN system. The results reveal that an outage in the Kafka cloud broker caused a failure in transmitting inpatient and outpatient registration data from hospitals, disrupting the printing of key documents and hindering claim processes. The incident highlighted the absence of formal RTO/RPO documentation, lack of Kafka failover, and the absence of disaster recovery simulations. However, as part of the recovery effort, the DevOps team has implemented a monitoring system on GCP integrated with Telegram and email alerts. This study concludes that a well-integrated BCP and DRP are essential to maintaining service continuity and mitigating operational disruption in digital insurance environments

Page 6 of 6 | Total Record : 55

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