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Unang arifin
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UPT Publikasi Ilmiah, Universitas Islam Bandung. Jl. Tamansari No. 20, Bandung 40116, Indonesia, Tlp +62 22 420 3368, +62 22 426 3895 ext. 6891
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Bandung Conference Series : Islamic Broadcast Communication
Published by Universitas Islam Bandung
ISSN : -     EISSN : 28282485     DOI : https://doi.org/10.29313/bcsibc.v2i2
Core Subject : Religion, Education,
Religion Languange, Linguistic, Communication & Media
Bandung Conference Series Islamic Broadcast Communication (BCSIBC) menerbitkan artikel penelitian akademik tentang kajian teoritis dan terapan serta berfokus pada Komunikasi Penyiaran Islam dengan ruang lingkup Akhlak Komunikasi Dakwah, Aqidah Komunikasi Dakwah, Beribadah Dakwah, Bulletin Dakwah, Dakwah Media Sosial, Dasar-dasar Islam, Keagamaan, Nilai Dakwah Islam, Nilai-nilai Tauhid, Pengajian, Perilaku Keagamaan, Pesan Dakwah, Pesantren Mahasiswa, Media dakwah, Program Radio dakwah, Sikap. Prosiding ini diterbitkan oleh UPT Publikasi Ilmiah Unisba. Artikel yang dikirimkan ke prosiding ini akan diproses secara online dan menggunakan double blind review minimal oleh dua orang mitra bebestari.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 1 Documents
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Search results for , issue "293-302" : 1 Documents clear
Implementasi Dakwah Bil-Hal dalam Layanan Transportasi Online Pemuda Ekspress Intan Zalfa Maharani; Wildan Yahya; Bambang Saiful Ma’arif
Bandung Conference Series: Islamic Broadcast Communication 293-302
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsibc.v6i2.25344

Abstract

Abstract. The rapid development of online transportation services has transformed public mobility by emphasizing efficiency and convenience. Nevertheless, interactions between drivers and customers are generally limited to transactional relationships and have not been widely utilized as a medium for conveying Islamic values. Pemuda Ekspress is a Sharia-based online transportation service that integrates service activities with the implementation of dakwah bil-hal through exemplary conduct, ethical service, and the application of Islamic values within its operational system. This study aims to analyze the implementation of dakwah bil-hal, identify supporting and inhibiting factors, and examine its impact on both drivers and users. A qualitative approach with a case study method was employed. Data were collected through observation, in-depth interviews, and documentation and analyzed using data reduction, data display, and conclusion drawing techniques. The findings reveal that dakwah bil-hal is implemented through Islamic-based service practices, including courteous interpersonal communication, commitment to performing prayers on time, and gender-appropriate service policies. Supporting factors include organizational commitment to Islamic values, a work culture oriented toward dakwah, and the utilization of information technology. Meanwhile, the refusal of external investment has constrained business development. The implementation of dakwah bil-hal has contributed to improved religious awareness, professional behavior, and public trust in Sharia-based transportation services. Abstrak. Perkembangan transportasi online di Indonesia telah menghadirkan berbagai inovasi layanan yang berorientasi pada efisiensi dan kemudahan masyarakat. Namun demikian, interaksi antara pengemudi dan pelanggan pada umumnya masih dipandang sebagai hubungan transaksional sehingga belum banyak dimanfaatkan sebagai media penyampaian nilai-nilai keislaman. Pemuda Ekspress hadir sebagai layanan transportasi online berbasis syariah yang mengintegrasikan aktivitas pelayanan dengan implementasi dakwah bil-hal melalui keteladanan perilaku, etika pelayanan, serta penerapan nilai-nilai Islam dalam sistem operasionalnya. Penelitian ini bertujuan menganalisis implementasi dakwah bil-hal, mengidentifikasi faktor pendukung dan penghambat, serta menjelaskan dampak penerapannya terhadap pengemudi dan pengguna layanan. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus. Data diperoleh melalui observasi, wawancara mendalam, dan dokumentasi, kemudian dianalisis menggunakan teknik reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa implementasi dakwah bil-hal diwujudkan melalui pelayanan yang berlandaskan nilai-nilai Islam, seperti penerapan adab dalam komunikasi interpersonal, komitmen menjalankan salat tepat waktu, serta kebijakan kesesuaian gender antara pengemudi dan pelanggan. Faktor pendukung meliputi komitmen organisasi terhadap nilai-nilai Islam, budaya kerja berbasis dakwah, serta pemanfaatan teknologi informasi. Sementara itu, keterbatasan pengembangan usaha akibat penolakan investasi eksternal menjadi salah satu faktor penghambat. Implementasi dakwah bil-hal memberikan dampak positif berupa meningkatnya kesadaran beribadah, perilaku profesional, dan kepercayaan masyarakat terhadap layanan transportasi berbasis syariah.

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