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Populer: Jurnal Penelitian Mahasiswa
Published by Universitas Maritim AMNI Semarang
ISSN : 2962116X     EISSN : 29635306     DOI : -
Core Subject : Economy, Humanities, Science, Education, Social, Engineering,
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other
Populer: Jurnal Penelitian Mahasiswa ini terbit 1 tahun 4 kali (Maret, Juni September dan Desember). Karya yang diterbitkan merupakan suatu hasil penelitian orisinil atau tinjauan Pustaka yang ditulis oleh mahasiswa. Ruang lingkup karya yang diterbitkan mencakup Multidisiplin diantaranya yaitu: Ilmu Sosial Humaniora, Politik, Pendidikan, Ilmu Teknik, Teknik Elektro dan Informatika, Desain Komunikasi Visual, Manajemen, Ekonomi dan Akuntansi, Kewirausahaan dan Bisnis.
Arjuna Subject : Umum - Umum
Articles 331 Documents
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Upaya Pengendalian Kualitas Guna Menurunkan Angka Cacat Reclaiming pada Industri BOPP PT XYZ Tbk Menggunakan Metode Root Cause Analysis (RCA) Muhammad Iksan Ramadan; Yoga Putra Pratama; Sahiba Sahila
Populer: Jurnal Penelitian Mahasiswa Vol. 5 No. 2 (2026): Juni: Populer: Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v5i2.5074

Abstract

PT XYZ Tbk is a Biaxially Oriented Polypropylene (BOPP) film manufacturing company that continues to face a high level of reclaiming activities due to product defects. This condition leads to increased raw material waste, higher production costs, and reduced production efficiency. This study aims to identify the root causes of reclaiming defects and develop improvement recommendations to reduce the defect rate using the Root Cause Analysis (RCA) method with the fishbone diagram and 5 Whys approach. This research employed a qualitative method using reclaiming data collected from July to September 2025 through observations, interviews, and company documentation. The results showed that the total reclaiming waste reached 1,079,223.88 kg, with the largest defect category consisting of Cut Sheet, Edge Trim, and Reject Roll, accounting for 49.97%, followed by Jumbo Balance at 32.16%. The RCA results indicated that the root causes of the defects were influenced by man, machine, method, material, and environment factors, which are interconnected throughout the production process. Based on these findings, the proposed improvements include enhancing operator competence through training, implementing regular preventive maintenance, strengthening compliance with Standard Operating Procedures (SOP), improving material quality control, and optimizing workplace conditions. The implementation of these improvement strategies is expected to reduce reclaiming defects, improve product quality, and create a more effective and efficient BOPP production process at PT XYZ Tbk.
Pengaruh Branding Produk Susu Olahan terhadap Minat Beli Konsumen pada KPBS Pangalengan Wulansari Wulansari; Zahra Nursyafa; Natasya Amanda; M. Dimas Pradipta; Itto Turyandi
Populer: Jurnal Penelitian Mahasiswa Vol. 5 No. 2 (2026): Juni: Populer: Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v5i2.5091

Abstract

This study aims to analyze the influence of branding of processed dairy products on consumers' purchase intention at the South Bandung Dairy Farmers Cooperative (KPBS) Pangalengan. Branding, as the independent variable (X), was measured using three main indicators: brand image, brand trust, and brand awareness, while consumers' purchase intention served as the dependent variable (Y). This study employed a descriptive qualitative method using a literature review approach supported by field observations conducted during an industrial visit to KPBS Pangalengan. The data were collected from relevant literature and direct observations of the company's operations. The findings indicate that branding has a significant influence on consumers' purchase intention. Brand image and brand trust are the most dominant factors influencing purchase intention, as they create positive perceptions and enhance consumers' trust in product quality. Meanwhile, brand awareness serves as the initial stage in establishing brand recognition in consumers' minds. These findings are consistent with previous studies, which suggest that brand image and brand trust are strong predictors of purchasing decisions for dairy products. Therefore, this study recommends strengthening branding strategies through packaging redesign, digital marketing optimization, and consistent product quality to enhance brand trust and consumers' purchase intention
Implementasi Layanan Pengadaan Secara Elektronik (LPSE) dalam Mewujudkan Tata Kelola Pengadaan yang Efektif di Kota Tangerang Prasasti Budhi Utami; Riki Kristianto; Pranoto Pranoto; Ian Chavid Rizqiuallah
Populer: Jurnal Penelitian Mahasiswa Vol. 5 No. 2 (2026): Juni: Populer: Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v5i2.5139

Abstract

This study aims to analyze the implementation of the Electronic Procurement Service (Layanan Pengadaan Secara Elektronik/LPSE) in Tangerang City, focusing on technical mitigation strategies and the adaptability of local micro-scale vendors to system updates. The study employed a qualitative approach with a case study design. Data were collected through in-depth interviews, observations, and documentation studies involving procurement officials, LPSE administrators, procurement working groups, commitment-making officials, and local micro-scale vendors. Data analysis was conducted using the interactive model of Miles, Huberman, and Saldaña and interpreted through George C. Edward III's policy implementation framework, which includes communication, resources, disposition, and bureaucratic structure dimensions. The findings indicate that the implementation of LPSE in Tangerang City has generally been effective in promoting transparency, accountability, and efficiency in public procurement. However, several challenges remain, particularly limited digital literacy among micro-scale vendors and the need to improve information technology infrastructure and system capacity. The local government has addressed these challenges through training programs, technical assistance, and helpdesk services. The study also reveals that vendors' adaptation to the electronic procurement system varies according to their experience and digital competencies. This research contributes to the development of digital governance studies and provides policy recommendations for strengthening inclusive and sustainable electronic procurement systems in local governments.
Pengaruh Service Quality Melalui Customer Experience sebagai Mediasi Terhadap Customer Satisfaction Ira Vanesya Zaski Nariratana; Rr Selina Wahyuningtyas Harin; Kalyana Cynthia Novikasari; Clara Amelia Fristanti; Rani Nur Baroroh; Farij Ibadill Maula; Ady Pratama Sanjaya
Populer: Jurnal Penelitian Mahasiswa Vol. 5 No. 2 (2026): Juni: Populer: Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v5i2.5154

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh adanya Service Quality terhadap Customer Satisfaction melalui Customer Experience sebagai variabel mediasi pada pelanggan Bakpia Djava, Yogyakarta. Penelitian ini dilatarbelakangi oleh pertumbuhan pesat industri oleh-oleh khas Yogyakarta seiring meningkatnya kunjungan wisatawan, serta adanya kesenjangan antara strategi pemasaran digital yang telah diterapkan oleh Bakpia Djava dengan sejumlah ulasan pelanggan yang menunjukkan adanya kualitas produk dan pelayanan belum sepenuhnya memenuhi ekspektasi. Penelitian ini menggunakan metode kuantitatif dengan 100 responden yang dipilih melalui teknik purposive sampling, dan data yang dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan SmartPLS versi 4. Hasil penelitian menunjukkan bahwa Service Quality berpengaruh positif dan signifikan terhadap Customer Experience maupun Customer Satisfaction, serta Customer Experience berpengaruh positif dan signifikan terhadap Customer Satisfaction. Namun, Customer Experience tidak terbukti secara signifikan memediasi pengaruh Service Quality terhadap Customer Satisfaction, yang mengindikasikan bahwa Service Quality lebih dominan bekerja secara langsung dalam membentuk kepuasan pelanggan Bakpia Djava. Temuan ini memberikan kontribusi bagi pengembangan strategi pemasaran jasa UMKM kuliner, khususnya dalam penguatan kualitas pelayanan sebagai faktor utama pembentuk kepuasan pelanggan.
Analisis Risiko Transformasi Digital pada Pengguna QRIS Naila Aqila Salsabila; Dodi Siswanto
Populer: Jurnal Penelitian Mahasiswa Vol. 5 No. 2 (2026): Juni: Populer: Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v5i2.5208

Abstract

Post-pandemic digitalization has accelerated the adoption of cashless payment systems among Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. One of Bank Indonesia’s major innovations is the Quick Response Code Indonesian Standard (QRIS), which has enhanced financial inclusion, business competitiveness, transaction transparency, and economic efficiency. Despite these benefits, QRIS adoption also raises concerns regarding cybersecurity and operational reliability. This study aims to examine the advantages and potential risks associated with QRIS implementation. A Systematic Literature Review (SLR) was conducted using the PRISMA framework. Secondary data were collected from Scopus, Web of Science, Google Scholar, and official reports published within the last five years. The findings reveal two major challenges. First, cybersecurity risks include fraudulent QRIS stickers, QR code phishing (quishing), and malware embedded in malicious QR codes that threaten users’ sensitive information. Second, operational constraints include input errors in static QRIS transactions, dependence on internet connectivity and server stability, synchronization failures, and transaction limits that reduce flexibility for large-scale payments. Overall, QRIS remains an efficient and secure digital payment system, but its sustainable implementation requires stronger digital literacy, improved cybersecurity awareness, and reliable supporting infrastructure.
Pengaruh Pengetahuan Perpajakan dan Kesadaran Wajib Pajak terhadap Kepatuhan Pajak Umkm di Kab. Bone Selvi Selvi; Abd Rasyid R; Masyhuri Masyhuri
Populer: Jurnal Penelitian Mahasiswa Vol. 5 No. 2 (2026): Juni: Populer: Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v5i2.5233

Abstract

This study aims to analyze the influence of tax knowledge and taxpayer awareness on tax compliance among Micro, Small, and Medium Enterprises (MSMEs) in Bone Regency. The background of this study is based on the fact that MSME tax compliance remains low despite this sector’s significant contribution to government revenue, indicating a gap between the level of tax knowledge and awareness and compliance behavior in fulfilling tax obligations. This study employs a quantitative approach using an associative-causal research design. Data were collected through a questionnaire distributed to 103 MSME operators at Palakka Central Market, selected using random sampling. Data analysis methods included descriptive statistical analysis, validity and reliability tests, classical assumption tests, and multiple linear regression analysis using SPSS software. The results show that tax knowledge and taxpayer awareness, both partially and simultaneously, have a positive and significant effect on MSME tax compliance. These findings indicate that increasing tax knowledge and awareness plays a crucial role in promoting tax compliance, and are consistent with the theory of planned behavior, which explains that cognitive factors and awareness can shape the intention and behavior of taxpayer compliance.
Kontribusi Misiologi terhadap Pertumbuhan Iman Generasi Muda Kristen Oloria Malau; Sarah Simanjuntak; Lembang Yanatio Situmeang; Puput Sarah Hutabarat; Masta Henny Natalia Nababan
Populer: Jurnal Penelitian Mahasiswa Vol. 5 No. 2 (2026): Juni: Populer: Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v5i2.5248

Abstract

Christian youth face various challenges in maintaining and strengthening their faith amid rapid technological development, globalization, and increasingly complex social changes. The influences of secularism, individualism, materialism, and digital culture may reduce spiritual commitment and weaken awareness of the Christian calling. These conditions highlight the importance of an approach capable of fostering sustainable faith development. This study aims to analyze the contribution of missiology to the faith development of Christian youth. The research employed a library research method using a descriptive qualitative approach. Data were collected from theology books, scholarly journals, research articles, and other relevant academic sources, then analyzed through content analysis involving the processes of categorization, interpretation, and synthesis of concepts related to the research focus. The findings reveal that missiology makes a significant contribution to shaping the identity, life purpose, and responsibilities of Christian youth as participants in God's mission. Furthermore, missiology supports faith development by fostering Christian character, strengthening one's relationship with God, increasing awareness of ministry, developing social concern, and encouraging active participation in evangelism. Therefore, the proper understanding and application of missiology enable Christian youth to live out their faith in a more mature, active, and responsible manner while participating in the fulfillment of God's mission within society.
Pengaruh Harga, Kualitas Pelayanan, Citra Merek, dan Kepercayaan terhadap Kepuasan Pelanggan HD Florist Kota Palembang Dhea Annisa Pratiwi; Retno Budi Lestari
Populer: Jurnal Penelitian Mahasiswa Vol. 5 No. 2 (2026): Juni: Populer: Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v5i2.5284

Abstract

Price, service quality, brand image, and trust are factors that can influence customer satisfaction in the florist industry. This study aims to analyze the effect of these four variables on customer satisfaction at HD Florist Palembang City. The research employed a quantitative method using purposive sampling involving 134 respondents who had made at least two purchases. Data were collected through a Likert-scale questionnaire and analyzed using SPSS version 26. The results indicate that price, service quality, brand image, and trust have a positive and significant effect on customer satisfaction both partially and simultaneously. Trust is the most dominant variable affecting customer satisfaction. The Adjusted R Square value of 0.611 indicates that 61.1% of the variation in customer satisfaction can be explained by the four independent variables, while the remaining 38.9% is influenced by other factors outside the scope of this study. These findings imply that increasing customer trust, supported by appropriate pricing, good service quality, and a positive brand image, can enhance customer satisfaction at HD Florist Palembang City.
The Effect of Vermicompost Fertilizer Application and Planting Distance Using Banana Stalk Growing Medium on the Growth of Kale Plants (Brassica Oleracea Var. Acephala) Sri Riska Amani; Rahmadina Rahmadina; Irda Nila Selvia
Populer: Jurnal Penelitian Mahasiswa Vol. 5 No. 2 (2026): Juni: Populer: Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v5i2.5297

Abstract

This study aims to analyze the effect of vermicompost fertilizer application and plant spacing using banana stem (gedebog pisang) as a planting medium on the growth of kale (Brassica oleracea var. acephala). The research was conducted using a factorial randomized block design with two factors, namely vermicompost dosage (0 g, 150 g, and 200 g) and plant spacing (10×5 cm, 10×10 cm, and 10×15 cm), with three replications. Observed parameters included number of leaves, leaf area index, chlorophyll content, fresh weight, and dry weight. Data were analyzed using ANOVA followed by Duncan’s Multiple Range Test at a 5% significance level. The results showed that the interaction between vermicompost dosage and plant spacing significantly affected the number of leaves, leaf area index, and chlorophyll content, but had no significant effect on fresh and dry weight. The best treatment combination was 200 g vermicompost with 10×15 cm spacing (V2J3), which produced the highest number of leaves (10.33 leaves at 42 days after planting), the highest leaf area index (0.45), and increased chlorophyll content. The use of banana stem as a planting medium also demonstrated potential as an environmentally friendly alternative that supports plant growth. In conclusion, the integration of optimal vermicompost dosage and appropriate plant spacing on alternative organic media can enhance the vegetative growth of kale and contribute to sustainable agricultural practices.
Implementasi Bisnis Jasa Digital Marketing di Kota Palembang (Ayunda Agency) Millati Azka; Cristian Putra Pratama; Charisma Ayu Pramuditha
Populer: Jurnal Penelitian Mahasiswa Vol. 5 No. 2 (2026): Juni: Populer: Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v5i2.5313

Abstract

The rapid growth of internet users in Indonesia, reaching 212 million by 2025, has created both significant opportunities and intense competition within the digital marketing agency industry. Ayunda Agency, a provider of SEO services, brand analysis, and digital education, is required to implement adaptive service strategies focused on customer satisfaction. This research aims to identify customer preferences and expectations to enhance the company's competitiveness amidst increasing demand from cross-city clients. Based on the problem identification, Ayunda Agency's customers tend to require communicative assistance, flexible workflows, and applicable digital strategy results. Given that interactions are predominantly conducted online, process clarity, intensive communication, and organized documentation have become crucial aspects expected by clients. The urgency of this research lies in the importance of maintaining service image, as service quality and customer relationships directly impact perceived value and loyalty. The results of this study are expected to serve as a foundation for Ayunda Agency to refine its strategy through the 7P Marketing Mix approach, specifically focusing on product, people, process, and physical evidence elements. By gaining a deep understanding of customer needs, Ayunda Agency can improve service effectiveness and strengthen its position in the ever-evolving digital marketing industry.

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