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Unang arifin
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UPT Publikasi Ilmiah, Universitas Islam Bandung. Jl. Tamansari No. 20, Bandung 40116, Indonesia, Tlp +62 22 420 3368, +62 22 426 3895 ext. 6891
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Bandung Conference Series : Islamic Broadcast Communication
Published by Universitas Islam Bandung
ISSN : -     EISSN : 28282485     DOI : https://doi.org/10.29313/bcsibc.v2i2
Core Subject : Religion, Education,
Religion Languange, Linguistic, Communication & Media
Bandung Conference Series Islamic Broadcast Communication (BCSIBC) menerbitkan artikel penelitian akademik tentang kajian teoritis dan terapan serta berfokus pada Komunikasi Penyiaran Islam dengan ruang lingkup Akhlak Komunikasi Dakwah, Aqidah Komunikasi Dakwah, Beribadah Dakwah, Bulletin Dakwah, Dakwah Media Sosial, Dasar-dasar Islam, Keagamaan, Nilai Dakwah Islam, Nilai-nilai Tauhid, Pengajian, Perilaku Keagamaan, Pesan Dakwah, Pesantren Mahasiswa, Media dakwah, Program Radio dakwah, Sikap. Prosiding ini diterbitkan oleh UPT Publikasi Ilmiah Unisba. Artikel yang dikirimkan ke prosiding ini akan diproses secara online dan menggunakan double blind review minimal oleh dua orang mitra bebestari.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 1 Documents
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Search results for , issue "199-206" : 1 Documents clear
Retorika Dakwah Aa Gym di YouTube Mayla Awaliah; Bambang Saiful Ma'arif; M. Faauzi Arif
Bandung Conference Series: Islamic Broadcast Communication 199-206
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsibc.v6i2.23878

Abstract

Abstract. The shift of da'wah media into the digital sphere requires preachers to optimize non-verbal communication so that esoteric theological material remains capable of generating emotional appeal. This study aims to identify the characteristics of ma'rifatullah material and to analyze the synergy of non-verbal rhetoric used by KH. Abdullah Gymnastiar (Aa Gym) on the Aagym Official YouTube channel. A qualitative approach through qualitative content analysis was applied, guided by Jalaluddin Rakhmat's contemporary rhetoric framework covering voice management, contact management, and visual presentation. Data were drawn from five tawhid-themed sermon videos published between July 2025 and May 2026, coded into 155 units of analysis. The findings show that the material is dominated by the dimensions of love and modesty toward God (Al-Mahabbah wal-Haya') and comprehensive awareness of God's power (Syumuliyyah al-Ma'rifah). Vocal management is marked by a lowered pitch during moments of muhasabah; contact management is reflected in calm, evenly distributed eye contact toward the camera; and visual presentation combines simple attire with natural, illustrative gestures. The three rhetorical dimensions operate synergistically, reducing the spatial distance created by digital media and transforming YouTube into an intimate, personal, and reflective space for spiritual contemplation. Abstrak. Pergeseran media dakwah ke ranah digital mendorong da'i untuk mengoptimalkan komunikasi nonverbal agar materi teologis yang bersifat esoteris tetap mampu membangkitkan daya tarik emosional. Penelitian ini bertujuan mengidentifikasi karakteristik materi ma'rifatullah serta menganalisis sinergi retorika nonverbal KH. Abdullah Gymnastiar (Aa Gym) pada kanal YouTube Aagym Official. Metode yang digunakan adalah pendekatan kualitatif melalui analisis isi kualitatif dengan kerangka teori retorika kontemporer Jalaluddin Rakhmat yang mencakup olah vokal, olah kontak, dan olah visual. Data penelitian berupa lima video kajian bertema tauhid yang dipublikasikan pada Juli 2025 sampai Mei 2026, dengan total 155 unit data. Hasil penelitian menunjukkan dominasi dimensi Al-Mahabbah wal-Haya' dan Syumuliyyah al-Ma'rifah yang menekankan cinta, rasa malu, serta kesadaran menyeluruh akan kekuasaan Allah SWT. Retorika olah vokal ditandai penurunan intonasi pada momen muhasabah; olah kontak tampak melalui tatapan tenang dan merata ke arah kamera; sedangkan olah visual memadukan busana sederhana dengan gestur ilustratif-natural. Ketiga dimensi retorika tersebut bekerja secara sinergis sehingga mengurangi jarak spasial media digital dan menjadikan YouTube sebagai ruang muhasabah yang intim, personal, serta reflektif.

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