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Moh. Kurdi
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Journal MISSY (Management and Business Strategy)
Published by Universitas Wiraraja Sumenep
ISSN : -     EISSN : 27753700     DOI : https://doi.org/10.24929/missy.v3i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JOURNAL MISSY (Management and Business Strategy) diterbitkan secara berkala oleh Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wiraraja Madura sebagai media dalam mempublikasin hasil penelitian. Tim Redaksi menerima naskah tulisan ilmiah yang belum pernah diterbitkan dalam jurnal ilmiah lain baik dalam maupun luar negeri. Naskah yang dimuat merupakan hasil karya asli penulis dan pihak redaksi tidak bertanggung jawab atas isi dari naskah hasil penulis. Tim Redaksi dapat menerima, menolak, atau mengadakan koreksi tanpa merubah isi dari tulisan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 9 Documents
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Search results for , issue "Vol 5 No 2 (2024): MISSY" : 9 Documents clear
PENGARUH INOVASI PRODUK DAN SOSIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MUSLIM ES TEH INDONESIA DENGAN REFERENSI GROUP SEBAGAI VARIABEL PEMODERASI Teguh, Nur Muhammad; Cahyono, Edi
Journal MISSY (Management and Business Strategy) Vol 5 No 2 (2024): MISSY
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/missy.v5i2.3660

Abstract

Purchasing decisions are purchases that refer to the process of choosing one option among several available options. To obtain the purpose of purchasing decisions, of course, it requires a process of integrating attitudes and knowledge to analyze ultimately choosing between two or more alternative actions. This study aims to analyze the direct and indirect influence of product innovation, and social media marketing on purchasing decisions, with reference groups as moderating variables on Indonesian Iced Tea consumers with a sample of 97 respondents. The research data was obtained from a questionnaire that had been distributed and then tested using SPSS V25. From the data analysis that has been carried out, it shows that: (1) Product innovation has a positive and significant effect on purchasing decisions (2) Social media marketing has a positive and significant effect on purchasing decisions (3) Product innovation is able to moderate reference groups on purchasing decisions (4) social media marketing is able to moderate reference groups on purchasing decisions. Keywords : Product innovation; Social media marketing; Purchasing decisions; reference groups
PENGARUH EKSTRAKURIKULER PENCAK SILAT TAPAK SUCI TERHADAP PENINGKATAN KARAKTER DISIPLIN SISWA DI SD MUHAMMADIYAH SUGIO LAMONGAN Afifuddin, Muhammad; Nurdiana, Ratna; Machsunah, Yayuk Chayatun
Journal MISSY (Management and Business Strategy) Vol 5 No 2 (2024): MISSY
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/missy.v5i2.3713

Abstract

The aim of this research is to determine the influence of the Tapak Suci pencak silat extracurricular on improving the disciplinary character of students at SD Muhammadiyah Sugio Lamongan. This research uses a field research design with a quantitative type of research with a total sample of grades 4 and 5, totaling 65 students. Based on the research results, it can be concluded as follows: 1. Tapak Suci pencak silat extracurricular activities run regularly according to the specified schedule. 2. During the Tapak Suci pencak silat extracurricular process, all students looked very enthusiastic because they not only learned martial arts but also learned to control themselves so that indirectly the students' character and level of discipline increased. 3. Tapak Suci pencak silat extracurricular has had a significant positive impact on students' level of discipline.4. By regularly practicing Extracurricular Pencak Silat Tapak Suci, you can help students develop habits of hard work, responsibility and perseverance as well as good manners in achieving personal progress for students.
PENGARUH PENANAMAN KARAKTER DISIPLIN DIRI TERHADAP KEPRIBADIAN ANAK DI LINGKUNGAN KELUARGA DESA SURABAYAN KECAMATAN SUKODADI KABUPATEN LAMONGAN Haq, Devano Iqbal; Ghofur, Abd.; Rachma, Evi Aulia
Journal MISSY (Management and Business Strategy) Vol 5 No 2 (2024): MISSY
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/missy.v5i2.3714

Abstract

Discipline is a good value in character formation so that a person can organize himself to be a good person. The cultivation of self-discipline in the family environment is expected to be able to influence children's personalities for the better. This research was conducted in Surabayan Village, Sukodadi District, Lamongan Regency involving 52 parents who have children aged 7 to 9 years. The research method uses a quantitative approach method with the aim of determining the influence of self-discipline character cultivation on children's personality in the family environment of Surabayan Village, Sukodadi District, Lamongan Regency. The research instrument is in the form of a questionnaire with a Likert scale. In this study, the data analysis method used is a simple linear regression analysis. The results of the study showed that there was an effect of instilling the character of self-discipline in the family environment on the personality of children in Surabayan village, Sukodadi district, Lamongan district
Pengaruh Kesadaran Lingkungan, Ekolabel, dan Green Price Terhadap Keputusan Pembelian Ecofrenbag Baharmi, Hasibah; Purwanto, Edy
Journal MISSY (Management and Business Strategy) Vol 5 No 2 (2024): MISSY
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/missy.v5i2.3754

Abstract

In today's age of globalization, global warming has a health impact, where global warming is triggered by human immorality that doesn't care about the environment. By using eco-friendly products, we can minimize the amount of garbage accumulated by turning it into compost. The objective of this study is to study the influence of environmental awareness, eco-label, dang green price on the decision to buy Ecofrenbag. The sampling techniques used were purposive samplings and using the roscoe formula to determine the number of populations, in this study obtained 100 respondents. The results of this study show that environmental awareness and green prices have a significant influence on purchasing decisions, while eco-labels have no significant impact on purchase decisions. The known R Square value is 0.624, which means that environmental awareness, eco-label, and green price influence purchasing decisions by 62.4%, and the remaining 37.6% is influenced by other variables not studied in this study.
PENGARUH RELEVANSI DAN KONSISTENSI TERHADAP LOYALITAS ANGGOTA kuswanto, kuswanto
Journal MISSY (Management and Business Strategy) Vol 5 No 2 (2024): MISSY
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/missy.v5i2.3825

Abstract

High loyalty allows PGRI to run its various programs more effectively because it has the full support of its members. This research uses quantitative research methods based on the philosophy of positivism and is applied to research specific populations or samples. Data collection is carried out through research instruments, and data analysis is quantitative, with the aim of testing the hypothesis that has been formulated. With a population of 288 PGRI members in Sukorame District with a sample of 74 members. The results of the existing analysis show that consistency and relevance affect loyalty in different ways. Consistency has a significant positive impact on loyalty, with each unit increase by 762 units. In contrast, relevance is negatively related to loyalty, where each increase of one unit reduces loyalty by 0.231 units. Despite the negative relevance influence, both have a statistically significant influence. Overall, consistency plays an important role in increasing loyalty, while relevance can decrease it.
Transformasi Digital Pengrajin Tas Tanggulangin: E-Business di Era Pasar Global ivani, muhammad euro; anshori, isa
Journal MISSY (Management and Business Strategy) Vol 5 No 2 (2024): MISSY
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/missy.v5i2.3842

Abstract

Tanggulangin, a sub-district in Sidoarjo, East Java, is renowned for its leather and bag craftsmanship, significantly contributing to the local economy. However, craftsmen face challenges from global competition and the need for digital transformation. This study analyzes how digital transformation, particularly through e-business, can enhance the competitiveness of Tanggulangin craftsmen in the global market. By leveraging digital marketing strategies, craftsmen can expand their reach and attract a wider consumer base. Despite challenges in technology understanding and training, the successful implementation of innovative products and effective digital marketing strategies is essential for sustaining their businesses. Collaboration among the government, community, and entrepreneurs is crucial for creating a conducive environment for empowering small and medium enterprises (SMEs) in Tanggulangin.
Upaya BRICS Dalam Mengimbangi Dominasi Dolar AS Alfiyah, Nur Inna; Andrianingsih, Very; Laras Asih, Dessy Novitasari; Ainun, Moh. Baqir
Journal MISSY (Management and Business Strategy) Vol 5 No 2 (2024): MISSY
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/missy.v5i2.3844

Abstract

Dependence on the use of the US dollar in the world economy often harms developing countries with fiscal policies and the imposition of economic sanctions imposed by the US, making the economic position of developing countries vulnerable. So BRICS was born to bridge the global economic needs of developing countries, as an effort to balance of power in the world economy. This research aims to determine BRICS' efforts to offset the dominance of the use of the US dollar which is explained using qualitative descriptive methods. The effort to create a balance of power in the economy carried out by BRICS is by issuing BRICS currency which can have an impact on the use of dollars in trade transactions between BRICS member countries. Trade transactions carried out by BRICS member countries increase every year even without using the dollar as a transaction tool. So, to make the global success of the use of the BRICS currency, cooperation and collaboration between member countries is needed to be able to influence non-BRICS member countries to join in using the BRICS currency in their international economic and trade transactions.
PERAN HARGA DAN PENDAPATAN DALAM MEMODERASI PENGARUH GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN IPHONE PADA KONSUMEN GENERASI Z Safirah, Holifatuz; Purwanto, Edy
Journal MISSY (Management and Business Strategy) Vol 5 No 2 (2024): MISSY
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/missy.v5i2.3885

Abstract

In this modern era, technological developments are very rapid, starting from household appliances to communication tools, thus providing convenience for someone to communicate directly and carry out activities at home. As with the advent of smartphones, someone can work from home or perform other activities, because smartphones have smart applications that make users easier to carry out activities anywhere and anytime using smartphones, even able to make money. The object of this research is the iPhone. The purpose of this study is to examine the role of price and income in moderating the influence of lifestyle on purchasing decisions of iPhones among Generation Z consumers. The sampling technique in this study uses purposive sampling. The analysis techniques used are validity tests, reliability tests, classic assumption tests, simple linear regression tests, and MRA (Moderated Regression Analysis). The results of the study show that lifestyle (X) significantly influences purchasing decisions (Y), where the price moderation variable (M1) indicates that price can moderate the relationship between lifestyle variables and purchasing decision variables so that it can be said to be a pure moderator, and the income moderation variable (M2) indicates that income can moderate the relationship between lifestyle variables and dependent variables so that it can be said to be pure moderators.
ANALISIS MANAJEMEN RISIKO OPERASIONAL BERDASARKAN PENDEKATAN ENTERPRISE RISK MANAGEMENT (ERM) PADA LKP TATIK MODES KABUPATEN TRENGGALEK Faradillah Sandy, Mutiara Ike; Kurdi, Moh.
Journal MISSY (Management and Business Strategy) Vol 5 No 2 (2024): MISSY
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/missy.v5i2.3952

Abstract

Operations are one of the important things in the company, if the operation in good then the company will be good and vice versa. Company operations will also face risks, therefore the company must have risk management, one of which is ERM. This research uses descriptive qualitative methods with data collection techniques in the from of journals, publications, and interview with LKP Tatik Modes in Trenggalek Regency. The approach used in this research is Enterprise risk management (ERM), which can be applied with the steps of indentifying risk conducting assessments, and controlling risk. Through the application of ERM, companies can identify risks and classify them as low, medium, or high. The pupose of this study is to identify risks that may occur in the company and create a risk matrix to determine the most critical risks that should be prioritized for control. The results showed that operational risks at LKP Tatik Modes include occupational safety risks such as sewing machines that are difficult to control by novice participants, scrorched or perforated clothes when ironed by novice participants, and potential fires. Financial risks include fluctuating income as it depends on the number of participants who register. Environmental risks include potential flooding and power outages. Technological risks include social media being hacked. Human resource risks include theft of important data and damage to equipment.

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