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Unang arifin
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UPT Publikasi Ilmiah, Universitas Islam Bandung. Jl. Tamansari No. 20, Bandung 40116, Indonesia, Tlp +62 22 420 3368, +62 22 426 3895 ext. 6891
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Bandung Conference Series : Islamic Broadcast Communication
Published by Universitas Islam Bandung
ISSN : -     EISSN : 28282485     DOI : https://doi.org/10.29313/bcsibc.v2i2
Core Subject : Religion, Education,
Religion Languange, Linguistic, Communication & Media
Bandung Conference Series Islamic Broadcast Communication (BCSIBC) menerbitkan artikel penelitian akademik tentang kajian teoritis dan terapan serta berfokus pada Komunikasi Penyiaran Islam dengan ruang lingkup Akhlak Komunikasi Dakwah, Aqidah Komunikasi Dakwah, Beribadah Dakwah, Bulletin Dakwah, Dakwah Media Sosial, Dasar-dasar Islam, Keagamaan, Nilai Dakwah Islam, Nilai-nilai Tauhid, Pengajian, Perilaku Keagamaan, Pesan Dakwah, Pesantren Mahasiswa, Media dakwah, Program Radio dakwah, Sikap. Prosiding ini diterbitkan oleh UPT Publikasi Ilmiah Unisba. Artikel yang dikirimkan ke prosiding ini akan diproses secara online dan menggunakan double blind review minimal oleh dua orang mitra bebestari.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 1 Documents
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Search results for , issue "141-146" : 1 Documents clear
Strategi Dakwah Digital An-Naml Media dalam Meningkatkan Partisipasi Kegiatan Keagamaan Pemuda PERSIS Ciapus Mochamad Nashrul Hidayat; Irfan Safrudin; Malki Ahmad Nasir
Bandung Conference Series: Islamic Broadcast Communication 141-146
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsibc.v6i2.24326

Abstract

Abstract. This study examines the digital da’wah strategy of An-Naml Media in increasing the religious participation of youth of Pemuda Persatuan Islam of Jama’ah Ciapus amid the rapid advancement of digital technology. Prior to the presence of An-Naml Media, youth attendance and involvement in religious study sessions were relatively low. This research aims to analyze the da’wah strategy applied, the use of social media features, and the youth’s responses and forms of participation toward this digital da’wah. A qualitative approach with a descriptive case study design was employed, using observation, in-depth interviews, and documentation as data collection techniques, which were then analyzed descriptively. The findings show that An-Naml Media’s da’wah strategy is adaptive, communicative, and contextual, combining idealistic and market-oriented content while utilizing carousel and reels formats along with an internal buzzer technique to expand its reach. This strategy has proven effective in encouraging hybrid participation, in which digital engagement evolves into real involvement in religious activities such as halaqah and communal study sessions. Despite facing limitations in production facilities, human resources, and the economic sustainability of a non-profit organization, An-Naml Media continues to strengthen youth empowerment and religious social transformation effectively. Abstrak. Penelitian ini mengkaji strategi dakwah digital An-Naml Media dalam meningkatkan partisipasi kegiatan keagamaan Pemuda Persatuan Islam Pimpinan Jama’ah Ciapus di tengah pesatnya perkembangan teknologi digital. Sebelum kehadiran An-Naml Media, tingkat kehadiran dan keterlibatan pemuda dalam kajian dakwah tergolong rendah. Penelitian ini bertujuan menganalisis strategi dakwah, pemanfaatan fitur media sosial, serta respons dan bentuk partisipasi pemuda terhadap dakwah digital tersebut. Metode yang digunakan adalah pendekatan kualitatif dengan jenis penelitian deskriptif melalui desain studi kasus, dengan teknik pengumpulan data berupa observasi, wawancara mendalam, dan dokumentasi, yang kemudian dianalisis secara deskriptif-kualitatif. Hasil penelitian menunjukkan bahwa strategi dakwah An-Naml Media bersifat adaptif, komunikatif, dan kontekstual, memadukan konten idealis dan konten pasar, serta memanfaatkan fitur carousel, reels, dan buzzer internal untuk memperluas jangkauan pesan. Strategi ini terbukti mendorong partisipasi hibrida, yaitu keterlibatan digital yang berkembang menjadi partisipasi nyata dalam kegiatan keagamaan seperti halaqah dan kajian jama’ah. Meski dihadapkan pada keterbatasan sarana, sumber daya manusia, dan keberlanjutan ekonomi organisasi nonprofit, An-Naml Media tetap mampu memperkuat pemberdayaan dan transformasi sosial keagamaan pemuda secara efektif.

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